Celebrity status label design is more important than ever with the development of influencer marketing. So, a friendly face or familiar style impact shoppers’ experiences by creating positive associations with brands. Now, brands and concepts associated with these icons … Read More “Get Inspired: Celebrity Status Label Design”
As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying … Read More “Make Significant Packaging Changes Using Storytelling Principles”
Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business?
Luxury… Read More “How Likely Are Luxury Industrial Labels?”
Mental Wellness is a trend we explored over on our Label Gator blog for horticulture labeling. What we’re seeing in that market is a shift toward creating plant-filled spaces for breaths of fresh air. Whether it encourages meditation, yoga, or … Read More “Mental Wellness Trending in Luxury Label Design”
We made our 2017 label trend predictions this time last year, so it seems only fitting to look back and see how we did.
A Review of Our 2017 Label Trend Predictions
Packaging Inspired By Nature
Earthy greens and … Read More “Review: How Accurate Were Our 2017 Label Trend Predictions”