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3 Ways to Design Labeling Easter Eggs
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3 Ways to Design Labeling Easter Eggs

Labeling Easter eggs are semi-hidden features that allow customers to connect dots, reveal a design element, or further engage with a brand. So, it’s there purely to create a story, or to delight shoppers. However simple it may seem, it still has the potential to be a powerful labeling design tool for building a loyal following.

 

Labeling Easter Eggs Improve Shopper Engagement

People like feeling like an insider, and solving a puzzle, or spotting something others don’t catch. When you incorporate Easter eggs, shoppers will be more inclined to spend time with your item in-store and physically engage with it. Then, this increases their chances of purchasing the product.

Don Anselmo face labeling easter eggs with tactile coating- Label by Great Lakes Label1. Use Inks & Coatings to Reveal Details

Transparent coatings add texture to a product and reveal their design in the light. So, when shoppers walk by the item, it glistens, revealing itself. Another way to add a shimmering reveal is by using neon inks, glow in the dark inks or ice white inks.

Shipwreck wine label - Great Lakes Label2. Incorporate Hidden Designs

Of course, hidden designs are easiest to incorporate by shrinking the motif down for a patterned background. However, if one of your labels features a pirate ship, incorporate it into your next design by having a massive sea creature crush it in its grip. Not only does this make for a unique Easter egg, but it incorporates storytelling and a touch of humor into your label design.

 

3. Use Labeling Technology to Link Customers to Fun, Lighthearted Content

Or take the customer off the label and use hidden NFC technology, a QR code, or even a simple QR code to link them to bonus content. This content could include behind the scenes video, a humorous blog tutorial for using your product, or a game app specifically designed for your products.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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The Importance of Designing “Feel-Good” Cosmetic Labels
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The Importance of Designing “Feel-Good” Cosmetic Labels

What exactly does it mean to create “feel-good” cosmetic labels? Consider how the self-care concept has grown over the years and the importance of beauty in that regimen. It not only means that customers are seeking products that fit their needs but offer joy through their beautiful design. This Label & Labeling article goes over this cultural shift in more detail. So, in essence, when designing cosmetics labels it’s more important than ever to create packaging that engages and excites in an authentic way.

Social Media Has Impacted The Importance of The Bathroom Aesthetic

The rise of social media has created an influencer dynamic that encourages users to create highly aesthetic and themed content. Crisp, clean white bathrooms are the norm, particularly when showing off a bath bomb that bursts with color. So, consider how you want your label to blend in or stand out. Vibrant colors always stand out against a white backsplash. However, will it make your customers’ social media feed? Then again, does greyscale packaging look bland in photos? Consider that what will be right for some won’t be right for others.

 

Peony hand soap label with mirafoil - Great Lakes Label - example of feel good cosmetic labels

Innovative Labeling Techniques Enhance The Aesthetic of Feel-Good Cosmetic Labels

Engage the senses with haptic labeling techniques. Using foiling, embossing, or even holographic techniques, such as Cast & Cure, create positive, subconscious associations with your brand. Not only do these techniques enhance the features of the label design, but they also create a stunning piece for the overall bathroom aesthetic. For greyscale labels, some gold detailing is one simple way of creating an interesting luxury look.

 

Connect Customers To Information Using Labeling Technology

Another way to enhance the self-care routine for your customers is by linking them to related content. RFID (Radio Frequency Identification), QR codes, simple URLs, and even hashtags all offer easy digital connectivity. Then, link customers to entertaining stories they can read in the bathtub, a beauty-related podcast, video tutorials, or community posts. This little touch goes a long way in creating a long-lasting positive impression.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Consider Your Consumers As Your Marketers
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Consider Your Consumers As Your Marketers

This article from Packaging Europe touches on the ways modern consumers influence packaging design. This Biz Community article considers the same prospect but also examines the ways in which packaging creates experiences for customers. So, by designing the product’s packaging with a wider view in mind,  you create a full experience for customers, not just a protective casing for your item.

 

How exactly are consumers your marketers?

