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Get Inspired: Packaging Design Trends For 2017
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Get Inspired: Packaging Design Trends For 2017

Looking ahead, here are our predictions on the top packaging design trends for 2017. Last month, we also took a look at the top 5 labeling innovations of 2016.

 

Example of Trends - Cosmedicine Designed by Established
Example of Trends – Cosmedicine Designed by Established

Packaging Inspired By Nature

Forest green is a color dominating the fashion industry right now, but this trend doesn’t singularly encompass earthy hues and natural textures. There is also a push to use environmentally friendly materials. Last year we looked at ways environmentally friendly design may impact packaging. It seems that this push for ethical design is not slowing down anytime soon.

 

As seen above, the golden brown label mimics the natural color trend.

 

High-End Appeal Design Trends

Foiling is a popular technique found on many labels, but the mixing of metallics is a trend that will grow in 2017. With it, other uses of techniques such as embossing or tactile coating will naturally grow along with it. Specialty stock will grow as well. With the environmental perspective mentioned above, so too will ethically-made paper rise.  Considering the luxury packaging market is increasing, this is no surprise.

 

As seen above, there is a metallic label with foiled text. There is also a mixing between the rose gold packaging and gold label.

 

Back to Basics

Minimalism has been trendy for some time now, and in 2017 it will only grow. Designers will begin to reduce visual clutter and they will also discontinue the use of vibrant colors. Metallics such as rose gold have risen in popularity, and it seems as though design will make those features the primary focus.

 

As seen above, there is a somewhat minimalist label.

 

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Get Inspired: Minimalistic Cosmetic Packaging
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Get Inspired: Minimalistic Cosmetic Packaging

We’ve looked at minimalism in wine and beer design before, but today, we’re examining minimalistic cosmetic design. Minimalism has been a hot packaging trend in 2016 and it does not seem to be slowing down. See how simplifying your brand’s look can have a big impact on the customer.

 

Chas N Dave Shaving Product Packaging By Sam Fitzgerald
Chas N Dave By Sam Fitzgerald

Chas N Dave Shaving Product Packaging By Sam Fitzgerald

This line is inspired by vintage, European barber shops. The simplistic nature of the design provides a sophisticated feel. By minimizing content, Fitzgerald is able to really hone in on the traditional, simpler way to shave. The clean look of the box also further emphasizes the clean shave the products will provide.

 

Depend Minimalistic Cosmetic Packaging By Sandra Kristensson, Emily Karlsson and Marie Hjalmarsson
Depend Packaging By Sandra Kristensson, Emily Karlsson and Marie Hjalmarsson

Depend Minimalistic Cosmetic Packaging By Sandra Kristensson, Emily Karlsson and Marie Hjalmarsson

Since this brand has its roots in Sweeden, the design was inspired by the Sweedish design style. That’s why the packages are open, clean and timeless. The aim is to draw the focus right to the product itself and away from bold design. This style is reminiscent of brands like E.L.F or Clinique that use packaging to draw the eye toward the product and the brand name.

 

Ava Toner Packaging & Label Designed By Christian Alba
Ava By Christian Alba

Ava Toner Packaging & Label Designed By Christian Alba

While the shapes on this packaging are more complex than the other examples, it still exhibits the minimalistic cosmetic look. The transparent label on the bottle, in particular, allows for the product to stand out, and the light green color to blend with the greens in the logo. While there is more color in this scheme, it also keeps things simple.

 

Learn even more about designing effective, professional grade labels. Download our Label Project Guide.

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