Close

Author Archive for: GreatLakes2xUiDubbFRDeYEMDlAK2r

Customer Spotlight: Del Monte
by

Customer Spotlight: Del Monte

Del Monte not only offers fresh, healthy snacks but also works hard to provide added value to customers through recipes.  Their brand’s primary value is to offer healthy, easy alternatives. As a result, everything they do stands apart from their competition.

Del Monte Vegetable NoodlesHere’s Why Del Monte Excels at Showcasing Their Products Through Label and Packaging Design

First, Del Monte uses packaging that shows off the produce. The product photography is bright and vibrant. It also shows the fruits and vegetables in tasty recipes on occasion. So, the powerful imagery inspires shoppers to make a healthy snack choice. The fact that their noodle packaging uses a clamshell container to display the noodles is a testament to that. The labels make the noodles the focus, even though they don’t take up much room. The vibrant colors and interesting plating do that on their own.

Del Monte

A wholesome new way to start your day. Find them with the Fruit Cup® snacks at your local grocery store or online: http://po.st/AccxRr

They also create packaging with versatility and practicality in mind. Their fruit and oats containers, like many other of their containers, are ideal to bring to work. However, these containers are also microwavable, making it easy for shoppers to throw the product into their lunch bag, heat it up at lunch, and recycle afterward. So, it not only considers ease of use but other values their customers hold dear such as sustainable alternatives. Del Monte is a prime example of how brands can infuse core values into everything they do while also maintaining customer satisfaction and maintain an established brand aesthetic. They’re willing to try new ideas and find fantastic new ways to innovate the food industry. While the packaging may not immediately seem like an important part of the process, it impacts so much of the customers’ experience, like the ease of heating up their food.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Should You Reprint a Failed Promotional Label?
by

Should You Reprint a Failed Promotional Label?

It there any point to considering a label reprint after an unsuccessful run? When is it time to go back to the drawing board to update the label design, and when is it best to throw in the towel? After all, there’s an opportunity in making updates, but it costs money. It must be done with consideration.

Heineken Label by Great Lakes Label - appropriate for reprintWhy Did it Fail?

First, consider why the promotion failed. If the label design was a major factor, then redesign is possible. If the failure occurred due to the product itself, then a redesign is not going to help the situation. To determine the reasoning, conduct surveyed research or A/B testing.

 

Test to Learn The Success Rate of a Reprint

How does A/B testing help the situation? Determining which design elements sell better makes smarter choices about how to move forward. If the testing is proving that sales aren’t reaching the level you’re looking for at any point in the testing process, the issue could be elsewhere. So, at that point, determining how brand values are expressed in both the product and the packaging design are crucial.

 

Consider a Redesign

What changes will produce a successful response? Is that even an option? For some, the answer is no. However, if there are simple design changes that will make a big difference, the reprint can make up for the lack of previous success. In fact, failures often act as a positive catalyst for examining how to express brand values overall.

Alternatively adding external value with labeling technology or added panels like the booklet-style label changes everything. When introducing added value that delights customers, it automatically increases product desirability. So, the reprint isn’t producing the same label and hoping for different results. It’s going back to the drawing board, considering customer needs, filling that gap, and then reprinting the promotional label.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Mixing Brand Aesthetics For Labels in Product Collaborations
by

Mixing Brand Aesthetics For Labels in Product Collaborations

Mixing brand aesthetics is a complicated design task when the looks clash. Color schemes, graphics styles, and fonts all interplay in collaborations. There are, however, simple ways to make the label design look far more cohesive.

Nature Valley Yoplait 7-11 Label Printed by Great Lakes Label - mixing brand aestheticsIt’s Your Product, So Keep Your Branding When Mixing Brand Aesthetics

Simplicity is a fantastic way to ensure both aesthetics mix well. So, incorporating fonts from your logo in other copy, or colors from your logo, offer a baseline to refer to. Some logos and color schemes will match pretty well, which is great! It makes it a lot easier in that case. However, other collaborations will not be so fortunate. In that case, increase whitespace between the logos or imagery from your collaborator’s brand. It gives some rest for the eye and makes it easier to infuse some neutral colors around their portion of the label if applicable.

 

Find Commonalities

What do your two brands have in common? Try working from there. Are there similar colors, font styles, or graphics used? Work from there.

When there aren’t many commonalities, consider what colors, fonts, and graphics your brand uses that compliments elements in theirs? Although this isn’t a direct similarity, it provides a place to start with what elements mesh well. It just takes one spark of an idea to better weave the branding together seamlessly.

