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Do Industrial Labels Need Creative Design?
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Do Industrial Labels Need Creative Design?

Industrial labels (in our books anyway) are simple text-based labels that go on goods with the intention to inform the customer, as well as commercial labels adhered to items that don’t often come in boxes, bottles or containers. So, do these labels need creative designs? Afterall, the market is different than most.

Rainx industrial labels - Great Lakes Label

Industrial Labels For Commercial Use

Rain-X is a fantastic example of a label that uses creativity on a product for industrial use. The vibrant colors, clear and impactful copy, as well as the simplicity, make it majorly eye-catching. The principles apply even if you don’t sell automotive products or require labels for containers.

Do you require a label for a washer and dryer set? Many products list the energy efficiency, rating, and/or environmental impact on the front or top of the machine. That’s all very important information, but how can you infuse more creativity into the label? Most brands do this with color like calming blue and green schemes.

Consider how you can go above and beyond your competition. Is that using models in your photography highlighting how the product has benefited their lives? Is it using powerful graphics illustrating how much water is saved? Or, maybe labeling technology links your customers to videos, blogs, and apps that continue enhancing their experience well past the point of purchase.

 

Industrial Labels For Non-Commercial Use

Is there room and purpose for creativity on labels meant to inform and keep customers safe? These are mostly text-only and safety symbol labels adhered to the product inside the packaging. Don’t compromise on regulations. Instead of updating those labels, consider other areas you can also adhere labels, providing useful information or link them to content. However, if the label isn’t in a prominent spot, it won’t prove useful. In this instance, simple is better.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Jackie Jorgenson

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Modernizing Traditional Brands’ Labels
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Modernizing Traditional Brands’ Labels

It’s important to modernize traditional brands’ labels once in a while, at least for promotional labels. So, how do you modernize without eliminating the established and trusted brand qualities?

Bissell Cast & Cure - Great Lakes Label - modernizing traditional brands labelsModernize Traditional BrandsWith Innovative Labeling Techniques

Innovative labeling techniques such as foiling and embossing enhance the already established design. The above Bissell R&D labels take the established design and incorporate Cast & Cure holographic designs overtop. So, the product remains as recognizable as ever, except now new eye-catching rainbows of color shine in the light as customers walk by the product on-shelf. Other solutions include foiling the brand logo (in fact, MiraFoil is an ink-based foil that has the ability to match any Pantone color), embossing graphics to pop out, or adding Motion Coat to white space for added dimension.

Use Labeling Technology To Keep Branding, Yet Incorporate New Information

With labeling technology coming to the forefront (like RFID and NFC technology), it’s an exciting time to connect with customers by linking them to your content. The above Subway peel-off sandwich label was a promotional label designed for World Sandwich Day. The goal, of course, was to connect customers to their Snapchat profile. Similar techniques, however, can be used for connecting customers to any social media profile with a QR code. While this label is significantly different from the original sandwich seal label, a simple QR code added to the bottom corner doesn’t distract from the established design.

 

Coffee tri-panel label by Great Lakes Label

Booklet-Style Labels Open Up A World of Possibilities

Keep your label design and incorporate new elements by expanding your content. A booklet-style label offers additional pages for customers to open. First, this gets them interacting with your product. Also, it allows your brand to test new designs, content, and even offer more information on the item.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Jackie Jorgenson

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What Are Pressure Sensitive Labels?
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What Are Pressure Sensitive Labels?

Pressure sensitive labels are self-adhesive labels which are pressed onto containers of various shapes, sizes, and materials.

Heath Label by Great Lakes LabelIdeal Containers For Pressure Sensitive Labels

  • Pouches
  • Squeeze bottles
  • Glass jars & bottles
  • Cans
  • Plastic bottles & tubs

 

Printing Presses Used

Great Lakes Label production floor

Digital Presses

CX1200 DIGITAL LABEL PRESS

The CX 1200 Digital Color Label Press offers short-run, full-color, high-resolution labels.

• 2400 dpi print resolution, color laser

• Print width up to 8.00” (203mm)

FX1200 DIGITAL FINISHING SYSTEM

Our FX 1200 Digital Finishing System allows us to cut

any size or shape without dies.

