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Should You Double up on Labeling Technology For One Label?
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Should You Double up on Labeling Technology For One Label?

One label often feels like it’s not enough space to contain all the required copy, eye-catching graphics, and innovative labeling techniques as it is. However, there’s a lot of value to using multiple forms of labeling technology to connect customers to valuable digital content. This technology includes NFC (Near Field Communication), QR codes, hashtags, and even simple URLs. It may seem as though there’s not enough space to include more than one form of connectivity, however, the value it offers your customers make the design effort worth it.

 

One Label - R&D Wine Brand With Labeling Technology - QR Code

When Only Using One Label, Cut The Fat & Optimize Authentic Connection

Take a good hard look at your design. QR codes, URLs, and hashtags don’t take up too much space. So, if you’re having difficulty finding room for two of those options, you are likely packing too much information and graphics into your design. Unless, of course, minimalism is your goal. In that case, find ways to blend the digital connections in with other copy. However, for those with busy design, it’s time to make space for the digital age.

Shenandoah double sided label - Great Lakes LabelPromotional Labels & Booklet-Style Labels Expand Content

Only have space for one label? Layer it up. By using peelable promotional labels, the digital content printed on the backside has the potential to be continuously updated. So, keep the cover the same, yet create seasonality with your packaging. Alternatively, booklet-style labels open up to reveal even more content space. This provides even more value for customers and engages their senses in a haptic marketing sense.

A/B Testing

Also, consider testing all designs to gauge which form of technological connection is best for your demographic. By creating several designs and testing with unbiased customers, you get an accurate picture of how to best design using the space available.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Designing Labels For Kids’ Products
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Designing Labels For Kids’ Products

This BrandPackaging article discusses the fine points of designing labels for kids. So, when designing for kids, find ways to express that through your choices. After all, what excites kids is different than teens, and adults.

Mooville Label by Great Lakes Label - example of designing labels for kids in mindDesigning Labels With Both Kids and Parents in Mind

Kids and adults want different things out of a label. However, if you have a wide demographic, strike a balance to cast a wide net. As seen above, Moo-Ville does this brilliantly with their use of color, character graphics, and informative copy.

Pictures

The type of images you use to communicate a lot. Cartoon characters often denote a younger demographic is in mind for the product. Realistic imagery often communicates a more adult approach. That said, pastels and neons say two different things. So does a pencil drawing and a big bubbly character.

Label Copy

Often, kids will read fun copy like jokes, or links to apps. So, use labeling technology to offer more value for kids. Adults instead look for nutritional information or other details that communicate health value. Regardless of if the product is targeting adults, that information is crucial. When parents shop for their kids, that’s what they’ll be hoping to see. Again, strike a balance between child and adult oriented.

Demographic Age Matters

What’s appropriate and exciting for young children appears to be immature for teenagers. Consider which age group you’re targeting. Looking for kids of all ages to enjoy your product? Conduct A/B testing to find an appropriate middle ground. Or, release promotional versions of the same product with different app links, copy, and graphic design. Appeal to both groups using the same product and different labels.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Mix Playfulness With Practicality For Candy Labels
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Mix Playfulness With Practicality For Candy Labels

Candy labels require a sense of flair, fun and light-hearted joy. It’s on brand with the service the candy itself offers. So, while your design shouldn’t take itself too seriously, here are some simple ways to add practicality to your label. After all, the more value you provide customers, the more they’ll enjoy your product.

candy labels on jugs

Candy Labels That Shine

Use innovative labeling techniques like foiling or tactile coatings to bring out elements of your design. Make it easy for shoppers to recognize flavor variations, product titles, and graphics. While this may seem to only accentuate the fun aspects to design, it does also provide practicality. When shoppers search in a long grocery aisle lineup, techniques glisten in the light and make it easy to spot your items. It also provides efficiency in communication variations or differentiating your brand from your competition.

Use Technology to Link To Recipes

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to recipes that incorporate your items. While hashtags are useful in building a social media-based community, NFC and QR codes are more efficient at linking customers straight to content on your website. So, not only does this provide value, but it drives traffic to your site.

