Close

Tag Archive for: label design

Pantone: The Game Gets Creativity Flowing
by

Pantone: The Game Gets Creativity Flowing

Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing for people of all skill levels. So, consider opening your next team meeting with this icebreaker.

Pantone: The Game
Pantone: The Game via http://www.thedieline.com/blog/2018/8/27/color-nerds-rejoice-theres-now-a-pantone-the-game

More About The Game

The premise is that players are given a character to design using the colors provided in the box. Then, on the card, hints are available to help the players guess at who the character is. It’s minimalism at its finest. As a result, people begin to think of their feet and experience a truly creative moment.

How This Impacts Label Design

Of course, this activity gets people thinking about color and minimalism in a new way. However, it also gets people to focus on solving a problem, working together, and designing with the tools given to them.

Or, consider the practical application. Do you need to describe a new label in a pinch? Grab some cards and lay it all out for people to better visualize.

A Bit About Color Management

With Pantone colors, every label prints with consistent color each and every time. Then, on the label press, a digital tool called a spectrophotometer checks the color to make sure it lines up with what was specified in the original design. When customers see a color inconsistency in the grocery aisle, they lose faith in the brand and choose a more professional looking brand. Don’t get left behind. Pay attention to color.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Customer Spotlight: Del Monte
by

Customer Spotlight: Del Monte

Del Monte not only offers fresh, healthy snacks but also works hard to provide added value to customers through recipes.  Their brand’s primary value is to offer healthy, easy alternatives. As a result, everything they do stands apart from their competition.

Del Monte Vegetable NoodlesHere’s Why Del Monte Excels at Showcasing Their Products Through Label and Packaging Design

First, Del Monte uses packaging that shows off the produce. The product photography is bright and vibrant. It also shows the fruits and vegetables in tasty recipes on occasion. So, the powerful imagery inspires shoppers to make a healthy snack choice. The fact that their noodle packaging uses a clamshell container to display the noodles is a testament to that. The labels make the noodles the focus, even though they don’t take up much room. The vibrant colors and interesting plating do that on their own.

Del Monte

A wholesome new way to start your day. Find them with the Fruit Cup® snacks at your local grocery store or online: http://po.st/AccxRr

They also create packaging with versatility and practicality in mind. Their fruit and oats containers, like many other of their containers, are ideal to bring to work. However, these containers are also microwavable, making it easy for shoppers to throw the product into their lunch bag, heat it up at lunch, and recycle afterward. So, it not only considers ease of use but other values their customers hold dear such as sustainable alternatives. Del Monte is a prime example of how brands can infuse core values into everything they do while also maintaining customer satisfaction and maintain an established brand aesthetic. They’re willing to try new ideas and find fantastic new ways to innovate the food industry. While the packaging may not immediately seem like an important part of the process, it impacts so much of the customers’ experience, like the ease of heating up their food.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

All About Over-Labeling & Design Solutions
by

All About Over-Labeling & Design Solutions

Over-labeling is the process of applying a label overtop of a previously applied label. The back of the top label uses a coating that blocks out the label underneath. As a result, customers only see what’s been applied on top. So, it not only solves outdated labels or labels with errors, but it also creates a professional look.

Over-labeling Great Lakes Label 15How Over-Labeling Provides Cost-Saving Flexibility

Human error is bound to happen. So, it’s great to have a simple solution that corrects typos, errors with graphics, or any other nuisance. No need to remove labels either!

Maybe a top label gets applied to only a portion of the bottom label. Say, a price change occurs. Instead of completely redesigning and re-applying the label, simply apply a small black and white label overtop. So, this solution saves money in reproduction.

Also, apply seasonal labels over evergreen products with ease. Instead of starting from scratch with new packaging, make promotional labels work with what you already have. Even conduct A/B testing with current

Over-Labeling

Uploaded by Great Lakes Label, LLC on 2018-07-13.

Not Just For Horticulture

This technique may be more typical in horticulture, however, any industry can use over-labeling to its advantage. This technique isn’t an ideal fit for widespread releases, but it does make sense for testing, and for smaller scale adjustments. So, if you’re business is a small business with a single location, or you’re testing a new wine label at the vineyard, save money. Test onsite and make minor corrections instead of paying for a new batch of labels. Remember, this technique also saves time where removing labels and reapplying is concerned. Also, consider how applicators make the process much faster and easier than hand labeling.

