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Get Your Labels Ready For Summer Conditions
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Get Your Labels Ready For Summer Conditions

Consider the summer conditions your customers will expose your products to. Sun, water, and winds. Winds won’t impact your label unless you need an adhesive upgrade, but consider how customer needs change as the seasons also change.

 

First, consider why customers will expose your products to summer conditions.

For food products, customers will bring them outside to enjoy in their backyards, at picnics, or at the beach. For beauty items, shoppers will be bringing them on vacation in a hotel room, on their campsite, or even leave the items in their car. Other products are likely to be left outside for extended periods of time as well. All industries should consider the impact of customer engagement.

Use Proper Inks

No ink should fade in the sun. The Resource Guide To All Things Inks & Coatings to keep your graphics looking sharp and timeless. It’s a simple consideration that goes a long way.

The WetStick™ Label

If your product will sit by a pool or on the beach, make sure it withstands moisture. The WetStick™ label uses advanced adhesive chemistry so no matter what, your label will last. It’s an invisible upgrade, but one that dramatically improves the customer experience.

Add Some Reflective Shine

Once outside, your labels should shine in the light. Enhance your label’s features with foiling, and use MiraFoil specifically for intricate details. It creates a haptic experience which creates subconscious, positive associations, even nostalgic associations. For example, If your label features water elements, add foil to mimic the reflecting aspect of water. It may just mentally bring your customer back to the pool.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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What Can Our Our Rotary Screen Module Create?
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What Can Our Our Rotary Screen Module Create?

The RSI® Narrow Web rotary screen module created by SPGPrints

The RSI® Narrow Web rotary screen module created by SPGPrints is a key tool that Great Lakes Label uses to achieve various innovative labeling techniques. This rotary screen produces metallic colors, tactile coatings (including braille), scratch off inks, security features, thermosensitive inks, magnetic inks, glitter coatings, fluorescent colors, UV inks, and strong opaques. Because of the strong opaque capability, white details on a transparent stock are crystal clear. A combination that makes printing quite tricky on a standard flexographic press.

Crisp White Font Using The Rotary Screen Module

Costa Farms is a client of Great Lakes Label who uses white ink on transparent label stock. The SPGPrint rotary screen specializes in creating fine lines and sharp letters down to a four-point font. This label, in particular, requires ultra fine lines for the Costa Farms’ logo. Regardless, the rotary screen creates precise and well-coated letters for the intricate font.

Rotary Screen Unit Printing Fine White Text on Transparent Stock

Uploaded by Great Lakes Label, LLC on 2018-03-13.

See it in action! Here is the rotary screen unit, on a flexographic printing press, creating crisp, white text on a transparent stock. Envision what is possible with your own design by seeing how it’s used elsewhere.

 

glitter actega sheet Label by Great Lakes Label

Glitter & Raised Effects

The glitter and tactile coatings create a raised effect. They make graphics look more realistic while drawing customer attention due to the fact that they glisten in the light. These techniques enhance the overall luxury aesthetic of a label.

 

neon ink actega sheet Label by Great Lakes Label 3

Metallic & UV Coatings

The metallic colors, UV inks, and fluorescent colors don’t impact the label on a tactile level. Instead, they catch the light in unique ways and enhance elements of the design. These techniques are unique ways for brands to create designs with a competitive edge.

Brewhouse beer - Great Lakes Label

 

Learn more about the labeling solutions Great Lakes Label offers through the rotary screen module.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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