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Connect on an Emotional, Haptic Level With Labels
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Connect on an Emotional, Haptic Level With Labels

(Haptic labeling engages customers with tactile labeling techniques).

On page 41 of this issue of Brand Packaging, it explores the emotional connection customers have with haptic packaging. Studies show that your environment and the objects within your environment impact your emotional responses. That’s why, with successful packaging design, you can emotionally connect with your customers on a positive level using innovative labeling techniques.

 

Peony hand soap label designed by Great Lakes Label with MiraFoil
Great Lakes Label R&D Label

Create Positive Associations With Realistic Haptic Labels

It has been shown that when given a cup of coffee, a person will have warmer feelings about the person or situation.  So, what happens when you engage with customers on a sensory level in other ways? The label above uses a MiraFoil peony.  Seeing the glistening peony makes it more likely for customers to associate the image with spring flowers glistening with morning dew drops. Also known as a positive memory.

Create realistic flower petals with Soft Touch or a shiny, wet apple with Tactile Screen. By creating a realistic coating, customers will be brought back to a delightful moment in their memory. When you’re looking to create a positive and engaging experience, these innovative labeling techniques are key.

 

Chateau Du Parc haptic wine label with bronze foiling
Chateau Du Parc wine label

Positive Associations With Touch

On top of the realistic nature of connecting to a customers’ memories, interesting textures also peak interest on a less mentally invasive level. The embossing on the above level, paired with bronze foiling, implies a luxurious product. Customers delight in engaging with intricate, tactile design.

 

Alternatively, incorporating Braille using tactile coating or embossing, you create an inclusive design. Instead of working with the design, using Braille to sit on top of, or over the design makes the content work for all shoppers. In this instance, you delight customers who read it.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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Black is The New Black in Packaging Design
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Black is The New Black in Packaging Design

This article from Brand Packaging suggests that black is making a comeback as a prominent color choice in packaging design. With Halloween quickly approaching, this trend is growing just in time for businesses to take advantage of striking looks in promotional labeling. Looking to incorporate this new scheme into your standard product line? Here are our tips for finding label design success.

Chateau Du Parc Wine Label with bronze foiling and black embossing
Chateau Du Parc Wine Label

Don’t Go Overboard If It Doesn’t Fit Your Brand

We’ve previously looked at how light packaging is ideal for health food products. So, if your brand success relies on your established color scheme, avoid switching it out for darker tones. Instead, incorporate darker colors on a secondary label, such as around the bottle neck. Or, incorporate a new image where the black only serves to make the bright colors pop. Keep it subtle.

 

Take Advantage of Innovative Labeling Techniques

If your product is able to take advantage of the trend, such as the above wine label, innovative techniques will take it to the next level. As seen above, simply adding embossing over your black label creates sensory interest that will entice customers into picking up your product. Once the product is in their hands, they will be more likely to buy it as well. Accenting with bronze, silver or gold foiling is a classic way to create a luxurious look.

 

Mixing Matte Black With Glossy Black

Are you creating a single color label? Mixing matte with glossy (or a tactile screen) is a fantastic way for your label to remain legible. The two textures contrast each other so much in the light that it creates a compelling aesthetic. This technique can often be found in beauty product packaging design. It’s simple but elegant.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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3 Rules NOT To Follow In Label Design
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3 Rules NOT To Follow In Label Design

While you design your label, you’re going to hear many rules that you need to follow for your design. These rules are both lengthy and contrasting. Some say you should always innovate, and some say to stick to an aesthetic that customers will grow to count on. Here are three rules to completely forget about.

rules not to follow - great lakes label r&D design with MiraFoil

3. Consistency, Consistency, Consistency

Promotional labels, Instant Redeemable Coupons (IRCs) and your regular labels should not look the same. Also, smart packaging and labeling technology are on the rise. As such, there is no harm in incorporating NFC or RFID technology to enhance the customer experience. Add a QR code to your design that links the customer to helpful tutorials, or information.

This rule also goes for innovative labeling techniques. Adding foil to your logo is not going to shock the customer out of buying your product. In fact, sensory marketing only serves to enhance the shopping experience. It also makes it more likely that they will pick up your item, which in turn makes it more likely for them to purchase it.

2. Stick With What You Know

Sustainability and technology in labeling are ever evolving. As new techniques come out to create convenience for the customer or a greener earth, pay attention. Labels can look exactly the same but use a new, environmentally friendly label stock. Then, this change can be promoted on the label to show customers that your priorities align with theirs.

