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3 Ways to Design Labeling Easter Eggs
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3 Ways to Design Labeling Easter Eggs

Labeling Easter eggs are semi-hidden features that allow customers to connect dots, reveal a design element, or further engage with a brand. So, it’s there purely to create a story, or to delight shoppers. However simple it may seem, it still has the potential to be a powerful labeling design tool for building a loyal following.

 

Labeling Easter Eggs Improve Shopper Engagement

People like feeling like an insider, and solving a puzzle, or spotting something others don’t catch. When you incorporate Easter eggs, shoppers will be more inclined to spend time with your item in-store and physically engage with it. Then, this increases their chances of purchasing the product.

Don Anselmo face labeling easter eggs with tactile coating- Label by Great Lakes Label1. Use Inks & Coatings to Reveal Details

Transparent coatings add texture to a product and reveal their design in the light. So, when shoppers walk by the item, it glistens, revealing itself. Another way to add a shimmering reveal is by using neon inks, glow in the dark inks or ice white inks.

Shipwreck wine label - Great Lakes Label2. Incorporate Hidden Designs

Of course, hidden designs are easiest to incorporate by shrinking the motif down for a patterned background. However, if one of your labels features a pirate ship, incorporate it into your next design by having a massive sea creature crush it in its grip. Not only does this make for a unique Easter egg, but it incorporates storytelling and a touch of humor into your label design.

 

3. Use Labeling Technology to Link Customers to Fun, Lighthearted Content

Or take the customer off the label and use hidden NFC technology, a QR code, or even a simple QR code to link them to bonus content. This content could include behind the scenes video, a humorous blog tutorial for using your product, or a game app specifically designed for your products.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Why Isn’t Packaging a Major E-Commerce Draw?
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Why Isn’t Packaging a Major E-Commerce Draw?

This Packaging Gateway article talks about the lack of an e-commerce draw there is for packaging design. Their piece says:

Less than 25% of the respondents in the survey identified packaging as a major contributor in fuelling online sales, even as 73.5% opined that e-commerce/online shopping is an important medium for brands and products.

However, does this truly mean that there’s no room to make packaging part of the products’ value when shopping online? Short answer, no. When packaging offers no value, this statistic makes sense. So, outperform your competition by thinking outside the box and create labels and packaging that excites. Don’t just throw together something flashy. Consider the needs of your demographics and how packaging also works to offer them solutions.

 

What Constitutes E-Commerce Packaging Appeal?

Online images only show so much of a product. For many products, the packaging isn’t even included. However, if label design isn’t an asset to your product, consider the opportunity available. Afterall, brands that go above and beyond to surprise and delight their customers have the competitive edge.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Offer More Than The Product’s Value

Don’t create a label that accomplishes the bare minimum. Sure, labels offer value no matter what. However, pushing boundaries are required to surprise and excite shoppers. Labels are often overlooked spaces despite the possibilities of creative problem solving being endless. It’s hard to come up with ways to take your design to the next level, so here are some options.

Great Lakes Label’s Video Portfolio

This is a video portfolio of labels created by Great Lakes Label.

Create Beauty in Design With Innovative Labeling Techniques

For some products, the packaging is an exciting part of the product and not simply a protective, informative container. One way to achieve this is through using innovative labeling techniques that shine in the light. There are classic techniques like foiling and embossing or instead try something your competitors aren’t using like the holographic techniques, Motion Coat, and Cast & Cure. When your label is a work of art or makes people want to pick it up, they’ll have yet another reason to buy your products. So, after you incorporate techniques into your design, an e-commerce issue becomes how to best represent the artistry of your labels.

Play With Lighting When Creating Product Photography

Good lighting is everything in product photography. When flatly lighting textural techniques like embossing or tactile coatings they end up looking indistinguishable from the rest of the label. As a result, the unique quality of the design is proven irrelevant. Same goes for any techniques that shine in the light. They need to glisten in product photography so customers know what the product looks like in real life. Not only does it misrepresent your item, but it communicates that an authentic shopping experience isn’t a priority for your brand.

Experiment With Video

Lighting is often still tricky where glare is concerned. So, this is where video steps in to offer better value. Instead of showcasing the product in a single picture, spin it in video form so that customers get a better sense of it as a whole.

Video is also a crucial, popular format to capture shoppers’ attention. More video is consumed online than any other form of media. So use a form that statistically they prefer. This also shows shoppers that your brand puts their needs first and will go above and beyond the competition to provide excellent service.

Unboxing Videos’ Impact

Unboxing videos have been steadily increasing in popularity. It’s no surprise that they highlight the packaging in an honest, unfiltered way, at least when the videos are uploaded by customers. However, not only will your customers share this experience through video, but you should share it as well. When some listings don’t show the label or packaging, this video will make it clear to shoppers what to expect when the item arrives at their doorstep.

