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3 Ways to Design Labeling Easter Eggs
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3 Ways to Design Labeling Easter Eggs

Labeling Easter eggs are semi-hidden features that allow customers to connect dots, reveal a design element, or further engage with a brand. So, it’s there purely to create a story, or to delight shoppers. However simple it may seem, it still has the potential to be a powerful labeling design tool for building a loyal following.

 

Labeling Easter Eggs Improve Shopper Engagement

People like feeling like an insider, and solving a puzzle, or spotting something others don’t catch. When you incorporate Easter eggs, shoppers will be more inclined to spend time with your item in-store and physically engage with it. Then, this increases their chances of purchasing the product.

Don Anselmo face labeling easter eggs with tactile coating- Label by Great Lakes Label1. Use Inks & Coatings to Reveal Details

Transparent coatings add texture to a product and reveal their design in the light. So, when shoppers walk by the item, it glistens, revealing itself. Another way to add a shimmering reveal is by using neon inks, glow in the dark inks or ice white inks.

Shipwreck wine label - Great Lakes Label2. Incorporate Hidden Designs

Of course, hidden designs are easiest to incorporate by shrinking the motif down for a patterned background. However, if one of your labels features a pirate ship, incorporate it into your next design by having a massive sea creature crush it in its grip. Not only does this make for a unique Easter egg, but it incorporates storytelling and a touch of humor into your label design.

 

3. Use Labeling Technology to Link Customers to Fun, Lighthearted Content

Or take the customer off the label and use hidden NFC technology, a QR code, or even a simple QR code to link them to bonus content. This content could include behind the scenes video, a humorous blog tutorial for using your product, or a game app specifically designed for your products.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Promotional Beauty Labels Differ From Others
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Promotional Beauty Labels Differ From Others

Promotional beauty labels differ from other industries’ promotional labels in a few ways. First, typically, the size of the label tends to be smaller for cosmetics and some other beauty products than, say, food or beverage items. They also get tucked away in a store, so customers aren’t immediately drawn in upon entering the store. Also, it’s not typically industry standard to include cartoonish graphics for holidays or events the way it is in other sectors.

promotional beauty labels - THYK hair label with motion coat - Great Lakes LabelPromotional Beauty Labels That Pop

Some beauty labels will use elegant, subtle graphics around seasonal holidays. So, to stand out, do something drastic. For Valentines, create a velvety, vibrant red label that makes shoppers reach out and touch the packaging. The more haptic techniques are used, the more successful the promotional label, after all.

 

Or take your current design up a notch and use holographic techniques such as Cast & Cure or Motion Coat to take the design to another level. So, it doesn’t require an entirely new redesign to spice things up, just creativity. Again, these techniques create a sensory experience that shoppers won’t be able to resist.

Peony hand soap label with mirafoil - Great Lakes LabelMore Subtle Promotion

Foiling is a simple way to elevate your design.  It glistens in the light and creates luxury appeal. So, what are some other ways to make subtle changes with a big impact?

Labeling Technology

Use labeling technology such as NFC technology, a QR code, or even a simple URL to connect customers to added value. This doesn’t drastically change the label design but also increases engagement. Then, share promotional content such as seasonal tutorials, ever-changing social media accounts, or apps.

Booklet-Style Labels

Another way to add value is to add pages to your label with booklet-style labeling. Now, promotional content and added value are provided behind your standard design. Plus, this technique again engages shoppers’ senses when they open up the panels.

 

Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Get Inspired: Cinematic Label Designs
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Get Inspired: Cinematic Label Designs

Help customers make nostalgic connections, or even engage their curiosity, with cinematic label designs. Technology and innovative labeling techniques have both advanced in a way that allows designers to create labels that truly engage the senses. So, then customers will associate the positive memories they have with your cinematic references to your brand as well. Win-win.

Neomatcha Design by Chiara Hafen
Neomatcha Design by Chiara Hafen

Neomatcha by Chiara Hafen Nods to Cinema

Sci-fi lovers everywhere will easily get drawn into this neon, out of this world matcha, don’t you think? The art style, the vibrant coloring (achieved with inks like this ice white ink), and even the minimalism elsewhere on the package draw the eye and engage the imagination. Then, the neon is re-enforced on the container label with a neon green font. So, consider how subtle touches leave a lasting impact.

 

Vlad Waxula Grooming Co. design by Sergio Katsevich
Vlad Waxula Grooming Co. design by Sergio Katsevich

Cinematic References in Vlad Waxula Grooming Co. Design by Sergio Katsevich

We all know Dracula, and the various mediums the character pops up in. However, the fanned label clearly references the movie depictions of the character. The simple black and white scheme also creates a timeless, or even perhaps vintage look. So, while the font is modern and simple, the overall look creates a vintage movie vibe.

