Close

Tag Archive for: food labels

Customer Spotlight: Massey Fish Co.
by

Customer Spotlight: Massey Fish Co.

Massey Fish Company is a Michigan-based seafood brand which catches fish daily on the straights of Mackinac. This six-generation family-owned business plays into their community-oriented role to provide a more personal approach to business and packaging design. Now, Massey Fish Company is available in various local, national, and even international markets. As a result, these products are not just high-quality. They’re also accessible.

 

Massey Fish Labels by Great Lakes Label

More About Massey Fish Company’s Packaging

These labels feature the same recognizable design, but also feature variable data. So, one label design effectively works for a variety of products. As a result, the branding is established and re-enforced to be instantly recognizable. Even the prominence of the bright blue color scheme makes it stand out. Plus, it emphasizes the blue of the straights they fish on.

The local bridge motif is a fantastic way to build a connection with Michigan-based customers. It establishes the brand’s location (in relation to the well known Mackinac Bridge). It also communicates the brand’s focus on local customers and its sense of community. As a result, the imagery asserts that the fish are caught locally.

Obviously, this allows versatility despite the singular design. Fresh fish packaging, as well as paté containers, use them. Plus, it saves time during the application process.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Come See Us at PLMA 2018 in Chicago!
by

Come See Us at PLMA 2018 in Chicago!

PLMA 2018 is well on its way! Visit us in Chicago to learn all about our private labeling, food labeling, and even labeling automation options.

plma 2018 - private label manufacturers association logo

Booth F4103

November 11th – 13th

PLMA at Rosemont Convention Center

Chicago, IL

 

What to Expect at PLMA 2018

We’ll be offering produce and horticultural labeling information and even various samples. Not only will this cover innovative techniques and technologies, but also label application solutions. So stop by to ask us questions, or grab some samples of our work!

With anti-packaging becoming a more prominent trend, our sustainable label stock options offer an ideal alternative. As a result, this stock meets customers needs and values. It also helps that these stocks include high-quality wine stocks!

 

Learn all about how innovative labeling techniques can bring your design to life! So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

 

 

 

Customer Spotlight: President’s Choice
by

Customer Spotlight: President’s Choice

President’s Choice is a Canadian food brand which aims to offer customers quality products they can count on. The vibrant labels for these veggie noodles not only highlight the tasty ways they can be used, but also compliment the colors of the product itself. It’s not just inspiring, it’s mouthwatering. So, these food labels are purely for the customers’ needs, not the brand’s ego.

All President's Choice Veggie Noodles by Great Lakes Label

President’s Choice Sees Food’s Larger Impact

Food has the power to bring people together. The #EatTogether campaign makes their product more than tasty treats, but a reason to connect. Even this International Food Day video shows customers that they care about creating products everyone can enjoy. Diversity is, after all, part of what makes Canada great.

International Food Day

Explore the meaning and importance of eating together through the eyes of a child in a classroom.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Get Inspired: Calligraphy Styles
by

Get Inspired: Calligraphy Styles

Calligraphy on labels indicates sophistication or a vintage inspiration. If done right, the style of the calligraphy can complement more casual products as well. Check out these examples of on-brand calligraphy in labeling for inspiration.

Akvavit Wine Label
Akvavit Wine Label

Akvavit Label Designed by Nicolaj Henriksen, Thorbjørn Gudnason, Christina Stougaard & Casper Holden

 

This fictional label for Akvavit wine illustrates the intention to appeal to a mature crowd while also making the redesign modern and elegant.  The bold and precise calligraphy title provides a sophisticated touch. With the unique die cut of the pressure sensitive label, this touch helps allow art to be rooted in traditional wine bottle design.

 

Multipurpose Calligraphy Label Design By EYKHOUT
Davert Label

 

Multipurpose Calligraphy Label Design By EYKHOUT

This concept design for Davert shows the brand’s tradition and authenticity without also using local cultural cues on the design. The calligraphy is simple, but retro, reminiscent of early/mid 20th-century design. This is quite fitting for this brand considering the label itself implies they have been around since 1973.

 

Menu Fruit Cube Design By Alan Rodríguez
Menu Candy Packaging

Menu Fruit Cube Design By Alan Rodríguez

This is a fictitious brand selling fruit cubes that pack punch. As a result, this packaging implies the product does just that. So, ith bold colors and bold font, these containers are modern and eye-catching. The calligraphy on both “menu” and “fruta liofilizada,” also seemingly digitally created, and therefore, the most modern style of calligraphy shown. This keeps a sweet touch without making the art look too dated and off-brand.

