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Label Things We’re Thankful For
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Label Things We’re Thankful For

It’s Thanksgiving, so we’re discussing all things labeling that we’re thankful for, especially when it comes to building authentic connections between brands and shoppers. As a result, shoppers get more value out of products and brands outshine their competition. So, as you read this, consider the ways your labels give you an advantage. Also, consider the ways in which your competition is outshining you with these methods. Some are simple and even free! There’s no reason you can’t adopt them moving into the new year.

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Why We’re Thankful

As we mentioned, good label design is win-win for both the customers and the brand. That’s why this post reshares some of the most impactful ways to beat out your competition. Thoughtful and value-oriented design can mean something different for each industry and even each brand. So, the next time you’re designing or redesigning a label, consider the added value you can create.

Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuParkInnovative Labeling Techniques

Innovative labeling techniques range from simple foiling to tactile coatings, and even holographic patterns. They enhance fonts, create lifelike graphics, but also add a luxury element to a design. As a result, techniques are extremely versatile in enhancing any branding. Regardless of how they’re used, they communicate that an immense amount of care went into creating the product. Plus, they create haptic interest and the more shoppers pick up your items, the more likely they are to make a purchase.

 

Pomagranate resealable Label by Great Lakes Label

Resealable Labels Produce Fresh Products

Whether you’re trying to keep produce fresh, or wet wipes moist, effective resealable labels are key. A label that reduces its tack over time means air gets into the package and ruins the product. So, ensure each and every use is like the very first time. Plus, ensure the pull tab offers ease in opening. You want your product to be accessible too after all. Again, creating a quality resealable label adds value to the product and provides customers with a greater sense of satisfaction in using the product.

 

Costa Farms Label by Great Lakes Label

Expanded Content

Booklet-style labels offer more pages to provide customers with information on the product and other added values. Labeling design space often feels limited as space is usually small. However, once panels open up to reveal more space, brief tutorials, translations, content links, and more can be provided. So, instead of trying to cram as much information on a front-facing label, it now is intelligently segmented. As a result, this makes it easier for customers to digest the information as well. Now there’s no need to skimp out on details. You can provide each customer with greater value.

 

Labeling Technology

In the same regard, link to more content using NFC (Near Field Communication), QR codes, or even simple URLs. Now content space is digitally limitless, and so are the means of engagement. From video tutorials, to blog posts, or even branded apps, provide customers with value throughout the lifecycle of the item they’ve purchased.  QR codes and URLs are even free to add! So brands just need to carve out a small space to include the graphic or text. That’s a simple investment when you consider the customer payoff. You’ll help customers find more value in your item, create a greater sense of brand loyalty, and even outshine your competition in-store.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durable Label Stocks

If your product is bound to get wet, even through condensation, ensure it will withstand moisture. The WetStick label uses such a strong adhesive chemistry that it can even be applied underwater! So, no more peeling or disintegrating labels. Again, it’s all about providing value and care. Show customers you’re committed to giving them the best experience possible when they use your products. It’s a simple touch that goes a long way.

 

Authenticity in Design

This is much more intangible but also makes all the difference. Is your brand trying to mimic others in your industry or simply working to keep up with the latest trends? You might find your labels falling flat if that’s the case. As a result of mimicking, you’re not finding authentic value for your items and for your customers. Once you figure out what sets your brand apart, maximize it. Lean into humor, sophistication, or local flare. Enhance that with the content you share on your label or the art style you use. Once you create labels from that authentic voice, shoppers will take notice and the right demographic will appreciate what your brand stands for.

 

moya wine label - wine traders - great lakes label

Developments in Sustainability

Sustainability is critical. That’s why FSC (Forest Stewardship Council) and recyclable label stocks are becoming more and more popular. Again, this aligns with shoppers’ values and provides them with added benefits. Little changes like the label stock you use end up creating a massive overall impact. Once simple change at a time. While it doesn’t have the bells and whistles of foiling, it still excites shoppers to see positive changes made.