Expand Content Space to Offer More Value

Use booklet-style labels to expand the space available on your container. So, instead of linking customers through technology, you have the option of providing a simple recipe inside the front label. Plus, there’s room to offer inspirational imagery or use the cover as a peel-off coupon. This is particularly helpful for seasonal and promotional labels if there are seasonal offerings connected to your brand that need space to promote.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Make Significant Packaging Changes Using Storytelling Principles
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Make Significant Packaging Changes Using Storytelling Principles

As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying on storytelling principles. You’re telling a story with your design anyway, so by incorporating these guidelines, you only increase your chance of a successful launch.

The Storytelling Principles Already You Know

There are three simple parts of a story to consider. These are great building blocks for starting to get a sense for how you want to release the new design changes.  So, start here as a baseline.

moya wine label - wine traders - great lakes labelBeginning

First, start at the start. How did this change come about? Are you changing your whole focus to be a more environmentally friendly brand with sustainable packaging materials? Well, then consider the reasons why this is an important decision for the brand, and the various reasons why it brings value to customers. Incorporate transparency into the marketing campaign too. Shoppers don’t expect a perfect company, but they want a brand to take ownership of shortcomings and provide clarity on progress.

Middle

Now that things are in motion, how will you gather information about what customers really think about it? Whether that’s a simple label redesign or a full-scale change in brand values, everyone has an opinion. Before a new direction is fully committed to, gather feedback about the baby steps and sample tests. Conduct A/B tests, or gather direct feedback from focus groups and surveys. For established and traditional brands, this step is crucial. Change is scary. Make sure you ease loyal shoppers into the new direction by confirming that most people are on board with the changes made.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

End

After all of the options are tested and data is gathered, it’s time to commit. Before you get to the release, double check that the labels provide the most possible value to the customers. Also, consider how this new direction stacks up against your competition. If there’s any way to go farther to outperform your competition in creating entertaining, inspiring, and value-packed labels, do it.

 

The Principles You May Not Know, But Work

These are a few of the rules storytellers live by. This goes above and beyond the beginning, middle, and end considerations and focusses on various points in the journey. So, now it’s time to consider the option of a slow release brand change. Instead of one day completely rebranding, this change comes in parts. So, say you’re a beauty brand going cruelty-free and designing a whole new aesthetic to celebrate. It’s perfectly fine to start by simply adding a leaping bunny logo, then change the label design to reflect more natural elements, and, finally, change your products’ containers. At each step, consider different label stocks and innovative techniques. As the brand aesthetic progresses, so may other needs for your packaging.

Meijer R&D Trail Mix & Nuts Bag LabelsThe Rule of 3

Have you ever noticed the magic rule of three? There are three acts to a movie, and trilogies are far more common for series of films. Often there are even three parts to a joke which uses examples, the most ridiculous being the last.

Consider the ways your new packaging could be released in three parts. Are you releasing three new products? Do you want to scatter the various release of new packaging into groups of three? Or, should the design elements be released as a whole, but in increments of three? First, the logo, then the packaging, then the label. Of course, whatever you do, leave the biggest, most exciting surprise for last.

Don’t Introduce New Characters at The End

Even with twist endings, characters who show up at the end of a film still pop up in subtle ways throughout the film. You may not notice it, but they’re there. If this rule isn’t followed, the ending feels lackluster and even boring.

So, when releasing a major redesign, don’t introduce major design elements near the end of the campaign. Adding innovative techniques near the end is a fine way to enhance the developing rebrand. However, releasing new labels and packaging before a logo redesign is a nonsensical order. The logo is crucial for setting a tone. Although it’s important to share the most exciting aspect for last, those exciting releases should be enhancing the label with labeling techniques, sharing valuable content through labeling technology, or personal touches (perhaps promotional in nature) with booklet-style labeling. They go the extra mile in an unexpected way, while also building on the previously released changes.

