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Make Significant Packaging Changes Using Storytelling Principles
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Make Significant Packaging Changes Using Storytelling Principles

As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying on storytelling principles. You’re telling a story with your design anyway, so by incorporating these guidelines, you only increase your chance of a successful launch.

The Storytelling Principles Already You Know

There are three simple parts of a story to consider. These are great building blocks for starting to get a sense for how you want to release the new design changes.  So, start here as a baseline.

moya wine label - wine traders - great lakes labelBeginning

First, start at the start. How did this change come about? Are you changing your whole focus to be a more environmentally friendly brand with sustainable packaging materials? Well, then consider the reasons why this is an important decision for the brand, and the various reasons why it brings value to customers. Incorporate transparency into the marketing campaign too. Shoppers don’t expect a perfect company, but they want a brand to take ownership of shortcomings and provide clarity on progress.

Middle

Now that things are in motion, how will you gather information about what customers really think about it? Whether that’s a simple label redesign or a full-scale change in brand values, everyone has an opinion. Before a new direction is fully committed to, gather feedback about the baby steps and sample tests. Conduct A/B tests, or gather direct feedback from focus groups and surveys. For established and traditional brands, this step is crucial. Change is scary. Make sure you ease loyal shoppers into the new direction by confirming that most people are on board with the changes made.

 

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End

After all of the options are tested and data is gathered, it’s time to commit. Before you get to the release, double check that the labels provide the most possible value to the customers. Also, consider how this new direction stacks up against your competition. If there’s any way to go farther to outperform your competition in creating entertaining, inspiring, and value-packed labels, do it.

 

The Principles You May Not Know, But Work

These are a few of the rules storytellers live by. This goes above and beyond the beginning, middle, and end considerations and focusses on various points in the journey. So, now it’s time to consider the option of a slow release brand change. Instead of one day completely rebranding, this change comes in parts. So, say you’re a beauty brand going cruelty-free and designing a whole new aesthetic to celebrate. It’s perfectly fine to start by simply adding a leaping bunny logo, then change the label design to reflect more natural elements, and, finally, change your products’ containers. At each step, consider different label stocks and innovative techniques. As the brand aesthetic progresses, so may other needs for your packaging.

Meijer R&D Trail Mix & Nuts Bag LabelsThe Rule of 3

Have you ever noticed the magic rule of three? There are three acts to a movie, and trilogies are far more common for series of films. Often there are even three parts to a joke which uses examples, the most ridiculous being the last.

Consider the ways your new packaging could be released in three parts. Are you releasing three new products? Do you want to scatter the various release of new packaging into groups of three? Or, should the design elements be released as a whole, but in increments of three? First, the logo, then the packaging, then the label. Of course, whatever you do, leave the biggest, most exciting surprise for last.

Don’t Introduce New Characters at The End

Even with twist endings, characters who show up at the end of a film still pop up in subtle ways throughout the film. You may not notice it, but they’re there. If this rule isn’t followed, the ending feels lackluster and even boring.

So, when releasing a major redesign, don’t introduce major design elements near the end of the campaign. Adding innovative techniques near the end is a fine way to enhance the developing rebrand. However, releasing new labels and packaging before a logo redesign is a nonsensical order. The logo is crucial for setting a tone. Although it’s important to share the most exciting aspect for last, those exciting releases should be enhancing the label with labeling techniques, sharing valuable content through labeling technology, or personal touches (perhaps promotional in nature) with booklet-style labeling. They go the extra mile in an unexpected way, while also building on the previously released changes.

Don’t Waste Time, Jump Right Into The Action

Stories shouldn’t start with the hero waking up, hitting snooze, waking up again, hitting snooze, waking up for real this time, making breakfast, checking their phone, brushing their teeth, getting ready for work, walking out the door, getting in the car and heading to work before a big inciting incident like a car crash happens. No, it starts with a simple set up so the audience understands this person is headed to work, then we see the crash that changes their life. When details are included like the first example, it’s often boring and self-indulgent.

Where label copy is concerned, don’t meander around the point. Consider the brand values, the new message you’re communicating, and additional certifications or regulations and get right to it. Share the certification logos, communicate a new brand value with a simple hashtag conveying the message, or use impactful imagery to communicate a new direction. Also, consider providing more information about the rebrand on the inside of a booklet-style label, or online which is linked using labeling technology. Then, if shoppers want more details, they’re offered, but they don’t detract from all the hard work put into the new design.

