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Tag Archive for: luxury label design

Get Inspired: Celebrity Status Label Design
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Get Inspired: Celebrity Status Label Design

Celebrity status label design is more important than ever with the development of influencer marketing. So, a friendly face or familiar style impact shoppers’ experiences by creating positive associations with brands. Now, brands and concepts associated with these icons are attributed to the product also.

Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams
Straight Outta Hopton by Dylan Adams

Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams

This concept incorporates popular musicians onto the beer labels so customers feel like they’re sharing a drink with their favorite musician. This design also works for celebrity endorsed products. Instead of creating a marketing campaign on social media, bring it straight to your label.

 

Golden Age Classic Gin Label Designed by Zhaoyi Wang
Golden Age by Zhaoyi Wang

Golden Age Classic Gin Label Designed by Zhaoyi Wang

Remind shoppers about the golden age of cinema with design implications and even the words you use. While creating associations to a whole industry isn’t as popular as influencer marketing, it still creates nostalgic flair. Enhance vintage features with innovative labeling techniques like foiling and embossing also. For luxury products, a vintage take is even a fantastic way to emphasize your branding.

Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin

Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin

Similar to celebrity endorsements and collaborations, cartoon features are just as impactful. Especially around comic con time, a promotional label or two go a long way to delighting customers. It even offers a collectible aspect when it’s limited edition. Don’t just create nice labels, create labels that excite customers. Of course, never use copyright material without permission, even if it seems like you can get away with it. Ensure there’s authenticity in your delightful packaging designs.

 

Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Make Significant Packaging Changes Using Storytelling Principles
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Make Significant Packaging Changes Using Storytelling Principles

As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying on storytelling principles. You’re telling a story with your design anyway, so by incorporating these guidelines, you only increase your chance of a successful launch.

The Storytelling Principles Already You Know

There are three simple parts of a story to consider. These are great building blocks for starting to get a sense for how you want to release the new design changes.  So, start here as a baseline.

moya wine label - wine traders - great lakes labelBeginning

First, start at the start. How did this change come about? Are you changing your whole focus to be a more environmentally friendly brand with sustainable packaging materials? Well, then consider the reasons why this is an important decision for the brand, and the various reasons why it brings value to customers. Incorporate transparency into the marketing campaign too. Shoppers don’t expect a perfect company, but they want a brand to take ownership of shortcomings and provide clarity on progress.

Middle

Now that things are in motion, how will you gather information about what customers really think about it? Whether that’s a simple label redesign or a full-scale change in brand values, everyone has an opinion. Before a new direction is fully committed to, gather feedback about the baby steps and sample tests. Conduct A/B tests, or gather direct feedback from focus groups and surveys. For established and traditional brands, this step is crucial. Change is scary. Make sure you ease loyal shoppers into the new direction by confirming that most people are on board with the changes made.

 

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End

After all of the options are tested and data is gathered, it’s time to commit. Before you get to the release, double check that the labels provide the most possible value to the customers. Also, consider how this new direction stacks up against your competition. If there’s any way to go farther to outperform your competition in creating entertaining, inspiring, and value-packed labels, do it.

 

The Principles You May Not Know, But Work

These are a few of the rules storytellers live by. This goes above and beyond the beginning, middle, and end considerations and focusses on various points in the journey. So, now it’s time to consider the option of a slow release brand change. Instead of one day completely rebranding, this change comes in parts. So, say you’re a beauty brand going cruelty-free and designing a whole new aesthetic to celebrate. It’s perfectly fine to start by simply adding a leaping bunny logo, then change the label design to reflect more natural elements, and, finally, change your products’ containers. At each step, consider different label stocks and innovative techniques. As the brand aesthetic progresses, so may other needs for your packaging.

Meijer R&D Trail Mix & Nuts Bag LabelsThe Rule of 3

Have you ever noticed the magic rule of three? There are three acts to a movie, and trilogies are far more common for series of films. Often there are even three parts to a joke which uses examples, the most ridiculous being the last.

Consider the ways your new packaging could be released in three parts. Are you releasing three new products? Do you want to scatter the various release of new packaging into groups of three? Or, should the design elements be released as a whole, but in increments of three? First, the logo, then the packaging, then the label. Of course, whatever you do, leave the biggest, most exciting surprise for last.

Don’t Introduce New Characters at The End

Even with twist endings, characters who show up at the end of a film still pop up in subtle ways throughout the film. You may not notice it, but they’re there. If this rule isn’t followed, the ending feels lackluster and even boring.

So, when releasing a major redesign, don’t introduce major design elements near the end of the campaign. Adding innovative techniques near the end is a fine way to enhance the developing rebrand. However, releasing new labels and packaging before a logo redesign is a nonsensical order. The logo is crucial for setting a tone. Although it’s important to share the most exciting aspect for last, those exciting releases should be enhancing the label with labeling techniques, sharing valuable content through labeling technology, or personal touches (perhaps promotional in nature) with booklet-style labeling. They go the extra mile in an unexpected way, while also building on the previously released changes.

