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Label Things We’re Thankful For
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Label Things We’re Thankful For

It’s Thanksgiving, so we’re discussing all things labeling that we’re thankful for, especially when it comes to building authentic connections between brands and shoppers. As a result, shoppers get more value out of products and brands outshine their competition. So, as you read this, consider the ways your labels give you an advantage. Also, consider the ways in which your competition is outshining you with these methods. Some are simple and even free! There’s no reason you can’t adopt them moving into the new year.

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Why We’re Thankful

As we mentioned, good label design is win-win for both the customers and the brand. That’s why this post reshares some of the most impactful ways to beat out your competition. Thoughtful and value-oriented design can mean something different for each industry and even each brand. So, the next time you’re designing or redesigning a label, consider the added value you can create.

Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuParkInnovative Labeling Techniques

Innovative labeling techniques range from simple foiling to tactile coatings, and even holographic patterns. They enhance fonts, create lifelike graphics, but also add a luxury element to a design. As a result, techniques are extremely versatile in enhancing any branding. Regardless of how they’re used, they communicate that an immense amount of care went into creating the product. Plus, they create haptic interest and the more shoppers pick up your items, the more likely they are to make a purchase.

 

Pomagranate resealable Label by Great Lakes Label

Resealable Labels Produce Fresh Products

Whether you’re trying to keep produce fresh, or wet wipes moist, effective resealable labels are key. A label that reduces its tack over time means air gets into the package and ruins the product. So, ensure each and every use is like the very first time. Plus, ensure the pull tab offers ease in opening. You want your product to be accessible too after all. Again, creating a quality resealable label adds value to the product and provides customers with a greater sense of satisfaction in using the product.

 

Costa Farms Label by Great Lakes Label

Expanded Content

Booklet-style labels offer more pages to provide customers with information on the product and other added values. Labeling design space often feels limited as space is usually small. However, once panels open up to reveal more space, brief tutorials, translations, content links, and more can be provided. So, instead of trying to cram as much information on a front-facing label, it now is intelligently segmented. As a result, this makes it easier for customers to digest the information as well. Now there’s no need to skimp out on details. You can provide each customer with greater value.

 

Labeling Technology

In the same regard, link to more content using NFC (Near Field Communication), QR codes, or even simple URLs. Now content space is digitally limitless, and so are the means of engagement. From video tutorials, to blog posts, or even branded apps, provide customers with value throughout the lifecycle of the item they’ve purchased.  QR codes and URLs are even free to add! So brands just need to carve out a small space to include the graphic or text. That’s a simple investment when you consider the customer payoff. You’ll help customers find more value in your item, create a greater sense of brand loyalty, and even outshine your competition in-store.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durable Label Stocks

If your product is bound to get wet, even through condensation, ensure it will withstand moisture. The WetStick label uses such a strong adhesive chemistry that it can even be applied underwater! So, no more peeling or disintegrating labels. Again, it’s all about providing value and care. Show customers you’re committed to giving them the best experience possible when they use your products. It’s a simple touch that goes a long way.

 

Authenticity in Design

This is much more intangible but also makes all the difference. Is your brand trying to mimic others in your industry or simply working to keep up with the latest trends? You might find your labels falling flat if that’s the case. As a result of mimicking, you’re not finding authentic value for your items and for your customers. Once you figure out what sets your brand apart, maximize it. Lean into humor, sophistication, or local flare. Enhance that with the content you share on your label or the art style you use. Once you create labels from that authentic voice, shoppers will take notice and the right demographic will appreciate what your brand stands for.

 

moya wine label - wine traders - great lakes label

Developments in Sustainability

Sustainability is critical. That’s why FSC (Forest Stewardship Council) and recyclable label stocks are becoming more and more popular. Again, this aligns with shoppers’ values and provides them with added benefits. Little changes like the label stock you use end up creating a massive overall impact. Once simple change at a time. While it doesn’t have the bells and whistles of foiling, it still excites shoppers to see positive changes made.