El Grullense Tequila using storytelling principlesCommunicate An Idea With as Little Words as Possible

Not even talented actors make wordy dialogue sound good. Dialogue with too many questions is another major storytelling faux pas. Nobody wants to hear the main character ramble on about their lunch meeting in a romcom. No, the character just needs to rush back to their desk, boxed up food in hand to see a missed call and say a short quip about the meeting.

Shoppers are smart. It’s a major reason why minimalism has been a major label design trend for so long. They don’t want to read a lengthy explanation or study overly complicated imagery to understand what’s going on. Instead, communicate complex ideas with compelling imagery and choose your words carefully. A luxury, handcrafted tequila line with 3D style labels showing an image of the business’ property, and also includes beautiful, calligraphy style graphics, make this message understandable with a glance.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Your Label Shouldn’t Appeal To Everyone
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Your Label Shouldn’t Appeal To Everyone

The appeal of a label doesn’t rely on all shoppers’ interest, only the right demographics. In fact, don’t bother trying to attract all shoppers to your product. It’s a waste of time, energy and money. Instead, make your label more fitting for the right customers who will appreciate the brand values you offer. Afterall, other brands are a better fit for uninterested shoppers anyway.

Broad Appeal Is Overrated

First, there’s no possible way to appeal to everyone. However, if there was, would you want to? Instead of being seen as the best option for a group of people, you’d likely be seen as an average option for everyone. That doesn’t inspire brand loyalty or encourage a relationship between the brand and the customer. It likely would end up meaning that shoppers seek your brand when their three other industry favorites are out of stock. Be the brand that becomes your demographic’s number one favorite. The beloved brand. Be the sold-out brand.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Get a Firm Perspective on Your Demographics

Before you focus on your demographic, consider who they are. What needs do you fill, and for whom does that solution help most? Make specific choices, and even create a buyer persona. Or, in other words, create a fictional character, name and all, and describe who they are, what they like, and what they need. Consider how your product currently meets their needs. Also, consider how your product and brand will develop to better meet their needs. Consider interviewing customers you currently have or send out surveys to gather details you’re not privy to. These surveys should ask about who they are, their personal habits and lifestyles, as well as why they like your product.

But Don’t Overdo It

While it’s important to know who you’re targeting, don’t spend time on who you want to detract. Don’t conduct surveys on who dislikes your product and why. It’s a waste of time. By putting your energy into cultivating value for your demographics, you’ll naturally detract the wrong people for your brand anyway. It’s important to take a look at reasons why your product and label design isn’t best serving your buyer persona, but considering those outside of your demographics is a waste of time.

Create Laser Focussed Design To Attract The Right People

So, once you know who you’re targeting, create a design that appeals to them. Again, sending out surveys and A/B testing design options is a fantastic way to get unbiased feedback without diving into clichés.

Enhance Designs With Innovative Techniques

Coffee tri-panel label by Great Lakes LabelBooklet-Style Labeling

 

Peony hand soap label with mirafoil - Great Lakes LabelKeep it Simple With Foiling

Create Content Specifically Matching Your Demographic’s Needs

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Go Viral With Your Label Design
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Go Viral With Your Label Design

Everyone wants to go viral these days. It’s understandable considering how influential a viral marketing campaign is. So, create labels that break boundaries and offer your customers value at the same time. It may just be easier than it sounds.

First, A Disclaimer

You can’t predict whether or not you’ll go viral. You can only perform certain steps to give your brand the best shot. So, while we have tried and true options, they don’t necessarily mean that they’ll make your business erupt with business. As they say, or more specifically, as Seneca once said…

“Luck is what happens when preparation meets opportunity.”

Now, Set Your Goals

This may seem counterproductive since you can’t determine how successful a campaign will be, but what is your definition of success? Is it a number of Instagram views? A number of product purchases? Or, are you looking to increase your follower count and convert strangers into loyal fans? Whatever it may be, these numbers help you get a bearing on how the campaign is going and whether or not to do more to reach that goal.