Costa Farms Label by Great Lakes LabelOffer Content Value on The Label With Booklet-Style Labels

If consumers don’t find the packaging a major contributor to online sales, then make it so. Offer more value than they get in the grocery store with exclusive e-commerce booklet-style labels. Provide added value through information, translations, or links to digital content. Then, make sure this online special design is promoted through impactful product photography. When customers see that your item goes above and beyond the competition and in-store offerings, they’ll change their mind about the importance of packaging online. In fact, they may find the packaging offers just as much value as the product itself. Afterall, the resources you offer inside helps them use the item.

 

Great Lakes Label Promotional Holiday Hot Chocolate R&D Design
Great Lakes Label Promotional Holiday Hot Chocolate R&D Design

Link Customers to Added Content Using Labeling Technology

As mentioned above, labels offering linked content also offers value that helps them use the product. So, it enhances your brand perception and makes it more likely that they’ll make a return purchase. There are a few technological options like NFC (Near Field Communication), QR codes, simple URLs, and even hashtags. Yes, hashtags link customers to social media pages with other customer created content. It provides unbiased perspectives and connection.

Why is it Important to Create Authentic and Empathetic Added Value?

Let’s start with the selfish reasoning. When customers better understand how to use your product, see added value in artistic design, or enjoy your blatantly displayed brand values, they’ll buy more. So, while some of these techniques cost money, it earns money too. In fact, it earns loyal customers.

The cold hard fact is that authentic and empathetic value helps your customers which is the point of your business, to begin with.  So, when you give them something your competition isn’t giving them, you’ll be offering genuine care for their needs. As a result, you’ll be helping people live healthier, happier, or easier lives.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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All About Over-Labeling & Design Solutions
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All About Over-Labeling & Design Solutions

Over-labeling is the process of applying a label overtop of a previously applied label. The back of the top label uses a coating that blocks out the label underneath. As a result, customers only see what’s been applied on top. So, it not only solves outdated labels or labels with errors, but it also creates a professional look.

Over-labeling Great Lakes Label 15How Over-Labeling Provides Cost-Saving Flexibility

Human error is bound to happen. So, it’s great to have a simple solution that corrects typos, errors with graphics, or any other nuisance. No need to remove labels either!

Maybe a top label gets applied to only a portion of the bottom label. Say, a price change occurs. Instead of completely redesigning and re-applying the label, simply apply a small black and white label overtop. So, this solution saves money in reproduction.

Also, apply seasonal labels over evergreen products with ease. Instead of starting from scratch with new packaging, make promotional labels work with what you already have. Even conduct A/B testing with current

Over-Labeling

Uploaded by Great Lakes Label, LLC on 2018-07-13.

Not Just For Horticulture

This technique may be more typical in horticulture, however, any industry can use over-labeling to its advantage. This technique isn’t an ideal fit for widespread releases, but it does make sense for testing, and for smaller scale adjustments. So, if you’re business is a small business with a single location, or you’re testing a new wine label at the vineyard, save money. Test onsite and make minor corrections instead of paying for a new batch of labels. Remember, this technique also saves time where removing labels and reapplying is concerned. Also, consider how applicators make the process much faster and easier than hand labeling.

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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How Do You Measure The ROI of Label Content?
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How Do You Measure The ROI of Label Content?

ROI, or Return on Investment, can and even should be measured with label content. This provides an opportunity to understand the success of the piece, and even how to revive it. As a result, actively watching the results creates power in creating valuable content for your labels. No redesign even required!

subway label with snapchat linking code - Content ROI blog

How to Measure The ROI

Set up tracking methods for any other connective links. So, install the Facebook pixel, watch your Hotjar recordings, and monitor Google analytics to better understand people’s path to getting to your content. Or, for hashtags, create something unique for that label design only. Once engagement occurs, take note of that interaction for the duration of the promotion.

Better still, for webpage content, create a unique link or page during the promotion. Make it so that only those connecting through the label link will be lead to that specific item. Then, from there, those who sign up for a newsletter, or make a purchase are easier to track. For video content or social media pages, make the landing page one of your own webpages simply to control the pathway.

Prepare For it Ahead of Time

An even better method is to create a plan, and a plan b, before the campaign begins. What specific measures will be put in place to see how people travel throughout your content and website? Then, which departments need access to the notes to add pertinent information? For example, while the marketing department may track visitors and website purchases through Google Analytics, consider how customer service will monitor cold calls and emails. Then, provide them access to any files necessary.