 

spectrophotometer - thankful for color management

Accuracy & Consistency in Label Printing

Color management is a crucial component to printing professional grade labels, but also for building trust with shoppers. In fact, customers are far less likely to buy an item from the shelf if the group of products features inconsistent color. We use a spectrophotometer which digitally tests color for consistency. So, everytime you print, you can count on it matching every single other batch of labels.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Why Isn’t Packaging a Major E-Commerce Draw?
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Why Isn’t Packaging a Major E-Commerce Draw?

This Packaging Gateway article talks about the lack of an e-commerce draw there is for packaging design. Their piece says:

Less than 25% of the respondents in the survey identified packaging as a major contributor in fuelling online sales, even as 73.5% opined that e-commerce/online shopping is an important medium for brands and products.

However, does this truly mean that there’s no room to make packaging part of the products’ value when shopping online? Short answer, no. When packaging offers no value, this statistic makes sense. So, outperform your competition by thinking outside the box and create labels and packaging that excites. Don’t just throw together something flashy. Consider the needs of your demographics and how packaging also works to offer them solutions.

 

What Constitutes E-Commerce Packaging Appeal?

Online images only show so much of a product. For many products, the packaging isn’t even included. However, if label design isn’t an asset to your product, consider the opportunity available. Afterall, brands that go above and beyond to surprise and delight their customers have the competitive edge.

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Offer More Than The Product’s Value

Don’t create a label that accomplishes the bare minimum. Sure, labels offer value no matter what. However, pushing boundaries are required to surprise and excite shoppers. Labels are often overlooked spaces despite the possibilities of creative problem solving being endless. It’s hard to come up with ways to take your design to the next level, so here are some options.

Great Lakes Label’s Video Portfolio

This is a video portfolio of labels created by Great Lakes Label.

Create Beauty in Design With Innovative Labeling Techniques

For some products, the packaging is an exciting part of the product and not simply a protective, informative container. One way to achieve this is through using innovative labeling techniques that shine in the light. There are classic techniques like foiling and embossing or instead try something your competitors aren’t using like the holographic techniques, Motion Coat, and Cast & Cure. When your label is a work of art or makes people want to pick it up, they’ll have yet another reason to buy your products. So, after you incorporate techniques into your design, an e-commerce issue becomes how to best represent the artistry of your labels.

Play With Lighting When Creating Product Photography

Good lighting is everything in product photography. When flatly lighting textural techniques like embossing or tactile coatings they end up looking indistinguishable from the rest of the label. As a result, the unique quality of the design is proven irrelevant. Same goes for any techniques that shine in the light. They need to glisten in product photography so customers know what the product looks like in real life. Not only does it misrepresent your item, but it communicates that an authentic shopping experience isn’t a priority for your brand.

Experiment With Video

Lighting is often still tricky where glare is concerned. So, this is where video steps in to offer better value. Instead of showcasing the product in a single picture, spin it in video form so that customers get a better sense of it as a whole.

Video is also a crucial, popular format to capture shoppers’ attention. More video is consumed online than any other form of media. So use a form that statistically they prefer. This also shows shoppers that your brand puts their needs first and will go above and beyond the competition to provide excellent service.

Unboxing Videos’ Impact

Unboxing videos have been steadily increasing in popularity. It’s no surprise that they highlight the packaging in an honest, unfiltered way, at least when the videos are uploaded by customers. However, not only will your customers share this experience through video, but you should share it as well. When some listings don’t show the label or packaging, this video will make it clear to shoppers what to expect when the item arrives at their doorstep.

Costa Farms Label by Great Lakes LabelOffer Content Value on The Label With Booklet-Style Labels

If consumers don’t find the packaging a major contributor to online sales, then make it so. Offer more value than they get in the grocery store with exclusive e-commerce booklet-style labels. Provide added value through information, translations, or links to digital content. Then, make sure this online special design is promoted through impactful product photography. When customers see that your item goes above and beyond the competition and in-store offerings, they’ll change their mind about the importance of packaging online. In fact, they may find the packaging offers just as much value as the product itself. Afterall, the resources you offer inside helps them use the item.