Don’t Waste Time, Jump Right Into The Action

Stories shouldn’t start with the hero waking up, hitting snooze, waking up again, hitting snooze, waking up for real this time, making breakfast, checking their phone, brushing their teeth, getting ready for work, walking out the door, getting in the car and heading to work before a big inciting incident like a car crash happens. No, it starts with a simple set up so the audience understands this person is headed to work, then we see the crash that changes their life. When details are included like the first example, it’s often boring and self-indulgent.

Where label copy is concerned, don’t meander around the point. Consider the brand values, the new message you’re communicating, and additional certifications or regulations and get right to it. Share the certification logos, communicate a new brand value with a simple hashtag conveying the message, or use impactful imagery to communicate a new direction. Also, consider providing more information about the rebrand on the inside of a booklet-style label, or online which is linked using labeling technology. Then, if shoppers want more details, they’re offered, but they don’t detract from all the hard work put into the new design.

El Grullense Tequila using storytelling principlesCommunicate An Idea With as Little Words as Possible

Not even talented actors make wordy dialogue sound good. Dialogue with too many questions is another major storytelling faux pas. Nobody wants to hear the main character ramble on about their lunch meeting in a romcom. No, the character just needs to rush back to their desk, boxed up food in hand to see a missed call and say a short quip about the meeting.

Shoppers are smart. It’s a major reason why minimalism has been a major label design trend for so long. They don’t want to read a lengthy explanation or study overly complicated imagery to understand what’s going on. Instead, communicate complex ideas with compelling imagery and choose your words carefully. A luxury, handcrafted tequila line with 3D style labels showing an image of the business’ property, and also includes beautiful, calligraphy style graphics, make this message understandable with a glance.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Creating Variations of The Same Label Design
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Creating Variations of The Same Label Design

Variations of a label design are important for several different situations, especially when starting a new brand or product line. Achieve these variations on the same style or concept in various ways, and learn what not to do. Most importantly, ensure you communicate the brand values through your visuals and have fun!

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Why would there be variations in label design?

First and foremost, here are some reasons why you would need variations on the same concept.

Meijer R&D Trail Mix & Nuts Bag LabelsProduct Line Variations

This type of blanket design is often completed before a new product line is released, or a new brand sets up shop. Designers keep in mind where the line is going, how it fits into the overall brand aesthetic and how easy it is for an additional product to join the line later on. When designing whole product lines, consider which colors, shapes, graphics, and fonts will remain the same. Even create a branding document that communicates these rules with clarity for other parties, and for future reference.

A/B Testing

When revamping an old design, or starting from scratch, gathering data is incredible. By testing various concepts with scientific precision, A/B testing mixes the creative with the practical to make better-informed decisions. So, find out which style, font, shapes, sizes, techniques, and colors draw attention. Then, move forward with choices receiving the most positive feedback. Either with a focus group or through unbiased purchase history.

Heineken Label by Great Lakes LabelPromotional Labeling

Take an established design and transform it for holidays. Or, create an IRC (Instant Redeemable Coupon) that matches the overall brand aesthetic. Either way, it’s a variation on the standard label used for the brand. Or, it takes the brand and inserts it into a new context. For example, the above IRC uses familiar colors, graphics, and product photography to connect the coupon to the brand. Or, make the coupon aesthetically fit in with the standard packaging design.

 

Ways To Create Cohesive Variances

These are standard ways to take a design and change it for promotional labels, other items in the product line, or for testing.

Naked Princess resealable labels altogetherColor Schemes

Color speaks volumes about the product, and about the brand. For fragrant and flavor-based products, a color often refers back to the natural item it was made from. However, even still, the colors should fit together. If one product uses a muted color, the other products in the line need to use muted colors. If several products use cool tones, use cool tones for the rest of the line. The cohesive look makes each product fit together on-shelf, plus communicate and reinforce the message of the branding. Muted colors often help to imply that the brand is sophisticated, luxurious, or handcrafted. Neon would break that established implication.

 

THYK hair label with motion coat - Great Lakes Label Collage for WebsiteInnovative Labeling Techniques

There are so many innovative labeling techniques to choose from, but don’t get caught up in using different techniques for different products in the line. Instead, use the same techniques. If you have a foiled flower on one bottle, foil the flowers and main graphics on other products. If the product uses a Motion Coat pattern over the whitespace, use a different pattern on other products to make each item easier to identify. While color and pattern can both change, consider how it changes the product’s look. Does it still look like a cohesive range of products? If so, it’s an option. If not, remove one element, and keep things simple.

