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Unconventional Ideas For Label Engagement
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Unconventional Ideas For Label Engagement

So, you want to enhance what you offer for label engagement. Do something unique and unpredictable. Entice customers into picking up your product in the grocery store aisle by doing something your competition isn’t. Provide them with a value they can’t get anywhere else.

10. Link To Music Recommendations

Like a secret menu or a speakeasy bar, link to an unmentioned musical recommendation using NFC (Near Field Communication) technology. No matter what your product is, it’s likely that music can be enjoyed while your customer uses the product. So, partner with musicians local to the area your product is shipping to. Or, generally, create a promotion for recognizing underground artists in the most underground way.

 

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9. Show a New Way To Re-Use The Packaging On Each Label

Create a small graphic that promotes sustainability by highlighting a new way to repurpose the product. Or, re-enforce brand humor by making the solution completely ridiculous each time. Still, this particularly makes sense when using sustainable labeling stocks. Instead of walking the walk, first, talk the talk.

 

8. Use Techniques to Create a Magic Eye Style Design

Or any visual trick, really. Start with a smart concept that requires a second look. Then, enhance it with foiling, a tactile coating, Motion Coat, and even Cast & Cure. This is a sure-fire way to get people picking up your product to take a closer look. It even creates a nostalgic positive association that then, in turn, is associated with your brand. With texture, the haptic aspect of the design also creates positive, subconscious associations.

 

7. Link To Something Random, Yet Related to The Brand

Some brands lean into random, irreverent humor to their advantage. If you’re a craft beer brand, linking to information on how beer is made, beer memes, viral videos featuring beer, or pictures of hops are all worth surprising your customers with. Better still, instead of getting permission to use random user-generated content, create your own. Faux memes, faux viral videos, behind the scenes pictures, cartoon panel style jokes, etc. Offer something completely personal and unique that customers won’t see anywhere else. Better still, your product will be in it every single time.

 

6. Include Funny & Peculiar Reviews

Did you get a strange or goofy review? Share it! When you include silly product reviews you reveal that you’re a laidback brand with a sense of humor. Plus, it shows customers that you’re connected to the community and, for better or worse, their feedback will be heard. In fact, it may provide encouragement for customers to leave more reviews.

glitter actega sheet Label by Great Lakes Label - increasing label engagement

5. Interesting, Outlandish Textures Promote Label Engagement

Increase label engagement on a tactile level by including unconventional textures. Glitter, Grit Coat, Motion Coat, and even Tactile Screen offer unique textures customers will want to pick up and touch. So, add sand castles, glitter dresses, and shining plant details that benefit from such techniques.

 

4. The Opposite of a Vintage Resurgance

Be a trendsetter. Instead of doing a vintage resurgence and re-using past designs, create packaging you anticipate for the future. Get outrageous. The more humor, the better. Will materials be sustainable? Will the shape of the packaging change? Does the label itself also fold into a bow? Of course, abide by regulations, but instead of looking back, take a step forward.

 

3. Profile The End Users

Sometimes owners write their bio for the product’s label. Or, sometimes the company’s team members show up to provide a more personal touch. While these are great ideas, why not take it a step further? What’s more personal than highlighting the stories your customers have to tell? Consider how these stories are displayed. Should they be written out on the label, or linked using a QR code for blog content on your website? It’s even simple enough to get these stories. Either request them through the use of a hashtag, an email or a direct social media message. Community content is right there at your fingertips, so go get it!

 

2. Origami Booklet-Style Labels

The booklet-style label peels for a reason. While it offers extended content space, it also offers the ability to be repurposed into something beautiful. Include a simple guide for turning the cover into an origami animal. This is especially perfect for kids’ products. Once they’re done playing with toy dough, they can then turn the label into a boat for their dough fisherman. Instead of giving customers easy content, gamify the process and let them get creative with it. The hands-on approach is fun and laid back. So, don’t take things so seriously. Allow some space for play.

 

1. A Global Chain of Giving

Can you add a link to your label that provides customers the opportunity to buy the product again, but this time, for someone they care about? Maybe it’s a coffee for a colleague, lipstick for a friend, or golf balls for a family member. Give people the opportunity to pass on some generosity. A simpler method is to create a chain of compliments using a hashtag, or by linking to a post on social media people can peruse at their leisure. Even strangers will complement other strangers when prompted. All they need is the idea to join in by complimenting someone else in the comments after checking out their profile. Use your label engagement for good.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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What Are Pressure Sensitive Labels?
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What Are Pressure Sensitive Labels?

Pressure sensitive labels are self-adhesive labels which are pressed onto containers of various shapes, sizes, and materials.