Shoppers have always spoken about the products they love, but these days it’s also done on a public online stage. So, take advantage of it. As a result of creating beautiful and helpful packaging, you’ll get customers who market it. Yes, even go above and beyond the competition. Don’t just offer a product, build that experience.

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Social Media Influencing

Obviously social media has completely changed the marketing landscape. Now when people like your product they also promote it on their social media pages. The brands they like almost inform the brand influencers build for themselves. So, make your packaging worthy of the product placement. Not only do you have the option to pay influencers to promote your product, but fans will create their own user-generated content for you when they’re excited to show it off. Artistic packaging makes it far easier for the later to enthusiastically occur.

Word of Mouth and Blatant Recommendations

Online and off, an unbiased recommendation from someone you know is a very convincing way to try something new. So, when you create packaging that goes above and beyond to serve customers, they’ll post online reviews, discuss their experience in person, and even post positive comments on your social media pages. This type of engagement must be earned through value. Shoppers need to be inspired, educated, entertained or assisted in using the product to find this level of connection with a brand.

Vegetable-Noodles-Family-with-Label-2The Importance of Brand Values

First, communicate the values your brand holds dear. Even product specific values. This information is communicated through association logos, on-theme product photography, and of course, label copy. Selling vegetable noodles? Communicate that it’s a fresh, healthy, and quality product by using imagery that connects shoppers to a clean, professional restaurant environment. So, whether they realize it or not, they understand the values of the product with a single glance.

Bissell Cast & Cure - Great Lakes LabelInnovative Labeling Techniques

So, how do you design a label that looks beautiful enough to enthusiastically promote? Enhance it with labeling techniques. There’s so many to choose from, so consider the purpose they hold. Create more realistic images with embossing and foiling. These classic techniques make your sunshine motif glisten in the light, or your metallic bolt graphics pop off the surface. Then, create a more unique dimension with tactile coatings. Or, leave your competition in the dust by using unique, holographic techniques like Motion Coat and Cast & Cure, seen above. These techniques not only glimmers in the light, but they create nostalgic and positive subconscious connections.

 

sample beer label with a consistent brand voice online marketers and on social media

E-Commerce Presentation Can’t Be Shrugged Off

It’s important to find consistency in your in-person and online experience. Shoppers need to easily find your product and your storefront, but they also need to recognize it’s the official page. Consistent branding, copy voice, and imagery help with that.

Plus, how your techniques appear online is crucial. This not only highlights the design elements but offers an authentic, transparent shopping experience. When the product arrives on your customer’s doorstep, they’ll want to know exactly what’s inside.

All Label Gator booklet stlye labels printed by Great Lakes Label 6Booklet-Style Labels

Booklet-style labels offer more content space to expand on helpful information or to provide translations. Plus, when customers open up the label, it engages the emotions on a haptic level. Now, they are not only delighted by the satisfaction of being able to open up the label, but the information inside provides added value. This is a simple way to even step above your competition and stand out. Offering simple tutorials inside is another way to turn shoppers into your marketers.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durability in All Conditions

No customer is going to become your marketer when the label is peeling off the container. Use water-resistant labels like The WetStick™ featuring an adhesive chemistry so strong, you can apply labels underwater. Don’t skimp out. Go for quality stocks and labeling options that last well past the grocery aisle. When you don’t invest in quality, loyal customers post undesirable pictures of your disintegrating pool-side label. That’s not very re-postable. So, do yourself and your customers that favor. This also goes for heat resistant labels, using UV inks and on and on.

 

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Lastly, labeling technology like NFC (Near Field Communication), QR codes, and even hashtags connect customers to more value. Send shoppers to your custom created video tutorials, blog posts, and apps that offer inspiration, information, and community connection. This goes a long way in finding even more value and longevity with a product. Plus, when the information provides more fulfillment, customers will come back for more. Take the extra step, go above and beyond your competition, and the return on investment will show. Plus, the physical engagement with the packaging engages the senses in a similar way that labeling techniques do. This may just be the very thing that turns your customer into your very own marketer.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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How to Label Product Photography For Ugly Food
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How to Label Product Photography For Ugly Food

Ugly food makes for challenging product photography. How do you capture something that tastes wonderful yet looks bland, or worse yet, downright gross? In the grocery aisle, unappetizing images make it easy for customers to pass by, so it’s crucial to ensure your product looks good. Or, find a way to work around the expectations of product photography for your product. A creative compromise could simply be more effective than sticking to what is standard. As a result of choosing a new direction, your product may just stand out against your competition on the shelf.

