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The Importance of Designing “Feel-Good” Cosmetic Labels
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The Importance of Designing “Feel-Good” Cosmetic Labels

What exactly does it mean to create “feel-good” cosmetic labels? Consider how the self-care concept has grown over the years and the importance of beauty in that regimen. It not only means that customers are seeking products that fit their needs but offer joy through their beautiful design. This Label & Labeling article goes over this cultural shift in more detail. So, in essence, when designing cosmetics labels it’s more important than ever to create packaging that engages and excites in an authentic way.

Social Media Has Impacted The Importance of The Bathroom Aesthetic

The rise of social media has created an influencer dynamic that encourages users to create highly aesthetic and themed content. Crisp, clean white bathrooms are the norm, particularly when showing off a bath bomb that bursts with color. So, consider how you want your label to blend in or stand out. Vibrant colors always stand out against a white backsplash. However, will it make your customers’ social media feed? Then again, does greyscale packaging look bland in photos? Consider that what will be right for some won’t be right for others.

 

Peony hand soap label with mirafoil - Great Lakes Label - example of feel good cosmetic labels

Innovative Labeling Techniques Enhance The Aesthetic of Feel-Good Cosmetic Labels

Engage the senses with haptic labeling techniques. Using foiling, embossing, or even holographic techniques, such as Cast & Cure, create positive, subconscious associations with your brand. Not only do these techniques enhance the features of the label design, but they also create a stunning piece for the overall bathroom aesthetic. For greyscale labels, some gold detailing is one simple way of creating an interesting luxury look.

 

Connect Customers To Information Using Labeling Technology

Another way to enhance the self-care routine for your customers is by linking them to related content. RFID (Radio Frequency Identification), QR codes, simple URLs, and even hashtags all offer easy digital connectivity. Then, link customers to entertaining stories they can read in the bathtub, a beauty-related podcast, video tutorials, or community posts. This little touch goes a long way in creating a long-lasting positive impression.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Pantone: The Game Gets Creativity Flowing
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Pantone: The Game Gets Creativity Flowing

Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing for people of all skill levels. So, consider opening your next team meeting with this icebreaker.

Pantone: The Game
Pantone: The Game via http://www.thedieline.com/blog/2018/8/27/color-nerds-rejoice-theres-now-a-pantone-the-game

More About The Game

The premise is that players are given a character to design using the colors provided in the box. Then, on the card, hints are available to help the players guess at who the character is. It’s minimalism at its finest. As a result, people begin to think of their feet and experience a truly creative moment.

How This Impacts Label Design

Of course, this activity gets people thinking about color and minimalism in a new way. However, it also gets people to focus on solving a problem, working together, and designing with the tools given to them.

Or, consider the practical application. Do you need to describe a new label in a pinch? Grab some cards and lay it all out for people to better visualize.

A Bit About Color Management

With Pantone colors, every label prints with consistent color each and every time. Then, on the label press, a digital tool called a spectrophotometer checks the color to make sure it lines up with what was specified in the original design. When customers see a color inconsistency in the grocery aisle, they lose faith in the brand and choose a more professional looking brand. Don’t get left behind. Pay attention to color.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Consider Your Consumers As Your Marketers
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Consider Your Consumers As Your Marketers

This article from Packaging Europe touches on the ways modern consumers influence packaging design. This Biz Community article considers the same prospect but also examines the ways in which packaging creates experiences for customers. So, by designing the product’s packaging with a wider view in mind,  you create a full experience for customers, not just a protective casing for your item.

 

How exactly are consumers your marketers?

Shoppers have always spoken about the products they love, but these days it’s also done on a public online stage. So, take advantage of it. As a result of creating beautiful and helpful packaging, you’ll get customers who market it. Yes, even go above and beyond the competition. Don’t just offer a product, build that experience.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Social Media Influencing

Obviously social media has completely changed the marketing landscape. Now when people like your product they also promote it on their social media pages. The brands they like almost inform the brand influencers build for themselves. So, make your packaging worthy of the product placement. Not only do you have the option to pay influencers to promote your product, but fans will create their own user-generated content for you when they’re excited to show it off. Artistic packaging makes it far easier for the later to enthusiastically occur.

