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What is a Spectrophotometer?
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What is a Spectrophotometer?

A spectrophotometer allows for accurate, automated color readings, leaving no room for human error. Standards are set and matched based on Pantone or your custom color. It makes each and every run consistent.

Spectrophotometer

How a Spectrophotometer Works

The label sample is placed under the digital tool for it to read and analyze the color. The spectrophotometer is pressed down until information is brought up on the tool’s screen and attached computer. From there, the flexographic press operator makes intelligent adjustment decisions based on data. This ensures accurate color for your brand every time.

Check out the below video where our owner, Tony Cook, discusses how the tool allows for quality checks and ensures perfection.

Learn about the processes we have in place to ensure color consistency every time.

28 Likes, 4 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Learn about the processes we have in place to ensure color consistency every time.”

Video Transcript:

“We start with color matching the ink prior to sending it to press. Then at the end of the press, we use a digital tool called a spectrophotometer that we use to measure the hue and balance of that ink and we make sure that is within industry standard specified by the customer.”

 

Great Lakes Label light booth for color accuracy and quality checks

We Also Use A Graphiclite Light Booth

A Pantone color swatch booklet and Graphiclite light booth act as another checkpoint for operators. Here, they can match the label sample’s color to the one provided on the Pantone swatch using the best lighting. It’s a simple, yet effective way to ensure branded color consistency.

Why is this important?

You don’t want color variations on your label. It’s unprofessional and it also makes customers question the quality of your product. Don’t turn customers toward your competition with questionable packaging. Instead, we guarantee accurate color for every job, big or small. Your logo, mascot or branded color schemes will always match on the grocery store shelf.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Jackie Jorgenson

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Get Inspired: Holiday Design in Labeling
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Get Inspired: Holiday Design in Labeling

Holiday design isn’t a practical use for year-round packaging, but it makes for delightful promotional labels. We’re taking a look at some ways it can be incorporated into your product line with new packaging or as an addition. Make it easy for your customers to envision your product as a gift this holiday season.

Togetherlist holiday design by Wan Jan Lee
Togetherlist by Wan Jan Lee

Togetherlist Holiday Design By Wan Jan Lee

This product rejuvenates relationships, giving them ideas of things they can do together. Although the target demographic is adults in romantic relationships, creator Wan Jan Lee says that best friends can also try this kit together. It’s a compact product with a lot to offer.

 

The packaging isn’t inherently holiday-oriented. That said, the red details and tag make it an ideal gift for holidays like Christmas or Valentine’s Day which fit with this concept. Need a pre-wrapped, ready-to-go gift? Look no further.

 

Dzielić Wódka label and packaging designed by Morgan Glisczinski
Dzielić Wódka by Morgan Glisczinski

Dzielić Wódka Label and Packaging by Morgan Glisczinski

Pysanky eggs inspired this polish design. For the North American audience, the labeling and packaging may look more like modernistic snowflakes. Paired with vodka, it makes for a festive celebratory gift, especially for any New Year’s party. It’s also a design suitable for year-round use.

 

Little Roots packaging by Cindy Tan
Little Roots by Cindy Tan

Little Roots Clothing Packaging by Cindy Tan

The cute wintery packaging for Little Roots clothes is a more blatant use of holiday motifs. Inside, the clothing uses blue plaid, beautifully matching the exterior packaging.  The label uses both snowflakes and dots (implying snowflakes) creating dimension. While it screams festive packaging, it remains an appropriate gift for any holiday throughout the season.

 

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

Jackie Jorgenson

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WATCH: ICYMI Great Lakes Label Video Clips
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WATCH: ICYMI Great Lakes Label Video Clips

Great Lakes Label building at sunrise - header for video clips blogWe broke down our Meet Great Lakes Label into digestible video clips. If you missed it, you can watch them all in full below.

 

Video Clips

First things first, the below clips originated from the Meet Great Lakes Label video, below. If you prefer to watch it in full, check it out.

Meet Great Lakes Label

Since 1994, Great Lakes Label LLC has been dedicated to producing and delivering quality products. We print cutting edge labels and distribute custom labeling applicators to a wide range of industries. Our experts work closely with each and every customer to solve your toughest packaging design requirements.