Don’t Waste Time, Jump Right Into The Action

Stories shouldn’t start with the hero waking up, hitting snooze, waking up again, hitting snooze, waking up for real this time, making breakfast, checking their phone, brushing their teeth, getting ready for work, walking out the door, getting in the car and heading to work before a big inciting incident like a car crash happens. No, it starts with a simple set up so the audience understands this person is headed to work, then we see the crash that changes their life. When details are included like the first example, it’s often boring and self-indulgent.

Where label copy is concerned, don’t meander around the point. Consider the brand values, the new message you’re communicating, and additional certifications or regulations and get right to it. Share the certification logos, communicate a new brand value with a simple hashtag conveying the message, or use impactful imagery to communicate a new direction. Also, consider providing more information about the rebrand on the inside of a booklet-style label, or online which is linked using labeling technology. Then, if shoppers want more details, they’re offered, but they don’t detract from all the hard work put into the new design.

El Grullense Tequila using storytelling principlesCommunicate An Idea With as Little Words as Possible

Not even talented actors make wordy dialogue sound good. Dialogue with too many questions is another major storytelling faux pas. Nobody wants to hear the main character ramble on about their lunch meeting in a romcom. No, the character just needs to rush back to their desk, boxed up food in hand to see a missed call and say a short quip about the meeting.

Shoppers are smart. It’s a major reason why minimalism has been a major label design trend for so long. They don’t want to read a lengthy explanation or study overly complicated imagery to understand what’s going on. Instead, communicate complex ideas with compelling imagery and choose your words carefully. A luxury, handcrafted tequila line with 3D style labels showing an image of the business’ property, and also includes beautiful, calligraphy style graphics, make this message understandable with a glance.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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How Likely Are Luxury Industrial Labels?
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How Likely Are Luxury Industrial Labels?

Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business?

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Luxury Industrial Labels Benefit From The Practical Uses of Innovative Labeling Techniques

If your label adheres to the back side of a fridge, how easy is it for customers to read that content? When looking for the make and model, shining a flashlight around the back is far easier than pulling out the whole appliance. Neon inks and foiling techniques both catch the light and make it easier for customers to access that information once the product is installed.

 

Tactile coatings also make braille possible and create an inclusive shopping experience. Again, this extends past the point of purchase. So, while it doesn’t offer luxury, a tactile coating provides inclusivity. Something many brands don’t offer.

Rainx industrial labels - Great Lakes Label

The Creative Side of Luxury Design

Most customer-facing industrial labels don’t use techniques. Often, simplicity and minimalism is king. So, why not stand out from the crowd? If your product goes above and beyond the competition, go above and beyond with design. This is even particularly important for small businesses. By making a bold statement with the quality of the label, it communicates the quality of the product itself.

 

A booklet-style label opens up to provide customers with more information. So, while it engages the senses with a tactile experience, it also provides more information on the product. This offers a chance to provide tutorials, or related content right there on the packaging.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Mental Wellness Trending in Luxury Label Design
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Mental Wellness Trending in Luxury Label Design

Mental Wellness is a trend we explored over on our Label Gator blog for horticulture labeling. What we’re seeing in that market is a shift toward creating plant-filled spaces for breaths of fresh air. Whether it encourages meditation, yoga, or simply a quiet mind, it’s something that will continue to grow in 2018.

The meditation app, Headspace is valued at roughly $250 million with 11 million downloads. What does that tell you? Well, for starters, that this isn’t a passing trend. Much like yoga has prevailed and grown in popularity in the western world over the years, so does meditation.

meditation by the lake - mental wellness

Why Mental Wellness Makes Sense For Luxury Label Design

Self-care is a part of our global lexicon. Instead of pushing on, people are learning to step back and pause for a moment. With the cell phone addictions and the technology-obsessed world, stepping back allows for mindfully moving forward.

Luxury products feed the self-care routine in many cases. A luxurious, handcrafted glass of wine to sip and savor. A beauty routine built to slow down and care for one’s own skin. Or, even an extra special snack while watching movies. They all incorporate products into the mindfulness routine. While the luxury market increases and mental wellness turns from a trend to a way of life, combine the concepts.

 

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How Luxury Labels Can Incorporate Mindfulness Themes

How do your customers use your product? Is there a scenario where they use it to unwind? If so, work with that. If not, do market research to make sure your assumption is, in fact, correct. Think big picture. Think out of the box. Or, think about all possibilities before dismissing the idea that your product won’t help your customers in that way.

You sell tires. That doesn’t scream self-care, but where can tires take you? To the beach? To go hiking? Or, to a quiet cottage up north? Use a label to remind your customers what your product offers them. Show them how your product will reconnect them to their sense of calm.