Do What’s Always Been Done Before, But in a Brand New Way

If you take a look at viral label design campaigns in the past, you’ll notice that they’re not revolutionary, but they’re exciting and valuable.  The Pepsi emoji labels used personalization just like other brands have, but it also created a unique, on-brand, and fun experience for customers. Don’t be afraid to move forward with a concept that has roots in other concepts. Just don’t copy. Instead, make sure the idea is so good that it’s worth the comparison.

 

Lake Day Chardonnay Sample R&D Label Designed By Great Lakes Label

Lake Day Chardonnay R&D digitally printed wine label designed by Great Lakes LabelTest, Test, Test

How do you know your design has the potential to go viral? A/B test. By getting feedback on the design early on, there’s less risk and more data-backed information driving the campaign forward.

Go Above and Beyond

Don’t just create a pretty label. Create a useful label that has the potential to be transformed or repurposed. Create a label that reveals something to the customer using labeling technology. Or, create a label that allows customers to stop and celebrate life in some way.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Unconventional Ideas For Label Engagement
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Unconventional Ideas For Label Engagement

So, you want to enhance what you offer for label engagement. Do something unique and unpredictable. Entice customers into picking up your product in the grocery store aisle by doing something your competition isn’t. Provide them with a value they can’t get anywhere else.

10. Link To Music Recommendations

Like a secret menu or a speakeasy bar, link to an unmentioned musical recommendation using NFC (Near Field Communication) technology. No matter what your product is, it’s likely that music can be enjoyed while your customer uses the product. So, partner with musicians local to the area your product is shipping to. Or, generally, create a promotion for recognizing underground artists in the most underground way.

 

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9. Show a New Way To Re-Use The Packaging On Each Label

Create a small graphic that promotes sustainability by highlighting a new way to repurpose the product. Or, re-enforce brand humor by making the solution completely ridiculous each time. Still, this particularly makes sense when using sustainable labeling stocks. Instead of walking the walk, first, talk the talk.

 

8. Use Techniques to Create a Magic Eye Style Design

Or any visual trick, really. Start with a smart concept that requires a second look. Then, enhance it with foiling, a tactile coating, Motion Coat, and even Cast & Cure. This is a sure-fire way to get people picking up your product to take a closer look. It even creates a nostalgic positive association that then, in turn, is associated with your brand. With texture, the haptic aspect of the design also creates positive, subconscious associations.

 

7. Link To Something Random, Yet Related to The Brand

Some brands lean into random, irreverent humor to their advantage. If you’re a craft beer brand, linking to information on how beer is made, beer memes, viral videos featuring beer, or pictures of hops are all worth surprising your customers with. Better still, instead of getting permission to use random user-generated content, create your own. Faux memes, faux viral videos, behind the scenes pictures, cartoon panel style jokes, etc. Offer something completely personal and unique that customers won’t see anywhere else. Better still, your product will be in it every single time.

 

6. Include Funny & Peculiar Reviews

Did you get a strange or goofy review? Share it! When you include silly product reviews you reveal that you’re a laidback brand with a sense of humor. Plus, it shows customers that you’re connected to the community and, for better or worse, their feedback will be heard. In fact, it may provide encouragement for customers to leave more reviews.

glitter actega sheet Label by Great Lakes Label - increasing label engagement

5. Interesting, Outlandish Textures Promote Label Engagement

Increase label engagement on a tactile level by including unconventional textures. Glitter, Grit Coat, Motion Coat, and even Tactile Screen offer unique textures customers will want to pick up and touch. So, add sand castles, glitter dresses, and shining plant details that benefit from such techniques.

 

4. The Opposite of a Vintage Resurgance

Be a trendsetter. Instead of doing a vintage resurgence and re-using past designs, create packaging you anticipate for the future. Get outrageous. The more humor, the better. Will materials be sustainable? Will the shape of the packaging change? Does the label itself also fold into a bow? Of course, abide by regulations, but instead of looking back, take a step forward.

 

3. Profile The End Users

Sometimes owners write their bio for the product’s label. Or, sometimes the company’s team members show up to provide a more personal touch. While these are great ideas, why not take it a step further? What’s more personal than highlighting the stories your customers have to tell? Consider how these stories are displayed. Should they be written out on the label, or linked using a QR code for blog content on your website? It’s even simple enough to get these stories. Either request them through the use of a hashtag, an email or a direct social media message. Community content is right there at your fingertips, so go get it!

