Close

Tag Archive for: foiling

Unique Ways to Add Spook to Your Label Design
by

Unique Ways to Add Spook to Your Label Design

Add spook to your promotional Halloween label for next year. Or, use these principles to add festive spirit to other holiday label designs. A little effort to enhance a promotional design goes a long way.

Spooky Graphics to Add Spook to Label DesignCreepy Imagery

Of course, when designing a new promotional label to excite customers, use imagery that associates with the event. In this case, a whole Halloween scene creates a truly immersive experience. Or, subtle inclusions of a graphic like an eyeball over the dots of eyes keeps the design process much more simple. This way also makes the branding much more recognizable which is key for smaller brands.

 

Halloween Juice Label Design

Add Spook With Tactile Labeling Techniques

Have you ever been to a Halloween house of horrors where part of the fun is sticking your hands blindly into bowls of sticky, goopy, and wet substances? Well, consider your label a space to create a similar experience. The above labels are simple samples to show you various techniques in action. The orange juice is a minimalistic standard label, while the green juice uses a zombie pattern that’s lifted with embossing and given a glossy, shiny texture with a tactile coating. This concept engages the senses in a haptic way that makes customers want to reach out and touch it.

 

Halloween Easter Eggs (So To Speak)

Alternatively, add a subtle element to your standard design that makes customers take a second look. Our example of this is the red juice which features a little splatter of blood. Since it blends in with the juice itself, it will make shoppers take a second look. Plus, if foiling or a tactile coating is used overtop of the graphic, it would create an even more realistic look.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

The Importance of Designing “Feel-Good” Cosmetic Labels
by

The Importance of Designing “Feel-Good” Cosmetic Labels

What exactly does it mean to create “feel-good” cosmetic labels? Consider how the self-care concept has grown over the years and the importance of beauty in that regimen. It not only means that customers are seeking products that fit their needs but offer joy through their beautiful design. This Label & Labeling article goes over this cultural shift in more detail. So, in essence, when designing cosmetics labels it’s more important than ever to create packaging that engages and excites in an authentic way.

Social Media Has Impacted The Importance of The Bathroom Aesthetic

The rise of social media has created an influencer dynamic that encourages users to create highly aesthetic and themed content. Crisp, clean white bathrooms are the norm, particularly when showing off a bath bomb that bursts with color. So, consider how you want your label to blend in or stand out. Vibrant colors always stand out against a white backsplash. However, will it make your customers’ social media feed? Then again, does greyscale packaging look bland in photos? Consider that what will be right for some won’t be right for others.

 

Peony hand soap label with mirafoil - Great Lakes Label - example of feel good cosmetic labels

Innovative Labeling Techniques Enhance The Aesthetic of Feel-Good Cosmetic Labels

Engage the senses with haptic labeling techniques. Using foiling, embossing, or even holographic techniques, such as Cast & Cure, create positive, subconscious associations with your brand. Not only do these techniques enhance the features of the label design, but they also create a stunning piece for the overall bathroom aesthetic. For greyscale labels, some gold detailing is one simple way of creating an interesting luxury look.

 

Connect Customers To Information Using Labeling Technology

Another way to enhance the self-care routine for your customers is by linking them to related content. RFID (Radio Frequency Identification), QR codes, simple URLs, and even hashtags all offer easy digital connectivity. Then, link customers to entertaining stories they can read in the bathtub, a beauty-related podcast, video tutorials, or community posts. This little touch goes a long way in creating a long-lasting positive impression.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Consider Your Consumers As Your Marketers
by

Consider Your Consumers As Your Marketers

This article from Packaging Europe touches on the ways modern consumers influence packaging design. This Biz Community article considers the same prospect but also examines the ways in which packaging creates experiences for customers. So, by designing the product’s packaging with a wider view in mind,  you create a full experience for customers, not just a protective casing for your item.

 

How exactly are consumers your marketers?