Word of Mouth and Blatant Recommendations

Online and off, an unbiased recommendation from someone you know is a very convincing way to try something new. So, when you create packaging that goes above and beyond to serve customers, they’ll post online reviews, discuss their experience in person, and even post positive comments on your social media pages. This type of engagement must be earned through value. Shoppers need to be inspired, educated, entertained or assisted in using the product to find this level of connection with a brand.

Vegetable-Noodles-Family-with-Label-2The Importance of Brand Values

First, communicate the values your brand holds dear. Even product specific values. This information is communicated through association logos, on-theme product photography, and of course, label copy. Selling vegetable noodles? Communicate that it’s a fresh, healthy, and quality product by using imagery that connects shoppers to a clean, professional restaurant environment. So, whether they realize it or not, they understand the values of the product with a single glance.

Bissell Cast & Cure - Great Lakes LabelInnovative Labeling Techniques

So, how do you design a label that looks beautiful enough to enthusiastically promote? Enhance it with labeling techniques. There’s so many to choose from, so consider the purpose they hold. Create more realistic images with embossing and foiling. These classic techniques make your sunshine motif glisten in the light, or your metallic bolt graphics pop off the surface. Then, create a more unique dimension with tactile coatings. Or, leave your competition in the dust by using unique, holographic techniques like Motion Coat and Cast & Cure, seen above. These techniques not only glimmers in the light, but they create nostalgic and positive subconscious connections.

 

sample beer label with a consistent brand voice online marketers and on social media

E-Commerce Presentation Can’t Be Shrugged Off

It’s important to find consistency in your in-person and online experience. Shoppers need to easily find your product and your storefront, but they also need to recognize it’s the official page. Consistent branding, copy voice, and imagery help with that.

Plus, how your techniques appear online is crucial. This not only highlights the design elements but offers an authentic, transparent shopping experience. When the product arrives on your customer’s doorstep, they’ll want to know exactly what’s inside.

All Label Gator booklet stlye labels printed by Great Lakes Label 6Booklet-Style Labels

Booklet-style labels offer more content space to expand on helpful information or to provide translations. Plus, when customers open up the label, it engages the emotions on a haptic level. Now, they are not only delighted by the satisfaction of being able to open up the label, but the information inside provides added value. This is a simple way to even step above your competition and stand out. Offering simple tutorials inside is another way to turn shoppers into your marketers.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durability in All Conditions

No customer is going to become your marketer when the label is peeling off the container. Use water-resistant labels like The WetStick™ featuring an adhesive chemistry so strong, you can apply labels underwater. Don’t skimp out. Go for quality stocks and labeling options that last well past the grocery aisle. When you don’t invest in quality, loyal customers post undesirable pictures of your disintegrating pool-side label. That’s not very re-postable. So, do yourself and your customers that favor. This also goes for heat resistant labels, using UV inks and on and on.

 

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Lastly, labeling technology like NFC (Near Field Communication), QR codes, and even hashtags connect customers to more value. Send shoppers to your custom created video tutorials, blog posts, and apps that offer inspiration, information, and community connection. This goes a long way in finding even more value and longevity with a product. Plus, when the information provides more fulfillment, customers will come back for more. Take the extra step, go above and beyond your competition, and the return on investment will show. Plus, the physical engagement with the packaging engages the senses in a similar way that labeling techniques do. This may just be the very thing that turns your customer into your very own marketer.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Get Inspired: Celebrity Status Label Design
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Get Inspired: Celebrity Status Label Design

Celebrity status label design is more important than ever with the development of influencer marketing. So, a friendly face or familiar style impact shoppers’ experiences by creating positive associations with brands. Now, brands and concepts associated with these icons are attributed to the product also.

Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams
Straight Outta Hopton by Dylan Adams

Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams

This concept incorporates popular musicians onto the beer labels so customers feel like they’re sharing a drink with their favorite musician. This design also works for celebrity endorsed products. Instead of creating a marketing campaign on social media, bring it straight to your label.

