Close

Tag Archive for: nfc technology

3 Ways to Design Labeling Easter Eggs
by

3 Ways to Design Labeling Easter Eggs

Labeling Easter eggs are semi-hidden features that allow customers to connect dots, reveal a design element, or further engage with a brand. So, it’s there purely to create a story, or to delight shoppers. However simple it may seem, it still has the potential to be a powerful labeling design tool for building a loyal following.

 

Labeling Easter Eggs Improve Shopper Engagement

People like feeling like an insider, and solving a puzzle, or spotting something others don’t catch. When you incorporate Easter eggs, shoppers will be more inclined to spend time with your item in-store and physically engage with it. Then, this increases their chances of purchasing the product.

Don Anselmo face labeling easter eggs with tactile coating- Label by Great Lakes Label1. Use Inks & Coatings to Reveal Details

Transparent coatings add texture to a product and reveal their design in the light. So, when shoppers walk by the item, it glistens, revealing itself. Another way to add a shimmering reveal is by using neon inks, glow in the dark inks or ice white inks.

Shipwreck wine label - Great Lakes Label2. Incorporate Hidden Designs

Of course, hidden designs are easiest to incorporate by shrinking the motif down for a patterned background. However, if one of your labels features a pirate ship, incorporate it into your next design by having a massive sea creature crush it in its grip. Not only does this make for a unique Easter egg, but it incorporates storytelling and a touch of humor into your label design.

 

3. Use Labeling Technology to Link Customers to Fun, Lighthearted Content

Or take the customer off the label and use hidden NFC technology, a QR code, or even a simple QR code to link them to bonus content. This content could include behind the scenes video, a humorous blog tutorial for using your product, or a game app specifically designed for your products.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Promotional Beauty Labels Differ From Others
by

Promotional Beauty Labels Differ From Others

Promotional beauty labels differ from other industries’ promotional labels in a few ways. First, typically, the size of the label tends to be smaller for cosmetics and some other beauty products than, say, food or beverage items. They also get tucked away in a store, so customers aren’t immediately drawn in upon entering the store. Also, it’s not typically industry standard to include cartoonish graphics for holidays or events the way it is in other sectors.

promotional beauty labels - THYK hair label with motion coat - Great Lakes LabelPromotional Beauty Labels That Pop

Some beauty labels will use elegant, subtle graphics around seasonal holidays. So, to stand out, do something drastic. For Valentines, create a velvety, vibrant red label that makes shoppers reach out and touch the packaging. The more haptic techniques are used, the more successful the promotional label, after all.

 

Or take your current design up a notch and use holographic techniques such as Cast & Cure or Motion Coat to take the design to another level. So, it doesn’t require an entirely new redesign to spice things up, just creativity. Again, these techniques create a sensory experience that shoppers won’t be able to resist.

Peony hand soap label with mirafoil - Great Lakes LabelMore Subtle Promotion

Foiling is a simple way to elevate your design.  It glistens in the light and creates luxury appeal. So, what are some other ways to make subtle changes with a big impact?

Labeling Technology

Use labeling technology such as NFC technology, a QR code, or even a simple URL to connect customers to added value. This doesn’t drastically change the label design but also increases engagement. Then, share promotional content such as seasonal tutorials, ever-changing social media accounts, or apps.

Booklet-Style Labels

Another way to add value is to add pages to your label with booklet-style labeling. Now, promotional content and added value are provided behind your standard design. Plus, this technique again engages shoppers’ senses when they open up the panels.

 

Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

STYLE SWITCHER

Accent Color

Logo Position

Fixed Header Animation

Header Grid

Layout Style

Footer Style

Mobile Menu Style