Shoppers have always spoken about the products they love, but these days it’s also done on a public online stage. So, take advantage of it. As a result of creating beautiful and helpful packaging, you’ll get customers who market it. Yes, even go above and beyond the competition. Don’t just offer a product, build that experience.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Social Media Influencing

Obviously social media has completely changed the marketing landscape. Now when people like your product they also promote it on their social media pages. The brands they like almost inform the brand influencers build for themselves. So, make your packaging worthy of the product placement. Not only do you have the option to pay influencers to promote your product, but fans will create their own user-generated content for you when they’re excited to show it off. Artistic packaging makes it far easier for the later to enthusiastically occur.

Word of Mouth and Blatant Recommendations

Online and off, an unbiased recommendation from someone you know is a very convincing way to try something new. So, when you create packaging that goes above and beyond to serve customers, they’ll post online reviews, discuss their experience in person, and even post positive comments on your social media pages. This type of engagement must be earned through value. Shoppers need to be inspired, educated, entertained or assisted in using the product to find this level of connection with a brand.

Vegetable-Noodles-Family-with-Label-2The Importance of Brand Values

First, communicate the values your brand holds dear. Even product specific values. This information is communicated through association logos, on-theme product photography, and of course, label copy. Selling vegetable noodles? Communicate that it’s a fresh, healthy, and quality product by using imagery that connects shoppers to a clean, professional restaurant environment. So, whether they realize it or not, they understand the values of the product with a single glance.

Bissell Cast & Cure - Great Lakes LabelInnovative Labeling Techniques

So, how do you design a label that looks beautiful enough to enthusiastically promote? Enhance it with labeling techniques. There’s so many to choose from, so consider the purpose they hold. Create more realistic images with embossing and foiling. These classic techniques make your sunshine motif glisten in the light, or your metallic bolt graphics pop off the surface. Then, create a more unique dimension with tactile coatings. Or, leave your competition in the dust by using unique, holographic techniques like Motion Coat and Cast & Cure, seen above. These techniques not only glimmers in the light, but they create nostalgic and positive subconscious connections.

 

sample beer label with a consistent brand voice online marketers and on social media

E-Commerce Presentation Can’t Be Shrugged Off

It’s important to find consistency in your in-person and online experience. Shoppers need to easily find your product and your storefront, but they also need to recognize it’s the official page. Consistent branding, copy voice, and imagery help with that.

Plus, how your techniques appear online is crucial. This not only highlights the design elements but offers an authentic, transparent shopping experience. When the product arrives on your customer’s doorstep, they’ll want to know exactly what’s inside.

All Label Gator booklet stlye labels printed by Great Lakes Label 6Booklet-Style Labels

Booklet-style labels offer more content space to expand on helpful information or to provide translations. Plus, when customers open up the label, it engages the emotions on a haptic level. Now, they are not only delighted by the satisfaction of being able to open up the label, but the information inside provides added value. This is a simple way to even step above your competition and stand out. Offering simple tutorials inside is another way to turn shoppers into your marketers.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durability in All Conditions

No customer is going to become your marketer when the label is peeling off the container. Use water-resistant labels like The WetStick™ featuring an adhesive chemistry so strong, you can apply labels underwater. Don’t skimp out. Go for quality stocks and labeling options that last well past the grocery aisle. When you don’t invest in quality, loyal customers post undesirable pictures of your disintegrating pool-side label. That’s not very re-postable. So, do yourself and your customers that favor. This also goes for heat resistant labels, using UV inks and on and on.

 

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Lastly, labeling technology like NFC (Near Field Communication), QR codes, and even hashtags connect customers to more value. Send shoppers to your custom created video tutorials, blog posts, and apps that offer inspiration, information, and community connection. This goes a long way in finding even more value and longevity with a product. Plus, when the information provides more fulfillment, customers will come back for more. Take the extra step, go above and beyond your competition, and the return on investment will show. Plus, the physical engagement with the packaging engages the senses in a similar way that labeling techniques do. This may just be the very thing that turns your customer into your very own marketer.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Mixing Brand Aesthetics For Labels in Product Collaborations
by

Mixing Brand Aesthetics For Labels in Product Collaborations

Mixing brand aesthetics is a complicated design task when the looks clash. Color schemes, graphics styles, and fonts all interplay in collaborations. There are, however, simple ways to make the label design look far more cohesive.