 

Great Lakes Label production floor

Flexographic Printing Presses

MARK ANDY P7

• 9 colors both UV and water-based

• Cold foil, hot stamp, auto-registration

• Up to 17” web width

(2) MARK ANDY P5

• Cold foil, hot stamp, auto registration

• Wide substrate and application range

• Up to 13“ web width

• 14 colors UV and water-based

• Dual unwind- multiple web ability

MARK ANDY 4120

• 8 Color

• Rotary die cutting and sheeting

• Up to 10“ web width

(2) WEBTRON 750 5 Color Presses

5 color

• Print and web widths up to 7.5”

• Rotary die cutting and sheeting

Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuParkInnovative Labeling Techniques

 

  • Cold Foil – a vibrant foiling technique where an image is printed onto the label substrate with the use of a special UV-curable cold foil adhesive
  • Hot Stamp – a bold foiling technique where the metallic pigment coat is transferred from a ribbon or plastic material known as the “carrier” to the surface of the material
  • MiraFoil – a precise ink which creates foil in any design and color
  • Motion Coat – a mixture of texture and color which creates a holographic look which catches the light
  • Embossing – an impression on the label which uplifts desired features
  • Tactile Screen – a coating applied to labeling features to create a raised look
  • Cast & Cure – a multi-color, holographic aesthetic which changes colors as it catches the light
  • Tri-Panel Labeling – a booklet style label which can be opened to provide the customer with more information on the product
  • Soft Touch – a matte and cashmere-soft coating
  • Metallic Stock – a label stock with vibrant shine
  • The WetStick Label – a water and ice resistant label with such strong adhesive chemistry that it can be applied underwater

 

 

Learning more about what Great Lakes Label offers and how to incorporate these techniques into your label design. Get label samples to see these techniques in person!

Get label Samples CTA

Jackie Jorgenson

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Attract Millennials With Holographic Labels
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Attract Millennials With Holographic Labels

This BrandPackaging article, Getting A Leg Up: Top Beverage Packaging Design Trends For 2018, discusses various ways to attract the large millennial demographic. One of their observations was the increasing popularity of the use of eye-catching holographic labels. So, explore why this trend is growing and which techniques will help you achieve that signature look. It’s easier than you think.

Step out in our 1461 Iced Metallic shoe in lazer silver this winter. Perfect for party season. Link in bio.

31k Likes, 100 Comments – Dr. Martens (@drmartensofficial) on Instagram: “Step out in our 1461 Iced Metallic shoe in lazer silver this winter. Perfect for party season. Link…”

Why are holographic labels increasing in popularity with millennials?

90’s kids saw the rise in popularity of holographic shoes and sandals. Now that these kids are adults, the trend is resurfacing. Yet, holographic materials aren’t just appearing in footwear. It’s surfacing in all clothing products, and even leaking into other industries. Yes, this includes label design.

Nostalgia is a powerful thing. So is sensory marketing techniques. When customers make positive associations with your packaging, it greatly increases the chances of a purchase. Plus, if a purchase is made, it also increases the chance of brand loyalty.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Okay, so why does this matter?

The luxury market is increasing, and with it, so are innovative labeling techniques. In fact, packaging without techniques just don’t hold up to those that take their design to the next level. To keep up with competitors, labels need to shine in the light of the grocery aisle or offer interesting textures that customers will want to touch.

Whether or not your product is a luxury product, these techniques are seeping into all label design. Keeping up with other non-luxury products is requiring more and more creativity. Now, even handcrafted items use various techniques to emphasize the small production aesthetic.

 

Types of Techniques To Use

While various foiling techniques, such as MiraFoil and even metallic label stock, are impactful, there are more convincing techniques your competition isn’t using. That said, both techniques we’ll mention are great options to use with other techniques such as foiling or embossing.

Bissell Cast & Cure R&D holographic labels - Great Lakes LabelCast & Cure

Cast & Cure is patterned film printed on any portion of a label’s design. As you can see, the film comes in many different patterns and shines, holographically, with every color of the rainbow. It’s a stunning effect in the grocery aisle, and better yet, a technique not many labels feature. If you’re looking to stand out with cutting-edge design, Cast & Cure is the best option.

The various patterns also make it easy to use the holographic look across an entire line of products. Differentiate each item by the pattern used on its label. The blue undertone comes from the Bissell blue background, so it’s easy to use this technique over any color in your scheme.

 

Brewhouse beer - Great Lakes LabelMotion Coat

Motion Coat combines shine and texture to create movement on your label as it moves through the light. In the grocery aisle, it’s bound to draw attention. Again, this is a rarely seen technique and will immediately make any label stand apart from its competition.

As you will see by the pictures above and below, Motion Coat is easily applied to any color. This makes it easy to enhance white space on your label using a predetermined color scheme with branded colors. It also can be used with a variety of patterns. On top is a basic concept and below features lightning bolts that pop off the label. It’s an extremely flexible option.

When silver, the shine mimics the holographic shoes that were so popular a few decades ago. Emphasize this look by using blue and lilac foiling on other design features such as titles. As you can see, both labels use foiling elsewhere in the design.

See it in action!

Pictures don’t do the technique justice. Check out the below video to see Cast & Cure and Motion Coat move in the light to get a better sense of what it would look like in the grocery aisle. Put yourself in your customer’s shoes.