 

Great Lakes Label Promotional Holiday Hot Chocolate R&D Design
Great Lakes Label Promotional Holiday Hot Chocolate R&D Design

Link Customers to Added Content Using Labeling Technology

As mentioned above, labels offering linked content also offers value that helps them use the product. So, it enhances your brand perception and makes it more likely that they’ll make a return purchase. There are a few technological options like NFC (Near Field Communication), QR codes, simple URLs, and even hashtags. Yes, hashtags link customers to social media pages with other customer created content. It provides unbiased perspectives and connection.

Why is it Important to Create Authentic and Empathetic Added Value?

Let’s start with the selfish reasoning. When customers better understand how to use your product, see added value in artistic design, or enjoy your blatantly displayed brand values, they’ll buy more. So, while some of these techniques cost money, it earns money too. In fact, it earns loyal customers.

The cold hard fact is that authentic and empathetic value helps your customers which is the point of your business, to begin with.  So, when you give them something your competition isn’t giving them, you’ll be offering genuine care for their needs. As a result, you’ll be helping people live healthier, happier, or easier lives.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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How Do You Scale Down a Label For Mini Products?
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How Do You Scale Down a Label For Mini Products?

When products scale down, so do the labels. The problem is that all content offered on the bigger product should be on the mini product also. However, with less room, there’s less opportunity to do so, right? Well, not if you get creative.

All Label Gator booklet stlye labels large and scale down sizes printed by Great Lakes LabelScale Down All Design Elements

First, consider scaling down all copy and graphics. So, the whitespace is eliminated, but all other important content is simply reduced in size. That said, depending on the scale, this may not be an option. Afterall, all copy must be legible, and graphics are only helpful if you can see them.

Coffee tri-panel label by Great Lakes LabelExpand Your Content With Booklet-Style Labels

One way around the issue of scaling is to add more pages. Booklet-style labels expand your content allowing you to provide more information, just not all within view in the grocery aisle. Even when text is minimized, it should fit much better on several panels than it would on one.

Link to More Content With Labeling Technology

Another option is to link content through your label. So, any required copy and graphics stay, but fun info about the company or further information about the product are elsewhere online. Then, use simple URLs, QR codes, and even hashtags to connect customers to this content. This is also beneficial as it directs customers to your website where they can learn even more about your products and shop.

Secondary Labels Work too

Do you have space remaining on the back of your packaging? Add a label. This still provides more space to include information, even if it’s on a side, back, or bottom surface of the product. Already have a secondary label? Add a third.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Make Significant Packaging Changes Using Storytelling Principles
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Make Significant Packaging Changes Using Storytelling Principles

As sustainability, authenticity, and brand values grow in packaging design, major changes are ultimately going to occur to your label design. Especially for large, traditional brands, this is an intimidating journey. Find success with design changes by relying on storytelling principles. You’re telling a story with your design anyway, so by incorporating these guidelines, you only increase your chance of a successful launch.

The Storytelling Principles Already You Know

There are three simple parts of a story to consider. These are great building blocks for starting to get a sense for how you want to release the new design changes.  So, start here as a baseline.

moya wine label - wine traders - great lakes labelBeginning

First, start at the start. How did this change come about? Are you changing your whole focus to be a more environmentally friendly brand with sustainable packaging materials? Well, then consider the reasons why this is an important decision for the brand, and the various reasons why it brings value to customers. Incorporate transparency into the marketing campaign too. Shoppers don’t expect a perfect company, but they want a brand to take ownership of shortcomings and provide clarity on progress.

Middle

Now that things are in motion, how will you gather information about what customers really think about it? Whether that’s a simple label redesign or a full-scale change in brand values, everyone has an opinion. Before a new direction is fully committed to, gather feedback about the baby steps and sample tests. Conduct A/B tests, or gather direct feedback from focus groups and surveys. For established and traditional brands, this step is crucial. Change is scary. Make sure you ease loyal shoppers into the new direction by confirming that most people are on board with the changes made.

