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Label Things We’re Thankful For
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Label Things We’re Thankful For

It’s Thanksgiving, so we’re discussing all things labeling that we’re thankful for, especially when it comes to building authentic connections between brands and shoppers. As a result, shoppers get more value out of products and brands outshine their competition. So, as you read this, consider the ways your labels give you an advantage. Also, consider the ways in which your competition is outshining you with these methods. Some are simple and even free! There’s no reason you can’t adopt them moving into the new year.

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Why We’re Thankful

As we mentioned, good label design is win-win for both the customers and the brand. That’s why this post reshares some of the most impactful ways to beat out your competition. Thoughtful and value-oriented design can mean something different for each industry and even each brand. So, the next time you’re designing or redesigning a label, consider the added value you can create.

Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuParkInnovative Labeling Techniques

Innovative labeling techniques range from simple foiling to tactile coatings, and even holographic patterns. They enhance fonts, create lifelike graphics, but also add a luxury element to a design. As a result, techniques are extremely versatile in enhancing any branding. Regardless of how they’re used, they communicate that an immense amount of care went into creating the product. Plus, they create haptic interest and the more shoppers pick up your items, the more likely they are to make a purchase.

 

Pomagranate resealable Label by Great Lakes Label

Resealable Labels Produce Fresh Products

Whether you’re trying to keep produce fresh, or wet wipes moist, effective resealable labels are key. A label that reduces its tack over time means air gets into the package and ruins the product. So, ensure each and every use is like the very first time. Plus, ensure the pull tab offers ease in opening. You want your product to be accessible too after all. Again, creating a quality resealable label adds value to the product and provides customers with a greater sense of satisfaction in using the product.

 

Costa Farms Label by Great Lakes Label

Expanded Content

Booklet-style labels offer more pages to provide customers with information on the product and other added values. Labeling design space often feels limited as space is usually small. However, once panels open up to reveal more space, brief tutorials, translations, content links, and more can be provided. So, instead of trying to cram as much information on a front-facing label, it now is intelligently segmented. As a result, this makes it easier for customers to digest the information as well. Now there’s no need to skimp out on details. You can provide each customer with greater value.

 

Labeling Technology

In the same regard, link to more content using NFC (Near Field Communication), QR codes, or even simple URLs. Now content space is digitally limitless, and so are the means of engagement. From video tutorials, to blog posts, or even branded apps, provide customers with value throughout the lifecycle of the item they’ve purchased.  QR codes and URLs are even free to add! So brands just need to carve out a small space to include the graphic or text. That’s a simple investment when you consider the customer payoff. You’ll help customers find more value in your item, create a greater sense of brand loyalty, and even outshine your competition in-store.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durable Label Stocks

If your product is bound to get wet, even through condensation, ensure it will withstand moisture. The WetStick label uses such a strong adhesive chemistry that it can even be applied underwater! So, no more peeling or disintegrating labels. Again, it’s all about providing value and care. Show customers you’re committed to giving them the best experience possible when they use your products. It’s a simple touch that goes a long way.

 

Authenticity in Design

This is much more intangible but also makes all the difference. Is your brand trying to mimic others in your industry or simply working to keep up with the latest trends? You might find your labels falling flat if that’s the case. As a result of mimicking, you’re not finding authentic value for your items and for your customers. Once you figure out what sets your brand apart, maximize it. Lean into humor, sophistication, or local flare. Enhance that with the content you share on your label or the art style you use. Once you create labels from that authentic voice, shoppers will take notice and the right demographic will appreciate what your brand stands for.

 

moya wine label - wine traders - great lakes label

Developments in Sustainability

Sustainability is critical. That’s why FSC (Forest Stewardship Council) and recyclable label stocks are becoming more and more popular. Again, this aligns with shoppers’ values and provides them with added benefits. Little changes like the label stock you use end up creating a massive overall impact. Once simple change at a time. While it doesn’t have the bells and whistles of foiling, it still excites shoppers to see positive changes made.

 

spectrophotometer - thankful for color management

Accuracy & Consistency in Label Printing

Color management is a crucial component to printing professional grade labels, but also for building trust with shoppers. In fact, customers are far less likely to buy an item from the shelf if the group of products features inconsistent color. We use a spectrophotometer which digitally tests color for consistency. So, everytime you print, you can count on it matching every single other batch of labels.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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Consider Your Consumers As Your Marketers
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Consider Your Consumers As Your Marketers

This article from Packaging Europe touches on the ways modern consumers influence packaging design. This Biz Community article considers the same prospect but also examines the ways in which packaging creates experiences for customers. So, by designing the product’s packaging with a wider view in mind,  you create a full experience for customers, not just a protective casing for your item.

