In today’s market, investing in a professional and eye-catching label is the difference between attracting new customers and being outshined by the competition. These label design tips will help you maximize your ROI in any industry. They even help to evaluate and expand your brand appeal.
A Message For Shelf Appeal
Make sure the message on your label is clear and to the point. For the text to be effective, your audience must also be able to understand the message you are trying to communicate. Overused jargon and unfamiliar terms limit your ability to effectively capture your audience’s attention.
Try connecting with your audience through the use of storytelling. A fun fact, or a unique company bio, explained in a couple of sentences will connect your buyer with your product on a more personal level.
Keep in mind:
Attention decreases when your customers experience “information overload.” This is also called “object satiation”. Too much text or too even much of the same idea decreases in interest. So, watch your redundancies, and let patterns shine.
Pictures Are Worth A Thousand Words
Use unique and compelling images that set you apart from your competitors. If you’re operating with a sizable budget, hiring a professional designer to design or illustrate an image is a great option if you are having trouble designing your label. Stock photos are also a cheaper alternative as well. Some great websites are:
- Stock Free Images: https://www.stockfreeimages.com/
- Stock.xchng: https://www.freeimages.com/
- Creative Commons Search: https://search.creativecommons.org/
Choose The Right Material:
Your choice of stock material ultimately depends on the look that you are trying to achieve as well as the application. Options such as a matte stock with gold embossing can give your product and brand a more luxurious feel. If your product will also be exposed to harsh elements such as extreme temperatures or erosive chemicals, then a specialized coating will be your best bet.
Get Interactive
Adding Quick Response (QR) codes or other labeling technology is a great way to add shelf appeal to your label and captivate your audience. Link to your website, or even use the QR code to link to:
- Coupons
- Social Media
- Additional Product Information
- Instructions and How-to Videos
- Contests and Giveaways
Learning more about how our labeling solutions and innovative labeling techniques increase sales? Download The Complete Guide to Innovative Labeling Techniques.