 

1. Luxury Design Rules All Else

Actually, many luxury design practices, such as using innovative labeling techniques, are creeping into label designs for handmade products. Good design is good design, period. It’s not reserved for luxury packaging. Considering the customers’ needs is king. Always create from an empathetic perspective.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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E-Commerce Negates Sustainability
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E-Commerce Negates Sustainability

This food manufacturing article on the impacts of the growth of e-commerce details how it also negates sustainability. This doesn’t mean that the convenience of e-commerce needs to be halted completely. There are ways to rework your approach to create a more environmentally friendly process. Here are our solutions to this very important problem.

Packaging at garbage dump which negates sustainability

Lower The Rate of Returns

According to the article mentioned above, e-commerce return rates are 10-20% higher than in-store retail rates. Cutting down this percentage will go a long way to increase sustainability.  In order to lower those rates, consumers need more information before their purchase.

N Show 3D Virtual Dressing RoomVirtual Fitting Room

For more information, please contact [email protected], skype:MichelleChan121 or visit our website www.n-show.com.cn. Through N-show Virtual Dressing Room, shoppers can : -Virtually try on a single article of clothing or a whole outfit with accessories in photo-realistic 3D at lighting speed and ease.

Virtual change rooms have recently started gaining traction, but can this concept be accessible to the shopper through their phone or home computer? By creating apps like Sephoras that allow customers to try on products using their camera or webcam, they have a better sense of how it will look on them before they add it to their cart.

Alternatively, reviews, uboxing videos, and a plethora of images and videos are helpful for customers to get a better sense of what they are looking at. Make customer generated content easy to access from the product page, good and bad. If bad reviews are included, simply discuss what you have done to overcome this issue. Be clear and transparent.

Unnecessary Packaging

Another major concern is that products are packaged in boxes that are too big. Or, that there is too much packaging on the product, to begin with. Every mascara user has wondered why their tube comes it’s own box at some point in their life. This also comes back around to accessibility. The easier you make your

This also comes back around to accessibility. The easier you make your product to open, the more people you’re targeting, and the more customers will be able to easily access your product. Be an inclusive designer.

 

Use of Sustainable Materials Negates Waste

Create your designs with sustainable materials in mind. Be sure to use recycled labeling stocks whenever possible and consider environmentally friendly alternatives at every stage.  Learn more about Great Lakes Label’s sustainable stocks.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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Get Inspired: Witchy Label Design
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Get Inspired: Witchy Label Design

Chances are that when you think of witchy shenanigans you think of potions and spells. You imagine the mystic grabbing for vials and bottles out of their cupboard. That’s why, with Halloween approaching, we are getting inspired by designs that look like they’ve come straight from a witch’s pantry.

Witchy Smakshonning Design by Morten Johansen, Ida Dølplads & Marius Sunde
Front View – Smakshonning by Morten Johansen, Ida Dølplads & Marius Sunde

Witchy Smakshonning Design by Morten Johansen, Ida Dølplads & Marius Sunde
Side View – Smakshonning by Morten Johansen, Ida Dølplads & Marius Sunde

Witchy Smakshonning Honey Label Design by Morten Johansen, Ida Dølplads & Marius Sunde

The purpose of this honey label design is to make every cook feel like a chemist and make their kitchen feel more like a playground. With the simplistic nature of the packaging and details like the cork stopper, this product fits right in with the witch aesthetic. The vintage looking plant illustrations also emphasize the creative and natural look. It’s not a spooky, cartoonish label. It’s more like a detailed set piece on a scary movie.

Restored Water Designed by Morgan Sterns
Restored by Morgan Sterns

Restored Water Packaging Designed by Morgan Sterns

This beautifully minimalistic label is on trend and on theme. The mystic looking circles emphasize the witchy nature of the packaging, plus the bright, light grays evoke a “good witch” vibe. Even the tag detail is reminiscent of a label found on an elixir or Alice’s potions in Alice in Wonderland. That said, the circular symbols represent the water and metal elements in the purification process.

Cullisse Oil Designed by Freddy Taylor
Cullisse by Freddy Taylor

Cullisse Oil Label Designed by Freddy Taylor

These oils produced by the Mackenzies of Cullisse, set the scene for this challenge to create a label that avoids Scottish clichés. Sometimes Celtic traditions and lore can have a mystic sense about them. In turn, supernatural aesthetics can mimic Celtic symbols and design. It’s no surprise that these dark, minimalistic labels evoke a sense of the otherworldly.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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What Makes A Good Oktoberfest Beer Label?
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What Makes A Good Oktoberfest Beer Label?