 

Assassin's Creed cinematic Energy Drink design by Aly Bassam
Assassin’s Creed Energy Drink design by Aly Bassam

Assassin’s Creed Concept by Aly Bassam and Creative Partnerships

Try diving into creative collaborations on a big or even a small scale. You don’t need to partner with a blockbuster movie to get the rights to feature their characters. No, instead, if you’re a small brand, look local. Attend local film festivals and share locally produced shorts by using labeling technology. As a result, customers will want to pick up your product to connect with the link provided. It’s the same concept as brands that feature unique art on each label.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Unique Ways to Add Spook to Your Label Design
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Unique Ways to Add Spook to Your Label Design

Add spook to your promotional Halloween label for next year. Or, use these principles to add festive spirit to other holiday label designs. A little effort to enhance a promotional design goes a long way.

Spooky Graphics to Add Spook to Label DesignCreepy Imagery

Of course, when designing a new promotional label to excite customers, use imagery that associates with the event. In this case, a whole Halloween scene creates a truly immersive experience. Or, subtle inclusions of a graphic like an eyeball over the dots of eyes keeps the design process much more simple. This way also makes the branding much more recognizable which is key for smaller brands.

 

Halloween Juice Label Design

Add Spook With Tactile Labeling Techniques

Have you ever been to a Halloween house of horrors where part of the fun is sticking your hands blindly into bowls of sticky, goopy, and wet substances? Well, consider your label a space to create a similar experience. The above labels are simple samples to show you various techniques in action. The orange juice is a minimalistic standard label, while the green juice uses a zombie pattern that’s lifted with embossing and given a glossy, shiny texture with a tactile coating. This concept engages the senses in a haptic way that makes customers want to reach out and touch it.

 

Halloween Easter Eggs (So To Speak)

Alternatively, add a subtle element to your standard design that makes customers take a second look. Our example of this is the red juice which features a little splatter of blood. Since it blends in with the juice itself, it will make shoppers take a second look. Plus, if foiling or a tactile coating is used overtop of the graphic, it would create an even more realistic look.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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Customer Spotlight: Ferris Coffee & Nut
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Customer Spotlight: Ferris Coffee & Nut

Ferris Coffe & Nut is a high-quality brand located right here in Grand Rapids, Michigan. When it comes to handcrafted branding, they excel. Learn all about their growing business and packaging excellence.

Ferris Coffee and Nut Label - Misty ValleyFerris Coffee & Nut Label Design

This family-owned business dates back to  1924, and the labels appropriately reflect the down to earth, indie tone. The minimalistic nature and emphasis on the hand-drawn aspects fuse well together. This isn’t a coffee company that puts on airs. As a result, Ferris effectively communicates the fun and approachable nature of their products, all while demonstrating how seriously they take quality.

The Community Impact

ArtPrize is the biggest public art event in the world which also happens to take place right here in Grand Rapids, Michigan. To celebrate, Ferris joins the festivities and create delicious flavors which represent the festival that year. Again, the approachable take to quality isn’t just a branded claim, it’s a value-driven business guide.

 

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Should You Double up on Labeling Technology For One Label?
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Should You Double up on Labeling Technology For One Label?

One label often feels like it’s not enough space to contain all the required copy, eye-catching graphics, and innovative labeling techniques as it is. However, there’s a lot of value to using multiple forms of labeling technology to connect customers to valuable digital content. This technology includes NFC (Near Field Communication), QR codes, hashtags, and even simple URLs. It may seem as though there’s not enough space to include more than one form of connectivity, however, the value it offers your customers make the design effort worth it.

 

One Label - R&D Wine Brand With Labeling Technology - QR Code

When Only Using One Label, Cut The Fat & Optimize Authentic Connection

Take a good hard look at your design. QR codes, URLs, and hashtags don’t take up too much space. So, if you’re having difficulty finding room for two of those options, you are likely packing too much information and graphics into your design. Unless, of course, minimalism is your goal. In that case, find ways to blend the digital connections in with other copy. However, for those with busy design, it’s time to make space for the digital age.

Shenandoah double sided label - Great Lakes LabelPromotional Labels & Booklet-Style Labels Expand Content

Only have space for one label? Layer it up. By using peelable promotional labels, the digital content printed on the backside has the potential to be continuously updated. So, keep the cover the same, yet create seasonality with your packaging. Alternatively, booklet-style labels open up to reveal even more content space. This provides even more value for customers and engages their senses in a haptic marketing sense.