 

Draw The Eye Using Innovative Labeling Techniques

Innovative labeling techniques such as foiling and embossing create separation from the different design elements on your label. Plus, when they catch the light, techniques draw the eye to your product and to specific areas they’re applied to. It’s creative control over dividing contrasting elements on one label and also mixing it together. With holographic styles like Motion Coat or Cast & Cure, contrasting colors appear to fit in more with the technique used.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Mix Playfulness With Practicality For Candy Labels
by

Mix Playfulness With Practicality For Candy Labels

Candy labels require a sense of flair, fun and light-hearted joy. It’s on brand with the service the candy itself offers. So, while your design shouldn’t take itself too seriously, here are some simple ways to add practicality to your label. After all, the more value you provide customers, the more they’ll enjoy your product.

candy labels on jugs

Candy Labels That Shine

Use innovative labeling techniques like foiling or tactile coatings to bring out elements of your design. Make it easy for shoppers to recognize flavor variations, product titles, and graphics. While this may seem to only accentuate the fun aspects to design, it does also provide practicality. When shoppers search in a long grocery aisle lineup, techniques glisten in the light and make it easy to spot your items. It also provides efficiency in communication variations or differentiating your brand from your competition.

Use Technology to Link To Recipes

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to recipes that incorporate your items. While hashtags are useful in building a social media-based community, NFC and QR codes are more efficient at linking customers straight to content on your website. So, not only does this provide value, but it drives traffic to your site.

Expand Content Space to Offer More Value

Use booklet-style labels to expand the space available on your container. So, instead of linking customers through technology, you have the option of providing a simple recipe inside the front label. Plus, there’s room to offer inspirational imagery or use the cover as a peel-off coupon. This is particularly helpful for seasonal and promotional labels if there are seasonal offerings connected to your brand that need space to promote.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

New Labeling Automation E-Book & Label Gator Video
by

New Labeling Automation E-Book & Label Gator Video

Label Gator is our horticultural oriented labeling system sub-brand. Over at Label Gator’s website, we released some helpful content to get growers’ businesses blooming. First, we released our labeling automation e-book discussing lean manufacturing. Then, we released an introductory video describing all the useful labeling solutions offered.

Now that the hustle and bustle of the growing season has ended, it’s time to evaluate the needs of your business. How can you set yourself up for success for the next year? We think the answer lies in eliminating waste of all kinds, and we even want to help you understand some ways that it is achieved.

Label Gator labeling automation e-bookGet Our New Labeling Automation E-Book

Download our guide here. When filling out the form, consider also signing up for our monthly newsletter. It contains the latest industry news, developments, and even inspiration straight from our blog.

This e-book discusses lean manufacturing as a whole, as well as labeling automation’s role in creating ease and flexibility with your business. It even answers some important questions our customers have about the practicality of label change-overs, ease of use (hint: it’s very easy), and the versatility of the machines. See how options not only work as stand-alone systems but also in-line with the rest of your production flow.

Meet Label Gator Video

Meet Label Gator is a new introductory video describing our horticultural automation, labeling options, and even our brand values. We want to save you money and help your business grow with practical solutions. As a result, this video touches on the various options we have to improve your production line.

Meet Label Gator Second Cut

Connect with us! http://www.labelgatorbrand.com/ Facebook https://www.facebook.com/LabelGator/ Twitter https://twitter.com/LabelGator Instagram https://www.instagram.com/labelgator/ Google+ …

Learn even more about the labeling solutions Great Lakes Label offers. We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Get Inspired: Warmth in Label Design
by

Get Inspired: Warmth in Label Design

Warmth in label design means warm colors, yes, but it also includes a more abstract concept of nostalgia and understanding or compassion. As fall quickly approaches, these warm tones and concepts fit perfectly for promotional label designs. Consider both how the colors and time of year (it’s back to school season after all) impact nostalgia also.

 

Pure. nostalgic warmth designed by Calista Maas and Chanre Bosch
Pure. by Chanre Bosch and Calista Maas

Pure. Labels With Nostalgic Warmth Designed by Chanre Bosch and Calista Maas

As mentioned, it’s back-to-school season, so these cartoonish and gamified labels evoke that youthful sense of play and curiosity. The warm tones also evoke a cozy sense of comfort. As a result, it’s virtually impossible to look at this packaging without feeling happy.