Week 1: A Basic Overview of Great Lakes Label

Video Transcript: “We’re kind of a cradle to grave label supplier. We do design and make labels, but we also have an applicator division as well. So, after those labels are made, we can help you apply those labels automatically in your line and we do standard equipment and complete custom labeling equipment.”

#labels #packaging

23 Likes, 1 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “#labels #packaging”

Week 2: Innovative Labeling Techniques

Video Transcript: “We can do Cold Foil, Hot Stamp Foil, MiraFoil, Tactile Coating, Rotary Screen in-line on the label press. We can laminate multiple webs together to do couponing labeling. We can do up to 14 colors in one pass on one press.”

Learn about the innovative labeling techniques we offer.

23 Likes, 2 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Learn about the innovative labeling techniques we offer.”

Week 3: We Exceed Expectations With Flexographic Printing

Video Transcript: “Our quality has been able to equal or pass digital press labels. We even have some customers that have switched from digital to our high definition plate technology, just because of quality, not because of the speed of the press.”

Our flexographic printing has been able to equal or pass digital printing.

21 Likes, 2 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Our flexographic printing has been able to equal or pass digital printing.”

Week 4: Quality Guarantee

Video Transcript: “AIB, SQF, and NSF are all for non-packaging food labels. The GMI is for color management. ISO 9001 is for saying that we are all in the same quality as everybody else. We all follow the same set of standards. So, if a customer orders something, they know that we check our suppliers because we’re ISO 9001.”

Great Lakes Label’s commitment to quality.

34 Likes, 3 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Great Lakes Label’s commitment to quality.”

Week 5: Keep Your Colors Consistent With Our Quality Checks

Video Transcript: “We start off with color matching the ink prior to sending it to press. Then, at the end of the press, we also use a digital tool called a spectrophotometer that we measure the hue and balance of that ink and we make sure that is within industry standard as specified by the customer.”

Learn about the processes we have in place yo ensure color consistency every time.

9 Likes, 2 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Learn about the processes we have in place yo ensure color consistency every time.”

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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Make Your Labels Look Amazing In 5 Days
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Make Your Labels Look Amazing In 5 Days

This is a 5-day guide to making your current labels look amazing. It’s perfect for designing promotional labels or reinventing your current design.

Brewhouse beer - Great Lakes Label - labels look amazing
Brewhouse R&D Beer Label

Day 1 – Test Your Current Label

The easiest way to unbiased feedback is to send out a questionnaire about how impactful the current design is. The more feedback the better, so email it to your subscribers, share it on social media or even print out physical copies to share.

Once you receive your feedback, decide what the common threads are and use that as a launching pad. While not everyone is right, and not everyone will agree, it will give you a general idea of where you can improve. For seasonal or promotional labels, this feedback acts as a testing ground. Should it be successful, consider what traits in that design are worth incorporating into your standard label.

 

Day 2 – Give Your Labels More Practical Uses

These days, labels don’t just offer the customer nutritional information. Now they are packed with labeling technology and practical design elements. Decide how your label can offer the customer a practical use past the point of purchase.

 

Day 3 – Make Your Labels Look Amazing

Time for the design. Spend some time looking at current design trends. Experiment with transforming your current label into something bold, minimalistic or luxurious. Decide which style best suits the feedback you received and suits the smart labeling. Go with that.

 

Day 4 – Test Your Label Again

Share more questionnaires, now about the new design. Get a sense of if your instinct was accurate. Should these results disappoint, test with one of the other experimental designs you created on day 3. Repeat until a design lands.

 

Day 5 – Incorporate Innovative Labeling Techniques

Now that the hard part is over, consider what techniques will make your label pop. Emphasize graphics and titles with simple embossing or foiling, or go bold with holographic techniques such as Motion Coat and Cast & Cure. Especially where luxury and handcrafted products are concerned, innovative labeling techniques delight customers and increase sales.

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get label samples to see these techniques in person!

Get label Samples CTA

Jackie Jorgenson

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Customer Spotlight: Destiladora de Agave Azul
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Customer Spotlight: Destiladora de Agave Azul

Destiladora de Agave Azul is a Mexican company specializing in quality spirits. Learn more about their production process here. Each one of their products stand apart from the other and fittingly, so do their labels.