 

See our labeling techniques in person. So, request free samples to be sent straight to your door.

Get label Samples CTA

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Unboxing Vlogs Are Essentially Free Ads
by

Unboxing Vlogs Are Essentially Free Ads

What is an Unboxing Video Blog?

These are videos in which the content creator simply opens the package to reveal, possibly review, the product within. The video blogger may review the package and label design, or sometimes, they may say nothing at all. The latter speaks to the growing ASMR style (“autonomous sensory meridian response”- a fancy way of saying these are videos calm the viewer and relieve stress).

 

Secret Makeup Unboxing | Helen Anderson | Ad

I got asked to take part in a very exciting video that will also be A TV ADVERT! You may have seen it already, but here is the full length video… You can watch me in the ad here: https://bitly.com/1LXm7jP Unboxing a mystery makeup box that I genuiley had no clue who it was from!

 

Why Are They Important?

Like reviews, “let’s plays,” or makeup tutorials, it seems this style of the video blog is increasing in popularity due to the fact that people can get insight on a product and if it may be something worth purchasing. Unboxing vlogs can also make unaware potential customers aware your product and packaging exist. With millions of people ready to tune in, this could be a relatively low cost and organic option for advertising.

customers watching and filming unboxing videosHow Does It Work?

Typically, an agreement is set up prior to the video filming (some brands even send video bloggers samples and suggest they only vlog about the product if they want to). The agreement will vary from vlogger to vlogger, and typically, the more subscribers and average views per video the person has, the more regulations or requirements that person will have to feature your product.

There is also a standard regulation on YouTube that makes creators specify if the video is an ad, whether that be in the title, the video itself or the description. This is to provide a transparency between vlogger and audience member.

Unobxing videos can be a great way to show off your product or reveal a new design! We opted to reveal a @perrinbrewing Lil’ Griz bottle in our own specially labeled box to show you just how simple it can be! No need for a big setup or paid video blogger. You can try this trend yourself with just a camera and your product! #perrinbeer #beer #unboxing #brew #brewery #craftbeer #unboxings #unboxingvideo #youtube #youtuber #youtubers #graphicdesign #unboxingvlog #vlog #videblog #instavideo

26 Likes, 2 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Unobxing videos can be a great way to show off your product or reveal a new design! We opted to…”

 

How Can This Work For Small Businesses Looking For Local Awareness?

Look for local creators who make videos that suit your business’ brand. Plenty of Facebook groups focus on connecting local YouTubers and creative entrepreneurs. So, join those groups and post your idea to target the right local creator.

Alternatively, try unboxing videos yourself. You don’t need high-end equipment, or a script, or even charisma. If you’re camera shy, simply focus your lens on the product and let the item speak for itself. In promoting the video, you can again look for local groups on social media which might enjoy seeing your product unboxed. Remember, people love to see the whole package, so be sure to show them the whole label.

 

Anti-Packaging Movement Cannot Kill Labeling
by

Anti-Packaging Movement Cannot Kill Labeling

A Response to This NY Times Article on Anti-Packaging

 

EDIT: Check out this video of another anti-packaging grocery store and how they aim to make the world a little greener!

 

Is the removal of packaging a step in the right direction when considering an environmentally conscious future? Perhaps.

 

Might this way of shopping make consumers eat smarter? Perhaps.

 

Would these stores support local farmers? Perhaps

 

Perhaps, perhaps, perhaps.

 

Anti-Packaging Movement Cannot Kill Labeling

 

What can be done?

Regardless of the inevitability of the anti-packaging movement, it seems as though labeling products may still be helpful in providing the customers with nutritional information, brand identifiers and expiration dates, if applicable. With so much development in biodegradable packaging, it seems as though these markets could benefit from further from these innovations. It also seems as though there is use of disposable plastic gloves at these markets to prevent spread of germs, which may not fully suit the environmentally conscious ideals.

 

No matter the developments, considerations made to reducing waste can’t be a bad thing. If this trend were to continue, consider that label and packaging companies would also shift to support this way of shopping. There are already edible labels, compostable packaging and labels that dissolve in water.  It’s unlikely this industry will falter when we can merely use current innovations to support the sales of these products and inform customers just as well as we always have.

 

With a little ingenuity, the labeling and packaging industry won’t fade into the sunset, we will merely evolve.