 

milk paint label
Milk Paint by Dawn Steinbock

Milk Paint Label Designed by Dawn Steinbock

Powdered paint is an antique-style method, so it’s fitting the label reflects the history of the product. The sepia tones add that warmth through color, but the fact that it’s not a wrap-around label also allows the warmth of the yellow paint to shine through. Again, the vintage design style provides a sense of nostalgia that offers shoppers warm and fuzzy memories to pop into their minds.

 

La Sera Wine label designed by Gustav Karlsson
La Sera Wine by Gustav Karlsson

La Sera Wine Label Designed by Gustav Karlsson

Minimalism doesn’t have to have a cold effect. These warm tones create beautiful warmth for the bottle purely as mixing warm and cool tones in the color wheel. However, the colors are reminiscent of sunsets, sunrises, and fires. Very warm and cozy, nostalgia-inducing moments indeed. This design goes to show you that you don’t have to work double time to create nostalgia. It’s all about implications and making connections.

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

How to Label Product Photography For Ugly Food
by

How to Label Product Photography For Ugly Food

Ugly food makes for challenging product photography. How do you capture something that tastes wonderful yet looks bland, or worse yet, downright gross? In the grocery aisle, unappetizing images make it easy for customers to pass by, so it’s crucial to ensure your product looks good. Or, find a way to work around the expectations of product photography for your product. A creative compromise could simply be more effective than sticking to what is standard. As a result of choosing a new direction, your product may just stand out against your competition on the shelf.

Digital label -Italiano dressing - great lakes label - ugly food exampleHelpful blogs on related topics:

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

“Ugly Food” is Objective

What looks appetizing to one person, may not to another. Or, what seems perfectly normal to some, may also appear disgusting to others. Your brand’s biases also come into play. Make sure you test your labels or even try A/B testing to learn what it is exactly that is turning shoppers away. If the results are negative every single time, consider a creative approach or a strategic compromise. There are still ways to promote your product on the label, however, it does require a new perspective. When rerouting like this, it helps to consider the values of your brand, and this product, offer customers.

Avoid Picturing It Completely

When in doubt, scrap the product photography. Let’s say, for example, you’re working with an unpleasant looking brown soup. If it’s not testing well, and if it’s turning people away, then the picture needs to go. Some soup companies take this route, using a classic, pictureless design that creates a welcoming sense of nostalgia. Many shoppers don’t need to see a picture of the soup to envision it anyway. So, the nostalgia establishes the home cooked feel, the nostalgic memories, and the brand’s longtime presence in grocery stores to make up for a lack of an unappetizing picture. What does your brand offer that can be communicated in place of the photography?

Hint At It With Images of The Ingredients

One option, often seen with smoothies, is to show pictures of the fruits and vegetables used inside. Again, this establishes brand values and communicates that good, wholesome ingredients are incorporated into the product. Frequently, minimalistic and transparent labels are used to show off the product as well. So, no product photography is needed to allow customers to look straight at the juice inside. Ugly food isn’t a hindrance in this case since it serves a valuable purpose. Almost like the uglier it is the better it is for you.

Dress The Product Up a Little

Let’s go back to the soup for a second. Okay, so you really want to show the actual product on your label. Maybe the portion of the soup could be smaller, with a cute herb sprig, in a cute bowl, surrounded by delicious looking bread. Make the rest of the image so cozy and welcoming that the ugly product itself looks welcoming as well. Subconscious connections are made in milliseconds, so take advantage of every inch of space in your image. Once shoppers emotions are engaged, the positive feeling will inspire them to try your brand’s item.

Meijer R&D Trail Mix & Nuts Bag LabelsInnovative Labeling Techniques

Guide eyes away from the unappetizing elements by highlighting tasty elements. Consider horned melon for a second. The green innards, the yellow/brownish spikes, and the wrinkly texture of the skin are somewhat unappetizing to look at. However, it’s all about how you show it off. Use foiling to make the green shine inside. Or, use a tactile coating so the shoppers actually want to reach out and touch the pre-historic looking peel. Then emboss the horns so they stand out. Engage the senses in new and interesting ways to captivate your customers, but also to appeal to their tastes.

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to useful recipes. So, while the product may not spark an interest right away, the desire to try something new in the kitchen will. Even the fact that the brand clearly creates value beyond the grocery aisle helps. Hashtags also provide shoppers with a link to the community of people who follow your brand and use your products.

 

Coffee tri-panel label by Great Lakes Label

Booklet-Style Labels Offer Flexibility

Bury pictures to the inside of the label instead of featuring it front and center. Shoppers still see the product, but there’s more control over the first impression of it. Plus, it engages customers enough to open it up and once the item is in their hands, they’re more likely to make a purchase. This also provides an opportunity to offer even more value in your label design on the inside panels.