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Customer Spotlight: President’s Choice
by

Customer Spotlight: President’s Choice

President’s Choice is a Canadian food brand which aims to offer customers quality products they can count on. The vibrant labels for these veggie noodles not only highlight the tasty ways they can be used, but also compliment the colors of the product itself. It’s not just inspiring, it’s mouthwatering. So, these food labels are purely for the customers’ needs, not the brand’s ego.

All President's Choice Veggie Noodles by Great Lakes Label

President’s Choice Sees Food’s Larger Impact

Food has the power to bring people together. The #EatTogether campaign makes their product more than tasty treats, but a reason to connect. Even this International Food Day video shows customers that they care about creating products everyone can enjoy. Diversity is, after all, part of what makes Canada great.

International Food Day

Explore the meaning and importance of eating together through the eyes of a child in a classroom.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Make Significant Packaging Changes Using Storytelling Principles
by

Make Significant Packaging Changes Using Storytelling Principles

As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying on storytelling principles. You’re telling a story with your design anyway, so by incorporating these guidelines, you only increase your chance of a successful launch.

The Storytelling Principles Already You Know

There are three simple parts of a story to consider. These are great building blocks for starting to get a sense for how you want to release the new design changes.  So, start here as a baseline.

moya wine label - wine traders - great lakes labelBeginning

First, start at the start. How did this change come about? Are you changing your whole focus to be a more environmentally friendly brand with sustainable packaging materials? Well, then consider the reasons why this is an important decision for the brand, and the various reasons why it brings value to customers. Incorporate transparency into the marketing campaign too. Shoppers don’t expect a perfect company, but they want a brand to take ownership of shortcomings and provide clarity on progress.

Middle

Now that things are in motion, how will you gather information about what customers really think about it? Whether that’s a simple label redesign or a full-scale change in brand values, everyone has an opinion. Before a new direction is fully committed to, gather feedback about the baby steps and sample tests. Conduct A/B tests, or gather direct feedback from focus groups and surveys. For established and traditional brands, this step is crucial. Change is scary. Make sure you ease loyal shoppers into the new direction by confirming that most people are on board with the changes made.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

End

After all of the options are tested and data is gathered, it’s time to commit. Before you get to the release, double check that the labels provide the most possible value to the customers. Also, consider how this new direction stacks up against your competition. If there’s any way to go farther to outperform your competition in creating entertaining, inspiring, and value-packed labels, do it.

 

The Principles You May Not Know, But Work

These are a few of the rules storytellers live by. This goes above and beyond the beginning, middle, and end considerations and focusses on various points in the journey. So, now it’s time to consider the option of a slow release brand change. Instead of one day completely rebranding, this change comes in parts. So, say you’re a beauty brand going cruelty-free and designing a whole new aesthetic to celebrate. It’s perfectly fine to start by simply adding a leaping bunny logo, then change the label design to reflect more natural elements, and, finally, change your products’ containers. At each step, consider different label stocks and innovative techniques. As the brand aesthetic progresses, so may other needs for your packaging.

Meijer R&D Trail Mix & Nuts Bag LabelsThe Rule of 3

Have you ever noticed the magic rule of three? There are three acts to a movie, and trilogies are far more common for series of films. Often there are even three parts to a joke which uses examples, the most ridiculous being the last.

Consider the ways your new packaging could be released in three parts. Are you releasing three new products? Do you want to scatter the various release of new packaging into groups of three? Or, should the design elements be released as a whole, but in increments of three? First, the logo, then the packaging, then the label. Of course, whatever you do, leave the biggest, most exciting surprise for last.

Don’t Introduce New Characters at The End

Even with twist endings, characters who show up at the end of a film still pop up in subtle ways throughout the film. You may not notice it, but they’re there. If this rule isn’t followed, the ending feels lackluster and even boring.