 

spectrophotometer - thankful for color management

Accuracy & Consistency in Label Printing

Color management is a crucial component to printing professional grade labels, but also for building trust with shoppers. In fact, customers are far less likely to buy an item from the shelf if the group of products features inconsistent color. We use a spectrophotometer which digitally tests color for consistency. So, everytime you print, you can count on it matching every single other batch of labels.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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Create a Personalized Experience With Label Design
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Create a Personalized Experience With Label Design

This Packaging World article discusses 5 ways packaging inserts can create a personalized experience for customers. With the growth of digital label printing, customization has grown. It’s time to think outside the box and offer a personal experience like no other. It’s easier than you think, but it also requires innovation and creativity.

 

Digital Label Printing Offers Packaging Customization

Coke changed the packaging game the first time it released names on their bottles. The rise of digital printing offers short runs of various designs to create a personalized feel when customers shop. More recently, this has been seen for LIFEWTR where the art used on the bottle is as unique as the person buying it.

Great Lakes Label production floor

For your products, digital labeling is an excellent way to create a unique experience for your customers. Create many, many different designs for your product. Also, consider the shipping location. Incorporate local culture into the design, or even, simply include the city name. Although this technique is not personal to your customers, it’s personal to their situation and will elicit warm and fuzzy feelings.

 

Create A Personalized Experience With Labeling Technology

Labeling technology refers to RFID (Radio Frequency Identification) or NFC (Near Field Communication) that connects to customers’ phones. While RFID is long range, NFC is short range. With NFC, the customer also needs to hold their phone up to the label for a pop-up window to appear. This also only goes into effect if they have the NFC capabilities turned on. This creates an easy way for brands to share custom content through their labels.

While QR codes link customers to digital content, they don’t involve labeling technology RFID and NFC do. QR codes are a simple, cheap way to share content. In this case, a secondary label with tech would not need to be added to your standard label, but it makes the design change from label to label.

Link To Location-Oriented Content

Location-oriented content is a one way to use the technology. Make personalized videos, blogs, or apps for each major city. Use the culture of the location to share relevant content. Here are some examples:

  • Food
    • Recipes, or video tutorials, relevant to local cuisine
  • Beauty & Personal Care
    • A quiz for finding the perfect night-out spot in the city, paired with a beauty routine suggestion featuring the product they purchased
  • Wine, Beer & Spirits
    • Romantic day trips with food and beverage pairings
  • Pharmaceutical
    • Show the customer various locations in the city where their medication is available for pick-up
  • Household & Cleaning Products
    • Inspirational interior design boards featuring local sports teams, images of the city’s skyline, and local cultural references
  • Horticulture
    • Information on how the plant needs to be cared for, based on local climate

When designing labels, consider how to link customers to your content. What format are your customers most responsive to? A/B testing is a fantastic way to see if they will use the technology offered, and their engagement levels (through studying test subjects or observing web page analytics).

Connect With a Bot

Many social media users find bots impersonal and annoying. That said, if used understanding the customers’ needs, it is a very useful tool for personalization. Instead of linking customers to videos or blog posts, the link connects them to a page where they can carry on a conversation with your bot. This is a much more interactive and engaging experience with your content. Now, they can access all the helpful information they’re looking for from your blog in easy to digest messaging. As the conversation flows, their understanding of the product and how to use it grows. So does their sense of connection and relationship with your brand.

A Quiz For Custom Recommendations

Connect customers to various quizzes you have specifically created for the product they bought. A simple QR code with a call to action by it is enough to catch their attention and their interest with this personalized experience. Through these quizzes, show them ways to use the product, and upsell other products in your line. For example, if you are a distributor of produce, create a quiz that leads the customer to their ideal meal match based on their time commitment, cravings and skill level. If accessing the quiz in store, the customer picks up the products they need to make the recipe. If accessed at home, the customer saves the link for next time. Either way, they are entertained with a personalized experience. This develops the relationship between them and your brand.