As the campaign is underway, also consider the feedback, or lack thereof, and how the content can be updated without changing the link on the label. So, if an e-book isn’t resonating with customers, maybe they aren’t giving it a chance based on a bland cover. Simply update it and re-upload it to your webpage. Since the webpage landing page link doesn’t change, the label is still effective.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Supplementary Label Content Makes or Breaks Branding
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Supplementary Label Content Makes or Breaks Branding

Supplementary label content is any content shared on the label which engages customers. It goes above and beyond the grocery aisle to create a personal connection and even offers value competitors don’t. As a result, adding bonus content to your label easily turns customers into loyal fans.

First and foremost, what even are the types of supplementary label content?

All content is linked right there on the label using hashtags, typed out links, labeling technology, and even simple QR codes.

  • Video content
    • Tutorials
    • Video blogs
    • Company profile
  • Web pages
    • Blogs on relevant topics
    • E-book, or instructional manual
    • Newsletter sign up page
  • Hashtags
    • Community sharing
    • Contests
    • Easy access to brand’s official social media pages

 

Quality is The Most Important Factor

Videos need high resolutions with high production quality, e-books need high-quality design, and yes, even the social media pages need a professional touch. Providing content is important, however, if that content undermines your brand and makes customers question your professionalism, take a step back. So, this doesn’t mean that content production needs to come to screeching halt, but it means your brand needs to slow down. Take the time to learn, or spend the money to hire the right person.

 

Ensure The Content is Meaningful, Not Just Self-Serving

Authenticity is crucial. So, don’t just link customers to your newsletter to capture their information. Afterall, what’s in it for them? Provide a newsletter so inspirational, entertaining, and informative that customers are missing out on added value if they don’t sign up. Or, if a video overview about the company doesn’t add value to the customer in any way, don’t use it. Instead, link to a video that shows customers how to use your product, or pair it with other products for added benefit.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Create A Consistent Brand Voice on Labels
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Create A Consistent Brand Voice on Labels

A brand voice consists of the tone, language, and messages used online and off. This is one part of the larger picture for your brand and even your label design. So, set aside color schemes, innovative labeling techniques, and product photography for now. We’re solely focused on communication.

inconsistent brand voice on website, social media and label - stout beer bottle label sampleAn Inconsistent Brand Voice Negatively Impacts Business

Imagine a brand uses casual and colloquial language on social media, a formal and minimalistic language on the label, then lengthy and overly-descriptive language on their website. It would be confusing. As though a completely different person wrote for each source. Or, as though the business is fluid and unfocused. It works against the brand, implying a lack of direction for their values and sense of identity.

 

Quick, Simple Ways To Ensure Consistency

Create a brand rulebook or guideline. Make it clear and distinct. Maybe you’re a down-to-earth craft beer company using wordplay, colloquialisms and is fast and loose with adverbs. Or, maybe you’re a pharmaceutical brand and to ensure customer confidence, only professional and to-the-point language is used. You can see how the two examples shouldn’t mix. Ultimately these rules impact and work together with imagery, reinforcing the brand with visual components.

 

Keywords Create Focus

Don’t know where to start? Consider the keywords that reflect your brand and focus your writing on them. On social media, these keywords work double duty as hashtags If you’re a yarn and craft brand, your keywords will likely be words like, “yarn,” “craft,” “knitting,” and “crochet.” So, a casual, gentle, and personal tone naturally emerge. Then, ensure those hashtags consistently show up on your labels, website pages, and social media posts. It’s a subtle, simple and impactful way to create consistency.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Why You MUST Consider Hygge Label Design
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Why You MUST Consider Hygge Label Design

Hygge (pronounced hue-guh) is the Danish principle of creating coziness in everyday life to increase happiness. This concept started trending in 2016 and drastically grew in 2017. Now, it’s time to examine how hygge benefits label design. Because, yes, really it does.

 

Hygge Basics

There are some items and activities that Danes find particularly hygge. These include:

  • Soft pools of light, and well-lit rooms
    • Yes, also fireplaces
    • Especially candles
  • Long walks
  • Homey food, like soups
  • Warm drinks and spicy cocktails
  • Enjoying the company of friends and family

So, while all of these things are lovely, how do you incorporate it into your label? There are simple tricks to trigger a feeling of coziness with your customers. Whether that’s with the design or the copy, any product can improve a customer’s mood right there in the grocery store aisle.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Add Light To Your Label With Labeling Techniques

Okay, so you can’t exactly add a candle to your label, but there are some exciting ways to manipulate light to make your design glow. As customers walk down the grocery store aisle, the packaging will catch the light and literally outshine the competition. Plus, it subconsciously draws a connection to that hygge feeling of home and warmth.

Bissell Cast & Cure - Great Lakes Label - hygge label design using light

Cast & Cure

Don’t just add light, add the rainbow. Cast & Cure is a holographic labeling technique that comes in many various patterns. While holographic designs are trending due to nostalgia, it also replicates the colorful waxing and waning of an open fire. Again, it doesn’t outright try to be something it’s not. Instead, this Bissell R&D label relies on subconscious implications to evoke a sense of nostalgia on various levels.