Nature Valley Yoplait 7-11 Label Printed by Great Lakes Label - mixing brand aestheticsIt’s Your Product, So Keep Your Branding When Mixing Brand Aesthetics

Simplicity is a fantastic way to ensure both aesthetics mix well. So, incorporating fonts from your logo in other copy, or colors from your logo, offer a baseline to refer to. Some logos and color schemes will match pretty well, which is great! It makes it a lot easier in that case. However, other collaborations will not be so fortunate. In that case, increase whitespace between the logos or imagery from your collaborator’s brand. It gives some rest for the eye and makes it easier to infuse some neutral colors around their portion of the label if applicable.

 

Find Commonalities

What do your two brands have in common? Try working from there. Are there similar colors, font styles, or graphics used? Work from there.

When there aren’t many commonalities, consider what colors, fonts, and graphics your brand uses that compliments elements in theirs? Although this isn’t a direct similarity, it provides a place to start with what elements mesh well. It just takes one spark of an idea to better weave the branding together seamlessly.

 

Draw The Eye Using Innovative Labeling Techniques

Innovative labeling techniques such as foiling and embossing create separation from the different design elements on your label. Plus, when they catch the light, techniques draw the eye to your product and to specific areas they’re applied to. It’s creative control over dividing contrasting elements on one label and also mixing it together. With holographic styles like Motion Coat or Cast & Cure, contrasting colors appear to fit in more with the technique used.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Mix Playfulness With Practicality For Candy Labels
by

Mix Playfulness With Practicality For Candy Labels

Candy labels require a sense of flair, fun and light-hearted joy. It’s on brand with the service the candy itself offers. So, while your design shouldn’t take itself too seriously, here are some simple ways to add practicality to your label. After all, the more value you provide customers, the more they’ll enjoy your product.

candy labels on jugs

Candy Labels That Shine

Use innovative labeling techniques like foiling or tactile coatings to bring out elements of your design. Make it easy for shoppers to recognize flavor variations, product titles, and graphics. While this may seem to only accentuate the fun aspects to design, it does also provide practicality. When shoppers search in a long grocery aisle lineup, techniques glisten in the light and make it easy to spot your items. It also provides efficiency in communication variations or differentiating your brand from your competition.

Use Technology to Link To Recipes

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to recipes that incorporate your items. While hashtags are useful in building a social media-based community, NFC and QR codes are more efficient at linking customers straight to content on your website. So, not only does this provide value, but it drives traffic to your site.

Expand Content Space to Offer More Value

Use booklet-style labels to expand the space available on your container. So, instead of linking customers through technology, you have the option of providing a simple recipe inside the front label. Plus, there’s room to offer inspirational imagery or use the cover as a peel-off coupon. This is particularly helpful for seasonal and promotional labels if there are seasonal offerings connected to your brand that need space to promote.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

How to Label Product Photography For Ugly Food
by

How to Label Product Photography For Ugly Food

Ugly food makes for challenging product photography. How do you capture something that tastes wonderful yet looks bland, or worse yet, downright gross? In the grocery aisle, unappetizing images make it easy for customers to pass by, so it’s crucial to ensure your product looks good. Or, find a way to work around the expectations of product photography for your product. A creative compromise could simply be more effective than sticking to what is standard. As a result of choosing a new direction, your product may just stand out against your competition on the shelf.

Digital label -Italiano dressing - great lakes label - ugly food exampleHelpful blogs on related topics:

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

“Ugly Food” is Objective

What looks appetizing to one person, may not to another. Or, what seems perfectly normal to some, may also appear disgusting to others. Your brand’s biases also come into play. Make sure you test your labels or even try A/B testing to learn what it is exactly that is turning shoppers away. If the results are negative every single time, consider a creative approach or a strategic compromise. There are still ways to promote your product on the label, however, it does require a new perspective. When rerouting like this, it helps to consider the values of your brand, and this product, offer customers.

Avoid Picturing It Completely

When in doubt, scrap the product photography. Let’s say, for example, you’re working with an unpleasant looking brown soup. If it’s not testing well, and if it’s turning people away, then the picture needs to go. Some soup companies take this route, using a classic, pictureless design that creates a welcoming sense of nostalgia. Many shoppers don’t need to see a picture of the soup to envision it anyway. So, the nostalgia establishes the home cooked feel, the nostalgic memories, and the brand’s longtime presence in grocery stores to make up for a lack of an unappetizing picture. What does your brand offer that can be communicated in place of the photography?