Digital label -Italiano dressing - great lakes label - ugly food exampleHelpful blogs on related topics:

 

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“Ugly Food” is Objective

What looks appetizing to one person, may not to another. Or, what seems perfectly normal to some, may also appear disgusting to others. Your brand’s biases also come into play. Make sure you test your labels or even try A/B testing to learn what it is exactly that is turning shoppers away. If the results are negative every single time, consider a creative approach or a strategic compromise. There are still ways to promote your product on the label, however, it does require a new perspective. When rerouting like this, it helps to consider the values of your brand, and this product, offer customers.

Avoid Picturing It Completely

When in doubt, scrap the product photography. Let’s say, for example, you’re working with an unpleasant looking brown soup. If it’s not testing well, and if it’s turning people away, then the picture needs to go. Some soup companies take this route, using a classic, pictureless design that creates a welcoming sense of nostalgia. Many shoppers don’t need to see a picture of the soup to envision it anyway. So, the nostalgia establishes the home cooked feel, the nostalgic memories, and the brand’s longtime presence in grocery stores to make up for a lack of an unappetizing picture. What does your brand offer that can be communicated in place of the photography?

Hint At It With Images of The Ingredients

One option, often seen with smoothies, is to show pictures of the fruits and vegetables used inside. Again, this establishes brand values and communicates that good, wholesome ingredients are incorporated into the product. Frequently, minimalistic and transparent labels are used to show off the product as well. So, no product photography is needed to allow customers to look straight at the juice inside. Ugly food isn’t a hindrance in this case since it serves a valuable purpose. Almost like the uglier it is the better it is for you.

Dress The Product Up a Little

Let’s go back to the soup for a second. Okay, so you really want to show the actual product on your label. Maybe the portion of the soup could be smaller, with a cute herb sprig, in a cute bowl, surrounded by delicious looking bread. Make the rest of the image so cozy and welcoming that the ugly product itself looks welcoming as well. Subconscious connections are made in milliseconds, so take advantage of every inch of space in your image. Once shoppers emotions are engaged, the positive feeling will inspire them to try your brand’s item.

Meijer R&D Trail Mix & Nuts Bag LabelsInnovative Labeling Techniques

Guide eyes away from the unappetizing elements by highlighting tasty elements. Consider horned melon for a second. The green innards, the yellow/brownish spikes, and the wrinkly texture of the skin are somewhat unappetizing to look at. However, it’s all about how you show it off. Use foiling to make the green shine inside. Or, use a tactile coating so the shoppers actually want to reach out and touch the pre-historic looking peel. Then emboss the horns so they stand out. Engage the senses in new and interesting ways to captivate your customers, but also to appeal to their tastes.

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to useful recipes. So, while the product may not spark an interest right away, the desire to try something new in the kitchen will. Even the fact that the brand clearly creates value beyond the grocery aisle helps. Hashtags also provide shoppers with a link to the community of people who follow your brand and use your products.

 

Coffee tri-panel label by Great Lakes Label

Booklet-Style Labels Offer Flexibility

Bury pictures to the inside of the label instead of featuring it front and center. Shoppers still see the product, but there’s more control over the first impression of it. Plus, it engages customers enough to open it up and once the item is in their hands, they’re more likely to make a purchase. This also provides an opportunity to offer even more value in your label design on the inside panels.

Embrace The Ick Factor

Kids packaging and promotional Halloween packaging both benefit from gross looking food.  There’s an appeal to the shock of it. Alternatively, the “tastes good, looks gross” approach keeps things honest and infuses humor into label design. Of course, this route is ideal for laid-back brands whose humor is part of their added value. Still, it’s useful to consider how humor diffuses the situation and makes shoppers want to learn more.

