Today is the first day of summer, and to celebrate, we’re looking at summer designs. Summertime is not just ideal for incorporating bright, bold color, but also for creating promotional labels for summer products.
Lemonade is a classic summertime drink and if you’re designing a label for the product, let it speak for itself. This concept is brilliant because the ever-trendy minimalism allows the vibrant yellow of the drink to shine through. While not black, the dark lettering works well with the lemon yellow, while also being easy to read. The simplicity plays up the lemon graphic underneath the bottom border.
Gelato is another product that becomes more popular with the changing seasons. The vibrant colors make the various flavors easily identifiable, and cohesive when sitting together on the grocery freezer shelf. The wood top and hand-drawn aesthetic imply that this is a natural product with a handmade feel. Adding foiling or embossing to the label would further emphasize these details and create a luxury look.
With barbecue season underway, nothing is more apropos than drawing connections between your product and the summer heat. The vibrant red block over the artistic background creates an engaging look to communicate the heat of each flavor. The ripped edges offer a homemade look implying that the product is made with natural ingredients. the hanging tags provide more room for offering product information, or even recipes.
Ice white is a UV ink offered by Great Lakes Label. As you can see by the below example, it creates a glazed, icy look that shines in the light. As you can see below, when used in features like eyes in your graphics, it is eerie and intense. Looking to create engaging eyes, a mysterious fog or a ghostly figure? Ice White brings it to life.
There are many kinds of labeling innovative techniques and many different ways to use them. No matter the industry, the customer demographic or the graphic design, there are options for every label. Get inspired by these packaging design concepts which use various innovations.
The foiling on Zenne’s title is simple, elegant and subtle. MiraFoil would give this same aesthetic appeal, and could even foil the intricate details of the windmill logo. The combination of the matte, heavy stock and the light, metallic creates a nice balance.
Sensory marketing focusses on the concept that by getting customers to pick up your product, they are much more likely to buy. By moving the top layer on this particular design, it shifts creating the illusion of motion. If this technique is immediately clear, the customers would not only be more likely to pick up the bottle but also to share their find on social media.
Of the concept, the designers said, “A good wine is enjoyed with four of the five senses. This includes the sound of uncorking a bottle, the color of the wine in the glass, the aroma of a bouquet on the nose, and the flavours of the wine in your mouth. In order to get a total sensory experience, we designed this pair of bottles that invite us to touch them and dream through the touch.”
This article by BXP discusses the various ways that the luxury industry is changing. As the market increases, it makes sense that customer demographics are changing, and so are their needs. By updating your concept to make it more approachable, your products will find a new audience and delight customers.
Approachable Social Media Influencers
It’s not about what you own, it’s the lifestyle. Social media influencing goes beyond celebrity endorsements. These days fashion bloggers are as crucial to gaining consumer loyalty. Making your label beautiful is critical for increasing sales. In short, make your product Instagramable and impossible to ignore.
As the rise of apple products began, so did sharing unboxing videos of their products. Younger customers follow brands that incorporate the broader picture of a lifestyle. It comes back to wanting to invest money into brands that consider what will happen after the point of sale.
Paint labels pose a unique challenge. How do you stand out, while also clearly communicating the color of the product? Whether you take a bold or traditional route, these designs show you how to best merge the two needs.
This design incorporates many vibrant colors to create an abstract design that catches the eye. Even still, the color of the paint is apparent based on the lid label and half of the side label. It expertly plays with color and shape to stand out from more subdued paint packaging designs while still clearly communicating what the product looks like.
Perhaps incorporating the ideal name, Nostalgia creates a vintage and clean look to their labels. The color of the product is obvious, and the customer demographic is clear. Tomoni says of the design, “I chose Frank Lloyd Wright and designed my line of paints to mirror different aspects of his work, including but not limited to, his architecture, interior design projects, stained glass windows, and unique color palettes.”
Frank Lloyd Wright Concept Packaging Designed By Ana Paulsen
This series is another Frank Lloyd Wright inspired design. It also draws upon his architecture, stain glass windows, and interior design projects. As you can see, despite the same source, inspiration can take your design in limitless directions. The color palette at the bottom of the label shows how each color will look against others in the paint collection.
Innovative labeling techniques create a luxury look. They also enhance the customer experience and direct the eye around the design. When designing a label, foiling can act as a highlight. It is especially effective in bringing attention toward the company’s logo.
Combined techniques are difficult to differentiate in pictures. Not every image captures the way techniques move in the light. How do you know what will work well together without holding it in your hand and watching it catch the light?