 

Golden Age Classic Gin Label Designed by Zhaoyi Wang
Golden Age by Zhaoyi Wang

Golden Age Classic Gin Label Designed by Zhaoyi Wang

Remind shoppers about the golden age of cinema with design implications and even the words you use. While creating associations to a whole industry isn’t as popular as influencer marketing, it still creates nostalgic flair. Enhance vintage features with innovative labeling techniques like foiling and embossing also. For luxury products, a vintage take is even a fantastic way to emphasize your branding.

Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin

Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin

Similar to celebrity endorsements and collaborations, cartoon features are just as impactful. Especially around comic con time, a promotional label or two go a long way to delighting customers. It even offers a collectible aspect when it’s limited edition. Don’t just create nice labels, create labels that excite customers. Of course, never use copyright material without permission, even if it seems like you can get away with it. Ensure there’s authenticity in your delightful packaging designs.

 

Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Why Isn’t Packaging a Major E-Commerce Draw?
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Why Isn’t Packaging a Major E-Commerce Draw?

This Packaging Gateway article talks about the lack of an e-commerce draw there is for packaging design. Their piece says:

Less than 25% of the respondents in the survey identified packaging as a major contributor in fuelling online sales, even as 73.5% opined that e-commerce/online shopping is an important medium for brands and products.

However, does this truly mean that there’s no room to make packaging part of the products’ value when shopping online? Short answer, no. When packaging offers no value, this statistic makes sense. So, outperform your competition by thinking outside the box and create labels and packaging that excites. Don’t just throw together something flashy. Consider the needs of your demographics and how packaging also works to offer them solutions.

 

What Constitutes E-Commerce Packaging Appeal?

Online images only show so much of a product. For many products, the packaging isn’t even included. However, if label design isn’t an asset to your product, consider the opportunity available. Afterall, brands that go above and beyond to surprise and delight their customers have the competitive edge.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Offer More Than The Product’s Value

Don’t create a label that accomplishes the bare minimum. Sure, labels offer value no matter what. However, pushing boundaries are required to surprise and excite shoppers. Labels are often overlooked spaces despite the possibilities of creative problem solving being endless. It’s hard to come up with ways to take your design to the next level, so here are some options.

Great Lakes Label’s Video Portfolio

This is a video portfolio of labels created by Great Lakes Label.

Create Beauty in Design With Innovative Labeling Techniques

For some products, the packaging is an exciting part of the product and not simply a protective, informative container. One way to achieve this is through using innovative labeling techniques that shine in the light. There are classic techniques like foiling and embossing or instead try something your competitors aren’t using like the holographic techniques, Motion Coat, and Cast & Cure. When your label is a work of art or makes people want to pick it up, they’ll have yet another reason to buy your products. So, after you incorporate techniques into your design, an e-commerce issue becomes how to best represent the artistry of your labels.

Play With Lighting When Creating Product Photography

Good lighting is everything in product photography. When flatly lighting textural techniques like embossing or tactile coatings they end up looking indistinguishable from the rest of the label. As a result, the unique quality of the design is proven irrelevant. Same goes for any techniques that shine in the light. They need to glisten in product photography so customers know what the product looks like in real life. Not only does it misrepresent your item, but it communicates that an authentic shopping experience isn’t a priority for your brand.

Experiment With Video

Lighting is often still tricky where glare is concerned. So, this is where video steps in to offer better value. Instead of showcasing the product in a single picture, spin it in video form so that customers get a better sense of it as a whole.

Video is also a crucial, popular format to capture shoppers’ attention. More video is consumed online than any other form of media. So use a form that statistically they prefer. This also shows shoppers that your brand puts their needs first and will go above and beyond the competition to provide excellent service.

Unboxing Videos’ Impact

Unboxing videos have been steadily increasing in popularity. It’s no surprise that they highlight the packaging in an honest, unfiltered way, at least when the videos are uploaded by customers. However, not only will your customers share this experience through video, but you should share it as well. When some listings don’t show the label or packaging, this video will make it clear to shoppers what to expect when the item arrives at their doorstep.

