Close

Tag Archive for: radio frequency identification labels

Top 3 Labeling Trends For 2018
by

Top 3 Labeling Trends For 2018

The new year is here and it’s time to unveil our top 3 trend predictions for 2018. So, use these growing trends to develop your brand and create packaging that outshines your competition. As a result, the common thread among all trends is transparent communication. Whether that’s telling customers about the label stock, creating open processes, or even clear branding, it’s all there.

3. Sustainable Label Stock to Grow in 2018

moya wine label - wine traders - great lakes label 2018

Sustainable label stock such as this 30% recycled paper stock grew in popularity throughout 2017. So, as new packaging materials develop, sustainable stocks become more and more of a popular choice.  Both Avery Dennison and Wausau Coated offer various options, including stocks that are also FSC (Forest Stewardship Council) compliant.

2. Traceability For Accountability at Every Level

GS1 Traceability is an internal process which uses labeled packages and crates to communicate production progress. As a result, any business partners you have, including us, are accountable for their work and development with the order.

 

Labeling technology such as RFID (Radio Frequency Identification) and even NFC (Near Field Communication) create simple, streamlined processes that create clear communication between the customer and the brand. While labeling technology advances businesses internally, externally it also enhances the customer experience. The technology links shoppers to even more content from the brand. Brands are increasingly creating helpful apps, video content, and blog content to share on their labels in this manner.

 

1. Innovative Techniques Increase in Popularity As Luxury Market Continues to See Growth

Great Lakes Label Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuPark

We offer many innovative labeling techniques to use in your design:

These innovations create a label that communicates that your product is a luxury item. As the luxury market increases so does the importance of using techniques on your label design. We’re even seeing an increase in labeling techniques used in label design for handcrafted items. The more care that goes into making the product, the more care goes into the label.

 

Learn even more about what Great Lakes Label offers and how to incorporate various techniques into your label design. So, download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

The History of RFID Technology (INFOGRAPHIC)
by

The History of RFID Technology (INFOGRAPHIC)

RFID, or Radio Frequency Identification, technology is developing across all industries. We’ve previously looked at how labeling technology is revolutionizing customer engagement in packaging. This technology allows brands to enhance the product to the point that the label is as important as the product itself. In this blog, see how this technology came to be and learn more about other labeling technologies.

RFID Technology History Timeline Infographic

Mentioned in The RFID Technology Timeline Infographic:

1980’s: Europe and the United States apply RFID to transportation systems, animal tracking & business applications.

1990’s: Standards begin to emerge.

2000’s: Costs and size of technology shrinks.

Today: Retail embraces RFID technology. As long-range use improves, ease of use increases as well.

 

NFC (Near Field Communication)

NFC labels share commonalities with RFID technology. They communicate with devices, including smartphones, that are within 1.6 inches. This communication directs customers to web pages. It also adds value to the product. Download the free app, Easy NFC Writer to simply and effectively program NFC labels.

 

NFC labels work with smart packaging techniques. This creates an interaction between the label and the smartphone. So, customers connect easily to the brand’s social media pages, website or app. When a product works in conjunction with technology it makes it easy for customers to access it. This also builds the relationship between the customer and the brand. Instead of the purchase ending in-store, it continues to grow at home.

 

UHF (Ultra High Frequency)

UHF labels, also known as passive RFID labels, are made up of RFID UHF inlay and a barcode label. It is then printed and encoded by UHF printers.

 

Learn more about our labeling capabilities and get ideas for your next design. Get comprehensive label production and design guidance with our e-book, The Label Resouce Guide. 

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

STYLE SWITCHER

Accent Color

Logo Position

Fixed Header Animation

Header Grid

Layout Style

Footer Style

Mobile Menu Style