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All About Nice Label Labeling Software
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All About Nice Label Labeling Software

Nice Label is a labeling software offered by Great Lakes Label which makes it easy to design your own basic labels. This is ideal for variable data printing, barcode labeling, and other simple black and white labels. So, see how it will save you time, money, and energy. Then, get in touch so we can get you started with Nice Label and a printer appropriate for your needs.

What is the digital transformation of labeling?

Traditionally, companies have relied on label or forms design software to support their entire labeling process. The costs of this legacy approach are greater than many companies realize. By digitally transforming their labeling, companies can reduce the direct and indirect costs of their labeling, and avoid missed opportunities.

The Benefits of Nice Label

First, the templates are universal, which means that they are compatible with any printer you may already have. It also makes it easier to provide accuracy with content placement and multi-language incorporation. It’s even easy to connect to Excel, providing you with flexibility in transferring data. Of course, most importantly, meet industry standards every time.

Nice Label Program Screenshot

How it Works

Get started with a clean slate, or select from pre-made templates to make your label design process easier. Then, you’ll choose your dimensions and which printer you’re going to be using. After that, you’ll select what kind of stock you’ll be printing on, whether that be a roll or a sheet. Of course, you’ll also select landscape or portrait mode as well.

Once you complete the pop-up prompts the real fun begins. There are a bunch of tools available at your disposal to create the design of your dreams. Plus, the layout is simple and easy to use. So, it’s not like learning all the intricacies of Adobe Illustrator. Instead, you get the perfect balance of simplicity and usefulness.

Want to check it out for yourself? Try Nice Label’s 30-day free trial! Or, check out the below video tutorial on getting started with the program.

NiceLabel 2017 – Designing Your First Label

Explore basic label design and design your first label. This video will present most common objects and how to add them to the label.

Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Come See Us at PLMA 2018 in Chicago!
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Come See Us at PLMA 2018 in Chicago!

PLMA 2018 is well on its way! Visit us in Chicago to learn all about our private labeling, food labeling, and even labeling automation options.

plma 2018 - private label manufacturers association logo

Booth F4103

November 11th – 13th

PLMA at Rosemont Convention Center

Chicago, IL

 

What to Expect at PLMA 2018

We’ll be offering produce and horticultural labeling information and even various samples. Not only will this cover innovative techniques and technologies, but also label application solutions. So stop by to ask us questions, or grab some samples of our work!

With anti-packaging becoming a more prominent trend, our sustainable label stock options offer an ideal alternative. As a result, this stock meets customers needs and values. It also helps that these stocks include high-quality wine stocks!

 

Learn all about how innovative labeling techniques can bring your design to life! So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Customer Spotlight: Ferris Coffee & Nut
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Customer Spotlight: Ferris Coffee & Nut

Ferris Coffe & Nut is a high-quality brand located right here in Grand Rapids, Michigan. When it comes to handcrafted branding, they excel. Learn all about their growing business and packaging excellence.

Ferris Coffee and Nut Label - Misty ValleyFerris Coffee & Nut Label Design

This family-owned business dates back to  1924, and the labels appropriately reflect the down to earth, indie tone. The minimalistic nature and emphasis on the hand-drawn aspects fuse well together. This isn’t a coffee company that puts on airs. As a result, Ferris effectively communicates the fun and approachable nature of their products, all while demonstrating how seriously they take quality.

The Community Impact

ArtPrize is the biggest public art event in the world which also happens to take place right here in Grand Rapids, Michigan. To celebrate, Ferris joins the festivities and create delicious flavors which represent the festival that year. Again, the approachable take to quality isn’t just a branded claim, it’s a value-driven business guide.

 

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Pantone: The Game Gets Creativity Flowing
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Pantone: The Game Gets Creativity Flowing

Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing for people of all skill levels. So, consider opening your next team meeting with this icebreaker.

Pantone: The Game
Pantone: The Game via http://www.thedieline.com/blog/2018/8/27/color-nerds-rejoice-theres-now-a-pantone-the-game

More About The Game

The premise is that players are given a character to design using the colors provided in the box. Then, on the card, hints are available to help the players guess at who the character is. It’s minimalism at its finest. As a result, people begin to think of their feet and experience a truly creative moment.

How This Impacts Label Design

Of course, this activity gets people thinking about color and minimalism in a new way. However, it also gets people to focus on solving a problem, working together, and designing with the tools given to them.

Or, consider the practical application. Do you need to describe a new label in a pinch? Grab some cards and lay it all out for people to better visualize.