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Create Engaging Craft Product Labels For On-Brand Appeal
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Create Engaging Craft Product Labels For On-Brand Appeal

Craft product labels are different from other industries in the sense that they hold a lot more opportunity to engage customers. Considering the product itself evokes creativity, so should the label. With yarn, you see patterns on the inside of the label. So, how can that idea be expanded upon?

moya wine label - wine traders - great lakes label - ideal for sustainable craft product labels

More Sustainable Craft Product Labels

First, consider how craft products fit perfectly with craft-style paper. Or, in other words, sustainable wine stock. The weight of the stock gives a luxury, handcrafted impression. Plus, the notion of creating greener packaging fits with customer values of creating and repurposing items to create something new. Work with customer values to emphasize your own.

Otherwise, think about creating a label with the intent of repurposing it after use. By eliminating waste, you create a more environmentally friendly design, plus a design more conscious of the customer. Afterall, if they use the label in their craft, you offer more value than your competition. One way to do this is to use innovative labeling techniques to enhance graphics on your label which can then be cut out and stuck to scrapbooks, photos, or other art.

Link Shoppers to Content Using Labeling Technology

Although adding a pattern on the inside of a yarn label is great, save room by using labeling technology like NFC (Near Field Communication) or a simple QR code. Now customers are linked to video tutorials, your brand’s web pages, or other helpful information. It adds value to the product but also informs customers on how to use it, ensuring success. Use a branded hashtag so customers can post their latest project, find inspiration, or inspire others.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Revive Your Brand With Low-Cost Label Design Changes
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Revive Your Brand With Low-Cost Label Design Changes

Why revive your brand if it’s not yet dead? Well, according to this Food Processing article, you may actually be killing it without realizing it. Don’t worry, while the article offers ways to reverse the damage, we also have some solutions of our own. Better still, these options are simple, low-cost options the whole team will stand behind. Empower your brand with creative solutions and reconnect with your customers on an authentic level.

 

How do labels revive a brand?

Part of the issue is that customers have an overwhelming amount of choice in the grocery store aisle. When budgets are cut and attention is drawn away from customer needs, it becomes even harder to understand what they want. Luckily, there are some low-cost changes for labels that reconnect you with the customer. The label is the first thing customers see from your brand. Make sure it leaves a lasting impact and clearly communicates what your brand has to offer.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Calls To Action Bring Data For Rerouting

A call to action (also known as a CTA) is a prompt designed to influence customers to engage further with your brand. So, this is a subscribe button at the end of a video, a social media button at the end of an article, or even a “click the link in the bio” line in an Instagram post description. When research budgets are cut, consider how an evergreen call to action brings invaluable data for a fraction of the cost. Also, consider how small of a space it requires. A simple link, hashtag, or QR code does the trick.

 

Feedback Through Linked Surveys

A short, basic link typed out, a QR code or even an NFC (Near Field Communication) technology are all great ways to link an evergreen customer feedback survey. All on its own, the survey constantly brings invaluable information. While the link or code won’t change, the questions are able to continuously switch depending on the needs of the brand. So, the label design isn’t changed every time the survey does. This too eliminates cost, in printing.

 

Collect Data Using Social Media

Social media icons and hashtags alike connect users to the brands they love. So, add them to your labels (especially usernames or “handles”) so customers know where to go to provide feedback. Even a picture of someone using the product is feedback. It demonstrates they care about the brand and the way in which they enjoy it. Again, brand profiles and branded hashtags are evergreen content that doesn’t take up much space on a label. Use it to your advantage.

To collect data, review what people are saying about your brand at a consistent rate and respond. Don’t only review your notifications, but search your company name without the @ to find underground feedback. This free, accessible solution doesn’t even cost much time to engage with.

 

With No Ad Budget, Make Brand Values Crystal Clear

Part of the struggle is understanding what customers are looking for from your brand. While that’s understandable, first ensure your brand is clearly communicating its values. This doesn’t just mean following regulations and showcasing the product in an appealing way. Demonstrate your brand has a sense of humor, or focusses on environmentally friendly production, or even offers luxury products in a well-rounded way. When customers receive mixed messages from a brand, they’ll continue looking elsewhere. When a brand communicates a strong cohesive brand message that matches their interest, they’ll stop for a closer look. Consider the colors, the product photography, the copy, and graphics you choose. They all impact how customers are viewing the messages you  believe to be most important.