A/B Testing

Also, consider testing all designs to gauge which form of technological connection is best for your demographic. By creating several designs and testing with unbiased customers, you get an accurate picture of how to best design using the space available.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Designing Labels For Kids’ Products
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Designing Labels For Kids’ Products

This BrandPackaging article discusses the fine points of designing labels for kids. So, when designing for kids, find ways to express that through your choices. After all, what excites kids is different than teens, and adults.

Mooville Label by Great Lakes Label - example of designing labels for kids in mindDesigning Labels With Both Kids and Parents in Mind

Kids and adults want different things out of a label. However, if you have a wide demographic, strike a balance to cast a wide net. As seen above, Moo-Ville does this brilliantly with their use of color, character graphics, and informative copy.

Pictures

The type of images you use to communicate a lot. Cartoon characters often denote a younger demographic is in mind for the product. Realistic imagery often communicates a more adult approach. That said, pastels and neons say two different things. So does a pencil drawing and a big bubbly character.

Label Copy

Often, kids will read fun copy like jokes, or links to apps. So, use labeling technology to offer more value for kids. Adults instead look for nutritional information or other details that communicate health value. Regardless of if the product is targeting adults, that information is crucial. When parents shop for their kids, that’s what they’ll be hoping to see. Again, strike a balance between child and adult oriented.

Demographic Age Matters

What’s appropriate and exciting for young children appears to be immature for teenagers. Consider which age group you’re targeting. Looking for kids of all ages to enjoy your product? Conduct A/B testing to find an appropriate middle ground. Or, release promotional versions of the same product with different app links, copy, and graphic design. Appeal to both groups using the same product and different labels.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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The Importance of Designing “Feel-Good” Cosmetic Labels
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The Importance of Designing “Feel-Good” Cosmetic Labels

What exactly does it mean to create “feel-good” cosmetic labels? Consider how the self-care concept has grown over the years and the importance of beauty in that regimen. It not only means that customers are seeking products that fit their needs but offer joy through their beautiful design. This Label & Labeling article goes over this cultural shift in more detail. So, in essence, when designing cosmetics labels it’s more important than ever to create packaging that engages and excites in an authentic way.

Social Media Has Impacted The Importance of The Bathroom Aesthetic

The rise of social media has created an influencer dynamic that encourages users to create highly aesthetic and themed content. Crisp, clean white bathrooms are the norm, particularly when showing off a bath bomb that bursts with color. So, consider how you want your label to blend in or stand out. Vibrant colors always stand out against a white backsplash. However, will it make your customers’ social media feed? Then again, does greyscale packaging look bland in photos? Consider that what will be right for some won’t be right for others.

 

Peony hand soap label with mirafoil - Great Lakes Label - example of feel good cosmetic labels

Innovative Labeling Techniques Enhance The Aesthetic of Feel-Good Cosmetic Labels

Engage the senses with haptic labeling techniques. Using foiling, embossing, or even holographic techniques, such as Cast & Cure, create positive, subconscious associations with your brand. Not only do these techniques enhance the features of the label design, but they also create a stunning piece for the overall bathroom aesthetic. For greyscale labels, some gold detailing is one simple way of creating an interesting luxury look.

 

Connect Customers To Information Using Labeling Technology

Another way to enhance the self-care routine for your customers is by linking them to related content. RFID (Radio Frequency Identification), QR codes, simple URLs, and even hashtags all offer easy digital connectivity. Then, link customers to entertaining stories they can read in the bathtub, a beauty-related podcast, video tutorials, or community posts. This little touch goes a long way in creating a long-lasting positive impression.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Consider Your Consumers As Your Marketers
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Consider Your Consumers As Your Marketers

This article from Packaging Europe touches on the ways modern consumers influence packaging design. This Biz Community article considers the same prospect but also examines the ways in which packaging creates experiences for customers. So, by designing the product’s packaging with a wider view in mind,  you create a full experience for customers, not just a protective casing for your item.

 

How exactly are consumers your marketers?

Shoppers have always spoken about the products they love, but these days it’s also done on a public online stage. So, take advantage of it. As a result of creating beautiful and helpful packaging, you’ll get customers who market it. Yes, even go above and beyond the competition. Don’t just offer a product, build that experience.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Social Media Influencing

Obviously social media has completely changed the marketing landscape. Now when people like your product they also promote it on their social media pages. The brands they like almost inform the brand influencers build for themselves. So, make your packaging worthy of the product placement. Not only do you have the option to pay influencers to promote your product, but fans will create their own user-generated content for you when they’re excited to show it off. Artistic packaging makes it far easier for the later to enthusiastically occur.

Word of Mouth and Blatant Recommendations

Online and off, an unbiased recommendation from someone you know is a very convincing way to try something new. So, when you create packaging that goes above and beyond to serve customers, they’ll post online reviews, discuss their experience in person, and even post positive comments on your social media pages. This type of engagement must be earned through value. Shoppers need to be inspired, educated, entertained or assisted in using the product to find this level of connection with a brand.