 

Perhaps you’ll begin to see more packaging you can eat.

 

Perhaps you’ll begin to see more labels that dissolve as you rinse your fruit and vegetables

 

Water Dissolvable Label

Learn more about Great Lakes Label’s labeling capabilities at greatlakeslabel.com

 

Or, perhaps you’ll see more packaging you can compost to make this Earth a little bit greener.

 

Are you interested in learning more about designing effective, professional grade labels? Download our Label Project Guide.

Label Project Guide E-Book Download

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Get Inspired: Candy Packaging Grows Up
by

Get Inspired: Candy Packaging Grows Up

Candy packaging is anything but child’s play. These mature designs are one of a kind concepts that will leave you drooling.

 

Rock Candy Packaging
Rock Candy Packaging

 

Rock Candy Packaging By Taylor Simpson

The geometric shape of this packaging is unlike any other. As shown above, it stacks really well, has unique designs which can differentiate each flavor apart and still keeps a cohesive theme. This design could even be applied to the package using pressure sensitive labels.

 

Sugarlove Labels & Packaging By Alaa Abuamra
Sugarlove Labels & Packaging

 

Sugarlove By Alaa Abuamra

These simple, blown up images have nothing to hide. Not only would these pouches be easy to spot a mile away, but they also present the contents of each pouch. The simple, bold font compliments the simplistic nature of the image on the label as well.

 

Arktika Ice Cream Packaging By Natasha Chuvinova
Arktika Ice Cream Packaging

Arktika Ice Cream Packaging By Natasha Chuvinova

Okay, so ice cream may not exactly count as candy, but considering the candy wrapper packaging, it fits this theme perfectly. The fresh pastels are an unexpected choice for this product but combined with the foil details, it creates an enticing package. The foiled labels are the perfect pairing to the light, bright pastels.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Common Labeling Mistakes & How To Avoid Them
by

Common Labeling Mistakes & How To Avoid Them

Whether you’re looking into having labels created for the first time, or would like a refresher on how to make the process run smoother, here are some common mistakes and preventative measures to keep in mind.

1. Correct Colors are Crucial

Color Wheel for Labeling and Packaging Inspiration

Color Consistency

With branding becoming more and more crucial, color plays an important role. Every single package should look unison and on brand. How do you prevent errors in color consistency? First, choose a labeling company who takes color management seriously. Secondly, keep everyone on the same page by using PMS colors and be clear about your labeling needs.

Color can also look different between printing on an at-home or in-office printer, versus a press. Requesting a press proof is one way of being certain what the final product will look like.

RGB vs CMYK

All computer monitors display color as RGB (Red-Green-Blue), while most printers print in CMYK (Cyan, Magenta, Yellow, Black or “the four color process”). It’s important to understand the difference. Creating your art as CMYK can help in being clearer about what your final product will look like.

 

2. Blurry Images

 

Blurry Cow Image For Labeling & Packaging Inspiration

It’s likely that a blurry image is either caused by the printer, if there is a faulty plate, or a file error, if there are low resolutions used. To ensure a high resolution and a crisp image, use vector images. Keeping the resolution above 300 dpi is another great way of keeping your image clear.

If using UPC codes, be sure to adhere to barcode sizing recommendations and regulations. The smaller the barcode, the clearer the image should be.

 

3. Performance Standards Aren’t Met

Beer with waterproof label For Labeling & Packaging Inspiration

Whether your label is falling apart when wet, turning colors, or getting scratched during shipping, miscommunication is a common cause for faulty labeling issues. Being clear and concise with how your label will be used will help with gaining a better understanding on substrate and adhesive options most suitable for your product.

 

3. Wind Direction

Labeling Wind Direction Chart

The unwind direction is important when applying labels, so if you are working with a co-packer, communicate their unwind needs before the label makes it to press. Regardless of if it is a product of flexographic label printing or digital label printing, this is an important step in the process.

 

4. Missing Fonts

Adobe Illustrator Find Font Screen

If there is a special font used in your artwork, it will not transfer if the receiver does not also have this font installed. Outlining your fonts before sending your file is the best way around this error.

 

5. Missing Bleed

Bleed Example For Labeling & Packaging Inspiration

A missing bleed can effect your image being printed all the way to the edge. Keeping text in-line is also important in making sure all information is printed correctly onto your label.