Meijer R&D Trail Mix & Nuts Bag LabelsEmphasize Details With Innovative Labeling Techniques

Take the design you already have and add foiling, tactile coatings, or other innovative techniques to enhance it. Engaging the senses by creating haptic labels creates nostalgic and subconscious positive connections to your brand. Plus, when techniques like foiling, Cast & Cure, or Motion Coat shine in the light, it draws customer attention away from your competition and onto your product. Without gathering feedback, or enduring a redesign process, the label takes on new life. These details also enhance and draw attention to key components of the brand’s values. Want to make sure customers know your eyeshadow is cruelty-free? Foil and emboss the message for dramatic effect.

 

moya wine label - wine traders - great lakes label - revive labels with recycled stock

Upgrade Stocks To Focus on Sustainability

Again, communicate a focus on sustainability by using sustainable label stocks. The logos are small and easy to add to any label also. For handcrafted and luxury products, this also emphasizes the high-quality nature of the product. It demonstrates attention is paid to every single part of the production process.

Add Value Beyond The Point of Sale

Use labeling technology to link customers to helpful and engaging videos, blogs, and web pages. This builds a relationship beyond the grocery store aisle and makes it easier for customers to provide feedback (by means of the page you link them to bringing them to a contact page or any feedback box). It’s a call to action that designed to offer the customer more, instead of a brand asking for something from the customer. It reminds them that your brand is focussed on bringing them the best product in your industry and that you care about their experience.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Mental Wellness Trending in Luxury Label Design
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Mental Wellness Trending in Luxury Label Design

Mental Wellness is a trend we explored over on our Label Gator blog for horticulture labeling. What we’re seeing in that market is a shift toward creating plant-filled spaces for breaths of fresh air. Whether it encourages meditation, yoga, or simply a quiet mind, it’s something that will continue to grow in 2018.

The meditation app, Headspace is valued at roughly $250 million with 11 million downloads. What does that tell you? Well, for starters, that this isn’t a passing trend. Much like yoga has prevailed and grown in popularity in the western world over the years, so does meditation.

meditation by the lake - mental wellness

Why Mental Wellness Makes Sense For Luxury Label Design

Self-care is a part of our global lexicon. Instead of pushing on, people are learning to step back and pause for a moment. With the cell phone addictions and the technology-obsessed world, stepping back allows for mindfully moving forward.

Luxury products feed the self-care routine in many cases. A luxurious, handcrafted glass of wine to sip and savor. A beauty routine built to slow down and care for one’s own skin. Or, even an extra special snack while watching movies. They all incorporate products into the mindfulness routine. While the luxury market increases and mental wellness turns from a trend to a way of life, combine the concepts.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

How Luxury Labels Can Incorporate Mindfulness Themes

How do your customers use your product? Is there a scenario where they use it to unwind? If so, work with that. If not, do market research to make sure your assumption is, in fact, correct. Think big picture. Think out of the box. Or, think about all possibilities before dismissing the idea that your product won’t help your customers in that way.

You sell tires. That doesn’t scream self-care, but where can tires take you? To the beach? To go hiking? Or, to a quiet cottage up north? Use a label to remind your customers what your product offers them. Show them how your product will reconnect them to their sense of calm.

 

Labeling Technology’s Impact

Connect with your customers in a variety of ways. Use RFID (Radio Frequency Identification), NFC (Near Field Communication), or simple and free QR codes. Link customers to self-care routines involving your product right there in the grocery store aisle. Also offer video content, blogs, apps, and anything else designed to improve their quality of life.

Anything you can do to add extra value for your customers will position your brand as a thought leader. It will also position you as thoughtful a brand that cares. Show customers how your product lets them get back to enjoying life.

Connect With Hashtags

Looking to create a global community? Create a hashtag where your customers can go to share stories, recipes, meditation koans, or pictures of beautiful vistas where they’ve enjoyed your product. Then follow through. Use the responses to engage directly with customers and share inspirational thoughts, positive vibes, and personalized recommendations. Mindfulness is about human to human and earth to human connection. It’s not about material possession, so as hard as that may be for a brand, it’s your responsibility to move past it. Create a personal touch with your brand at every level.