Heath Label by Great Lakes LabelIdeal Containers For Pressure Sensitive Labels

  • Pouches
  • Squeeze bottles
  • Glass jars & bottles
  • Cans
  • Plastic bottles & tubs

 

Printing Presses Used

Great Lakes Label production floor

Digital Presses

CX1200 DIGITAL LABEL PRESS

The CX 1200 Digital Color Label Press offers short-run, full-color, high-resolution labels.

• 2400 dpi print resolution, color laser

• Print width up to 8.00” (203mm)

FX1200 DIGITAL FINISHING SYSTEM

Our FX 1200 Digital Finishing System allows us to cut

any size or shape without dies.

 

Great Lakes Label production floor

Flexographic Printing Presses

MARK ANDY P7

• 9 colors both UV and water-based

• Cold foil, hot stamp, auto-registration

• Up to 17” web width

(2) MARK ANDY P5

• Cold foil, hot stamp, auto registration

• Wide substrate and application range

• Up to 13“ web width

• 14 colors UV and water-based

• Dual unwind- multiple web ability

MARK ANDY 4120

• 8 Color

• Rotary die cutting and sheeting

• Up to 10“ web width

(2) WEBTRON 750 5 Color Presses

5 color

• Print and web widths up to 7.5”

• Rotary die cutting and sheeting

Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuParkInnovative Labeling Techniques

 

  • Cold Foil – a vibrant foiling technique where an image is printed onto the label substrate with the use of a special UV-curable cold foil adhesive
  • Hot Stamp – a bold foiling technique where the metallic pigment coat is transferred from a ribbon or plastic material known as the “carrier” to the surface of the material
  • MiraFoil – a precise ink which creates foil in any design and color
  • Motion Coat – a mixture of texture and color which creates a holographic look which catches the light
  • Embossing – an impression on the label which uplifts desired features
  • Tactile Screen – a coating applied to labeling features to create a raised look
  • Cast & Cure – a multi-color, holographic aesthetic which changes colors as it catches the light
  • Tri-Panel Labeling – a booklet style label which can be opened to provide the customer with more information on the product
  • Soft Touch – a matte and cashmere-soft coating
  • Metallic Stock – a label stock with vibrant shine
  • The WetStick Label – a water and ice resistant label with such strong adhesive chemistry that it can be applied underwater

 

 

Learning more about what Great Lakes Label offers and how to incorporate these techniques into your label design. Get label samples to see these techniques in person!

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Connect on an Emotional, Haptic Level With Labels
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Connect on an Emotional, Haptic Level With Labels

(Haptic labeling engages customers’ senses with tactile labeling techniques and other labeling techniques).

On page 41 of this issue of Brand Packaging, it explores the emotional connection customers have with haptic packaging. Studies show that your environment and the objects within your environment impact your emotional responses. That’s why, with successful packaging design, you can also connect emotionally with your customers on a positive level using innovative labeling techniques.

 

Peony hand soap label designed by Great Lakes Label with MiraFoil
Great Lakes Label R&D Label

Create Positive Associations With Realistic Haptic Labels

It has been shown that when given a cup of coffee, a person will have warmer feelings about the person or situation.  So, what happens when you engage with customers on a sensory level in other ways? The label above uses a MiraFoil peony.  Seeing the glistening peony makes it more likely for customers to associate the image with spring flowers glistening with morning dew drops. Also known as a positive memory.

Create realistic flower petals with Soft Touch or a shiny, wet apple because of Tactile Screen. By creating a realistic coating, customers will also be brought back to a delightful moment in their memory. When you’re looking to create a positive and engaging experience, these innovative labeling techniques are key.

Positive Associations With Touch

On top of the realistic nature of connecting to a customers’ memories, interesting textures also peak interest on a less mentally invasive level. The embossing on the above level, paired with bronze foiling, implies a luxurious product. Customers delight in engaging with intricate, tactile design.

 

Chateau Du Parc haptic wine label with bronze foiling
Chateau Du Parc wine label

 

Alternatively, incorporating Braille using tactile coating or embossing, you create an inclusive design. Instead of working with the design, using Braille to sit on top of, or over the design makes the content work for all shoppers. In this instance, you delight customers who read it.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Black is The New Black in Packaging Design
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Black is The New Black in Packaging Design

This article from Brand Packaging suggests that black is making a comeback as a prominent color choice in packaging design. With Halloween quickly approaching, this trend is growing just in time for businesses to take advantage of striking looks in promotional labeling. Looking to incorporate this new scheme into your standard product line? Here are our tips for finding label design success.