While  printing has become more and more precise over the years, there will be some very slight movement when printing and die-cutting labels. If you have a border near the edge of the label, this slight variation will be noticeable. Making your border thicker will reduce the impact of this movement, but going without a border will remove this error altogether.

 

6. Spelling & Grammatical Errors

Gramatical Errors

While this is a common human error in many fields, keeping your label free of spelling and grammatical errors is important. Proofreading before submitting artwork is crucial.

 

8. Not Using Industry Standards For Design Programs

Adobe Photoshop and Illustrator Logos

The industry standard for design programs are Adobe Photoshop and Illustrator. Using other programs can put a hitch in the printing process, so sticking with these programs will ensure a smoother process.

 

9. Art Doesn’t Fit Label

Be clear with your dimensions. If extra white space is required, describing how the label should be centered is important. If the label should be cropped instead, that is equally important. Your label should fit to your package like a glove, and the clearer the instructions, the better package will look.

 

Get Inspired: Pastels in Packaging
by

Get Inspired: Pastels in Packaging

It’s the time of year where pastels are popping up everywhere. This color refresh may be a great way to approach design with a lighter, brighter perspective. Let’s take a look at some labels and packages that use pastels in fantastic ways!

 

pastels Daily Affections Candle Design By Albert Junghwan Son
Daily Affections Candle Label & Packaging

 

Daily Affections Candle Design By Albert Junghwan Son

These candles and corresponding abstract designs are inspired by world around us.  Since pastels are calming colors, keeping them on a candle’s packaging could even be somewhat of a color placebo for customers. Either way, this refreshing label design demonstrates that pastels don’t necessarily need to be used in bright, vibrant ways, but rather can also have subtle sophistication.

 

 

pastels Pearly Yon's Ashbourne Wine Label
Pearly Yon’s Wine Label

 

Pearly Yon’s Ashbourne Wine Label

Inspired by the Belle Époque, the use of pastels on this pressure sensitive label naturally evoke a more sophisticated and vintage style. When considering pastels and retro design, the mind goes to the 1950 inspired designs where minty and pink pastels are most common. It’s refreshing that the colors are utilized in an even more dated era with a faded aesthetic and still has a modern twist.

 

pastels Zi-Chi Design By Angle Visual Integration
Zi-Chi Tea Label & Packaging

 

Zi-Chi Design By Angle Visual Integration

This modern, minimalist design is perfectly accompanied by pastel colors which represent the flavor in each container. While some tea packages may take a light, delicate approach, this package uses pastel color in a new, innovative way. Color coding each flavor also builds simple connections with the product.

 

Food Rotation Labels
by

Food Rotation Labels

Food Rotation Labels

Which Type of Food Rotation Labels Are Right For Your Restaurant?

Restaurants properly labeling inventory is a crucial part of preventing contamination of allergens and spoiled goods wastage. Personalized and water resistant food rotation labels offer business simple, cost-effective solutions. Especially for a potentially dangerous issue. Water dissolving, pressure sensitive labels give business owners more flexibility with food rotation labels. It also offers a cost-effective way of removing them from use, to be recycled, containers.

Variable Data

Water Dissolving Food Rotation LabelUsing a large, clear, personalized label makes it efficient for staff to quickly understand how to move forward with using or discarding products. Why deal with a label structured for another business? Needs change depending on the size of the company, or the field. A well-designed label can be an environmentally friendly and also a financially smart way to avoid paying for unnecessary, unused space. A persistent label is key for business owners who recycle containers for the same, specific products in mind.

Water Dissolvable Labels

On the other hand, with water dissolving labels at the forefront of food label technology,  produce rotation labels dissolving at the dish pit is a time-saving (and therefore cost-effective) way to remove irrelevant details and prepare your storage containers for the new label. This would not protect the label from any spillage accidents but is otherwise a smart way to improve the speed of work in an already fast-paced and high-stress environment. No scrubbing and scraping and even no clogged drains!

Technology’s Impact

With technology improving the personalization and efficiency of food rotation labels, the restaurant owner has more leeway and convenience. No matter what works best, their options are virtually endless with what can be done to make the most of the food rotation label. Any restaurant owner can minimize cost and maximize safety.

 

Learn more about designing effective, professional grade labels that also represent your brand. Download our Label Project Guide.

Label Project Guide E-Book Download

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

STYLE SWITCHER

Accent Color

Logo Position

Fixed Header Animation

Header Grid

Layout Style

Footer Style

Mobile Menu Style