With this video, get a sense of how these techniques pair with other innovative labeling techniques we offer. The luxury and nostalgic look doesn’t end at holographic styles. Use other techniques to your advantage.

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

Are holographic techniques purely for the background and white space of a label?

Definitely not! Motion Coat and Cast & Cure are best used for large spaces, but foiling still offers a similar holographic aesthetic. Consider ways your titles, and graphics can enhance the overall artistic look of the label. Or, think about the potential of using a secondary label to emphasize the style.

If nostalgia is such a powerful motivator for Millennials, what’s the appeal for other demographics?

Again, the luxury market is growing. As it grows many brands are adopting innovative labeling techniques. Any packaging keeping design simple will lose focus and get skimmed over in the grocery aisle.

Techniques also emphasize features and overall branding. If your product is targeting Millennials, does it matter if other demographics find holographic design appealing? Alternatively, if a holographic look emphasizes the brand of your product line, does it matter if it doesn’t directly appeal to certain people? As long as the product is effectively promoting itself and catching customers’ attention, why does it matter?

It also depends on how the technique is used. Sometimes it looks harsh and vibrant, and other times it looks soft and light. It all depends on how much is featured and the other colors, shapes and textures on the product. Essentially, this is a flexible style any industry can take advantage of.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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Get Inspired: Earth Day Label Designs
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Get Inspired: Earth Day Label Designs

Earth Day is coming up, so spend some time to focus on environmental design. This means both incorporating natural motifs into the art, as well as using sustainable materials. No matter what industry you’re designing for, create impactful packaging.

VoTree Label Designed by Ekaterina Dubeykovskaya
VoTree by Ekaterina Dubeykovskaya

VoTree Oil Label Designed by Ekaterina Dubeykovskaya

These watercolor designs, influence gentle, feminine lines into the rough, natural motifs. The transparent labels allow the colorful oil to shine through and create a vibrant background for the art. The open nature of the design makes it so that the branches stand out. Even the complimentary fonts emphasize the clean lines of the twigs.

 

Moritz Beer Label Designed by Charlie Bailey
Moritz by Charlie Bailey

Moritz Beer Label Designed by Charlie Bailey

Mountaintops and paddles adorn this outdoorsy label. The fact that the green of the label compliments the green bottle makes the cohesive look pop off the shelf. A 30% recycled paper stock would be a fantastic option for creating a luxury craft beer texture.

Bailey’s concept was to create a beer for summertime enjoyment. This shines through with the choice of environmental symbols and color scheme. By using sustainable materials, these elements would also help to further emphasize the product as a green choice for customers. When designing your own label, consider the subtleties of what how to re-enforce your brand values.

 

Haulm earth day plant label designed by Brenna Veenstra
Haulm by Brenna Veenstra

Haulm Earth Day Style Bean Label Designed by Brenna Veenstra

The goal of this packaging is to enjoy the product, but also find mental wellness in growing beans using the container provided. As the conversation of wasteful packaging grows, consider how customers re-use your own containers. Here, a water dissolvable label makes it easy for the customer to turn their product into a plant container for Earth Day.

 

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Jackie Jorgenson

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What Can Our Our Rotary Screen Module Create?
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What Can Our Our Rotary Screen Module Create?

The RSI® Narrow Web rotary screen module created by SPGPrints

The RSI® Narrow Web rotary screen module created by SPGPrints is a key tool that Great Lakes Label uses to achieve various innovative labeling techniques. This rotary screen produces metallic colors, tactile coatings (including braille), scratch off inks, security features, thermosensitive inks, magnetic inks, glitter coatings, fluorescent colors, UV inks, and strong opaques. Because of the strong opaque capability, white details on a transparent stock are crystal clear. A combination that makes printing quite tricky on a standard flexographic press.

 

Costa Farms is a client of Great Lakes Label who uses white ink on transparent label stock. The SPGPrint rotary screen specializes in creating fine lines and sharp letters down to a four-point font. This label, in particular, requires ultra fine lines for the Costa Farms’ logo. Regardless, the rotary screen creates precise and well-coated letters for the intricate font.

Rotary Screen Unit Printing Fine White Text on Transparent Stock

Uploaded by Great Lakes Label, LLC on 2018-03-13.

See it in action! Here is the rotary screen unit, on a flexographic printing press, creating crisp, white text on a transparent stock. Envision what is possible with your own design by seeing how it’s used elsewhere.

 

glitter actega sheet Label by Great Lakes Label

The glitter and tactile coatings create a raised effect. They make graphics look more realistic while drawing customer attention due to the fact that they glisten in the light. These techniques enhance the overall luxury aesthetic of a label.

 

neon ink actega sheet Label by Great Lakes Label 3

The metallic colors, UV inks, and fluorescent colors don’t impact the label on a tactile level. Instead, they catch the light in unique ways and enhance elements of the design. These techniques are unique ways for brands to create designs with a competitive edge.