Chateau Du Parc Wine Label with bronze foiling and black embossing
Chateau Du Parc Wine Label

Don’t Go Overboard If It Doesn’t Fit Your Brand

We’ve previously looked at how light packaging is ideal for health food products. So, if your brand success relies on your established color scheme, avoid switching it out for darker tones. Instead, incorporate darker colors on a secondary label, such as around the bottle neck. Or, incorporate a new image where the black only serves to make the bright colors pop. Keep it subtle.

 

Take Advantage of Innovative Labeling Techniques

If your product is able to take advantage of the trend, such as the above wine label, innovative techniques will take it to the next level. As seen above, simply adding embossing over your black label creates sensory interest that will entice customers into picking up your product. Once the product is in their hands, they will be more likely to buy it as well. Accenting with bronze, silver or gold foiling is a classic way to create a luxurious look.

 

Mixing Matte Black With Glossy Black

Are you creating a single color label? Mixing matte with glossy (or a tactile screen) is a fantastic way for your label to remain legible. The two textures contrast each other so much in the light that it creates a compelling aesthetic. This technique can often be found in beauty product packaging design. It’s simple but elegant.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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WATCH: Innovative Labeling Techniques
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WATCH: Innovative Labeling Techniques

Innovative labeling techniques will create a luxury look. They also enhance the customer experience and direct the eye to the design. It allows customers to take in every detail, which only means that they spend more time engaging with your product and your brand.

Peony hand soap label with mirafoil - Great Lakes Label
Great Lakes Label’s R&D Label Featuring MiraFoil Peony

Foiling In Design

When designing a label, foiling can act as a highlight for important information. It is a classic technique, but one that is especially effective in bringing the attention toward the company’s logo. There are three different types of foiling. Cold foil, hot stamp, and MiraFoil. In the below video and e-book, learn which kind is right for your design.

Try Something New

Keep reading, and check out the below video, to see some techniques you haven’t heard of before. There is a myriad of ways to give your label a realistic lace look, icicle texture, or sunset glow. Foiling is great, and will always hold a place in label design, but it’s equally important to try something your competition isn’t. Show customers your luxury brand takes it’s packaging seriously. Have a handcrafted product? Create a realistic leather look, emboss a wood pattern onto your text, or a simple, matte look. The first step is understanding what techniques are out there. Then, use them.

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Images Vs. Videos

Labels with multiple techniques are difficult to capture in pictures.  The light may capture foil, but not the texture of the tactile screen. The customer gets an immersive experience in the store, but online? Not so much. How do you know what will work well together without holding it in your hand and watching it catch the light? Images are often good, but videos are better. That’s why we created a video so you can see how each innovative labeling technique appears in real life.

It’s similar to how customers see your brand. One dimensional and dull labels aren’t engaging. But, labels that glisten in the light or have cashmere-soft texture make them want to pick up your product. It’s called “sensory marketing” and that’s a concept we’ll dive into further in a minute.

 

Great Lakes Label’s Innovative Labeling Techniques

In the below video, you will learn about the following innovative labeling techniques, and how they can enhance your packaging design.

 

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

Great Lakes Label’s Innovative Labeling Techniques Video Transcript

Intro

“Great Lakes Label offers a variety of innovative labeling techniques. Take a look at how they can enhance your design.

Techniques

MiraFoil is a foiling technique which excels at intricate and detailed designs. While MiraFoil can be used on a larger scale, the precision of this ink based foil is what truly sets it apart from other foiling techniques.

Cold Foil and Hot Stamp are both foiling techniques that produce a brilliant shine. Both of these techniques press the foil material onto the label.

Tactile Screen creates a raised effect without creating an inversion on the other side of the stock. It works brilliantly with intricate and detailed designs and can create a realistic texture.

Unlike Tactile Screen, Embossing does create an inversion on the other side of the stock. It also works best with larger details and creates more visible protrusion.

Rotary Screen makes raised and glistening details without imprinting the stock.

Cast & Cure is a technique that creates a holographic look. This 3D aesthetic is pressed onto the label, similar to Hot Stamp, and can cover any portion of the stock.

Soft Touch creates a cashmere-soft texture. While the technique is not visible, with a touch, it is immediately apparent.

When it catches the light, Motion Coat shines like no other. The technique can be applied in various ways, creating lines, curves, and even lightning bolts.

The tri-panel label is a booklet style labeling option that provides your design with more room to spread out.