 

White Space For Gift Customization

Monrovia Label by Great Lakes Label

Another tactic is to leave the customization up to your customers. With Valentine’s Day coming up, promotional gift packaging is the key to this technique. Provide customers with space to write notes, draw, and generally connect to the recipient. Make an ad-libs style poem, provide space for the “to” and “from” notations, or simply give them space.

Above is an empty Monrovia R&D design and pot. The label uses metallic stock to catch the customer’s attention and the white space provides them with room to customize. It’s simple, classic, and romantic. It also compliments the product.

 

A personalized experience should be a creative experience. To delight your customers, consider the problems you help them solve. Show them new and exciting ways to use your product. Most importantly, don’t be boring.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Should Customers Vote on Label Design Changes?
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Should Customers Vote on Label Design Changes?

Really, should customers vote on label design changes? On the one hand, it muddies the waters internally. Suddenly, what you’ve been working toward for your brand isn’t advantageous. On the other hand, it gives you direct insight into your customers. They are the ones buying your product after all. Shouldn’t they have a say in what they want to see?

Customers Vote Using A/B Testing

In a previous blog, we talked about the benefits of A/B testing. This is the process of putting two different designs for the same product in front of your customers to see which item gets more sales. The design that makes more money wins and should be used moving forward.

digitally printed wine labels for a/b testing or customers vote by Great Lakes Label

A/B testing works as voting. Your customers won’t realize this is what they’re doing and will give unbiased, specific feedback because of it. The only problem is that you won’t give feedback on what it is they preferred. Take the above image for example. If the right label made more sales than the left, you won’t know if it’s because of the label color, image or name. Testing one item at a time is ideal.

Another con is that if you take the direction of testing one item at a time, you waste valuable time and effort with testing. This works for a flagship store where testing happens on a display level, but it’s not ideal for the small business owner. Instead, direct feedback in one session for some brands.

Take Direct Feedback With A Grain of Salt

In the case of receiving direct feedback in the form of comments, consider that you won’t apply all suggestions. Everyone has a different opinion on what is aesthetically pleasing or helpful to include on a label. You won’t satisfy every single suggestion when customers vote. Instead, you can gain valuable insight on what they are looking for overall. Take the pulse of your demographic and work on a design that will delight them in-store and provide them with helpful content once they’ve brought the item home.

If you consistently receive comments saying that the product is difficult to use, or that there needs to be more instructions included in the packaging, use a booklet-style label. This label opens up providing you two more pages to provide instructions for your customers. Provide simple graphics that walk through the customer on the outside label. Or, link to a video tutorial using labeling technology or a simple QR code.

 

Learn more about the labeling solutions Great Lakes Label offers. Now that you’ve learned the design basics, take your vision to the next level. Download our e-book, Complete Labeling Solutions.

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Top 3 Labeling Trends For 2018
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Top 3 Labeling Trends For 2018

The new year is here and it’s time to unveil our top 3 trend predictions for 2018. So, use these growing trends to develop your brand and create packaging that outshines your competition. As a result, the common thread among all trends is transparent communication. Whether that’s telling customers about the label stock, creating open processes, or even clear branding, it’s all there.

3. Sustainable Label Stock to Grow in 2018

moya wine label - wine traders - great lakes label 2018

Sustainable label stock such as this 30% recycled paper stock grew in popularity throughout 2017. So, as new packaging materials develop, sustainable stocks become more and more of a popular choice.  Both Avery Dennison and Wausau Coated offer various options, including stocks that are also FSC (Forest Stewardship Council) compliant.

2. Traceability For Accountability at Every Level

GS1 Traceability is an internal process which uses labeled packages and crates to communicate production progress. As a result, any business partners you have, including us, are accountable for their work and development with the order.