Vegetable-Noodles-Family-with-Label-2The Importance of Brand Values

First, communicate the values your brand holds dear. Even product specific values. This information is communicated through association logos, on-theme product photography, and of course, label copy. Selling vegetable noodles? Communicate that it’s a fresh, healthy, and quality product by using imagery that connects shoppers to a clean, professional restaurant environment. So, whether they realize it or not, they understand the values of the product with a single glance.

Bissell Cast & Cure - Great Lakes LabelInnovative Labeling Techniques

So, how do you design a label that looks beautiful enough to enthusiastically promote? Enhance it with labeling techniques. There’s so many to choose from, so consider the purpose they hold. Create more realistic images with embossing and foiling. These classic techniques make your sunshine motif glisten in the light, or your metallic bolt graphics pop off the surface. Then, create a more unique dimension with tactile coatings. Or, leave your competition in the dust by using unique, holographic techniques like Motion Coat and Cast & Cure, seen above. These techniques not only glimmers in the light, but they create nostalgic and positive subconscious connections.

 

sample beer label with a consistent brand voice online marketers and on social media

E-Commerce Presentation Can’t Be Shrugged Off

It’s important to find consistency in your in-person and online experience. Shoppers need to easily find your product and your storefront, but they also need to recognize it’s the official page. Consistent branding, copy voice, and imagery help with that.

Plus, how your techniques appear online is crucial. This not only highlights the design elements but offers an authentic, transparent shopping experience. When the product arrives on your customer’s doorstep, they’ll want to know exactly what’s inside.

All Label Gator booklet stlye labels printed by Great Lakes Label 6Booklet-Style Labels

Booklet-style labels offer more content space to expand on helpful information or to provide translations. Plus, when customers open up the label, it engages the emotions on a haptic level. Now, they are not only delighted by the satisfaction of being able to open up the label, but the information inside provides added value. This is a simple way to even step above your competition and stand out. Offering simple tutorials inside is another way to turn shoppers into your marketers.

 

wetstick label - great lakes label - strong label stocks for photo ready packaging

Durability in All Conditions

No customer is going to become your marketer when the label is peeling off the container. Use water-resistant labels like The WetStick™ featuring an adhesive chemistry so strong, you can apply labels underwater. Don’t skimp out. Go for quality stocks and labeling options that last well past the grocery aisle. When you don’t invest in quality, loyal customers post undesirable pictures of your disintegrating pool-side label. That’s not very re-postable. So, do yourself and your customers that favor. This also goes for heat resistant labels, using UV inks and on and on.

 

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Lastly, labeling technology like NFC (Near Field Communication), QR codes, and even hashtags connect customers to more value. Send shoppers to your custom created video tutorials, blog posts, and apps that offer inspiration, information, and community connection. This goes a long way in finding even more value and longevity with a product. Plus, when the information provides more fulfillment, customers will come back for more. Take the extra step, go above and beyond your competition, and the return on investment will show. Plus, the physical engagement with the packaging engages the senses in a similar way that labeling techniques do. This may just be the very thing that turns your customer into your very own marketer.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Get Inspired: Celebrity Status Label Design
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Get Inspired: Celebrity Status Label Design

Celebrity status label design is more important than ever with the development of influencer marketing. So, a friendly face or familiar style impact shoppers’ experiences by creating positive associations with brands. Now, brands and concepts associated with these icons are attributed to the product also.

Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams
Straight Outta Hopton by Dylan Adams

Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams

This concept incorporates popular musicians onto the beer labels so customers feel like they’re sharing a drink with their favorite musician. This design also works for celebrity endorsed products. Instead of creating a marketing campaign on social media, bring it straight to your label.

 

Golden Age Classic Gin Label Designed by Zhaoyi Wang
Golden Age by Zhaoyi Wang

Golden Age Classic Gin Label Designed by Zhaoyi Wang

Remind shoppers about the golden age of cinema with design implications and even the words you use. While creating associations to a whole industry isn’t as popular as influencer marketing, it still creates nostalgic flair. Enhance vintage features with innovative labeling techniques like foiling and embossing also. For luxury products, a vintage take is even a fantastic way to emphasize your branding.

Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin

Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin

Similar to celebrity endorsements and collaborations, cartoon features are just as impactful. Especially around comic con time, a promotional label or two go a long way to delighting customers. It even offers a collectible aspect when it’s limited edition. Don’t just create nice labels, create labels that excite customers. Of course, never use copyright material without permission, even if it seems like you can get away with it. Ensure there’s authenticity in your delightful packaging designs.

 

Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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