So, when releasing a major redesign, don’t introduce major design elements near the end of the campaign. Adding innovative techniques near the end is a fine way to enhance the developing rebrand. However, releasing new labels and packaging before a logo redesign is a nonsensical order. The logo is crucial for setting a tone. Although it’s important to share the most exciting aspect for last, those exciting releases should be enhancing the label with labeling techniques, sharing valuable content through labeling technology, or personal touches (perhaps promotional in nature) with booklet-style labeling. They go the extra mile in an unexpected way, while also building on the previously released changes.

Don’t Waste Time, Jump Right Into The Action

Stories shouldn’t start with the hero waking up, hitting snooze, waking up again, hitting snooze, waking up for real this time, making breakfast, checking their phone, brushing their teeth, getting ready for work, walking out the door, getting in the car and heading to work before a big inciting incident like a car crash happens. No, it starts with a simple set up so the audience understands this person is headed to work, then we see the crash that changes their life. When details are included like the first example, it’s often boring and self-indulgent.

Where label copy is concerned, don’t meander around the point. Consider the brand values, the new message you’re communicating, and additional certifications or regulations and get right to it. Share the certification logos, communicate a new brand value with a simple hashtag conveying the message, or use impactful imagery to communicate a new direction. Also, consider providing more information about the rebrand on the inside of a booklet-style label, or online which is linked using labeling technology. Then, if shoppers want more details, they’re offered, but they don’t detract from all the hard work put into the new design.

El Grullense Tequila using storytelling principlesCommunicate An Idea With as Little Words as Possible

Not even talented actors make wordy dialogue sound good. Dialogue with too many questions is another major storytelling faux pas. Nobody wants to hear the main character ramble on about their lunch meeting in a romcom. No, the character just needs to rush back to their desk, boxed up food in hand to see a missed call and say a short quip about the meeting.

Shoppers are smart. It’s a major reason why minimalism has been a major label design trend for so long. They don’t want to read a lengthy explanation or study overly complicated imagery to understand what’s going on. Instead, communicate complex ideas with compelling imagery and choose your words carefully. A luxury, handcrafted tequila line with 3D style labels showing an image of the business’ property, and also includes beautiful, calligraphy style graphics, make this message understandable with a glance.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Your Label Shouldn’t Appeal To Everyone
by

Your Label Shouldn’t Appeal To Everyone

The appeal of a label doesn’t rely on all shoppers’ interest, only the right demographics. In fact, don’t bother trying to attract all shoppers to your product. It’s a waste of time, energy and money. Instead, make your label more fitting for the right customers who will appreciate the brand values you offer. Afterall, other brands are a better fit for uninterested shoppers anyway.

Broad Appeal Is Overrated

First, there’s no possible way to appeal to everyone. However, if there was, would you want to? Instead of being seen as the best option for a group of people, you’d likely be seen as an average option for everyone. That doesn’t inspire brand loyalty or encourage a relationship between the brand and the customer. It likely would end up meaning that shoppers seek your brand when their three other industry favorites are out of stock. Be the brand that becomes your demographic’s number one favorite. The beloved brand. Be the sold-out brand.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Get a Firm Perspective on Your Demographics

Before you focus on your demographic, consider who they are. What needs do you fill, and for whom does that solution help most? Make specific choices, and even create a buyer persona. Or, in other words, create a fictional character, name and all, and describe who they are, what they like, and what they need. Consider how your product currently meets their needs. Also, consider how your product and brand will develop to better meet their needs. Consider interviewing customers you currently have or send out surveys to gather details you’re not privy to. These surveys should ask about who they are, their personal habits and lifestyles, as well as why they like your product.

But Don’t Overdo It

While it’s important to know who you’re targeting, don’t spend time on who you want to detract. Don’t conduct surveys on who dislikes your product and why. It’s a waste of time. By putting your energy into cultivating value for your demographics, you’ll naturally detract the wrong people for your brand anyway. It’s important to take a look at reasons why your product and label design isn’t best serving your buyer persona, but considering those outside of your demographics is a waste of time.

Create Laser Focussed Design To Attract The Right People

So, once you know who you’re targeting, create a design that appeals to them. Again, sending out surveys and A/B testing design options is a fantastic way to get unbiased feedback without diving into clichés.

