This week we’re looking at entertainment packaging and the engaging concepts that take them to new heights. These labels may even be as entertaining as the media itself!

 

Sinfonietta Interactive Vinyl Cover Label Designed By Jens Marklund

Sinfonietta By Jens Marklund

Sinfonietta Interactive Vinyl Cover Label Designed By Jens Marklund

As you move the record inside the sleeve, the labels also then create new and intricate patterns. This psychedelic look uses the same pattern on two labels that are then applied to transparent films on the record and the sleeve. Marklund said of the design, “I wanted to create something that was interactive and showed the emotions of each movement.” It’s an innovative way to incorporate the movement of the music into the aesthetic of the packaging and labeling.

 

Grand Budapest Hotel CD Cover for Entertainment Packaging Designed By Konstantina Vatavali

Grand Budapest Hotel CD Cover By Konstantina Vatavali

Grand Budapest Hotel CD Cover for Entertainment Packaging Designed By Konstantina Vatavali

This CD label uses the same color scheme featured in this Wes Anderson film, which creates a cohesive feel between the packaging and the movie. The complexity of the CD art also pairs well with the minimalistic design of the insert. It draws the attention right to the disc. This is a case where the designer understands the target demographic and the product.  Vatavali has created a deluxe edition concept that fans would adore.

 

Solopieces For Saxophone Packaging Designed By Umer Ahmed & Jenny Nilsen

Solopieces For Saxophone Packaging By Umer Ahmed & Jenny Nilsen

Solopieces For Saxophone Packaging Designed By Umer Ahmed & Jenny Nilsen

The colors and shapes represent the conflicting sides of a personality. It also highlights the themes of the music and engages the customers’ senses while shopping. As a result, it’s a successful way to give the customer an idea of what the music will sound like without them hearing it and solely looking at the art.

 

Learn even more about how our labeling techniques can take your label to the next level. So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

 

Great Lakes Label Innovative Labeling Techniques E-Book Download

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