 

secondary label variations on photography and item typeMatching Imagery & Product Photography

Product photography is incredibly important in creating professional looking packaging. It either works with making the design flow, or it works against the aesthetic. Color tones, subject matter, and environments all impact this portion of the label. First, color tones need to match, just as they do with color schemes. If most of the products in the line focus on animals, focussing on a patio set on another item will feel out of place. Keep things relatively consistent. Even the environment is key. Do most products in the line use studio photography? Don’t then use a shot of the product in an environment such as an office space, or outdoor landscape, on another product. It’s not that every picture needs to look like a replica of the previous one, but it’s that there are enough through lines that the images make sense paired together.

 

Lake Day Chardonnay Sample R&D Label Designed By Great Lakes LabelLake Day Chardonnay R&D digitally printed wine label designed by Great Lakes Label

Rely on Company Branding as a Through-Line

When a brand releases a new packaging design, it’s important that something remains of the old. Take a look at the differences between the two R&D Labels. The size of the label, the brand logo, and the overall format remains the same despite a greyscale label turning into a photography based print. Even the main font changes, but the established positioning doesn’t. Many brands have made more significant changes than this, and use their branded logo colors as the through-line. Whatever it is, make it recognizable despite the significant differences.

 

Are bold, stylistic choices enough?

Let’s say your style is to have no style. Each item looks completely different from the last, which is something popularizing due to the advancements in digital printing. How do you create consistency without any established color schemes, graphics, photography, or branding? Well, it’s simpler than it seems. Establish consistency with other elements. The label size, the logo used, and even the label stock itself. Make other elements so recognizable that no matter what it looks like, customers will identify the product as one in a series.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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When is it Time To Update Your Labels?
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When is it Time To Update Your Labels?

As the luxury packaging market grows, the need to stay competitive is essential. This may mean that new designs and redesigns need to be rolled out. That said, there are many ways to stay competitive while also maintaining brand aesthetic. So, when, and what, do you update?

Peony With and Without Techniques

Keep The Design, Update The Techniques

We’ve previously looked at how techniques improve a design with before and after comparisons. It demonstrates how these techniques will look like in person, and also the drastic impact it makes on the same design. So, when a design becomes outdated, stale, or lackluster (in comparison to new labels printed by competition), add foiling, embossing, or other innovative labeling techniques to easily elevate the design.

Temporary Changes & Testing

A&B Testing

Instead of rolling out a new design in full, test new design features and gather data on what customers gravitate toward. This is A/B Testing and it has the potential to make intelligent design roll-out decisions, or even measure whether the design should change, to begin with.

Heineken Label by Great Lakes Label for a label update

Promotional Labels

Test new color schemes, labeling techniques, or branding with promotional labels such as IRCs (Instant Redeemable Coupons). Gather customer feedback, and other data without making major changes to the established product design.  It also allows for seasonal interest and creating a buzz around new product releases.

A Completely New Label Design

Lastly, there’s the option to fully commit to a completely new design. This particularly impacts new products and new businesses. When a new design is rolled out, the best way to make a competitive label is by considering standard design rules, adhering to regulations, using classic, long-standing aesthetic trends, representing brand values in an explicit and symbolic way, as well as using innovative techniques to elevate the design. This way, you give the label the best chance possible to catch customers’ eyes and establish authenticity.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Build Customer Relationships Through Effective Label Design
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Build Customer Relationships Through Effective Label Design

Building a customer relationship is an effective way to ensure return purchases. Humanize your brand through captivating labeling. Create those instantaneous connections through personalized imagery and innovative labeling techniques. Take simple, but also meaningful steps in creating designs your customers will love.

