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Tag Archive for: wine label design

Should You Double up on Labeling Technology For One Label?
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Should You Double up on Labeling Technology For One Label?

One label often feels like it’s not enough space to contain all the required copy, eye-catching graphics, and innovative labeling techniques as it is. However, there’s a lot of value to using multiple forms of labeling technology to connect customers to valuable digital content. This technology includes NFC (Near Field Communication), QR codes, hashtags, and even simple URLs. It may seem as though there’s not enough space to include more than one form of connectivity, however, the value it offers your customers make the design effort worth it.

 

One Label - R&D Wine Brand With Labeling Technology - QR Code

When Only Using One Label, Cut The Fat & Optimize Authentic Connection

Take a good hard look at your design. QR codes, URLs, and hashtags don’t take up too much space. So, if you’re having difficulty finding room for two of those options, you are likely packing too much information and graphics into your design. Unless, of course, minimalism is your goal. In that case, find ways to blend the digital connections in with other copy. However, for those with busy design, it’s time to make space for the digital age.

Shenandoah double sided label - Great Lakes LabelPromotional Labels & Booklet-Style Labels Expand Content

Only have space for one label? Layer it up. By using peelable promotional labels, the digital content printed on the backside has the potential to be continuously updated. So, keep the cover the same, yet create seasonality with your packaging. Alternatively, booklet-style labels open up to reveal even more content space. This provides even more value for customers and engages their senses in a haptic marketing sense.

A/B Testing

Also, consider testing all designs to gauge which form of technological connection is best for your demographic. By creating several designs and testing with unbiased customers, you get an accurate picture of how to best design using the space available.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Rotary Screen Adds Gloss and Texture to Your Label
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Rotary Screen Adds Gloss and Texture to Your Label

Rotary Screen is a labeling technique created inline on a flexographic printing press. It produces a glossy and textured effect. Below is an example that uses Rotary Screen, the Shipwreck R&D wine label created by Great Lakes Label. From a distance, it looks like an ordinary label, so let’s take a closer look.

Shipwreck R&D label by Great Lakes Label which uses Rotary Screen and foiling on design details

A Closer Look at Rotary Screen

As you can see below, the tentacle details are more realistic due to the glistening look that this technique provides. It looks like the monster sprung straight out of the water. This makes an immersive and sensory experience for customers. Once a customer picks up the product to feel the texture, they are more likely to make a purchase. The tentacles are the perfect motif for this particular technique due to the wet and glossy nature of both the screen and the real-life tentacle.

Shipwreck close up - rotary screen over tentacles

Watch Rotary Screen in action in the below video, Great Lakes Label’s Innovative Labeling Techniques. While pictures show you the technique, video shows you what it looks like in person.

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

 

Learn more about how innovative labeling techniques, like Rotary Screen, can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Get Inspired: Calligraphy Styles
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Get Inspired: Calligraphy Styles

Calligraphy on labels indicates sophistication or a vintage inspiration. If done right, the style of the calligraphy can complement more casual products as well. Check out these examples of on-brand calligraphy in labeling for inspiration.

Akvavit Wine Label
Akvavit Wine Label

Akvavit Label Designed by Nicolaj Henriksen, Thorbjørn Gudnason, Christina Stougaard & Casper Holden

 

This fictional label for Akvavit wine illustrates the intention to appeal to a mature crowd while also making the redesign modern and elegant.  The bold and precise calligraphy title provides a sophisticated touch. With the unique die cut of the pressure sensitive label, this touch helps allow art to be rooted in traditional wine bottle design.

 

Multipurpose Calligraphy Label Design By EYKHOUT
Davert Label

 

Multipurpose Calligraphy Label Design By EYKHOUT

This concept design for Davert shows the brand’s tradition and authenticity without also using local cultural cues on the design. The calligraphy is simple, but retro, reminiscent of early/mid 20th-century design. This is quite fitting for this brand considering the label itself implies they have been around since 1973.

 

Menu Fruit Cube Design By Alan Rodríguez
Menu Candy Packaging

Menu Fruit Cube Design By Alan Rodríguez

This is a fictitious brand selling fruit cubes that pack punch. As a result, this packaging implies the product does just that. So, ith bold colors and bold font, these containers are modern and eye-catching. The calligraphy on both “menu” and “fruta liofilizada,” also seemingly digitally created, and therefore, the most modern style of calligraphy shown. This keeps a sweet touch without making the art look too dated and off-brand.

 

See our labeling techniques in person. So, request free samples to be sent straight to your door.

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