Costa Farms Label by Great Lakes LabelOffer Content Value on The Label With Booklet-Style Labels

If consumers don’t find the packaging a major contributor to online sales, then make it so. Offer more value than they get in the grocery store with exclusive e-commerce booklet-style labels. Provide added value through information, translations, or links to digital content. Then, make sure this online special design is promoted through impactful product photography. When customers see that your item goes above and beyond the competition and in-store offerings, they’ll change their mind about the importance of packaging online. In fact, they may find the packaging offers just as much value as the product itself. Afterall, the resources you offer inside helps them use the item.

 

Great Lakes Label Promotional Holiday Hot Chocolate R&D Design
Great Lakes Label Promotional Holiday Hot Chocolate R&D Design

Link Customers to Added Content Using Labeling Technology

As mentioned above, labels offering linked content also offers value that helps them use the product. So, it enhances your brand perception and makes it more likely that they’ll make a return purchase. There are a few technological options like NFC (Near Field Communication), QR codes, simple URLs, and even hashtags. Yes, hashtags link customers to social media pages with other customer created content. It provides unbiased perspectives and connection.

Why is it Important to Create Authentic and Empathetic Added Value?

Let’s start with the selfish reasoning. When customers better understand how to use your product, see added value in artistic design, or enjoy your blatantly displayed brand values, they’ll buy more. So, while some of these techniques cost money, it earns money too. In fact, it earns loyal customers.

The cold hard fact is that authentic and empathetic value helps your customers which is the point of your business, to begin with.  So, when you give them something your competition isn’t giving them, you’ll be offering genuine care for their needs. As a result, you’ll be helping people live healthier, happier, or easier lives.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Faux Pas of Advertising Products Without Labels
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Faux Pas of Advertising Products Without Labels

Are there advertising faux pas worth avoiding when it comes to displaying the label? Or, for e-commerce, how much of the packaging needs to be shown on the item listing? What do shoppers expect in displaying products, especially food products, in promotional images?

 

Subway peel tab label - showing label faux pas

The Best Times to Advertise Products Without Their Labels

For food labels that work to cover up the product itself, it’s unhelpful to use it in product marketing materials. Customers want to see the subway sandwich, not the pull tab label on the wrap. Or, at the very least, the packaging should be displayed alongside the sandwich itself.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

 

When You Need to Show How it Works

For some items, the label is completely irrelevant. Say, tires. Nobody needs to see what the packaging looks like, they just need to see the tires in action on icy roads. How the product works is far more significant than how it looks when it’s initially purchased.

Same goes when the product’s emotional response is a key part of the appeal. For example, how essential is a label for a mascara ad? The product creates such an emotional response that it’s far better to highlight how the lashes look. While it’s helpful to show what the packaging looks like so customers are able to identify it in-store, it’s not fully necessary.

 

Shenandoah double sided label - Great Lakes Label

Reasons Why Hiding The Label is a Faux Pas

Often, customers want to be able to easily identify the advertised product when they go shopping. Or, if they order something online, it’s nice to know what to expect. It creates a transparent sense of authenticity.

 

Recognition

Recognition is a huge part of why avoiding label promotion is a faux pas. Customers want to easily find your product online or in-store. So, while branding is communicated through logo incorporation, seeing the packaging itself is the best way to show shoppers what they’re looking for. The packaging also re-enforces branding and brand values, which communicates quite a lot to viewers.

 

Guava transparent label clamshell container - Great Lakes Label

Transparency

As we’ve mentioned, showing the label offers customers a sense of transparency. On the other hand, showing transparent labels shows customers that authenticity is an important part of the brands’ values. Where fresh produce is concerned, it lets customers know that your brand empowers them to make decisions about the quality of the perishable item.

 

No Online Shoppers Want an Underwhelming Surprise

If shoppers have built up your product to be something in their mind (luxurious, handcrafted, or mainstream) they’ll be disappointed if the packaging doesn’t represent that when it arrives in the mail or when they find it in-store. You can’t control the implications of your marketing campaign, but you can at least communicate the essence of your brand by showing your packaging. So, if ordering online, they know exactly what’s coming in the mail.