 

Labeling technology such as RFID (Radio Frequency Identification) and even NFC (Near Field Communication) create simple, streamlined processes that create clear communication between the customer and the brand. While labeling technology advances businesses internally, externally it also enhances the customer experience. The technology links shoppers to even more content from the brand. Brands are increasingly creating helpful apps, video content, and blog content to share on their labels in this manner.

 

1. Innovative Techniques Increase in Popularity As Luxury Market Continues to See Growth

Great Lakes Label Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuPark

We offer many innovative labeling techniques to use in your design:

These innovations create a label that communicates that your product is a luxury item. As the luxury market increases so does the importance of using techniques on your label design. We’re even seeing an increase in labeling techniques used in label design for handcrafted items. The more care that goes into making the product, the more care goes into the label.

 

Learn even more about what Great Lakes Label offers and how to incorporate various techniques into your label design. So, download our e-book, Complete Labeling Solutions.

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Black is The New Black in Packaging Design
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Black is The New Black in Packaging Design

This article from Brand Packaging suggests that black is making a comeback as a prominent color choice in packaging design. With Halloween quickly approaching, this trend is growing just in time for businesses to take advantage of striking looks in promotional labeling. Looking to incorporate this new scheme into your standard product line? Here are our tips for finding label design success.

Chateau Du Parc Wine Label with bronze foiling and black embossing
Chateau Du Parc Wine Label

Don’t Go Overboard If It Doesn’t Fit Your Brand

We’ve previously looked at how light packaging is ideal for health food products. So, if your brand success relies on your established color scheme, avoid switching it out for darker tones. Instead, incorporate darker colors on a secondary label, such as around the bottle neck. Or, incorporate a new image where the black only serves to make the bright colors pop. Keep it subtle.

 

Take Advantage of Innovative Labeling Techniques

If your product is able to take advantage of the trend, such as the above wine label, innovative techniques will take it to the next level. As seen above, simply adding embossing over your black label creates sensory interest that will entice customers into picking up your product. Once the product is in their hands, they will be more likely to buy it as well. Accenting with bronze, silver or gold foiling is a classic way to create a luxurious look.

 

Mixing Matte Black With Glossy Black

Are you creating a single color label? Mixing matte with glossy (or a tactile screen) is a fantastic way for your label to remain legible. The two textures contrast each other so much in the light that it creates a compelling aesthetic. This technique can often be found in beauty product packaging design. It’s simple but elegant.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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3 Rules NOT To Follow In Label Design
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3 Rules NOT To Follow In Label Design

While you design your label, you’re going to hear many rules that you need to follow for your design. These rules are both lengthy and contrasting. Some say you should always innovate, and some say to stick to an aesthetic that customers will grow to count on. Here are three rules to completely forget about.

rules not to follow - great lakes label r&D design with MiraFoil

3. Consistency, Consistency, Consistency

Promotional labels, Instant Redeemable Coupons (IRCs) and your regular labels should not look the same. Also, smart packaging and labeling technology are on the rise. As such, there is no harm in incorporating NFC or RFID technology to enhance the customer experience. Add a QR code to your design that links the customer to helpful tutorials, or information.

This rule also goes for innovative labeling techniques. Adding foil to your logo is not going to shock the customer out of buying your product. In fact, sensory marketing only serves to enhance the shopping experience. It also makes it more likely that they will pick up your item, which in turn makes it more likely for them to purchase it.

2. Stick With What You Know

Sustainability and technology in labeling are ever evolving. As new techniques come out to create convenience for the customer or a greener earth, pay attention. Labels can look exactly the same but use a new, environmentally friendly label stock. Then, this change can be promoted on the label to show customers that your priorities align with theirs.

 

1. Luxury Design Rules All Else

Actually, many luxury design practices, such as using innovative labeling techniques, are creeping into label designs for handmade products. Good design is good design, period. It’s not reserved for luxury packaging. Considering the customers’ needs is king. Always create from an empathetic perspective.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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