Everyone wants to go viral these days. It’s understandable considering how influential a viral marketing campaign is. So, create labels that break boundaries and offer your customers value at the same time. It may just be easier than it sounds.
First, A Disclaimer
You can’t predict whether or not you’ll go viral. You can only perform certain steps to give your brand the best shot. So, while we have tried and true options, they don’t necessarily mean that they’ll make your business erupt with business. As they say, or more specifically, as Seneca once said…
“Luck is what happens when preparation meets opportunity.”
Now, Set Your Goals
This may seem counterproductive since you can’t determine how successful a campaign will be, but what is your definition of success? Is it a number of Instagram views? A number of product purchases? Or, are you looking to increase your follower count and convert strangers into loyal fans? Whatever it may be, these numbers help you get a bearing on how the campaign is going and whether or not to do more to reach that goal.
Do What’s Always Been Done Before, But in a Brand New Way
If you take a look at viral label design campaigns in the past, you’ll notice that they’re not revolutionary, but they’re exciting and valuable. The Pepsi emoji labels used personalization just like other brands have, but it also created a unique, on-brand, and fun experience for customers. Don’t be afraid to move forward with a concept that has roots in other concepts. Just don’t copy. Instead, make sure the idea is so good that it’s worth the comparison.
Test, Test, Test
How do you know your design has the potential to go viral? A/B test. By getting feedback on the design early on, there’s less risk and more data-backed information driving the campaign forward.
Go Above and Beyond
Don’t just create a pretty label. Create a useful label that has the potential to be transformed or repurposed. Create a label that reveals something to the customer using labeling technology. Or, create a label that allows customers to stop and celebrate life in some way.
Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.
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