If your label uses labeling techniques, this also means these techniques need to be on display. So, if the title has foiling over the letters, make sure it glistens in the light. Techniques completely change the feeling of the product overall, so it’s important to communicate clearly.

Also, with e-commerce, a major part of the experience is seeking specific answers about what to expect from the brand. Since shoppers can’t see the item in person, they want to know what to expect when it arrives. So, the packaging is part of that. When e-commerce isn’t an environmentally friendly option, they, at the very least, should have an idea on how much packaging is used. So, for example, if your product boasts sustainability, but the packaging negates that effort, customers will feel set up.

 

The Packaging is Part of the Product’s Appeal

As an example, beauty wipes may want the label shown as peeled open to highlight how to get into the packaging. There’s a more practical aspect to displaying the label. Plus, the packaging is part of the product’s appeal. The label keeps the wipes fresh and moist, so it becomes an important part of the reason why you’d buy the product. If the competition has faulty labels that won’t stick back down after being opened, that’s pretty crucial to the product’s success. So, by showing the label’s seal, it highlights the fact that it’s an important part of the product’s charm.

Michigan Bee Label by Great Lakes LabelThe Label Communicates Information That May Not Otherwise Be Offered

As mentioned, packaging design support branding. Pictures are worth a thousand words, and so is label design. So, it’s important to let it speak for itself when possible.

Plus there are elements of packaging that speaks volumes about the brand. These Michigan Bee labels use security labels (as seen at the back of the lid). So, this tells customers that while it’s a handcrafted product, they also take quality seriously. Each item is not just fresh, but secure. This is an important purchasing factor. So, if the marketing imagery just showed honey poured on toast, it wouldn’t quite communicate why Michigan Bee, specifically, is the ideal brand to buy. Placing the product inside the photograph, or digitally adding it to a bottom corner is a simple way to leave a major impact. It doesn’t take much, but the differences are substaintial.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Customer Spotlight: Del Monte
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Customer Spotlight: Del Monte

Del Monte not only offers fresh, healthy snacks but also works hard to provide added value to customers through recipes.  Their brand’s primary value is to offer healthy, easy alternatives. As a result, everything they do stands apart from their competition.

Del Monte Vegetable NoodlesHere’s Why Del Monte Excels at Showcasing Their Products Through Label and Packaging Design

First, Del Monte uses packaging that shows off the produce. The product photography is bright and vibrant. It also shows the fruits and vegetables in tasty recipes on occasion. So, the powerful imagery inspires shoppers to make a healthy snack choice. The fact that their noodle packaging uses a clamshell container to display the noodles is a testament to that. The labels make the noodles the focus, even though they don’t take up much room. The vibrant colors and interesting plating do that on their own.

Del Monte

A wholesome new way to start your day. Find them with the Fruit Cup® snacks at your local grocery store or online: http://po.st/AccxRr

They also create packaging with versatility and practicality in mind. Their fruit and oats containers, like many other of their containers, are ideal to bring to work. However, these containers are also microwavable, making it easy for shoppers to throw the product into their lunch bag, heat it up at lunch, and recycle afterward. So, it not only considers ease of use but other values their customers hold dear such as sustainable alternatives. Del Monte is a prime example of how brands can infuse core values into everything they do while also maintaining customer satisfaction and maintain an established brand aesthetic. They’re willing to try new ideas and find fantastic new ways to innovate the food industry. While the packaging may not immediately seem like an important part of the process, it impacts so much of the customers’ experience, like the ease of heating up their food.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Should You Reprint a Failed Promotional Label?
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Should You Reprint a Failed Promotional Label?

It there any point to considering a label reprint after an unsuccessful run? When is it time to go back to the drawing board to update the label design, and when is it best to throw in the towel? After all, there’s an opportunity in making updates, but it costs money. It must be done with consideration.

Heineken Label by Great Lakes Label - appropriate for reprintWhy Did it Fail?

First, consider why the promotion failed. If the label design was a major factor, then redesign is possible. If the failure occurred due to the product itself, then a redesign is not going to help the situation. To determine the reasoning, conduct surveyed research or A/B testing.