Enhance Designs With Innovative Techniques

Coffee tri-panel label by Great Lakes LabelBooklet-Style Labeling

 

Peony hand soap label with mirafoil - Great Lakes LabelKeep it Simple With Foiling

Create Content Specifically Matching Your Demographic’s Needs

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Can Your Label Pass This Labeling Test?
by

Can Your Label Pass This Labeling Test?

Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.

 

The Labeling Test

Print this checklist and try it out!

Bissell Cast & Cure - Great Lakes Label - labeling testAppeal

Innovative techniques used  enhance label’s design

MiraFoil – a precise liquid foil

Hot Stamp – a brilliant foiling technique

Cold Foil – luminous shine

Embossing – a stamped, raised effect

Tactile Screen –raised effect created on top of the label

Soft Touch –cashmere soft texture

Motion Coat –holographic look using light and texture

Cast & Cure –  holographic, colorful look

Booklet-Style Labels – peels open for expanded content panels

☐ Links customers to content which provides even more, relevant value

◊ Hashtag

◊QR Code

RFID or NFC technology

Heineken Label by Great Lakes Label

Practicality

☐ All regulatory copy and graphics are included

☐ Any applicable association, certification, or program logos are included

☐ The copy is straightforward and also honest about product’s capabilities and attributes

Instant Redeemable Coupon (IRC) provides clear information on customer redemption (if applicable)

☐ The brand’s message and core values are clear

Voice of copy matches copy used on the website and even social media posts

☐ Full title exposed when looking straight on at the product

 

moya wine label - wine traders - great lakes label

Quality

☐ The stock is created with sustainable or recycled materials

Water resistant (if applicable)

☐ Heat resistant (if applicable)

Will not fade in the light

☐ Water dissolvable (if applicable)

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

What Will Labels Be Like in 100 Years?
by

What Will Labels Be Like in 100 Years?

A lot changes in 100 years. Just take a look at the history of labels thus far. So, take a look ahead and consider the way trends change to outperform your competition. After all, it’s impossible to stay ahead of competitors label design if your packaging is two steps behind.

 

What We Know For Sure About The Next 100 Years

Nothing, but chances are labels will still be around. Although there is a push for raw goods both in the food and beauty industries, regulated information still requires communication. Chances are, that communication will take place through labels.

 

Bissell Cast & Cure - Great Lakes Label - 100 years time

Innovative Labeling Techniques

Not only will innovative techniques become much more common as time goes on, but so will design realism. So, imagine a label designed to replicate the night’s sky. As of right now, Cast & Cure is the ideal technique for creating a shimmering light over a dark background. By today’s standards, this is an impressive feat. However, with the development of the darkest black material, vantablack, it’s a matter of time before more realistic spacescapes come to fruition. Imagine holographic stars that literally pop off the label and a milky way galaxy replica that seemingly goes on and on. Not only will a simple label offer hyper-realistic looking objects, but they have the potential to fully transport you to new lands.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

 

Technological Developments

Technology is developing at such a pace that it makes it impossible to fathom where we’ll be in 100 years. Instead, certain principles are likely to remain the same. Currently, labeling technology such as RFID (Radio Frequency Identification) and NFC (Near Field Communication) link customers to helpful online content. Even simple QR codes or hashtags work to offer shoppers more than they pay for. Even those who don’t ultimately purchase the product have access to the material offered.

What sort of material does labeling technology offer?

  • Community involvement
  • E-books
  • Web pages
  • Blogs
  • Video tutorials
  • Recipes
  • Helpful apps to further engagement with the product when in use

How does this material impact the end user?

Not only does this create a more personal connection between the brand and the customer, but it also ensures the customer is more likely to find success in using the product. Or, it provides an opportunity for the shopper to become an advocate for the brand. Word of mouth is a crucial element for brand trust, after all.

moya wine label - wine traders - great lakes label

Sustainability & Packaging Material Changes

Many companies have already put momentum behind sustainable packaging alternatives, and vow to eliminate waste within the next ten years. As our climate continues to change, so will the commitment to environmentally friendly labeling options. For example, there are currently many green label stock options such as Avery Dennison’s Clean Flake, and Wausau’s plethora of FSC (Forest Stewardship Council) certified options.