 

For me everything is happening right here in Grand Rapids. Looking back on this past year I’m so thankful to live in this city and the opportunities to continue growing The GR Guide. Thank you for following along on this adventure and cheers to 2018! 🍾

473 Likes, 6 Comments – The GR Guide (@thegrguide) on Instagram: “For me everything is happening right here in Grand Rapids. Looking back on this past year I’m so…”

 

Lifestyle Marketing

Take a look at local influencers in your area. The above image is the best nine Instagram posts from The GR Guide.  Notice how many local products and businesses are featured in their top nine images of 2017. By collaborating with local entrepreneurs such as social media influencers, you expand your reach and connect with the community on a more intimate level.

Create personalized, promotional, one of a kind labels for collaborative prospects like these. This also is a fantastic way to create a community connection at special events. Even use their event hashtags in your design. As you may notice (particularly if you’re a Grand Rapidian), two of the best nine images shown above are from ArtPrize. ArtPrize is the biggest public art event in the world, by the way. So, local businesses who create ArtPrize specific labels for their products during that time are taking advantage of the buzz.

 

Great Lakes Label R&D label - creating relationships through imagery using local sites

Tell a Story With Your Packaging & Connect With Locals With Impactful Imagery

On Monday we looked at ways brands tell stories with their labels. This is done through imagery, using a small section of space to write a short story, and through connecting customers to content with labeling technology. Again, locals make connections between your label using local sites, and their memories. They see what values the company holds. Or, they get a behind the scenes look at how the product was made, demystifying and informing them.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

 

Social Media & Labeling Technology Nurtures Relationships

As mentioned above, your customers are going to social media to share their experiences with brands. This is far more prominent in social media influencers, but also a part of the average user’s posts. Create hashtags for your label design to engage with your customer base. By giving your label a call to action, you give your brand an opportunity to nurture customer relationships. A secondary label specifically for the call to action is a great way to include the information without redesigning the label. It also prevents removing and reapplying labels (or also over-labeling).

Label Gator Booklet-style label with secondary label featuring live stream invite call to action

 

Instead of cultivating a generic release, creating a call to action allows individual engagement on social media. Create a contest associated with the promotion to garner more response. Then, create an on-going dialogue with your biggest fans. What can you offer them for their loyalty? Sharing their post on your social media page? Coupon code for a discount on thier next purchase? A special message from the heart in response? Whatever you do, make it sincere. Show them that you appreciate their loyalty.

 

Create Event Oriented Calls To Action on Your Packaging

It doesn’t just happen on social media, however. Foster relationships by getting customers into your store.  A secondary label, as mentioned, provides a simple way to display event information. Instead of the need to incorporate a link, it acts as a small ad your customers will take home with them. If the label is small enough and uses removable adhesive, it allows customers to apply the label to their calendar.

Keep the label design simple. What is the most important information they need to know about your event?

  • Date and time
  • A hook – brief explanation of what the event is about or how it will solve a particular problem they have
  • Where the event is taking place

If there is a custom web page for the event, a link is great, but not necessary. Take the above horticulture secondary label as an example. The address is unnecessary when there is only one greenhouse store location. It just shows date, time and the hook. Customers don’t nees a web link or QR code when they already know how to find the greenhouse’s Facebook page. Simple, but effective.

 

Haptic Labeling Creates Positive Associations

Haptic labeling is labeling that engages the senses. Studies show that by engaging certain memories, customers will create positive associations with your brand. If your label has a velvety smooth texture, they’ll feel a sense of comfort. So, use subtle ways to engage positive associations.

Great Lakes Label Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuPark

Here are techniques Great Lakes Label offers which will enhance brand associations:

The Power of Instant Redeemable Coupons (IRCs)

Show your customers that you appreciate their patronage by giving back. Add a removable Instant Redeemable Coupon (IRC) to your packaging. It enhances the customer’s shopping experience while encouraging them to return to your store. IRCs also give you a leg up on your competition in the grocery aisle. When given the choice to receive a discount or not, the decision is a simple one.

 

Again, social media plays a role in connecting with your customers when they post about using the voucher. Also, promote the label on social media to let followers know how long the promotion will last. You create three routes of relationship building with one promotion. Social media discovery, the positive association in the grocery store aisle and the follow up purchase using the discount.