This concept incorporates a hourglass in order to countdown the appropriate steeping time for each blend. The label incorporates a sandy texture in the graphics to create cohesion between the product and the packaging. Even the colors are natural, sandy tones. The otherwise minimalistic label further emphasizes the hourglass included with the product.
This product comes in the form of pills and dissolves in water in order to emphasize the medicinal qualities of tea. The label mimics the classic tea bag, and the packaging as a whole imitates medicine packaging, combining the two industries beautifully. Mint green tends to signify retro design, so the pastel color scheme ties in perfectly. It’s a well-executed concept which immediately communicates the intent with one glance.
This product also looks to capitalize on the healing properties of tea blends, except with a design that is “reminiscent of a snake oil salesman’s pitch.” It uses vintage Americana style to connect the customer with the natural healing concept. The bright, bold color schemes are ideal for catching the attention of customers. Even the bare metal container offers an interesting, vintage aesthetic.
McClary Bros is a drinking vinegar that adds a twist to any drink. The product integrates fresh produce with the vinegar to fully absorb the nutrients. The label even reflects the no-cook, all natural approach to its design. The old-timey shrubs, as the vinegar is properly called, tie perfectly into the vintage and monochromatic packaging style.
The vintage style text, brand/stamp emblem bordered with ribbon and the simple, lined border around the edge of the label encapsulate the essence of the product itself. It emphasizes the quality of the shrubs and the handcrafted, artisan approach.
More on McClary
Their focus is on providing customers with a high-quality product and it shows in everything that they do. McClary Bros uses locally sourced ingredients and has a wide range of uses like dressings, drink mixes and sauces. They’ve made their product extremely accessible as well with the use of online ordering.
McClary Bros. CEO Jess McClary talks about her business and experience on ABC’s “Shark Tank.” ◂ WXYZ 7 Action News is metro Detroit’s leading source for breaking news, weather warnings, award-winning investigative reports, sports and entertainment. WXYZ 7 Action News is Detroit’s breaking news and weather leader.
Housewares’ labels are important for informational purposes, but also aesthetic purposes. The design can communicate the brand’s target demographic and it can also work to match that customer’s interior design.
Princess & The Pick Toothpick Packaging Designed by Amrita Marino
Marino’s challenge was to take a product from a 99 cent store and rebrand it as a luxury item. Amrita Marino said, “My research indicated that the toothpick used to be a luxury item in Europe during the renaissance and simply created a brand based on that idea. I selected the name Princess and the Pick as a tangential reference to the Princess and the Pea, the fairy tale by Hans Christian Andersen. The basic story is that of an Italian princess and her marriage dowry that consisted of scented toothpicks.”
The ornate border, calligraphy style font, and minimalistic label all contribute to the luxury look.The contrast of the wallpaper pattern and monochromatic label implies victorian era sophistication. It plays into the fact that this was a luxury item in the renaissance.
Shahrazad Aromas Incense Sticks Housewares’ Labels Designed By Eric Collier
This label not only features unique design but a unique shape that lifts off from the packaging as well. The design, inspired by Arabic architecture, uses stunning Arabic calligraphy and a rich color scheme. Inside the packaging is a poster, which unfurls like a scroll. Again, this all-encompassing and immersive design delights the senses and engages customers.
Every painting begins with a blank canvas and big imagination. The stark white paper cutouts showcase monochromatic scenery. They emphasize all the magical places this product can take you. The bold coloring stands out on the shelf and from every other product in the line, making it ideal as a children’s product.
Ready to take your inspiration to the next step and incorporate techniques seen here? Get a quote.
Introducing WetStick™, the first water proof label of its kind designed specifically for the horticulture industry. Apply your label to wet surfaces without undermining the adhesive. Let’s Face It, Your Labels Will Get Wet From rain to watering tunnels, your pressure sensitive labels need to withstand moisture. Now they can.
The WetStick™ Label Is Also Ice Resistant
Are you creating a label that will need to withstand freezing temperatures? The WetStick™ Label is ideal for your needs. It works even if you have an ice cream container that goes in and out of the freezer after developing condensation.
It Also Adheres Well to Textured Surfaces
As you can see in the below image, this technique adheres to every nook and cranny of a textured surface. Even without applying pressure, and the label not forming to the container’s every curve, it has been proven time and time again to adhere well. In fact, take this as a challenge! No surface is too challenging for this hearty label.