End Screen

Thank you for watching this video on labeling techniques offered by Great Lakes Label. By clicking the annotation, you can download our e-book on the labeling techniques mentioned. It will provide you with even more information and innovative examples. If you have any questions, contact us using the on-screen annotation, or at [email protected]

Great Lakes Label's Innovative Labeling Techniques Info Graphic

This handy chart demonstrates which techniques offer which characteristics.

 

The Complete Guide to Innovative Labeling Techniques

Now that you have watched our video on the innovative labeling techniques offered by Great Lakes Label, check out our e-book! It also discusses how sensory marketing engages customers and entices them to buy your product. Learn what that means for your brand, and how these techniques come into play to create an enticing design. See how creating realistic, or engaging textures, as well as visually interesting design, draws in customers. Get people excited about your product by getting them excited about your packaging.

The Complete Guide To Innovative Labeling Techniques E-Book Cover
The Complete Guide To Innovative Labeling Techniques E-Book Cover

If you’ve already gleaned what you can about our techniques, we have something even more exiting to offer you. Learn more about the techniques Great Lakes Label offers by holding them in your hand.  See how we can offer your brand a luxury, or handcrafted, and realistic look. Fill out this quick form to get label samples sent straight to your door.

 

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Luxury Packaging Market Increases
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Luxury Packaging Market Increases

This article by Smithers Pira breaks down what is happening with growth in the luxury packaging market. Predictions are that the market will be worth nearly 1 trillion dollars by the year 2020, increasing at a rate of 3.3% every year. This is in part due to the access to new technologies and techniques. Packages and labels are able to stand out from competitors and prevent tamper more than ever before

Technology’s Role in Luxury Packaging

Luxury brands are also looking into how digital printing, anti-counterfeiting, and labeling techniques can play a role in developing their products. Another consideration is how technology can enhance their product and help their product endure. Packaging that can help keep champagne cold is just one example. Brands are also looking toward environmentally friendly efforts.  As biodegradable products are being developed more frequently, more opportunities to make greener packaging becomes apparent. Creating products that consumers can firmly stand behind seems to be key in growing this industry.

 

Some labeling techniques luxury brands are utilizing are:

Motion Coat

THYK hair label with motion coat - Great Lakes Label Collage for Website

Motion Coat is a holographic looking technique which combines texture and foil. As you can see in the above image, it can even print using a variety of patterns. Also, this technique works in-line with Pantone color matching.

Embossing & Tactile Screen

Duparc wine label - wine traders - great lakes label

Embossing and tactile screen both add texture to a label, but create very different looks. While embossing imprints the label stock, tactile screen doesn’t. Instead, a glossy layer is added, creating a texture that shines. It’s also a precise technique which creates realistic textures over labels’ graphics.

Foiling

Don Anselmo Label by Great Lakes Label

Cold Foil, Hot Stamp, and MiraFoil all offer different approaches to foiling. Still, each technique adds eye-catching shine. Also, they create a more realistic look for graphics or enhance a brand logo with precise color.

Cast & Cure

Bissell Cast & Cure - Great Lakes Label's luxury packaging options

Cast & Cure is another holographic technique which uses all the colors of the rainbow. This technique shines brightly in the light and works with any color scheme.

Learn more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.

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Tactile Screen Makes Irresistible Labels
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Tactile Screen Makes Irresistible Labels

Tactile screen is a technique which adds a screen to the label to create a raised texture. Unlike embossing, this technique does not even press the label. Instead, it is added on top. This technique is popular in luxury design, creating a sophisticated look.

 

Don Anselmo Label by Great Lakes Label

 

Tactile Screen On Its Own

One way it can enhance your label is by using the technique to create an image or a stamp. You can see this in the above label. Instead of adding tactile screen over an image to create realistic texture, it creates an invisible ink style image. The design catches in the light, revealing this hidden addition to the label. It is perfect if you are looking to add something special to your label without taking any focus away from other design aspects.

 

Shipwreck wine label - Great Lakes Label

 

Realistic & Complimentary For Design

On the above R&D label, tactile screen is used to enhance the tentacles. When you run your finger over the label, only the small suction cups pop out. This creates a more realistic, interactive design. Here, it is used alongside foiling. As you can see, tactile screen does not take away the focus, but adds to the overall aesthetic and works well with other techniques.

 

Meijer Coctail Peanuts label with tactile screen - Great Lakes Label

 

Detail Oriented

Tactile screen can also be used on detailed images like the above peanuts. This R&D label used both embossing and tactile screen for the nuts to really pop. The tactile screen is able to be applied in very fine patterns, which is perfect for food items such as this. It makes for more realistic texture and infuses a sense of luxury. Again, these techniques were used alongside foiling in a cohesive way.

 

Learn more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.

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