 

How exactly are consumers your marketers?

Shoppers have always spoken about the products they love, but these days it’s also done on a public online stage. So, take advantage of it. As a result of creating beautiful and helpful packaging, you’ll get customers who market it. Yes, even go above and beyond the competition. Don’t just offer a product, build that experience.

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Social Media Influencing

Obviously social media has completely changed the marketing landscape. Now when people like your product they also promote it on their social media pages. The brands they like almost inform the brand influencers build for themselves. So, make your packaging worthy of the product placement. Not only do you have the option to pay influencers to promote your product, but fans will create their own user-generated content for you when they’re excited to show it off. Artistic packaging makes it far easier for the later to enthusiastically occur.

Word of Mouth and Blatant Recommendations

Online and off, an unbiased recommendation from someone you know is a very convincing way to try something new. So, when you create packaging that goes above and beyond to serve customers, they’ll post online reviews, discuss their experience in person, and even post positive comments on your social media pages. This type of engagement must be earned through value. Shoppers need to be inspired, educated, entertained or assisted in using the product to find this level of connection with a brand.

Vegetable-Noodles-Family-with-Label-2The Importance of Brand Values

First, communicate the values your brand holds dear. Even product specific values. This information is communicated through association logos, on-theme product photography, and of course, label copy. Selling vegetable noodles? Communicate that it’s a fresh, healthy, and quality product by using imagery that connects shoppers to a clean, professional restaurant environment. So, whether they realize it or not, they understand the values of the product with a single glance.

Bissell Cast & Cure - Great Lakes LabelInnovative Labeling Techniques

So, how do you design a label that looks beautiful enough to enthusiastically promote? Enhance it with labeling techniques. There’s so many to choose from, so consider the purpose they hold. Create more realistic images with embossing and foiling. These classic techniques make your sunshine motif glisten in the light, or your metallic bolt graphics pop off the surface. Then, create a more unique dimension with tactile coatings. Or, leave your competition in the dust by using unique, holographic techniques like Motion Coat and Cast & Cure, seen above. These techniques not only glimmers in the light, but they create nostalgic and positive subconscious connections.

 

sample beer label with a consistent brand voice online marketers and on social media

E-Commerce Presentation Can’t Be Shrugged Off

It’s important to find consistency in your in-person and online experience. Shoppers need to easily find your product and your storefront, but they also need to recognize it’s the official page. Consistent branding, copy voice, and imagery help with that.

Plus, how your techniques appear online is crucial. This not only highlights the design elements but offers an authentic, transparent shopping experience. When the product arrives on your customer’s doorstep, they’ll want to know exactly what’s inside.

All Label Gator booklet stlye labels printed by Great Lakes Label 6Booklet-Style Labels

Booklet-style labels offer more content space to expand on helpful information or to provide translations. Plus, when customers open up the label, it engages the emotions on a haptic level. Now, they are not only delighted by the satisfaction of being able to open up the label, but the information inside provides added value. This is a simple way to even step above your competition and stand out. Offering simple tutorials inside is another way to turn shoppers into your marketers.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durability in All Conditions

No customer is going to become your marketer when the label is peeling off the container. Use water-resistant labels like The WetStick™ featuring an adhesive chemistry so strong, you can apply labels underwater. Don’t skimp out. Go for quality stocks and labeling options that last well past the grocery aisle. When you don’t invest in quality, loyal customers post undesirable pictures of your disintegrating pool-side label. That’s not very re-postable. So, do yourself and your customers that favor. This also goes for heat resistant labels, using UV inks and on and on.

 

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Lastly, labeling technology like NFC (Near Field Communication), QR codes, and even hashtags connect customers to more value. Send shoppers to your custom created video tutorials, blog posts, and apps that offer inspiration, information, and community connection. This goes a long way in finding even more value and longevity with a product. Plus, when the information provides more fulfillment, customers will come back for more. Take the extra step, go above and beyond your competition, and the return on investment will show. Plus, the physical engagement with the packaging engages the senses in a similar way that labeling techniques do. This may just be the very thing that turns your customer into your very own marketer.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Ensure Your Labels are Photo Ready
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Ensure Your Labels are Photo Ready

As technology improves and social sharing and e-commerce popularize photo ready labels are crucial. Once people take the product home or open up their postal package, the product needs to be ready to be photographed and videotaped. This isn’t studio-grade content, it’s cell phone footage. As a result, you must create an impressive label no matter the display. Since word of mouth is key, so is label presentation.