 

Labeling Technology’s Impact

Connect with your customers in a variety of ways. Use RFID (Radio Frequency Identification), NFC (Near Field Communication), or simple and free QR codes. Link customers to self-care routines involving your product right there in the grocery store aisle. Also offer video content, blogs, apps, and anything else designed to improve their quality of life.

Anything you can do to add extra value for your customers will position your brand as a thought leader. It will also position you as thoughtful a brand that cares. Show customers how your product lets them get back to enjoying life.

Connect With Hashtags

Looking to create a global community? Create a hashtag where your customers can go to share stories, recipes, meditation koans, or pictures of beautiful vistas where they’ve enjoyed your product. Then follow through. Use the responses to engage directly with customers and share inspirational thoughts, positive vibes, and personalized recommendations. Mindfulness is about human to human and earth to human connection. It’s not about material possession, so as hard as that may be for a brand, it’s your responsibility to move past it. Create a personal touch with your brand at every level.

 

Naked Princess resealable labels altogetherCreate Uplifting Associations With Mental Wellness Using Innovative Labeling Techniques

Haptic labeling is labeling that engages customers’ senses. So, when a customer picks up your packaging and feels the Soft Touch coating, it reminds them of positive memories and subconsciously makes them more comfortable. The opening and closing of the resealable facial wipes above snaps them into the present moment while they smell the incredible and relaxing scent.

 

Create Your Design From A Genuine Place

The mental wellness way of life is not about material possessions, so creating an impactful label design seems inherently counterintuitive. Work with that thought for a second. Evaluate how your product makes a positive impact on someone. Again, do market research if need be. Just consider how your label works with your product to make life easier. Envision aspirational places your product may take them. Or, if all else fails, use innovative labeling techniques to take your customers to another place right there in the aisle of the grocery store.

The old advertising tactics of making a person feel incomplete without your product are not welcome here. Don’t connect customers to the Headspace meditation app just because. No, just consider how your product intersects with making a positive influence.

moya wine label - wine traders - great lakes label

Recycled Stock & Environmentally Conscious Labeling

While not directly related, using sustainable stock is important. It communicates you hold the same values as your customers and their vision to reconnect with the world around us. Luckily, recycled label stock like the above example is an ideal wine stock. Your luxury item is good for the environment and it conveys luxury. It also is arguably providing a haptic texture for customers to enjoy. It’s win-win-win.

So, with that said, don’t stop at the words on your label when designing for mental wellness. How does every single element factor in? It’s more than standing out from your competition. Instead, it’s about creating a lasting relationship with your customers. It’s also about creating labels that make a positive impact on people. It’s about helping people to feel more human, more inspired, and living more presently.

 

Learn about how innovative labeling techniques can bring your design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Review: How Accurate Were Our 2017 Label Trend Predictions
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Review: How Accurate Were Our 2017 Label Trend Predictions

We made our 2017 label trend predictions this time last year, so it seems only fitting to look back and see how we did.

A Review of Our 2017 Label Trend Predictions

Our 2017 Label Trend Predictions

Packaging Inspired By Nature

Earthy greens and sustainability were top of mind in January 2017. With greenery having been announced as Pantone’s 2017 Color of The Year, the natural textures, colors, and stocks were ideal.

High-End Appeal Design Trends

The luxury market was growing and so was the popularity of innovative labeling techniques. From foiling, to embossing, to holographic shine, the more you could add to a label the better. This trend also meant more use of sustainable and metallic stocks.

Back to Basics

Minimalism has been trendy in design for a while, so naturally, this continued in 2017, right? The less clutter the better. Why overcomplicate things?

 

So, how did we do?

Packaging Inspired By Nature

Although Greenery was around, and green is a very popular color, there wasn’t an overwhelming increase in its use. Environmental motifs weren’t particularly trendy either. In fact, the opposite end of the color spectrum surged with an increase in popularity for coppers and “millennial pink.”

moya wine label - wine traders - great lakes label

So, what about sustainability in label production and design? That has increased! More label stocks made from recycled content are available, and so FSC (Forest Stewardship Council) approved stocks.

 

While our prediction on greenery trending was incorrect, green label stocks did increase in popularity. Current score: 1/1

 

High-End Appeal Design Trends

Innovative techniques did, in fact, get more popular in 2017. At tradeshows, this was a constant conversation for us. More and more brands are looking for unique ways to highlight their products and stand out from the competition. What was strange, however, is that both luxury and handcrafted products were key drivers.

 

Our prediction was correct and exceeded our expectations. Current score 2/2

 

Back to Basics

Minimalism did not grow in 2017. In fact, motifs in design are coming back in a big way.  Labels are still remaining quite uncluttered, but bold colors, intricate details, and large prints are all on the up.

 

Our prediction was wrong. Final score: 2/3

 

This year we conducted more research and dived deeper into the trends. Take a look at our predictions for 2018.

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get label samples to see these techniques in person!

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