Hint At It With Images of The Ingredients

One option, often seen with smoothies, is to show pictures of the fruits and vegetables used inside. Again, this establishes brand values and communicates that good, wholesome ingredients are incorporated into the product. Frequently, minimalistic and transparent labels are used to show off the product as well. So, no product photography is needed to allow customers to look straight at the juice inside. Ugly food isn’t a hindrance in this case since it serves a valuable purpose. Almost like the uglier it is the better it is for you.

Dress The Product Up a Little

Let’s go back to the soup for a second. Okay, so you really want to show the actual product on your label. Maybe the portion of the soup could be smaller, with a cute herb sprig, in a cute bowl, surrounded by delicious looking bread. Make the rest of the image so cozy and welcoming that the ugly product itself looks welcoming as well. Subconscious connections are made in milliseconds, so take advantage of every inch of space in your image. Once shoppers emotions are engaged, the positive feeling will inspire them to try your brand’s item.

Meijer R&D Trail Mix & Nuts Bag LabelsInnovative Labeling Techniques

Guide eyes away from the unappetizing elements by highlighting tasty elements. Consider horned melon for a second. The green innards, the yellow/brownish spikes, and the wrinkly texture of the skin are somewhat unappetizing to look at. However, it’s all about how you show it off. Use foiling to make the green shine inside. Or, use a tactile coating so the shoppers actually want to reach out and touch the pre-historic looking peel. Then emboss the horns so they stand out. Engage the senses in new and interesting ways to captivate your customers, but also to appeal to their tastes.

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to useful recipes. So, while the product may not spark an interest right away, the desire to try something new in the kitchen will. Even the fact that the brand clearly creates value beyond the grocery aisle helps. Hashtags also provide shoppers with a link to the community of people who follow your brand and use your products.

 

Coffee tri-panel label by Great Lakes Label

Booklet-Style Labels Offer Flexibility

Bury pictures to the inside of the label instead of featuring it front and center. Shoppers still see the product, but there’s more control over the first impression of it. Plus, it engages customers enough to open it up and once the item is in their hands, they’re more likely to make a purchase. This also provides an opportunity to offer even more value in your label design on the inside panels.

Embrace The Ick Factor

Kids packaging and promotional Halloween packaging both benefit from gross looking food.  There’s an appeal to the shock of it. Alternatively, the “tastes good, looks gross” approach keeps things honest and infuses humor into label design. Of course, this route is ideal for laid-back brands whose humor is part of their added value. Still, it’s useful to consider how humor diffuses the situation and makes shoppers want to learn more.

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Your Label Shouldn’t Appeal To Everyone
by

Your Label Shouldn’t Appeal To Everyone

The appeal of a label doesn’t rely on all shoppers’ interest, only the right demographics. In fact, don’t bother trying to attract all shoppers to your product. It’s a waste of time, energy and money. Instead, make your label more fitting for the right customers who will appreciate the brand values you offer. Afterall, other brands are a better fit for uninterested shoppers anyway.

Broad Appeal Is Overrated

First, there’s no possible way to appeal to everyone. However, if there was, would you want to? Instead of being seen as the best option for a group of people, you’d likely be seen as an average option for everyone. That doesn’t inspire brand loyalty or encourage a relationship between the brand and the customer. It likely would end up meaning that shoppers seek your brand when their three other industry favorites are out of stock. Be the brand that becomes your demographic’s number one favorite. The beloved brand. Be the sold-out brand.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Get a Firm Perspective on Your Demographics

Before you focus on your demographic, consider who they are. What needs do you fill, and for whom does that solution help most? Make specific choices, and even create a buyer persona. Or, in other words, create a fictional character, name and all, and describe who they are, what they like, and what they need. Consider how your product currently meets their needs. Also, consider how your product and brand will develop to better meet their needs. Consider interviewing customers you currently have or send out surveys to gather details you’re not privy to. These surveys should ask about who they are, their personal habits and lifestyles, as well as why they like your product.