 

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End

After all of the options are tested and data is gathered, it’s time to commit. Before you get to the release, double check that the labels provide the most possible value to the customers. Also, consider how this new direction stacks up against your competition. If there’s any way to go farther to outperform your competition in creating entertaining, inspiring, and value-packed labels, do it.

 

The Principles You May Not Know, But Work

These are a few of the rules storytellers live by. This goes above and beyond the beginning, middle, and end considerations and focusses on various points in the journey. So, now it’s time to consider the option of a slow release brand change. Instead of one day completely rebranding, this change comes in parts. So, say you’re a beauty brand going cruelty-free and designing a whole new aesthetic to celebrate. It’s perfectly fine to start by simply adding a leaping bunny logo, then change the label design to reflect more natural elements, and, finally, change your products’ containers. At each step, consider different label stocks and innovative techniques. As the brand aesthetic progresses, so may other needs for your packaging.

Meijer R&D Trail Mix & Nuts Bag LabelsThe Rule of 3

Have you ever noticed the magic rule of three? There are three acts to a movie, and trilogies are far more common for series of films. Often there are even three parts to a joke which uses examples, the most ridiculous being the last.

Consider the ways your new packaging could be released in three parts. Are you releasing three new products? Do you want to scatter the various release of new packaging into groups of three? Or, should the design elements be released as a whole, but in increments of three? First, the logo, then the packaging, then the label. Of course, whatever you do, leave the biggest, most exciting surprise for last.

Don’t Introduce New Characters at The End

Even with twist endings, characters who show up at the end of a film still pop up in subtle ways throughout the film. You may not notice it, but they’re there. If this rule isn’t followed, the ending feels lackluster and even boring.

So, when releasing a major redesign, don’t introduce major design elements near the end of the campaign. Adding innovative techniques near the end is a fine way to enhance the developing rebrand. However, releasing new labels and packaging before a logo redesign is a nonsensical order. The logo is crucial for setting a tone. Although it’s important to share the most exciting aspect for last, those exciting releases should be enhancing the label with labeling techniques, sharing valuable content through labeling technology, or personal touches (perhaps promotional in nature) with booklet-style labeling. They go the extra mile in an unexpected way, while also building on the previously released changes.

Don’t Waste Time, Jump Right Into The Action

Stories shouldn’t start with the hero waking up, hitting snooze, waking up again, hitting snooze, waking up for real this time, making breakfast, checking their phone, brushing their teeth, getting ready for work, walking out the door, getting in the car and heading to work before a big inciting incident like a car crash happens. No, it starts with a simple set up so the audience understands this person is headed to work, then we see the crash that changes their life. When details are included like the first example, it’s often boring and self-indulgent.

Where label copy is concerned, don’t meander around the point. Consider the brand values, the new message you’re communicating, and additional certifications or regulations and get right to it. Share the certification logos, communicate a new brand value with a simple hashtag conveying the message, or use impactful imagery to communicate a new direction. Also, consider providing more information about the rebrand on the inside of a booklet-style label, or online which is linked using labeling technology. Then, if shoppers want more details, they’re offered, but they don’t detract from all the hard work put into the new design.

El Grullense Tequila using storytelling principlesCommunicate An Idea With as Little Words as Possible

Not even talented actors make wordy dialogue sound good. Dialogue with too many questions is another major storytelling faux pas. Nobody wants to hear the main character ramble on about their lunch meeting in a romcom. No, the character just needs to rush back to their desk, boxed up food in hand to see a missed call and say a short quip about the meeting.

Shoppers are smart. It’s a major reason why minimalism has been a major label design trend for so long. They don’t want to read a lengthy explanation or study overly complicated imagery to understand what’s going on. Instead, communicate complex ideas with compelling imagery and choose your words carefully. A luxury, handcrafted tequila line with 3D style labels showing an image of the business’ property, and also includes beautiful, calligraphy style graphics, make this message understandable with a glance.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Your Label Shouldn’t Appeal To Everyone
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Your Label Shouldn’t Appeal To Everyone

The appeal of a label doesn’t rely on all shoppers’ interest, only the right demographics. In fact, don’t bother trying to attract all shoppers to your product. It’s a waste of time, energy and money. Instead, make your label more fitting for the right customers who will appreciate the brand values you offer. Afterall, other brands are a better fit for uninterested shoppers anyway.

