Get Inspired: Calligraphy Styles

Get Inspired: Calligraphy Styles

Calligraphy on labels indicates sophistication or a vintage inspiration. If done right, the style of the calligraphy can complement more casual products as well. Check out these examples of on-brand calligraphy in labeling for inspiration.

Akvavit Wine Label
Akvavit Wine Label

Akvavit Label Designed by Nicolaj Henriksen, Thorbjørn Gudnason, Christina Stougaard & Casper Holden


This fictional label for Akvavit wine illustrates the intention to appeal to a mature crowd while also making the redesign modern and elegant.  The bold and precise calligraphy title provides a sophisticated touch. With the unique die cut of the pressure sensitive label, this touch helps allow art to be rooted in traditional wine bottle design.


Multipurpose Calligraphy Label Design By EYKHOUT
Davert Label


Multipurpose Calligraphy Label Design By EYKHOUT

This concept design for Davert shows the brand’s tradition and authenticity without also using local cultural cues on the design. The calligraphy is simple, but retro, reminiscent of early/mid 20th-century design. This is quite fitting for this brand considering the label itself implies they have been around since 1973.


Menu Fruit Cube Design By Alan Rodríguez
Menu Candy Packaging

Menu Fruit Cube Design By Alan Rodríguez

This is a fictitious brand selling fruit cubes that pack punch. As a result, this packaging implies the product does just that. So, ith bold colors and bold font, these containers are modern and eye-catching. The calligraphy on both “menu” and “fruta liofilizada,” also seemingly digitally created, and therefore, the most modern style of calligraphy shown. This keeps a sweet touch without making the art look too dated and off-brand.


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