Oktoberfest rightfully gets beer lovers excited. It seemingly acts as a last summer festival hurrah the same way it welcomes in the fall season. Are you designing a new Oktoberfest beer label or looking to spruce up your current design? Here are three must-have design elements. We even created an R&D digital sample to help you visualize our suggestions.

Oktoberfest R&D Label Design
Oktoberfest R&D Label Design in Adobe Illustrator

Infuse A Traditional Oktoberfest Aesthetic

Transport your customers to Germany with Germanic motifs and a traditional design. Do your research. What are the major elements to the festival and how can you incorporate them into your design? Also, use vibrant imagery to coincide with the vibrancy of the traditions.

Use Orange in Your Color Scheme

It is fall, after all! Where imagery is concerned, this color shows up in people’s customary wardrobe, the above lion statue or in architecture. On top of that, the color is symbolic of autumn leaves and puts customers into a nostalgic and festive mood. The blue checkers are another common design element used and beautifully pairs with the orange to draw the eye across the label.

Make It Your Own with Innovative Techniques

Enhance your title with foiling, or make your motifs come to life with rotary screen. As you can see in our above R&D sample, we matched the foiled title with the copper/gold found in the lion statue. The statue and beer mug would have a rotary screen over top to create a glossy, lifelike texture. The wheat behind the statue would also use foiling to tie the whole design together. Whether you are looking to enhance an existing label, or you’re incorporating techniques from scratch, they catch customers’ eyes. There’s nothing quite like a glistening label with texture to engage the customers’ senses.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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3 Things to Immediately do About Your Labels
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3 Things to Immediately do About Your Labels

Whether you’ve used your label design for years, or you have just started creating it, here are 3 things to immediately do about them. By making these changes, you will engage with customers on a deeper level, and most importantly, increase sales. Let’s go back to the drawing board and look at your designs with a fresh perspective.

graphic designer immediately working on label design

1. Go Above & Beyond To Help Customers

Your product exists to help customers, but go the extra mile to provide them with a product that makes their lives easier. There have been many smart packaging innovations, so don’t fall behind your competition. Update your label to create apps, videos, blogs and other content that enhances the customer experience. Go beyond the grocery aisle and find a way to engage once people take your product home.

2. Immediately Incorporate Techniques To Draw Attention

Innovative labeling techniques are the best way to create an eye-catching design. Take your already established label to the next level by foiling details like the title or background. If you haven’t started your design yet, bold techniques such as the holographic Cast & Cure are the way to go. When it comes to design, don’t play it safe. The bolder, the more unique, the better.

Techniques provide labels with a luxury look as well. This is important if your product is luxurious, or if you’re in an industry where luxury is king. The beauty industry is a good example of this. While your product may not be luxurious, keeping up with those big brands is important.

3. Use Labeling Technology To Your Advantage

Labeling technology is quickly developing into a game changer. Consider how it can be incorporated into your design to create clear communication at every step in the production and selling process. This will make it easier on the back end to create a quality product and meet shoppers’ demands. On the front end, provide customers with helpful information (see point 1).

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Download our e-book, Complete Labeling Solutions.

Jackie Jorgenson

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Customer Spotlight: Wine Traders
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Customer Spotlight: Wine Traders

Wine Traders creates wine labels that push boundaries and set a standard for their competition. Every grape is expertly cared for and every bottle is produced to have the ideal flavor balances. If you’re looking for quality wine, there is no better brand to go to!

gaby cuvee wine label - wine traders - great lakes label

Gaby Cuvee

This label features gold foiling on top label’s border and covering the bottom label. Another unique feature of this design is the scalloped edging on the bottom label. Learn more about Chateau Gaby from Director, Damien Landouar in the below video.

Château Gaby Promo

For client website embedding

 

moya wine label - wine traders - great lakes label

Chateau Moya

The Chateau Moya label is made with sustainability in mind and uses 30% recycled paper stock. Learn more about Chateau Moya from Chateau Gaby Director, Damien Landouar.

 

Château Moya Promo

For cleint website embed

 

Plot 88 wine label - wine traders - great lakes label

Plot 88

Plot 88 uses metallic stock to give a subtle and classic shimmer to the label. It’s a simple way to create a luxurious look for a high-quality product.

 

Wine Traders proves time and time again that they are the standard for luxury wine.

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get label samples to see these techniques in person!