Broad Appeal Is Overrated

First, there’s no possible way to appeal to everyone. However, if there was, would you want to? Instead of being seen as the best option for a group of people, you’d likely be seen as an average option for everyone. That doesn’t inspire brand loyalty or encourage a relationship between the brand and the customer. It likely would end up meaning that shoppers seek your brand when their three other industry favorites are out of stock. Be the brand that becomes your demographic’s number one favorite. The beloved brand. Be the sold-out brand.

 

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Get a Firm Perspective on Your Demographics

Before you focus on your demographic, consider who they are. What needs do you fill, and for whom does that solution help most? Make specific choices, and even create a buyer persona. Or, in other words, create a fictional character, name and all, and describe who they are, what they like, and what they need. Consider how your product currently meets their needs. Also, consider how your product and brand will develop to better meet their needs. Consider interviewing customers you currently have or send out surveys to gather details you’re not privy to. These surveys should ask about who they are, their personal habits and lifestyles, as well as why they like your product.

But Don’t Overdo It

While it’s important to know who you’re targeting, don’t spend time on who you want to detract. Don’t conduct surveys on who dislikes your product and why. It’s a waste of time. By putting your energy into cultivating value for your demographics, you’ll naturally detract the wrong people for your brand anyway. It’s important to take a look at reasons why your product and label design isn’t best serving your buyer persona, but considering those outside of your demographics is a waste of time.

Create Laser Focussed Design To Attract The Right People

So, once you know who you’re targeting, create a design that appeals to them. Again, sending out surveys and A/B testing design options is a fantastic way to get unbiased feedback without diving into clichés.

Enhance Designs With Innovative Techniques

Coffee tri-panel label by Great Lakes LabelBooklet-Style Labeling

 

Peony hand soap label with mirafoil - Great Lakes LabelKeep it Simple With Foiling

Create Content Specifically Matching Your Demographic’s Needs

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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How Likely Are Luxury Industrial Labels?
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How Likely Are Luxury Industrial Labels?

Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business?

neon ink actega sheet Label by Great Lakes Label 3

Luxury Industrial Labels Benefit From The Practical Uses of Innovative Labeling Techniques

If your label adheres to the back side of a fridge, how easy is it for customers to read that content? When looking for the make and model, shining a flashlight around the back is far easier than pulling out the whole appliance. Neon inks and foiling techniques both catch the light and make it easier for customers to access that information once the product is installed.

 

Tactile coatings also make braille possible and create an inclusive shopping experience. Again, this extends past the point of purchase. So, while it doesn’t offer luxury, a tactile coating provides inclusivity. Something many brands don’t offer.

Rainx industrial labels - Great Lakes Label

The Creative Side of Luxury Design

Most customer-facing industrial labels don’t use techniques. Often, simplicity and minimalism is king. So, why not stand out from the crowd? If your product goes above and beyond the competition, go above and beyond with design. This is even particularly important for small businesses. By making a bold statement with the quality of the label, it communicates the quality of the product itself.

 

A booklet-style label opens up to provide customers with more information. So, while it engages the senses with a tactile experience, it also provides more information on the product. This offers a chance to provide tutorials, or related content right there on the packaging.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Booklet-Style Labels Answer All Packaging Problems
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Booklet-Style Labels Answer All Packaging Problems

A booklet-style label is a label comprising of 4 sides:

    1. The cover, or the front of the label
    2. The left-hand panel, or the backside of the cover
    3. The right-hand panel
    4. The back, where the adhesive applies your label to the container

Naturally, by working with more pages, you have more design options. With more design options, you have more opportunities to delight and engage the customer. Through that, you increase your chances of them buying your item and becoming a repeat customer. This makes booklet-style labels the ideal solution for packaging.