But Don’t Overdo It

While it’s important to know who you’re targeting, don’t spend time on who you want to detract. Don’t conduct surveys on who dislikes your product and why. It’s a waste of time. By putting your energy into cultivating value for your demographics, you’ll naturally detract the wrong people for your brand anyway. It’s important to take a look at reasons why your product and label design isn’t best serving your buyer persona, but considering those outside of your demographics is a waste of time.

Create Laser Focussed Design To Attract The Right People

So, once you know who you’re targeting, create a design that appeals to them. Again, sending out surveys and A/B testing design options is a fantastic way to get unbiased feedback without diving into clichés.

Enhance Designs With Innovative Techniques

Coffee tri-panel label by Great Lakes LabelBooklet-Style Labeling

 

Peony hand soap label with mirafoil - Great Lakes LabelKeep it Simple With Foiling

Create Content Specifically Matching Your Demographic’s Needs

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Can Your Label Pass This Labeling Test?
by

Can Your Label Pass This Labeling Test?

Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.

 

The Labeling Test

Print this checklist and try it out!

Bissell Cast & Cure - Great Lakes Label - labeling testAppeal

Innovative techniques used  enhance label’s design

MiraFoil – a precise liquid foil

Hot Stamp – a brilliant foiling technique

Cold Foil – luminous shine

Embossing – a stamped, raised effect

Tactile Screen –raised effect created on top of the label

Soft Touch –cashmere soft texture

Motion Coat –holographic look using light and texture

Cast & Cure –  holographic, colorful look

Booklet-Style Labels – peels open for expanded content panels

☐ Links customers to content which provides even more, relevant value

◊ Hashtag

◊QR Code

RFID or NFC technology

Heineken Label by Great Lakes Label

Practicality

☐ All regulatory copy and graphics are included

☐ Any applicable association, certification, or program logos are included

☐ The copy is straightforward and also honest about product’s capabilities and attributes

Instant Redeemable Coupon (IRC) provides clear information on customer redemption (if applicable)

☐ The brand’s message and core values are clear

Voice of copy matches copy used on the website and even social media posts

☐ Full title exposed when looking straight on at the product

 

moya wine label - wine traders - great lakes label

Quality

☐ The stock is created with sustainable or recycled materials

Water resistant (if applicable)

☐ Heat resistant (if applicable)

Will not fade in the light

☐ Water dissolvable (if applicable)

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Capture Short Attention Spans With Strong Label Design
by

Capture Short Attention Spans With Strong Label Design

Short attention spans and expansive competition means a grocery aisle is a stimulating place for shoppers. While people’s eyes wander, your product has a matter of seconds to capture their attention and make a good first impression. Design a label that communicates it’s message effectively, even in one glance.

First, Don’t Play it Broad

Lean into the specificity of your brand. By trying to appeal to everyone, you actually appeal to hardly anyone. Hone in on the message you want to convey and emphasize it. Help your ideal customer find you on their own. Anyone with food restrictions knows that it’s exciting to quickly find what you’re looking when there’s a potential of sorting through a sea of products.

Plot 88 wine label - wine traders - great lakes labelShort Attention Spans Favor Shine

Our eyes are naturally drawn to things that glisten in the light. If there is a particular message, a recognizable aspect of your label, or even your distinct logo, add foiling to those details. Or, try metallic stock so the entire label shines in the light.

Give Them Lots to Explore

Once you draw their gaze, offer value. Make them want to pick up the item by using tactile labeling techniques, or provide content they’re able to access via labeling technology. Either way, once a shopper picks up the item, the haptic experience creates unconscious associations which persuade them to buy the product. So, make sure you’re creating a positive experience. If your product features an image of a beach, make sure it’s so realistic they can taste sand. If you’re releasing a new makeup line, offer them a different tutorial for each product. Whatever you do, surprise them.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Revive Your Brand With Low-Cost Label Design Changes
by

Revive Your Brand With Low-Cost Label Design Changes

Why revive your brand if it’s not yet dead? Well, according to this Food Processing article, you may actually be killing it without realizing it. Don’t worry, while the article offers ways to reverse the damage, we also have some solutions of our own. Better still, these options are simple, low-cost options the whole team will stand behind. Empower your brand with creative solutions and reconnect with your customers on an authentic level.