Jackie Jorgenson

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Madama Rosmerta at ArtPrize
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Madama Rosmerta at ArtPrize

Our Facebook event page for Madama Rosmerta provides information on ArtPrize and our entry. Learn about the lore behind the Celtic goddess, Rosmerta and learn more about the artist, April Lytle. In this blog, we’ll be looking at the progression of the piece itself and how our labels are incorporated.

It Started With Some Labels And A Concept

The Celtic goddess, Rosmerta symbolized birth and rebirth. So, it’s fitting that samples of Great Lakes Label’s work partially creates this ArtPrize entry. Lytle’s piece turns the practical into the beautiful.

Madama Rosmerta concept drawing by April Lylte - Rosmerta wears a gown and flower crown. She looks over her shoulder with a hand up to her mouth. She's holding a bouquet.

Above is the original concept sketch for Madama Rosmerta. Below are some of the samples sent from Great Lakes Label. The overall color scheme was decided to be pink, purple, yellow, red, and orange.

sample labels provided by Great Lakes Label - including beer, food, pet, industrial and beverage labelssample labels provided by Great Lakes Label including beer, industrial, animal food, and food labels

Next Came Flowers…Lots of Flowers

With flowers needed for the bouquet, flower crown and frame, lots and lots of blooms need to be created for the piece. Below are some examples of the label samples transformed into pretty flowers for the goddess, herself.

flowers for ArtPrize entry by April Lytle using Costa Farms' Tropic Escape, Wine Traders' Moya and Wine Traders' Plot 88 labelsFlowers for Madama Rosmerta by April Lytle made with Monrovia R&D label and Wine Traders' Moya label

Madama Rosmerta Starts to Take Shape

The canvas comes alive once the paint is added. See this sneak peek at the details of the piece being created.

Collage of details on Madama Rosmerta progress - painted by April Lytle for ArtPrize 2017

Starting today, you can check out this entry for yourself!

Madama Rosmerta At ArtPrize 2017

Madama Rosmerta is a collaborative art piece created by artist April Lytle. Madama Rosmerta, the Celtic goddess of fertility and rebirth will be constructed out of various labels. This piece is a rebirth of the functional into the extraordinary. It is created in collaboration with Great Lakes Label (https://greatlakeslabel.com/).

ArtPrize 2017 – Madama Rosmerta by April Lytle

September 20th – October 8th

Manic Muse

5 Lyon St NW

Grand Rapids, Michigan

49503

 

Request label samples to see some of the labels and labeling techniques featured in this blog.

Jackie Jorgenson

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Did We Mention Our In-House Design Team?
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Did We Mention Our In-House Design Team?

Great Lakes Label offers an in-house design team to help you with your toughest labeling problems. Our team can also make suggestions on how to use innovative labeling techniques to improve your product’s marketability. Take a look at some of our teams’ work to get a sense of our capabilities.

Peony hand soap label with mirafoil - Great Lakes LabelTHYK hair label with motion coat - Great Lakes Label

Health & Beauty Products

From hair care to body wash, Great Lakes Label understands what your demographic is looking for. Innovative techniques like MiraFoil (Peony label) and Motion Coat (THYK label) were used in the above designs to stand out on the grocery store shelf and provide a luxury look. Outside of using techniques, Great Lakes Label can deliver professional and eye-catching design.

 

Brewhouse beer - Great Lakes LabelShipwreck wine label - Great Lakes Labeldigitally printed wine labels by Great Lakes Label

Beer, Wine & Beverage

Great Lakes Label works with digital presses which are good for short, simple runs, and flexographic presses which are ideal for longer runs and innovative techniques. The Brewhouse and Shipwreck labels (top two images) were created on the flexographic press. Motion Coat, Rotary Screen, and foiling were used to enhance the design. The bottom labels were created using the digital printing press. No art? Not a problem. We have a wide range of images to choose from.

 

Meijer Coctail Peanuts label - Great Lakes Label

Food, In-House Design & Misc

Whether you need a simple adjustment made to your plant’s barcode label, or you need a redesign for your peanut pouch label, Great Lakes Label has you covered. In the above design, Tactile Screen was used to make realistic peanuts and Mirafoil was used on the details. Great Lakes Label prints labels for every industry and the same goes for design.  No matter what your needs are, Great Lakes Label has experience in your industry to make a label that meets industry standards and provides a competitive look.

Are you interested in learning more about how we can bring your wildest label design concepts to life? Download our Label Project Guide e-book.

 

Jackie Jorgenson

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