A Bit About Color Management

With Pantone colors, every label prints with consistent color each and every time. Then, on the label press, a digital tool called a spectrophotometer checks the color to make sure it lines up with what was specified in the original design. When customers see a color inconsistency in the grocery aisle, they lose faith in the brand and choose a more professional looking brand. Don’t get left behind. Pay attention to color.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Customer Spotlight: Del Monte
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Customer Spotlight: Del Monte

Del Monte not only offers fresh, healthy snacks but also works hard to provide added value to customers through recipes.  Their brand’s primary value is to offer healthy, easy alternatives. As a result, everything they do stands apart from their competition.

Del Monte Vegetable NoodlesHere’s Why Del Monte Excels at Showcasing Their Products Through Label and Packaging Design

First, Del Monte uses packaging that shows off the produce. The product photography is bright and vibrant. It also shows the fruits and vegetables in tasty recipes on occasion. So, the powerful imagery inspires shoppers to make a healthy snack choice. The fact that their noodle packaging uses a clamshell container to display the noodles is a testament to that. The labels make the noodles the focus, even though they don’t take up much room. The vibrant colors and interesting plating do that on their own.

Del Monte

A wholesome new way to start your day. Find them with the Fruit Cup® snacks at your local grocery store or online: http://po.st/AccxRr

They also create packaging with versatility and practicality in mind. Their fruit and oats containers, like many other of their containers, are ideal to bring to work. However, these containers are also microwavable, making it easy for shoppers to throw the product into their lunch bag, heat it up at lunch, and recycle afterward. So, it not only considers ease of use but other values their customers hold dear such as sustainable alternatives. Del Monte is a prime example of how brands can infuse core values into everything they do while also maintaining customer satisfaction and maintain an established brand aesthetic. They’re willing to try new ideas and find fantastic new ways to innovate the food industry. While the packaging may not immediately seem like an important part of the process, it impacts so much of the customers’ experience, like the ease of heating up their food.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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All About Over-Labeling & Design Solutions
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All About Over-Labeling & Design Solutions

Over-labeling is the process of applying a label overtop of a previously applied label. The back of the top label uses a coating that blocks out the label underneath. As a result, customers only see what’s been applied on top. So, it not only solves outdated labels or labels with errors, but it also creates a professional look.

Over-labeling Great Lakes Label 15How Over-Labeling Provides Cost-Saving Flexibility

Human error is bound to happen. So, it’s great to have a simple solution that corrects typos, errors with graphics, or any other nuisance. No need to remove labels either!

Maybe a top label gets applied to only a portion of the bottom label. Say, a price change occurs. Instead of completely redesigning and re-applying the label, simply apply a small black and white label overtop. So, this solution saves money in reproduction.

Also, apply seasonal labels over evergreen products with ease. Instead of starting from scratch with new packaging, make promotional labels work with what you already have. Even conduct A/B testing with current

Over-Labeling

Uploaded by Great Lakes Label, LLC on 2018-07-13.

Not Just For Horticulture

This technique may be more typical in horticulture, however, any industry can use over-labeling to its advantage. This technique isn’t an ideal fit for widespread releases, but it does make sense for testing, and for smaller scale adjustments. So, if you’re business is a small business with a single location, or you’re testing a new wine label at the vineyard, save money. Test onsite and make minor corrections instead of paying for a new batch of labels. Remember, this technique also saves time where removing labels and reapplying is concerned. Also, consider how applicators make the process much faster and easier than hand labeling.

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Customer Spotlight: President’s Choice
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Customer Spotlight: President’s Choice

President’s Choice is a Canadian food brand which aims to offer customers quality products they can count on. The vibrant labels for these veggie noodles not only highlight the tasty ways they can be used, but also compliment the colors of the product itself. It’s not just inspiring, it’s mouthwatering. So, these food labels are purely for the customers’ needs, not the brand’s ego.

All President's Choice Veggie Noodles by Great Lakes Label

President’s Choice Sees Food’s Larger Impact

Food has the power to bring people together. The #EatTogether campaign makes their product more than tasty treats, but a reason to connect. Even this International Food Day video shows customers that they care about creating products everyone can enjoy. Diversity is, after all, part of what makes Canada great.

International Food Day

Explore the meaning and importance of eating together through the eyes of a child in a classroom.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Make Significant Packaging Changes Using Storytelling Principles
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Make Significant Packaging Changes Using Storytelling Principles

As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying on storytelling principles. You’re telling a story with your design anyway, so by incorporating these guidelines, you only increase your chance of a successful launch.