El Pial Destiladora de Agave Azul Label by Great Lakes Label
El Pial Destiladora de Agave Azul Label
Don Anselmo Destiladora de Agave Azul Label by Great Lakes Label
Don Anselmo Destiladora de Agave Azul Labels
Chulavista Destiladora de Agave Azul Label by Great Lakes Label
Chulavista Destiladora de Agave Azul Label

Destiladora de Agave Azul’s Versatility In Packaging

As you can see by the images of El Pial, Don Anselmo and Chulavista, each product has a unique look. Not only does this differentiate each product from the other, but it gives customers an impression of what the spirits will taste like. Through label design, you get a sense of the personality of each drink.

 

El Pial

El Pials’ twisting series of labels lead the customer to pick up the product and spin the bottle for more information. Once customers have the product in hand, they are more likely to make a purchase. While the shape of the label is engaging, so are the embossed and foiled details. Paired with a black background, these techniques create a luxurious, modern, and irresistible look.

Don Anselmo

The three flavors of this product line are emphasized by the three color schemes. Each label features MiraFoil details and embossing as well. The caps top it all off with an elegant touch.

Chulavista

Chulavista uses clear label stock which means, when empty, the labels are clearly apparent from both sides of the bottle. The bold, playful design creates a modern look which stands out from the other product designs. When full, the back label disappears and the front label looks minimalistic.

 

Learning more about what labeling solutions Great Lakes Label offers and how to incorporate these techniques into your label design. Get label samples to see these techniques in person!

Get label Samples CTA

Jackie Jorgenson

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5 Tips For Creating Holiday Labels
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5 Tips For Creating Holiday Labels

Holiday labels are an exciting thing to design. Promotional packaging is a sign of the changing season and gets customers excited about your product. Not only do they help you to stand out from your competitors, but they also can work as potential gift ideas for shoppers.Great Lakes Label's R&D Hot Chocolate Promotional Holiday Labels

5. Holiday Labels Need Holiday Colors

This is stating the obvious, but blues, reds, and greens are signals of the festive season. Commonly white and black are used in elegant packaging designs, and so are foils. MiraFoil is a precice foiling technique that can not only match Pantone colors but form intricate shapes. Yes, it is capable of creating a shining snowflake matching your branded colors.

Snowflake motif for holiday labels4. Use Appropriate Motifs

A non-denominational holiday celebration from brands is a point of contention. Regardless of stance, there are many motifs you can use that won’t leave out groups of customers this holiday season. Here are some examples Americans and Canadians (and anyone with a frosty climate) can relate to:

  • snowflakes
  • snowmen
  • ice skating
  • New Year’s fireworks
  • puffy coats
  • a cozy fireplace

…the list goes on…

These motifs signal that the packaging is promotional and excite customers with warm feelings of tradition. Sometimes a little label redesign is all you need to get people into the holiday spirit.

3. Social Connection

This season is all about coming together and connecting. Incorporate a festive hashtag so people can connect to posts where they are using it throughout the season. If it is a food item, encourage people to share recipes they’ve made for loved ones. Bonus points if prizes are given to the best post using the hashtag. It is the season of giving after all!

Great Lakes Label Promotional Holiday Hot Chocolate R&D Design
Great Lakes Label Promotional Holiday Hot Chocolate R&D Design

2. Know When to Break The Rules

For luxury items, incorporating motifs and changing color schemes prove difficult. It is just as effective to create an elevated, exclusive looking label that emphasizes limited edition. This creates intrigue and creates a more giftable item for customers.

1. Add Value

How can your product add more value to customers throughout the holiday season? Use smart labeling technology to incorporate seasonal video tutorials. Consider your customers’ needs in using the product and provide them with added value. A little goes a long way.

 

Learning more about what Great Lakes Label offers, and incorporating these techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Jackie Jorgenson

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Glitter Labels Sparkle
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Glitter Labels Sparkle

Luxury packaging is growing and using glitter on your labels not only creates a luxury look but also visual impact. Entice customers to pick up your packaging, which then increases chances of them making a purchase. Both luxury labels and handcrafted products benefit from using glitter since it gives a high quality and realistic look.

Great Lakes Label production floor - glitter roller

This is what the glitter looks like on press.