Heineken Label by Great Lakes Label

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get label samples to see these techniques in person!

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The Power of Using Hashtags on Your Labels
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The Power of Using Hashtags on Your Labels

Customers are looking to buy from brands that engage and create a personal experience. Social media is the ideal place to foster those relationships and hashtags the key to increasing online engagement. Best yet, the more your hashtags, the more free promotion you get. It takes a little bit of extra commitment from your team to check in with anything posted under that tag, but it’s worth it.

A Simple Approach

Incorporate a simple #ProductName on a secondary label, or inside a booklet-style label, to save space. It tells customers that you’re a brand that cares about them. Then from there, you can gauge what people are saying about your product and make informed decisions about next steps with creating a hashtag campaign. If customers are sharing a lot of selfies with your dog treats, run a contest where you repost the best dog pictures of the month, as long as they also feature your product.

Heineken Label by Great Lakes Label

Seasonal & Promotional Hashtags on Your Labeling

Halloween is next month. Challenge your customers to a costume contest! Who has the best cosplay of your brand mascot? Who can incorporate your product into their costume? All that needs to be added to your label is something like #ProductNameHalloweenContest and a brief explanation of how it works and what they get.

When people then post their entries, they will likely use other hashtags that are seasonally trending like #Halloween or #Costume. This increases your visibility to people outside of your network. Again, it’s free promotion. For many people, the idea of a repost is enough of a motivator and so no prize is necessary.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Marketing Campaign Hashtags

Contests do require some cost but are the most effective way of interacting with customers on a larger scale. Offering some of your most popular products in exchange for the best #SummerSelfieWithProductName or #ShareAProductName post is extremely effective. Add the hashtag to your label, and with a brief description ask followers to post an image or a story using your hashtag. Asking for them to be following your page is another effective way of growing your online presence.

When customers share you can gauge their feelings about your brand, get free promotion, get people excited and possibly even increase sales or followers. The golden ticket campaigns food products run is a great example of how contagious the excitement can get. Even people who don’t open their packaging to find a golden ticket are posting images about it and engaging with the brand. Again, this is where liking posts and responding to comments is key.

 

Learn more about how our labeling solutions increase sales. Contact us today for more information on the services we offer.

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Get Inspired: Summer Designs
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Get Inspired: Summer Designs

Today is the first day of summer, and to celebrate, we’re looking at summer designs. Summertime is not just ideal for incorporating bright, bold color, but also for creating promotional labels for summer products.

 

Carolina Lemonade Mix Packaging Summer Designs By Jessica Haas
Carolina Lemonade By Jessica Haas

Carolina Lemonade Mix Packaging By Jessica Haas

Lemonade is a classic summertime drink and if you’re designing a label for the product, let it speak for itself. This concept is brilliant because the ever-trendy minimalism allows the vibrant yellow of the drink to shine through. While not black, the dark lettering works well with the lemon yellow, while also being easy to read. The simplicity plays up the lemon graphic underneath the bottom border.

 

Willow & Sage Gelato Summer Designs By Zoe Blow
Willow & Sage By Zoe Blow

Willow & Sage Gelato Summer Designs By Zoe Blow

Gelato is another product that becomes more popular with the changing seasons. The vibrant colors make the various flavors easily identifiable, and cohesive when sitting together on the grocery freezer shelf. The wood top and hand-drawn aesthetic imply that this is a natural product with a handmade feel. Adding foiling or embossing to the label would further emphasize these details and create a luxury look.

 

Hell's Mouth Sauce Labels Designed By Eric Lowery
Hell’s Mouth By Eric Lowery

Hell’s Mouth Sauce Labels Designed By Eric Lowery

With barbecue season underway, nothing is more apropos than drawing connections between your product and the summer heat. The vibrant red block over the artistic background creates an engaging look to communicate the heat of each flavor. The ripped edges offer a homemade look implying that the product is made with natural ingredients. the hanging tags provide more room for offering product information, or even recipes.

 

Are you interested in learning more about how our labeling techniques can take your label to the next level? Download our e-book, The Complete Guide to Innovative Labeling Techniques.

 

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