 

2. Origami Booklet-Style Labels

The booklet-style label peels for a reason. While it offers extended content space, it also offers the ability to be repurposed into something beautiful. Include a simple guide for turning the cover into an origami animal. This is especially perfect for kids’ products. Once they’re done playing with toy dough, they can then turn the label into a boat for their dough fisherman. Instead of giving customers easy content, gamify the process and let them get creative with it. The hands-on approach is fun and laid back. So, don’t take things so seriously. Allow some space for play.

 

1. A Global Chain of Giving

Can you add a link to your label that provides customers the opportunity to buy the product again, but this time, for someone they care about? Maybe it’s a coffee for a colleague, lipstick for a friend, or golf balls for a family member. Give people the opportunity to pass on some generosity. A simpler method is to create a chain of compliments using a hashtag, or by linking to a post on social media people can peruse at their leisure. Even strangers will complement other strangers when prompted. All they need is the idea to join in by complimenting someone else in the comments after checking out their profile. Use your label engagement for good.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Create A Consistent Brand Voice on Labels
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Create A Consistent Brand Voice on Labels

A brand voice consists of the tone, language, and messages used online and off. This is one part of the larger picture for your brand and even your label design. So, set aside color schemes, innovative labeling techniques, and product photography for now. We’re solely focused on communication.

inconsistent brand voice on website, social media and label - stout beer bottle label sampleAn Inconsistent Brand Voice Negatively Impacts Business

Imagine a brand uses casual and colloquial language on social media, a formal and minimalistic language on the label, then lengthy and overly-descriptive language on their website. It would be confusing. As though a completely different person wrote for each source. Or, as though the business is fluid and unfocused. It works against the brand, implying a lack of direction for their values and sense of identity.

 

Quick, Simple Ways To Ensure Consistency

Create a brand rulebook or guideline. Make it clear and distinct. Maybe you’re a down-to-earth craft beer company using wordplay, colloquialisms and is fast and loose with adverbs. Or, maybe you’re a pharmaceutical brand and to ensure customer confidence, only professional and to-the-point language is used. You can see how the two examples shouldn’t mix. Ultimately these rules impact and work together with imagery, reinforcing the brand with visual components.

 

Keywords Create Focus

Don’t know where to start? Consider the keywords that reflect your brand and focus your writing on them. On social media, these keywords work double duty as hashtags If you’re a yarn and craft brand, your keywords will likely be words like, “yarn,” “craft,” “knitting,” and “crochet.” So, a casual, gentle, and personal tone naturally emerge. Then, ensure those hashtags consistently show up on your labels, website pages, and social media posts. It’s a subtle, simple and impactful way to create consistency.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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Customer Spotlight: Prairie City Bakery
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Customer Spotlight: Prairie City Bakery

Prairie City Bakery’s mission is to “wow” customers with simplified baking. It’s clear that everything they do is with the customer in mind, and providing them with a high quality, handcrafted-style product. They began with only muffin tops and now Prairie City Bakery offers more than 70 products. A fast-growing company.

Prairie City Bakery Cookie Label by Great Lakes Label 1

Prairie City Bakery Labels & Packaging Design

Although the product says super-sized, be aware, the image is not to scale. What’s lovely about the design is that the wavy edges create an imperfect, handcrafted look. It’s a lot like a cookie, don’t you think? The color scheme is bold which makes the product as a whole stand out. On top of that, the label also features a lot of information. It uses the small space it has to create a big impact.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Booklet-Style Labels Answer All Packaging Problems
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Booklet-Style Labels Answer All Packaging Problems

A booklet-style label is a label comprising of 4 sides:

    1. The cover, or the front of the label
    2. The left-hand panel, or the backside of the cover
    3. The right-hand panel
    4. The back, where the adhesive applies your label to the container

Naturally, by working with more pages, you have more design options. With more design options, you have more opportunities to delight and engage the customer. Through that, you increase your chances of them buying your item and becoming a repeat customer. This makes booklet-style labels the ideal solution for packaging.