 

Test to Learn The Success Rate of a Reprint

How does A/B testing help the situation? Determining which design elements sell better makes smarter choices about how to move forward. If the testing is proving that sales aren’t reaching the level you’re looking for at any point in the testing process, the issue could be elsewhere. So, at that point, determining how brand values are expressed in both the product and the packaging design are crucial.

 

Consider a Redesign

What changes will produce a successful response? Is that even an option? For some, the answer is no. However, if there are simple design changes that will make a big difference, the reprint can make up for the lack of previous success. In fact, failures often act as a positive catalyst for examining how to express brand values overall.

Alternatively adding external value with labeling technology or added panels like the booklet-style label changes everything. When introducing added value that delights customers, it automatically increases product desirability. So, the reprint isn’t producing the same label and hoping for different results. It’s going back to the drawing board, considering customer needs, filling that gap, and then reprinting the promotional label.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Mixing Brand Aesthetics For Labels in Product Collaborations
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Mixing Brand Aesthetics For Labels in Product Collaborations

Mixing brand aesthetics is a complicated design task when the looks clash. Color schemes, graphics styles, and fonts all interplay in collaborations. There are, however, simple ways to make the label design look far more cohesive.

Nature Valley Yoplait 7-11 Label Printed by Great Lakes Label - mixing brand aestheticsIt’s Your Product, So Keep Your Branding When Mixing Brand Aesthetics

Simplicity is a fantastic way to ensure both aesthetics mix well. So, incorporating fonts from your logo in other copy, or colors from your logo, offer a baseline to refer to. Some logos and color schemes will match pretty well, which is great! It makes it a lot easier in that case. However, other collaborations will not be so fortunate. In that case, increase whitespace between the logos or imagery from your collaborator’s brand. It gives some rest for the eye and makes it easier to infuse some neutral colors around their portion of the label if applicable.

 

Find Commonalities

What do your two brands have in common? Try working from there. Are there similar colors, font styles, or graphics used? Work from there.

When there aren’t many commonalities, consider what colors, fonts, and graphics your brand uses that compliments elements in theirs? Although this isn’t a direct similarity, it provides a place to start with what elements mesh well. It just takes one spark of an idea to better weave the branding together seamlessly.

 

Draw The Eye Using Innovative Labeling Techniques

Innovative labeling techniques such as foiling and embossing create separation from the different design elements on your label. Plus, when they catch the light, techniques draw the eye to your product and to specific areas they’re applied to. It’s creative control over dividing contrasting elements on one label and also mixing it together. With holographic styles like Motion Coat or Cast & Cure, contrasting colors appear to fit in more with the technique used.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Mix Playfulness With Practicality For Candy Labels
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Mix Playfulness With Practicality For Candy Labels

Candy labels require a sense of flair, fun and light-hearted joy. It’s on brand with the service the candy itself offers. So, while your design shouldn’t take itself too seriously, here are some simple ways to add practicality to your label. After all, the more value you provide customers, the more they’ll enjoy your product.

candy labels on jugs

Candy Labels That Shine

Use innovative labeling techniques like foiling or tactile coatings to bring out elements of your design. Make it easy for shoppers to recognize flavor variations, product titles, and graphics. While this may seem to only accentuate the fun aspects to design, it does also provide practicality. When shoppers search in a long grocery aisle lineup, techniques glisten in the light and make it easy to spot your items. It also provides efficiency in communication variations or differentiating your brand from your competition.

Use Technology to Link To Recipes

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to recipes that incorporate your items. While hashtags are useful in building a social media-based community, NFC and QR codes are more efficient at linking customers straight to content on your website. So, not only does this provide value, but it drives traffic to your site.

Expand Content Space to Offer More Value

Use booklet-style labels to expand the space available on your container. So, instead of linking customers through technology, you have the option of providing a simple recipe inside the front label. Plus, there’s room to offer inspirational imagery or use the cover as a peel-off coupon. This is particularly helpful for seasonal and promotional labels if there are seasonal offerings connected to your brand that need space to promote.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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