Costa Farms booklet-style Label by Great Lakes Label

Booklet-Style Labels Provide Space For Labeling Requirements

From the nutritional information chart to GMO labeling requirements (and more), there is a lot of information to include on food labels. In other industries, these requirements may change to safety graphics for chemical products, cruelty-free logos for cosmetics, or growing location for horticulture growers. While the location of this information needs to remain the same, booklet-style labels provide more room for everything else.

Now, instructions, tips, and translations can easily fit inside the label. With more pages, new design concepts can be tested inside, or it can even act as an instant redeemable coupon to be peeled off and brought back to the point of purchase. The possibilities are endless.

 

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Engage Customers With Smart Packaging & Expanded Content

Smart packaging is an ever-growing trend where labels offer the customer something extra to enhance their experience, often using technology. This can include goodies like QR codes that link customers to helpful videos, NFC (near field communication) or RFID (radio frequency identification) labeling that takes customers straight to their app when their phone gets close to the label. Social media hashtags can also be used to enter contests, connect with the brand directly, or other customers. With booklet-style labels, you now have the space to design instructions in using this technology or even placing simple text-based information that customers will value.

Entice Your Customers To Pick Up Your Product To Increase Sales

Sensory marketing is a strategy to get customers to engage their senses with your product in order to connect with them on a deeper level and nurture a sale. Comforting textures, delightful sounds, and yes, engaging booklet pages aid in this goal. Once the customer picks up your product and opens your label, they are now more attached to the product. If you incorporate smart packaging content inside that label, consider it a win-win for both the customer and your brand.

Remember, the customer comes first. How can you create packaging that tells them everything they need to know, nurture a more personal connection with your brand and provide them with valuable content? Easy. Booklet-style labels.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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WATCH: Innovative Labeling Techniques
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WATCH: Innovative Labeling Techniques

Innovative labeling techniques will create a luxury look. They also enhance the customer experience and direct the eye to the design. It allows customers to take in every detail, which only means that they spend more time engaging with your product and your brand.

Peony hand soap label with mirafoil - Great Lakes Label
Great Lakes Label’s R&D Label Featuring MiraFoil Peony

Foiling In Design

When designing a label, foiling can act as a highlight for important information. It is a classic technique, but one that is especially effective in bringing the attention toward the company’s logo. There are three different types of foiling. Cold foil, hot stamp, and MiraFoil. In the below video and e-book, learn which kind is right for your design.

Try Something New

Keep reading, and check out the below video, to see some techniques you haven’t heard of before. There is a myriad of ways to give your label a realistic lace look, icicle texture, or sunset glow. Foiling is great, and will always hold a place in label design, but it’s equally important to try something your competition isn’t. Show customers your luxury brand takes it’s packaging seriously. Have a handcrafted product? Create a realistic leather look, emboss a wood pattern onto your text, or a simple, matte look. The first step is understanding what techniques are out there. Then, use them.

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Images Vs. Videos

Labels with multiple techniques are difficult to capture in pictures.  The light may capture foil, but not the texture of the tactile screen. The customer gets an immersive experience in the store, but online? Not so much. How do you know what will work well together without holding it in your hand and watching it catch the light? Images are often good, but videos are better. That’s why we created a video so you can see how each innovative labeling technique appears in real life.

It’s similar to how customers see your brand. One dimensional and dull labels aren’t engaging. But, labels that glisten in the light or have cashmere-soft texture make them want to pick up your product. It’s called “sensory marketing” and that’s a concept we’ll dive into further in a minute.

 

Great Lakes Label’s Innovative Labeling Techniques

In the below video, you will learn about the following innovative labeling techniques, and how they can enhance your packaging design.

 

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

Great Lakes Label’s Innovative Labeling Techniques Video Transcript

Intro

“Great Lakes Label offers a variety of innovative labeling techniques. Take a look at how they can enhance your design.

Techniques

MiraFoil is a foiling technique which excels at intricate and detailed designs. While MiraFoil can be used on a larger scale, the precision of this ink based foil is what truly sets it apart from other foiling techniques.