There are various other materials in the creation process to offer more impactful alternatives to tree oriented paper. For example, there are mushroom and milk alternatives making waves. The goal is to completely eliminate the current paper production process with something that leaves a smaller footprint.

 

Empathy is King

Customers want to be heard, supported, and provided goods and services that enhance their lives. Every development improves the shopping experience for customers, however, brands will continue to grow more competitive with going above and beyond to serve value. Perhaps, with the growth of artificial intelligence, what’s being hailed as the third industrial revolution, a more hands-on approach will popularize. Currently, online AI communication is already a standard practice. As a result, life is brought to the lifeless, and a relationship is strengthened. Perhaps as time goes on, this relationship will develop with physical at-home AI options.

 

E-Commerce

Again, as technology develops, at-home ease continues to develop. So, the e-commerce may not just be commonplace, but essential in a 100 years time. Meaning, label design will focus specifically on the unpacking experience for customers, and shopping from home for good and essentials will become the primary way for customers to meet their needs.

 

Design Principles Are Classic For a Reason

No matter how the stock, shopping experience, and technology changes, the principles of design will remain the same. So, titles still need to fit the label face. Colors have to compliment the whole scheme. Even balance and white space consideration are crucial for both minimalistic labels and designs chocked full of design content.

Consider that designs develop into something so minimalistic that they become one-inch squared, water dissolvable, black and white labels. Especially for produce, they’re there to communicate the bare minimum, eliminate waste, and ensure ease of removal for customers. These labels will still require the text to fit proportionally into the one-inch square and the ink still needs to last, or color match any branded black tones.

 

Human Touches Persist

Even, or rather especially, because of AI developments, human touches are important. Shoppers want to feel as though there are real people behind your brand who empathize with their needs and care about the value your product offers. Whether this is shown through the content you create for your labels, the online persona, or the hand-drawn touches, these elements are critical. As technology develops in unforeseen ways, humanity becomes more and more crucial. Even now it becomes hard to envision customers as living breathing people when you can’t interact with them the same we could 100 years ago. As time pushes on, never lose sight of the responsibility of compassion and how that often translates into trust and outreach.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Visit Us at Cultivate 2018!
by

Visit Us at Cultivate 2018!

Cultivate 2018 is upon us! Stop by booth 1861 to learn more about Label Gator’s custom horticulture labeling systems and Great Lakes Label’s horticultural label design options.

Cultivate 2018 logo

More on Booth 1861 at Cultivate 2018

On top of providing one on one meetings with our team, stop by to see the following systems on display:

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Supplementary Label Content Makes or Breaks Branding
by

Supplementary Label Content Makes or Breaks Branding

Supplementary label content is any content shared on the label which engages customers. It goes above and beyond the grocery aisle to create a personal connection and even offers value competitors don’t. As a result, adding bonus content to your label easily turns customers into loyal fans.

First and foremost, what even are the types of supplementary label content?

All content is linked right there on the label using hashtags, typed out links, labeling technology, and even simple QR codes.

  • Video content
    • Tutorials
    • Video blogs
    • Company profile
  • Web pages
    • Blogs on relevant topics
    • E-book, or instructional manual
    • Newsletter sign up page
  • Hashtags
    • Community sharing
    • Contests
    • Easy access to brand’s official social media pages

 

Quality is The Most Important Factor

Videos need high resolutions with high production quality, e-books need high-quality design, and yes, even the social media pages need a professional touch. Providing content is important, however, if that content undermines your brand and makes customers question your professionalism, take a step back. So, this doesn’t mean that content production needs to come to screeching halt, but it means your brand needs to slow down. Take the time to learn, or spend the money to hire the right person.

 

Ensure The Content is Meaningful, Not Just Self-Serving

Authenticity is crucial. So, don’t just link customers to your newsletter to capture their information. Afterall, what’s in it for them? Provide a newsletter so inspirational, entertaining, and informative that customers are missing out on added value if they don’t sign up. Or, if a video overview about the company doesn’t add value to the customer in any way, don’t use it. Instead, link to a video that shows customers how to use your product, or pair it with other products for added benefit.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

STYLE SWITCHER

Accent Color

Logo Position

Fixed Header Animation

Header Grid

Layout Style

Footer Style

Mobile Menu Style