It’s hard to pick out the shine and individual specks of glitter, but they’re there. During flexographic printing, this roller coats the stock right where you want it. It creates a precise and no-mess label guaranteed. Unlike other techniques, it doesn’t just look like glitter, it is glitter.

 

glitter actega sheet Label by Great Lakes Label 1

This is what it looks like on your label.

As you can see by this Actega sample sheet, the glitter technique adds dimension and shine. It creates a realistic look and dramatically emphasizes key design features. This technique is particularly effective for cosmetics, wine, and spirits labels. It not only emphasizes titles but also makes graphics and details stand out.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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Differences Between Direct Thermal & Thermal Transfer
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Differences Between Direct Thermal & Thermal Transfer

 What is the difference?

Both methods use a thermal printhead that applies heat to the label stock. Thermal transfer printing uses a heated ribbon which melts the ink onto the stock. No ribbon is used in direct thermal printing. Instead, the label design is revealed as the stock is imprinted while it encounters heat as it comes out of the printer. Both of these methods are ideal for variable printing and labels that need barcodes.

SATO os214plus_220 - direct thermal and thermal transfer printer distributed by Great Lakes Label

There are advantages to each method, and one might be better suited to your project. While both are ideal for barcodes, for example, only one method can provide you with colored barcodes. Check out the below lists to figure out which method best serves your labeling needs.

 

Choose Direct Thermal If:

  • The life of your label will be less than 1 year
  • Your label will not be exposed to high temperatures
  • Your label will not be exposed to harsh environment conditions
  • You will not be printing with a ribbon

 

Choose Thermal Transfer If:

  • The life of your label will be more than 1 year
  • Your label will be exposed to continuous sunlight
  • You will be printing high-density barcodes
  • You will be printing in a variety of colors other than black
  • Your label will be exposed to chemicals or abrasives
  • You will be printing with a ribbon

 

We distribute various printers created by Zebra PrintersSATO and Datamax-O’Neil. Contact us to learn more about which printer best suits your needs or to get a quote. Be sure to let us know what capabilities you require for your label in order for us to better help.

 

Are you interested in learning more about how we can bring your wildest label design concepts to life? Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Visit Us at PLMA!
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Visit Us at PLMA!

Visit us at PLMA and learn more about how our labeling solutions can work for you.

Meijer Sandwiches Labels by Great Lakes LabelMeijer R&D Trail Mix & Nuts Bag LabelsCVS Label by Great Lakes LabelBissell Cast & Cure - Great Lakes LabelPLMA – Booth #F4225

Rosemont Convention Center – Chicago

November 12th – 14th, 2017

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Jackie Jorgenson

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How to Make Dark Label Design Pop
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How to Make Dark Label Design Pop

A dark label makes for a sophisticated looking label. That said, it can often blend in on the shelf and hide among the vibrant packaging. So, how can you create a dark label that stands out? First things first, lean into the luxurious look.

El Pial Label by Great Lakes LabelDuparc wine label - wine traders - great lakes label - dark label

Unique Shapes For a Dark Label

As seen in the El Pial tequila label above, and the Bissell R&D label below, unique shapes create interest. The El Pial label is an excellent example because the label leads the customer into picking up the bottle and twisting it for more information. The eye-lines draw the viewer in and around the bottle.

Monrovia Label by Great Lakes LabelBissell Cast & Cure - Great Lakes Label

Pair With Innovative Labeling Techniques

The labels shown include the following techniques:

  • The Brewhouse beer label
    • Motion Coat background
    • Grit Coat pumpkin Stem
    • Foiling over title
  • El Pial tequila label
    • MiraFoil over titles
  • Chateau Du Parc Bordeaux label
    • Foiling over titles and signature
    • Embossing over border
  • Monrovia R&D Plant Labels
    • Foiling over border details
  • Bissell R&D Labels
    • Cast & Cure holographic designs over background

 

These techniques not only add interest but create depth in your design. With the Chateau Du Parc label, the embossing and foiling take a monochromatic label and make it look timeless and luxurious. While the embossing doesn’t add color, it creates a texture that customers will want to reach out and touch.

 

Dark labels already imply luxury or sophistication. Lean into that implication with stunning techniques. Even if your product isn’t a luxury product, the care put into the label design will delight customers. Or, use techniques to create a handcrafted feel, and provide a personal touch.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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