The Storytelling Principles Already You Know

There are three simple parts of a story to consider. These are great building blocks for starting to get a sense for how you want to release the new design changes.  So, start here as a baseline.

moya wine label - wine traders - great lakes labelBeginning

First, start at the start. How did this change come about? Are you changing your whole focus to be a more environmentally friendly brand with sustainable packaging materials? Well, then consider the reasons why this is an important decision for the brand, and the various reasons why it brings value to customers. Incorporate transparency into the marketing campaign too. Shoppers don’t expect a perfect company, but they want a brand to take ownership of shortcomings and provide clarity on progress.

Middle

Now that things are in motion, how will you gather information about what customers really think about it? Whether that’s a simple label redesign or a full-scale change in brand values, everyone has an opinion. Before a new direction is fully committed to, gather feedback about the baby steps and sample tests. Conduct A/B tests, or gather direct feedback from focus groups and surveys. For established and traditional brands, this step is crucial. Change is scary. Make sure you ease loyal shoppers into the new direction by confirming that most people are on board with the changes made.

 

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End

After all of the options are tested and data is gathered, it’s time to commit. Before you get to the release, double check that the labels provide the most possible value to the customers. Also, consider how this new direction stacks up against your competition. If there’s any way to go farther to outperform your competition in creating entertaining, inspiring, and value-packed labels, do it.

 

The Principles You May Not Know, But Work

These are a few of the rules storytellers live by. This goes above and beyond the beginning, middle, and end considerations and focusses on various points in the journey. So, now it’s time to consider the option of a slow release brand change. Instead of one day completely rebranding, this change comes in parts. So, say you’re a beauty brand going cruelty-free and designing a whole new aesthetic to celebrate. It’s perfectly fine to start by simply adding a leaping bunny logo, then change the label design to reflect more natural elements, and, finally, change your products’ containers. At each step, consider different label stocks and innovative techniques. As the brand aesthetic progresses, so may other needs for your packaging.

Meijer R&D Trail Mix & Nuts Bag LabelsThe Rule of 3

Have you ever noticed the magic rule of three? There are three acts to a movie, and trilogies are far more common for series of films. Often there are even three parts to a joke which uses examples, the most ridiculous being the last.

Consider the ways your new packaging could be released in three parts. Are you releasing three new products? Do you want to scatter the various release of new packaging into groups of three? Or, should the design elements be released as a whole, but in increments of three? First, the logo, then the packaging, then the label. Of course, whatever you do, leave the biggest, most exciting surprise for last.

Don’t Introduce New Characters at The End

Even with twist endings, characters who show up at the end of a film still pop up in subtle ways throughout the film. You may not notice it, but they’re there. If this rule isn’t followed, the ending feels lackluster and even boring.

So, when releasing a major redesign, don’t introduce major design elements near the end of the campaign. Adding innovative techniques near the end is a fine way to enhance the developing rebrand. However, releasing new labels and packaging before a logo redesign is a nonsensical order. The logo is crucial for setting a tone. Although it’s important to share the most exciting aspect for last, those exciting releases should be enhancing the label with labeling techniques, sharing valuable content through labeling technology, or personal touches (perhaps promotional in nature) with booklet-style labeling. They go the extra mile in an unexpected way, while also building on the previously released changes.

Don’t Waste Time, Jump Right Into The Action

Stories shouldn’t start with the hero waking up, hitting snooze, waking up again, hitting snooze, waking up for real this time, making breakfast, checking their phone, brushing their teeth, getting ready for work, walking out the door, getting in the car and heading to work before a big inciting incident like a car crash happens. No, it starts with a simple set up so the audience understands this person is headed to work, then we see the crash that changes their life. When details are included like the first example, it’s often boring and self-indulgent.

Where label copy is concerned, don’t meander around the point. Consider the brand values, the new message you’re communicating, and additional certifications or regulations and get right to it. Share the certification logos, communicate a new brand value with a simple hashtag conveying the message, or use impactful imagery to communicate a new direction. Also, consider providing more information about the rebrand on the inside of a booklet-style label, or online which is linked using labeling technology. Then, if shoppers want more details, they’re offered, but they don’t detract from all the hard work put into the new design.