 

How do labels revive a brand?

Part of the issue is that customers have an overwhelming amount of choice in the grocery store aisle. When budgets are cut and attention is drawn away from customer needs, it becomes even harder to understand what they want. Luckily, there are some low-cost changes for labels that reconnect you with the customer. The label is the first thing customers see from your brand. Make sure it leaves a lasting impact and clearly communicates what your brand has to offer.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Calls To Action Bring Data For Rerouting

A call to action (also known as a CTA) is a prompt designed to influence customers to engage further with your brand. So, this is a subscribe button at the end of a video, a social media button at the end of an article, or even a “click the link in the bio” line in an Instagram post description. When research budgets are cut, consider how an evergreen call to action brings invaluable data for a fraction of the cost. Also, consider how small of a space it requires. A simple link, hashtag, or QR code does the trick.

 

Feedback Through Linked Surveys

A short, basic link typed out, a QR code or even an NFC (Near Field Communication) technology are all great ways to link an evergreen customer feedback survey. All on its own, the survey constantly brings invaluable information. While the link or code won’t change, the questions are able to continuously switch depending on the needs of the brand. So, the label design isn’t changed every time the survey does. This too eliminates cost, in printing.

 

Collect Data Using Social Media

Social media icons and hashtags alike connect users to the brands they love. So, add them to your labels (especially usernames or “handles”) so customers know where to go to provide feedback. Even a picture of someone using the product is feedback. It demonstrates they care about the brand and the way in which they enjoy it. Again, brand profiles and branded hashtags are evergreen content that doesn’t take up much space on a label. Use it to your advantage.

To collect data, review what people are saying about your brand at a consistent rate and respond. Don’t only review your notifications, but search your company name without the @ to find underground feedback. This free, accessible solution doesn’t even cost much time to engage with.

 

With No Ad Budget, Make Brand Values Crystal Clear

Part of the struggle is understanding what customers are looking for from your brand. While that’s understandable, first ensure your brand is clearly communicating its values. This doesn’t just mean following regulations and showcasing the product in an appealing way. Demonstrate your brand has a sense of humor, or focusses on environmentally friendly production, or even offers luxury products in a well-rounded way. When customers receive mixed messages from a brand, they’ll continue looking elsewhere. When a brand communicates a strong cohesive brand message that matches their interest, they’ll stop for a closer look. Consider the colors, the product photography, the copy, and graphics you choose. They all impact how customers are viewing the messages you  believe to be most important.

Meijer R&D Trail Mix & Nuts Bag LabelsEmphasize Details With Innovative Labeling Techniques

Take the design you already have and add foiling, tactile coatings, or other innovative techniques to enhance it. Engaging the senses by creating haptic labels creates nostalgic and subconscious positive connections to your brand. Plus, when techniques like foiling, Cast & Cure, or Motion Coat shine in the light, it draws customer attention away from your competition and onto your product. Without gathering feedback, or enduring a redesign process, the label takes on new life. These details also enhance and draw attention to key components of the brand’s values. Want to make sure customers know your eyeshadow is cruelty-free? Foil and emboss the message for dramatic effect.

 

moya wine label - wine traders - great lakes label - revive labels with recycled stock

Upgrade Stocks To Focus on Sustainability

Again, communicate a focus on sustainability by using sustainable label stocks. The logos are small and easy to add to any label also. For handcrafted and luxury products, this also emphasizes the high-quality nature of the product. It demonstrates attention is paid to every single part of the production process.

Add Value Beyond The Point of Sale

Use labeling technology to link customers to helpful and engaging videos, blogs, and web pages. This builds a relationship beyond the grocery store aisle and makes it easier for customers to provide feedback (by means of the page you link them to bringing them to a contact page or any feedback box). It’s a call to action that designed to offer the customer more, instead of a brand asking for something from the customer. It reminds them that your brand is focussed on bringing them the best product in your industry and that you care about their experience.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

STYLE SWITCHER

Accent Color

Logo Position

Fixed Header Animation

Header Grid

Layout Style

Footer Style

Mobile Menu Style