 

Naked Princess resealable labels altogetherCreate Uplifting Associations With Mental Wellness Using Innovative Labeling Techniques

Haptic labeling is labeling that engages customers’ senses. So, when a customer picks up your packaging and feels the Soft Touch coating, it reminds them of positive memories and subconsciously makes them more comfortable. The opening and closing of the resealable facial wipes above snaps them into the present moment while they smell the incredible and relaxing scent.

 

Create Your Design From A Genuine Place

The mental wellness way of life is not about material possessions, so creating an impactful label design seems inherently counterintuitive. Work with that thought for a second. Evaluate how your product makes a positive impact on someone. Again, do market research if need be. Just consider how your label works with your product to make life easier. Envision aspirational places your product may take them. Or, if all else fails, use innovative labeling techniques to take your customers to another place right there in the aisle of the grocery store.

The old advertising tactics of making a person feel incomplete without your product are not welcome here. Don’t connect customers to the Headspace meditation app just because. No, just consider how your product intersects with making a positive influence.

moya wine label - wine traders - great lakes label

Recycled Stock & Environmentally Conscious Labeling

While not directly related, using sustainable stock is important. It communicates you hold the same values as your customers and their vision to reconnect with the world around us. Luckily, recycled label stock like the above example is an ideal wine stock. Your luxury item is good for the environment and it conveys luxury. It also is arguably providing a haptic texture for customers to enjoy. It’s win-win-win.

So, with that said, don’t stop at the words on your label when designing for mental wellness. How does every single element factor in? It’s more than standing out from your competition. Instead, it’s about creating a lasting relationship with your customers. It’s also about creating labels that make a positive impact on people. It’s about helping people to feel more human, more inspired, and living more presently.

 

Learn about how innovative labeling techniques can bring your design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Tell A Story With (Or On) Your Label
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Tell A Story With (Or On) Your Label

Every company has a story. In fact, every company has many stories. There’s the history of the brand as a whole as well as all the smaller, more specific stories along the way. On top of these personal anecdotes, there are the stories worth sharing that have nothing to do with your brand’s development. Instead, the story’s purpose is to connect with your customers on a deeper level.

So, what kind of stories are we talking about?

There’s story of why the customer is using your product, there’s folklore, and pop culture references that represent your company’s branding. Or, even the story customers make up for your brand when they look at your label. Haptic labeling techniques play a role in bringing this immersive story to life. More on that later…

Even by controlling the story your packaging tells, you don’t control how your customers will interpret it. Instead, you communicate your core principles. You develop an overall impression of the company’s capabilities, focus, and what drives it forward. It connects your brand to your customers on a deeper level right there in the grocery store aisle. Instant impact.

 

Great Lakes Label's R&D Chardonnay Label with story - left sideGreat Lakes Label's R&D Chardonnay Label with story - centerGreat Lakes Label's R&D Chardonnay Label with story - right side

Tell a Story On Your Packaging With or Without Words

Uncle Ray’s potato chips are the perfect example of a brand using packaging space to write a story. Each flavor offers a different piece of the puzzle, enticing customers to buy another bag. Better still, each short story provides a clear picture of Ray and his core values as a business owner. You get to know the person while you get to know the brand.

Stories don’t have to be told with words, however. Take a look at the above R&D label designed by Great Lakes Label. This design features a local photographer’s beautiful image of a lighthouse on one of Michigan’s Great Lakes. Imagine being a Michigan-based customer looking at this label in-store. The picture communicates that the brand supports local artists, is a proud Michigan business, hopes that you, the buyer, will feel relaxed and carefree when drinking. It’s as though you’re at this beach just by using the product.

These three pieces of story-oriented information are communicated with single a glance. That is the power of using impactful imagery. In this case, it’s only effective for Michiganders, but never the less, the principles still apply for a national or international product release.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Add A Linked Story With Technology

QR codes are a free and simple method for linking your customers to content on your website. Instead of telling stories with words, or pictures, tell yours with video. A simple behind the scenes look at how the product their holding was made provides the customer with valuable insight and builds the brand’s relationship with them.