Embrace The Ick Factor

Kids packaging and promotional Halloween packaging both benefit from gross looking food.  There’s an appeal to the shock of it. Alternatively, the “tastes good, looks gross” approach keeps things honest and infuses humor into label design. Of course, this route is ideal for laid-back brands whose humor is part of their added value. Still, it’s useful to consider how humor diffuses the situation and makes shoppers want to learn more.

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

All About Over-Labeling & Design Solutions
by

All About Over-Labeling & Design Solutions

Over-labeling is the process of applying a label overtop of a previously applied label. The back of the top label uses a coating that blocks out the label underneath. As a result, customers only see what’s been applied on top. So, it not only solves outdated labels or labels with errors, but it also creates a professional look.

Over-labeling Great Lakes Label 15How Over-Labeling Provides Cost-Saving Flexibility

Human error is bound to happen. So, it’s great to have a simple solution that corrects typos, errors with graphics, or any other nuisance. No need to remove labels either!

Maybe a top label gets applied to only a portion of the bottom label. Say, a price change occurs. Instead of completely redesigning and re-applying the label, simply apply a small black and white label overtop. So, this solution saves money in reproduction.

Also, apply seasonal labels over evergreen products with ease. Instead of starting from scratch with new packaging, make promotional labels work with what you already have. Even conduct A/B testing with current

Over-Labeling

Uploaded by Great Lakes Label, LLC on 2018-07-13.

Not Just For Horticulture

This technique may be more typical in horticulture, however, any industry can use over-labeling to its advantage. This technique isn’t an ideal fit for widespread releases, but it does make sense for testing, and for smaller scale adjustments. So, if you’re business is a small business with a single location, or you’re testing a new wine label at the vineyard, save money. Test onsite and make minor corrections instead of paying for a new batch of labels. Remember, this technique also saves time where removing labels and reapplying is concerned. Also, consider how applicators make the process much faster and easier than hand labeling.

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

Customer Spotlight: President’s Choice
by

Customer Spotlight: President’s Choice

President’s Choice is a Canadian food brand which aims to offer customers quality products they can count on. The vibrant labels for these veggie noodles not only highlight the tasty ways they can be used, but also compliment the colors of the product itself. It’s not just inspiring, it’s mouthwatering. So, these food labels are purely for the customers’ needs, not the brand’s ego.

All President's Choice Veggie Noodles by Great Lakes Label

President’s Choice Sees Food’s Larger Impact

Food has the power to bring people together. The #EatTogether campaign makes their product more than tasty treats, but a reason to connect. Even this International Food Day video shows customers that they care about creating products everyone can enjoy. Diversity is, after all, part of what makes Canada great.

International Food Day

Explore the meaning and importance of eating together through the eyes of a child in a classroom.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

How Do You Scale Down a Label For Mini Products?
by

How Do You Scale Down a Label For Mini Products?

When products scale down, so do the labels. The problem is that all content offered on the bigger product should be on the mini product also. However, with less room, there’s less opportunity to do so, right? Well, not if you get creative.

All Label Gator booklet stlye labels large and scale down sizes printed by Great Lakes LabelScale Down All Design Elements

First, consider scaling down all copy and graphics. So, the whitespace is eliminated, but all other important content is simply reduced in size. That said, depending on the scale, this may not be an option. Afterall, all copy must be legible, and graphics are only helpful if you can see them.

Coffee tri-panel label by Great Lakes LabelExpand Your Content With Booklet-Style Labels

One way around the issue of scaling is to add more pages. Booklet-style labels expand your content allowing you to provide more information, just not all within view in the grocery aisle. Even when text is minimized, it should fit much better on several panels than it would on one.

Link to More Content With Labeling Technology

Another option is to link content through your label. So, any required copy and graphics stay, but fun info about the company or further information about the product are elsewhere online. Then, use simple URLs, QR codes, and even hashtags to connect customers to this content. This is also beneficial as it directs customers to your website where they can learn even more about your products and shop.

Secondary Labels Work too

Do you have space remaining on the back of your packaging? Add a label. This still provides more space to include information, even if it’s on a side, back, or bottom surface of the product. Already have a secondary label? Add a third.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

Connect with us on social media!

social icons facebook new social icons twitter new linkedin copy social icons tumblr new 1468875238_Instagram social icons gplus new  social icons ytube new social icons pinterest

STYLE SWITCHER

Accent Color

Logo Position

Fixed Header Animation

Header Grid

Layout Style

Footer Style

Mobile Menu Style