So, you want to enhance what you offer for label engagement. Do something unique and unpredictable. Entice customers into picking up your product in the grocery store aisle by doing something your competition isn’t. Provide them with a value they … Read More “Unconventional Ideas For Label Engagement”
Pressure sensitive labels are self-adhesive labels which are pressed onto containers of various shapes, sizes, and materials.
- Squeeze bottles
- Glass jars & bottles
- Plastic bottles & tubs
Printing Presses Used
Digital… Read More “What Are Pressure Sensitive Labels?”
(Haptic labeling engages customers’ senses with tactile labeling techniques and other labeling techniques).
On page 41 of this issue of Brand Packaging, it explores the emotional connection customers have with haptic packaging. Studies show that your environment and the objects … Read More “Connect on an Emotional, Haptic Level With Labels”
This article from Brand Packaging suggests that black is making a comeback as a prominent color choice in packaging design. With Halloween quickly approaching, this trend is growing just in time for businesses to take advantage of striking looks in … Read More “Black is The New Black in Packaging Design”
Innovative labeling techniques will create a luxury look. They also enhance the customer experience and direct the eye to the design. It allows customers to take in every detail, which only means that they spend more time engaging with your … Read More “WATCH: Innovative Labeling Techniques”
Tactile screen is a technique which adds a screen to the label to create a raised texture. Unlike embossing, this technique does not even press the label. Instead, it is added on top. This technique is popular in luxury … Read More “Tactile Screen Makes Irresistible Labels”