Costa Farms booklet-style Label by Great Lakes Label

Booklet-Style Labels Provide Space For Labeling Requirements

From the nutritional information chart to GMO labeling requirements (and more), there is a lot of information to include on food labels. In other industries, these requirements may change to safety graphics for chemical products, cruelty-free logos for cosmetics, or growing location for horticulture growers. While the location of this information needs to remain the same, booklet-style labels provide more room for everything else.

Now, instructions, tips, and translations can easily fit inside the label. With more pages, new design concepts can be tested inside, or it can even act as an instant redeemable coupon to be peeled off and brought back to the point of purchase. The possibilities are endless.

 

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Engage Customers With Smart Packaging & Expanded Content

Smart packaging is an ever-growing trend where labels offer the customer something extra to enhance their experience, often using technology. This can include goodies like QR codes that link customers to helpful videos, NFC (near field communication) or RFID (radio frequency identification) labeling that takes customers straight to their app when their phone gets close to the label. Social media hashtags can also be used to enter contests, connect with the brand directly, or other customers. With booklet-style labels, you now have the space to design instructions in using this technology or even placing simple text-based information that customers will value.

Entice Your Customers To Pick Up Your Product To Increase Sales

Sensory marketing is a strategy to get customers to engage their senses with your product in order to connect with them on a deeper level and nurture a sale. Comforting textures, delightful sounds, and yes, engaging booklet pages aid in this goal. Once the customer picks up your product and opens your label, they are now more attached to the product. If you incorporate smart packaging content inside that label, consider it a win-win for both the customer and your brand.

Remember, the customer comes first. How can you create packaging that tells them everything they need to know, nurture a more personal connection with your brand and provide them with valuable content? Easy. Booklet-style labels.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Breaking Down AI File Requirements For Label Design
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Breaking Down AI File Requirements For Label Design

Learn how to optimize your Adobe Illustrator, or Ai file for flexographic and digital printing. There are some differences between the two, covered in this blog, as well what’s required for both processes.

Flexographic Printing VS. Digital Printing

Flexographic labels are printed using a flexographic press where a flexible relief plate is used to imprint the image onto the label stock, color by color. Digital printers use inkjet or laser printer technology instead. Learn the differences between the two processes in more detail here.

 

Requirements For Your AI File – Flexographic Printing

Great Lakes Label Flexographic printed label in adobe illustrator

This is what a “flexo ready” illustrator file looks like.

Calling Out Labeling Techniques

If the above label was going to use foiling over the “Oktoberfest” title, you would not create them with gradient color as seen above. While the proof shines a light on what the final product will look like, leave the color as one and call out the effect in text beside the image. Same goes for using metallic stock. Do not include a gradient color when you plan to use gradient stock.

Or, if using MiraFoil, a precise foiling ink, you can likely get away with a gradient should that specific look be what you are going for. Speak to your Great Lakes Label rep for more information if this is the case. Communicating how these techniques is a crucial part of the process before printing.

 

Art Proof Approval Bar

Art Proof Approval bar Great Lakes Label adobe illustrator label design

The below bar is added by your rep at Great Lakes Label. It looks overwhelming, but once you break it down piece by piece, it’s all practical information to help us print your design. First, the left-hand box is to be signed and dated once the proof is complete and ready to be printed. This lets us know everything has been approved and the design is suitable to move forward in the printing process. The middle box under “Finishing” shows our team how you would like the roll to be wound. This is crucial if you are using a labeling automation system since some systems need labels to be wound and loaded in a specific way.

Lastly, the right-hand box details what colors are used in your design. We ensure quality by using PMS colors and check for accuracy while printing. This is the area where the specific PMS colors would be communicated.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

In our video, Meet Great Lakes Label, our owner Tony Cook discusses the color matching process. He says, “We start off with color matching the ink prior to sending it to press. Then at the end of the press, we also use a digital tool called a spectrophotometer that we measure the hue and balance of the ink and we make sure that is within industry standard specified by the customer.”

Meet Great Lakes Label

Since 1994, Great Lakes Label LLC has been dedicated to producing and delivering quality products. We print cutting edge labels and distribute custom labeling applicators to a wide range of industries. Our experts work closely with each and every customer to solve your toughest packaging design requirements.

Requirements For You AI File – Digital Printing

Great Lakes Label digital printed label in adobe illustrator - ai fileThis is what an illustrator file looks like when the label is ready for digital printing.