Cold Foil and Hot Stamp are both foiling techniques that produce a brilliant shine. Both of these techniques press the foil material onto the label.

Tactile Screen creates a raised effect without creating an inversion on the other side of the stock. It works brilliantly with intricate and detailed designs and can create a realistic texture.

Unlike Tactile Screen, Embossing does create an inversion on the other side of the stock. It also works best with larger details and creates more visible protrusion.

Rotary Screen makes raised and glistening details without imprinting the stock.

Cast & Cure is a technique that creates a holographic look. This 3D aesthetic is pressed onto the label, similar to Hot Stamp, and can cover any portion of the stock.

Soft Touch creates a cashmere-soft texture. While the technique is not visible, with a touch, it is immediately apparent.

When it catches the light, Motion Coat shines like no other. The technique can be applied in various ways, creating lines, curves, and even lightning bolts.

The tri-panel label is a booklet style labeling option that provides your design with more room to spread out.

End Screen

Thank you for watching this video on labeling techniques offered by Great Lakes Label. By clicking the annotation, you can download our e-book on the labeling techniques mentioned. It will provide you with even more information and innovative examples. If you have any questions, contact us using the on-screen annotation, or at [email protected]

Great Lakes Label's Innovative Labeling Techniques Info Graphic

This handy chart demonstrates which techniques offer which characteristics.

 

The Complete Guide to Innovative Labeling Techniques

Now that you have watched our video on the innovative labeling techniques offered by Great Lakes Label, check out our e-book! It also discusses how sensory marketing engages customers and entices them to buy your product. Learn what that means for your brand, and how these techniques come into play to create an enticing design. See how creating realistic, or engaging textures, as well as visually interesting design, draws in customers. Get people excited about your product by getting them excited about your packaging.

The Complete Guide To Innovative Labeling Techniques E-Book Cover
The Complete Guide To Innovative Labeling Techniques E-Book Cover

If you’ve already gleaned what you can about our techniques, we have something even more exiting to offer you. Learn more about the techniques Great Lakes Label offers by holding them in your hand.  See how we can offer your brand a luxury, or handcrafted, and realistic look. Fill out this quick form to get label samples sent straight to your door.

 

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Clear Pharmaceutical Labeling Increases Safety
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Clear Pharmaceutical Labeling Increases Safety

An example of Clear Pharmaceutical LabelingThis Science Daily article states, “Past research has indicated that inadequate or confusing labeling on packages of over-the-counter (OTC) medications is a likely contributor to many unintentional overdoses, particularly among the elderly population.” By using clear pharmaceutical labeling, you better ensure customer safety.  We previously explored customer safety with regards to counterfeiting and void seals, but today it is all about design.

 

Accessibility in Label Design

This topic also goes back to the topic of inclusive packaging design. With pharma, the inclusive nature of the label design is having an effect on public health and safety. Enhance information such as correct dosage and ingredients, to eliminate customer confusion between containers. By making your dosage information, name and ingredients the most prominent features, you also eliminate confusion concerning conflicting information the customer is receiving elsewhere. Any prescription bottle is tailored to their care, and so holds the most authority.

Clear Pharmaceutical Labeling

So what do I mean by “clear pharmaceutical labeling?” A pharmaceutical label shouldn’t be overcrowded or provide conflicting information. A fantastic alternative to small font and a text-heavy label is the tri-panel label. It allows you to use multiple panels to provide information. In this case, it also provides more room for using a larger size font as well.

Prevention

What can you do to prevent other pharmaceutical related issues? Let’s go back to accessibility for a second. Adding clear braille to pharmaceutical labels with tactile coating creates more ease with the visually impaired. If the coating is clear, it also won’t affect those visually reading your label.

Take a look at your label. See if there are other potential issues to nip in the bud? Consider testing your label with a wide range of people to see how easy it is to understand. Conduct a five-second test to see what information stands out the most to people.

 

Learn more about designing effective, professional grade labels. Download our Label Project Guide.

Label Project Guide E-Book Download

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