Brewhouse beer - Great Lakes Label

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Jackie Jorgenson

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Customer Spotlight: Naked Princess
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Customer Spotlight: Naked Princess

Naked Princess is a luxury beauty and apparel brand with a distinct aesthetic. They offer their customers a complete self-care routine using relaxing fragrances and natural ingredients. You can trust that Naked Princess offers the best products of its kind on the market.

Naked Princess – Body, Lip & Home – Development and Design

Join our Product Development Manager Marlene Araujo as she takes you through the development, design and functionality of our Body, Lip and Home products. She also includes some special tips that you won’t want to miss!

More About The Product Line

Take a look at the above video to learn more about their unique beauty product line. It uses Naked Princess’ three signature scents in a variety of ways to create a full self-care experience. With mental wellness shaping luxury packaging, these products’ calming color schemes pair perfectly with the relaxing fragrances.

Naked Princess resealable labels altogetherNaked Princess Facial Wipes’ Packaging

We previously spoke about how important their resealable labels are. The labels keep the product fresh and the tabs make its contents easily accessible all while the design reinforces the brand. Foiling, as seen over the flower motifs in adjacent corners, is an innovative labeling technique that creates positive associations with customers. Not only will customers connect the technique to luxury, but also glitz and glamour. So, treat yourself to the treat of a lifetime.

 

Learn more about what Great Lakes Label offers and how to incorporate these techniques into your label design. Get label samples to see these techniques in person!

Get label Samples CTA

Jackie Jorgenson

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Health Canada’s New Food Labels
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Health Canada’s New Food Labels

Health Canada proposed new logos to be added to packaging in an effort to fight obesity. There are four options to consider right now, and Health Canada is welcoming input. In the meantime, here’s what you need to know to be ready for upcoming changes to products hitting Canadian shelves.

Health Canada proposed logos
Health Canada logos from https://ipolitics.ca/2018/02/09/healthy-eating-strategy-unveiled/

 

The Proposed Regulations by Health Canada

Health Minister Ginette Petitipas said the front-of-package nutrition symbol options were all designed to help people make healthier choices. As obesity grows, this is one way to make healthy eating habits easier. The sizing, however, would vary depending on the size of the packaging. Proposed threshold amounts also vary. Learn more about the variations in threshold amounts before it’s time to alter your label design.

 

Products This Packaging Change Won’t Impact

Any product where this information is redundant does not require the logos. So, for example, honey is redundant. There’s also what they’re dubbing “the farmer’s market exception.” Any foods you might find at a farmers market that offers health benefits, like milk, do not require the logo. Other products include olive oil and canola oil as well as fruits and vegetables without added sugars or sodium. Essentially, Health Canada is looking to reduce the negative impact on small handcrafted brands and their products.

 

Upcoming Dates To Know

Canadians have until April 26th to provide comments on the designs. A planned transition will then take place until December 2022. That said, once Canada Gazette II is published later this year, then so does the proposed logo. Prepare your labels now to save time re-arranging any copy and graphic design components later.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Jackie Jorgenson

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Is Simple Label Design Enough?
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Is Simple Label Design Enough?

Simple label design doesn’t mean minimalism. It also doesn’t mean labels that don’t offer a luxury style. No, simple label design offers the customer very little. That could mean there’s very little information, no eye-catching appeal, or no practical (above and beyond type) offerings. If this sounds familiar, it’s time for a change. Learn some easy ways you upgrade your simple label.

 

Simple Label Design Can’t Beat Your Competition

Let’s take a flight of fancy for a second. So, imagine your brand is a runner, and they’re in a race against your equally skilled competitor. Your competition is outfitted with the best shoes, loose shorts, and a light shirt. Everything they’re wearing uses the best materials available Your runner is getting by with socks, skinny jeans and a massive hoodie made of low-grade fabrics. Who do you think has a better chance of winning?

You and your competition are in a race to be the first product to catch and retain customer attention. However, your competition is using innovative labeling techniques, modern label technology, and customer oriented information. Your simple label isn’t. Don’t mimic their techniques, create your own unique advantages. Instead, make it so that your label offers customers an experience other labels do not.

 

Peony hand soap label with mirafoil - Great Lakes Label - anything but simple label design

Innovative Labeling Techniques And Branding

While there are fantastic, eye-catching label designs out there, techniques amplify any label. The above Peony handsoap label uses somewhat minimalistic design but highlights the flower with MiraFoil. It also uses haptic labeling techniques to subconsciously create positive associations with customers. It seems like the possibilities of what you can create are endless. This is especially relevant for designs that don’t have wiggle room for updating. Enhance what’s already there.

 

Check out the below video to learn more about the various techniques Great Lakes Label offers.

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

Connect with us on social media!

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