Digital Printing Makes For A Simple AI File

What you see above is what you get for digital printing. No “Art Proof Approval” bar is needed since no ink is used to create color accuracy. At Great Lakes Label, all innovative labeling techniques are printed using the flexographic press, so on digital, nothing needs to be called out. While size would be good to communicate like the above example, here it is not used.

Standard Requirements & Practices

Bleeds

Great Lakes Label bleed line of adobe illustrator label design file

All files should have the background flow past the trim edge. This is called a bleed and they are a crucial element to designing a label. If there is any slight shifting when printing, the bleed ensures a seamless look. As a general rule, you should always give yourself at least 0.125 inches past the trim. You should also be sure to keep your images and text away from the edge in order to prevent them being cut off. Unless that is, of course, you want the image to spill over past the trim. The general rule is that all information should remain contained within 0.125 inches from the trim line. Although the trim line is not shown above, you can see it in the next example.

Edges

Great Lakes Label bleed lines in adobe illustrator for label design

It is generally considered that rounded edges are much more appealing and a standard when it comes to label design. Sometimes, however, there are exceptions to the rule like the Lake Day Chardonnay label example used in this blog. If a label is supposed to wrap around and touch with a flat edge, naturally you might want to discuss using a sharp corner with your Great Lakes Label rep.

Accuracy in Sizing in Your Ai File

When designing your label in Adobe Illustrator, always size your document to be true to life and call out your measurements as seen in the Oktoberfest design. If your label is going to be printed at 1 inch by 1 inch, do not scale it down to 1/2 inch by 1/2 inch. If you are working in the metric system, do not scale the label down to 1cm by 1cm. It also makes it easier to communicate and design in inches instead of converting your measurements. Otherwise, communication tends to get muddied and makes for unnecessary stresses along the way.

 

Beyond that, get creative and never hesitate to ask us questions along the way. Best of luck with your labeling project!

 

Learn more about the labeling solutions Great Lakes Label offers. Now that you’ve learned the design basics, take your vision to the next level. Download our e-book, Complete Labeling Solutions.

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Visit Us at PLMA!
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Visit Us at PLMA!

Visit us at PLMA and also learn more about how our labeling solutions can work for you. From digitally printed labels to flexographic labels, it’ll all be there. Come see our innovative labeling techniques in person. Once you visit our booth, you’ll see the value techniques offer. Because of the luxury market increase, you’ll also see how to revamp high-end product lines

Meijer Sandwiches Labels by Great Lakes LabelMeijer R&D Trail Mix & Nuts Bag LabelsCVS Label by Great Lakes LabelBissell Cast & Cure - Great Lakes LabelPLMA – Booth #F4225

Rosemont Convention Center – Chicago

November 12th – 14th, 2017

 

Learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Black is The New Black in Packaging Design
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Black is The New Black in Packaging Design

This article from Brand Packaging suggests that black is making a comeback as a prominent color choice in packaging design. With Halloween quickly approaching, this trend is growing just in time for businesses to take advantage of striking looks in promotional labeling. Looking to incorporate this new scheme into your standard product line? Here are our tips for finding label design success.

Chateau Du Parc Wine Label with bronze foiling and black embossing
Chateau Du Parc Wine Label

Don’t Go Overboard If It Doesn’t Fit Your Brand

We’ve previously looked at how light packaging is ideal for health food products. So, if your brand success relies on your established color scheme, avoid switching it out for darker tones. Instead, incorporate darker colors on a secondary label, such as around the bottle neck. Or, incorporate a new image where the black only serves to make the bright colors pop. Keep it subtle.

 

Take Advantage of Innovative Labeling Techniques

If your product is able to take advantage of the trend, such as the above wine label, innovative techniques will take it to the next level. As seen above, simply adding embossing over your black label creates sensory interest that will entice customers into picking up your product. Once the product is in their hands, they will be more likely to buy it as well. Accenting with bronze, silver or gold foiling is a classic way to create a luxurious look.

 

Mixing Matte Black With Glossy Black

Are you creating a single color label? Mixing matte with glossy (or a tactile screen) is a fantastic way for your label to remain legible. The two textures contrast each other so much in the light that it creates a compelling aesthetic. This technique can often be found in beauty product packaging design. It’s simple but elegant.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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