The Impact of Social Media and E-Commerce

More than ever, people are likely to purchase your item online. So, not only does your label need to appear professional online, it needs to offer quality once the package arrives. Also, shoppers are sharing more and more photos and videos of their purchases online. This includes the YouTube trend of unboxing videos. Your labels need the durability and creativity it takes to look good on camera. After all, word of mouth is an extremely important promotional tool.

 

wetstick label - great lakes label - strong label stocks for photo ready packagingUse Strong Stock to Avoid Rips and Tears in Photo Ready Products

Is your product bound to get wet? Use strong label stock like The WetStick™ which uses such a strong adhesive chemistry that it can even be applied underwater. For luxury products, consider using a luxe wine stock which offers a thicker, and more durable, consistency.

Don Anselmo Label by Great Lakes Label

Highlight Details With Innovative Techniques

Help your products glow in the light. Or, draw attention to significant details with foiling techniques. Foils particularly shine in videos or Instagram’s Boomerang replaying video option. Even in pictures, the attention will go straight to the label when it glistens in the light. Also, consider using metallic stock for labeling stock that shines all over.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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3 Unique Needs For Chemical Labeling
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3 Unique Needs For Chemical Labeling

Chemical labeling covers a wide range of products such as household cleaning products, industrial containers or live saving tools like a fire extinguisher. Each product has its own needs specific to its industry and labeling the packaging will require various solutions. Here are three things to keep in mind to create a durable label that meets regulatory standards.

Fire Extinguisher chemical labeling

3. Heat Resistant Chemical Labeling

In the case of fire extinguisher labeling, heat resistance is key. It’s imperative the label does not immediately peel off after being exposed to heat. Labels need to withstand high temperatures if the product itself gets hot at any point.

2. Water Resistance

For household cleaning products, it’s important that the labels can last through exposure to water. That’s why the WetStick label is a fantastic option. Apply these labels underwater and see just how water resistant they are! From the first to last use, your customers need a label that displays health warnings, helpful information and branding.

 

Peeling or bubbling labels do not provide a professional grade look that customers will want to see from their cleaning products. Losing the label completely after water exposure is frustrating for both the brand and the customer. Create a label they can count on.

1. Label Design Regulations

From warning symbols to instructions on using the product, regulations for your product vary per industry and per location. Getting these correct is not just important for your brand, but for the customer as well. When all is said and done, you may not have much room for creative design. A booklet style label is a great option to expand your content. With extra pages, you can offer customers more in depth information, links to videos, or a brief tutorial.

 

Learn more about how innovative labeling techniques, like Rotary Screen, can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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The WetStick™ Label Spotlight
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The WetStick™ Label Spotlight

The WetStick™ Label is a water resistant and durable label that can even be applied underwater. Over at Label Gator’s website, we looked at how this innovation is ideal for greenhouses.  Here we’ll be looking more at other industries and the way the WetStick™ Label can also enhance the longevity of your packaging.

 

The WetStick™ Label Is Also Ice Resistant

Are you creating a label that will need to withstand freezing temperatures? The WetStick™ Label is ideal for your needs. It works even if you have an ice cream container that goes in and out of the freezer after developing condensation. With our trademarked label stock, you never have to worry about your packaging looking cheap and peeling off the product.

wetstick label - great lakes label

It Also Adheres Well to Textured Surfaces

As you can see in the below image, this technique adheres to every nook and cranny of a textured surface. Even without applying pressure, and making the label forming to the container’s every curve, time and time again it will adhere. In fact, take this as a challenge! No surface is too challenging for this hardy label.

This makes it so that the WetStick™ can be used with any label applicator at any stage in production. Don’t waste time applying labels by hand! An applicator will save time, money and labor.

 

The WetStick™ Label

Introducing WetStick™, the first water proof label of its kind designed specifically for the horticulture industry. Apply your label to wet surfaces without undermining the adhesive. Let’s Face It, Your Labels Will Get Wet From rain to watering tunnels, your pressure sensitive labels need to withstand moisture. Now they can.

 

Live Long And Prosper

External or internal use, we have you covered. Decorative labels are just as important as practical ones! Keep track of product information and ensure clear communication at every stage. Even shipping labels get wet and torn. Use a label you can count on.

 

 

 

For more information on how the WetStick™ Label and other labeling innovations can work for your brand, contact us today!

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