El Grullense Tequila using storytelling principlesCommunicate An Idea With as Little Words as Possible

Not even talented actors make wordy dialogue sound good. Dialogue with too many questions is another major storytelling faux pas. Nobody wants to hear the main character ramble on about their lunch meeting in a romcom. No, the character just needs to rush back to their desk, boxed up food in hand to see a missed call and say a short quip about the meeting.

Shoppers are smart. It’s a major reason why minimalism has been a major label design trend for so long. They don’t want to read a lengthy explanation or study overly complicated imagery to understand what’s going on. Instead, communicate complex ideas with compelling imagery and choose your words carefully. A luxury, handcrafted tequila line with 3D style labels showing an image of the business’ property, and also includes beautiful, calligraphy style graphics, make this message understandable with a glance.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Your Label Shouldn’t Appeal To Everyone
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Your Label Shouldn’t Appeal To Everyone

The appeal of a label doesn’t rely on all shoppers’ interest, only the right demographics. In fact, don’t bother trying to attract all shoppers to your product. It’s a waste of time, energy and money. Instead, make your label more fitting for the right customers who will appreciate the brand values you offer. Afterall, other brands are a better fit for uninterested shoppers anyway.

Broad Appeal Is Overrated

First, there’s no possible way to appeal to everyone. However, if there was, would you want to? Instead of being seen as the best option for a group of people, you’d likely be seen as an average option for everyone. That doesn’t inspire brand loyalty or encourage a relationship between the brand and the customer. It likely would end up meaning that shoppers seek your brand when their three other industry favorites are out of stock. Be the brand that becomes your demographic’s number one favorite. The beloved brand. Be the sold-out brand.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Get a Firm Perspective on Your Demographics

Before you focus on your demographic, consider who they are. What needs do you fill, and for whom does that solution help most? Make specific choices, and even create a buyer persona. Or, in other words, create a fictional character, name and all, and describe who they are, what they like, and what they need. Consider how your product currently meets their needs. Also, consider how your product and brand will develop to better meet their needs. Consider interviewing customers you currently have or send out surveys to gather details you’re not privy to. These surveys should ask about who they are, their personal habits and lifestyles, as well as why they like your product.

But Don’t Overdo It

While it’s important to know who you’re targeting, don’t spend time on who you want to detract. Don’t conduct surveys on who dislikes your product and why. It’s a waste of time. By putting your energy into cultivating value for your demographics, you’ll naturally detract the wrong people for your brand anyway. It’s important to take a look at reasons why your product and label design isn’t best serving your buyer persona, but considering those outside of your demographics is a waste of time.

Create Laser Focussed Design To Attract The Right People

So, once you know who you’re targeting, create a design that appeals to them. Again, sending out surveys and A/B testing design options is a fantastic way to get unbiased feedback without diving into clichés.

Enhance Designs With Innovative Techniques

Coffee tri-panel label by Great Lakes LabelBooklet-Style Labeling

 

Peony hand soap label with mirafoil - Great Lakes LabelKeep it Simple With Foiling

Create Content Specifically Matching Your Demographic’s Needs

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

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Can Your Label Pass This Labeling Test?
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Can Your Label Pass This Labeling Test?

Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.

 

The Labeling Test

Print this checklist and try it out!

Bissell Cast & Cure - Great Lakes Label - labeling testAppeal

Innovative techniques used  enhance label’s design

MiraFoil – a precise liquid foil

Hot Stamp – a brilliant foiling technique

Cold Foil – luminous shine

Embossing – a stamped, raised effect

Tactile Screen –raised effect created on top of the label

Soft Touch –cashmere soft texture

Motion Coat –holographic look using light and texture

Cast & Cure –  holographic, colorful look

Booklet-Style Labels – peels open for expanded content panels

☐ Links customers to content which provides even more, relevant value

◊ Hashtag

◊QR Code

RFID or NFC technology

Heineken Label by Great Lakes Label

Practicality

☐ All regulatory copy and graphics are included

☐ Any applicable association, certification, or program logos are included

☐ The copy is straightforward and also honest about product’s capabilities and attributes

Instant Redeemable Coupon (IRC) provides clear information on customer redemption (if applicable)

☐ The brand’s message and core values are clear

Voice of copy matches copy used on the website and even social media posts

☐ Full title exposed when looking straight on at the product

 

moya wine label - wine traders - great lakes label

Quality

☐ The stock is created with sustainable or recycled materials

Water resistant (if applicable)

☐ Heat resistant (if applicable)

Will not fade in the light

☐ Water dissolvable (if applicable)

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

 

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