 

Other innovative labeling technologies such as NFC (Near Field Communication) and RFID (Radio Frequency Identification) are used to provide customers with a more seamless experience. When NFC is turned on on a customer’s phone, they are automatically linked to the page of your choosing. This happens the second their phone comes in contact with the product’s label. Instead of downloading a QR code reader, the process is streamlined.

 

How Craft Beer Brands Excel At Storytelling in Their Label Designs

Craft breweries are masters at incorporating storytelling into label design. Take a look at the three Perrin labels above. Do they give you a sense of the company’s brand? Their fun, playful, rebellious style with brewing? Each label is vastly different. Different colors, graphics, art styles. Yet, there’s a connecting thread. The story they’re telling. With clear direction, customers will see the message too. Even on a subconscious level, customers will be drawn to the stories they relate to.

This also means that a broad story isn’t a strong story. Pinpoint what your brand’s principles are and show them off. This may connect to a broad group of people, and each person will interpret it differently, but the message is at least connecting with shoppers. Broad stories lack direction and will attract fewer people.

 

Use Innovative Labeling Techniques to Enhance Your Story

As the luxury market increases, the use of innovative labeling techniques also increases in popularity. The use of foiling, embossing, or any other technique shows customers that an immense amount of care is put into creating the product. This is why labeling techniques are becoming more popular for handcrafted items as well. Since it’s hard to visualize the impact of various techniques, we’ve created a blog to show you what a difference it makes.

Okay, so what do the below labels tell you? Does this tequila feel expensive? Handcrafted? Unique? Perhaps you’re envisioning a special occasion it would be perfect for. Or, maybe you see a specific person in mind. Someone who would love to open a bottle up as a gift. It’s all about igniting their imagination. Make it so that shoppers can’t resist picking up your product and examining the label.

The techniques support the stories customers see when they look at your product. This is because it elevates your brand and fully encapsulates the appeal to the product. When the labels are effective, so is the ability to connect with your customers with a single glance. It also helps that techniques like MotionCoat and Cast & Cure shimmer in the light.

What story are you telling?

 

Learn more about the labeling solutions Great Lakes Label offers. Now that you’ve learned the design basics, take your vision to the next level. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Top 3 Labeling Trends For 2018
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Top 3 Labeling Trends For 2018

The new year is here and it’s time to unveil our top 3 trend predictions for 2018. So, use these growing trends to develop your brand and create packaging that outshines your competition. As a result, the common thread among all trends is transparent communication. Whether that’s telling customers about the label stock, creating open processes, or even clear branding, it’s all there.

3. Sustainable Label Stock to Grow in 2018

moya wine label - wine traders - great lakes label 2018

Sustainable label stock such as this 30% recycled paper stock grew in popularity throughout 2017. So, as new packaging materials develop, sustainable stocks become more and more of a popular choice.  Both Avery Dennison and Wausau Coated offer various options, including stocks that are also FSC (Forest Stewardship Council) compliant.

2. Traceability For Accountability at Every Level

GS1 Traceability is an internal process which uses labeled packages and crates to communicate production progress. As a result, any business partners you have, including us, are accountable for their work and development with the order.

 

Labeling technology such as RFID (Radio Frequency Identification) and even NFC (Near Field Communication) create simple, streamlined processes that create clear communication between the customer and the brand. While labeling technology advances businesses internally, externally it also enhances the customer experience. The technology links shoppers to even more content from the brand. Brands are increasingly creating helpful apps, video content, and blog content to share on their labels in this manner.

 

1. Innovative Techniques Increase in Popularity As Luxury Market Continues to See Growth

Great Lakes Label Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuPark

We offer many innovative labeling techniques to use in your design:

These innovations create a label that communicates that your product is a luxury item. As the luxury market increases so does the importance of using techniques on your label design. We’re even seeing an increase in labeling techniques used in label design for handcrafted items. The more care that goes into making the product, the more care goes into the label.

 

Learn even more about what Great Lakes Label offers and how to incorporate various techniques into your label design. So, download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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