 

Foiling

Like Cast & Cure, foiling shines in any light. Better still, it can be used anywhere on the label, including intricate designs. The below Brewhouse label incorporates foiling over the title to make it shine against other techniques.

Motion Coat

MotionCoat, as seen in the background of the above Brewhouse label, creates dimension using texture and light. What’s special about this technique is that it can match any Pantone color, perfectly fitting in with established branded color schemes. Create dark depths like above, or shining bright light with silver instead.

Riveridge Cider Labels by Great Lakes Label

Emphasize How The Product Creates a Cozy Lifestyle

Beyond using implications, flat out share how the product creates a hygge life. Even color schemes communicate a lot. Warm colors bring up warm feelings. Especially for spiced drinks like cider.

Color

As mentioned, color is an important tool in conveying your message. Warm colors denote warm feelings, and spiciness. When creating product photography, consider how to create a cozy atmosphere.

Inspirational Imagery

How can your product create hygge? Show it! Use imagery where people are taking your snack for a walk, or drinking your wine snuggled up by a bonfire. This can be trickier for industrial products, so show how your item can lead to something else? Does this medicine make a cottage getaway possible? Do the pencils allow for making morning doodles in a breakfast nook? Show the possibilities right there on the label.

 

Shenandoah double sided label - Great Lakes Label

Let Labeling Technology Make Direct Connections

Use labeling technology such as RFID (Radio Frequency Identification) or NFC (Near Field Communication), and yes, even a simple QR code, to connect to customers after the point of purchase. Use it to link customers to videos, blogs, and even apps that promote the hygge ideology. Share tasty recipes that use your product, or a hygge home decor video tutorial featuring your home fragrance. Not only does the extra content help you outshine competition by providing the customer with more value, but it develops a relationship.

Create On-Trend Promotions and Collaborations

Work with influencers or other brands to create a promotion for your product. Add associating social media handles right on your label. Collaborate on powerful imagery or social media marketing that features the product. Better yet, add an IRC (Instant Redeemable Coupon) secondary label for your collaborator! This label then could offer new hygge design instead of completely redesigning your established label. Stay loyal to your company’s branding while also experimenting.

Will This Trend Continue to Grow?

If the trend started to grow in 2016 and exploded in 2017, will it actually remain prominent in the years to come? Likely, yes. See, mental wellness is developing in many ways and impacting label design. Hygge only serves to further increase the popularity of mindfulness and self-care. Maybe the word itself will go away, but the concept will not. Consider how your brand serves your customers to be better and do better.

Authenticity is in Demand

This leads to the topic of authenticity. Customers, especially younger generations, prefer empowering, valuable, and empathetic branding. Find ways to use your label to help customers elevate their lives in positive ways. Even if it’s a reminder to slow down and take a deep breath. A label seems simple, but it holds the power to spark a complex idea. To make someone feel. Beyond regulations, what does your label do to serve your customer? How does your brand go above and beyond? Because if you opt not to consider the needs and values of your customers (or potential customers), your competitors will. Be the first to dive deep into the power of hygge and offer coziness.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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When is it Time To Update Your Labels?
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When is it Time To Update Your Labels?

As the luxury packaging market grows, the need to stay competitive is essential. This may mean that new designs and redesigns need to be rolled out. That said, there are many ways to stay competitive while also maintaining brand aesthetic. So, when, and what, do you update?

Peony With and Without Techniques

Keep The Design, Update The Techniques

We’ve previously looked at how techniques improve a design with before and after comparisons. It demonstrates how these techniques will look like in person, and also the drastic impact it makes on the same design. So, when a design becomes outdated, stale, or lackluster (in comparison to new labels printed by competition), add foiling, embossing, or other innovative labeling techniques to easily elevate the design.

Temporary Changes & Testing

A&B Testing

Instead of rolling out a new design in full, test new design features and gather data on what customers gravitate toward. This is A/B Testing and it has the potential to make intelligent design roll-out decisions, or even measure whether the design should change, to begin with.

Heineken Label by Great Lakes Label for a label update

Promotional Labels

Test new color schemes, labeling techniques, or branding with promotional labels such as IRCs (Instant Redeemable Coupons). Gather customer feedback, and other data without making major changes to the established product design.  It also allows for seasonal interest and creating a buzz around new product releases.

A Completely New Label Design

Lastly, there’s the option to fully commit to a completely new design. This particularly impacts new products and new businesses. When a new design is rolled out, the best way to make a competitive label is by considering standard design rules, adhering to regulations, using classic, long-standing aesthetic trends, representing brand values in an explicit and symbolic way, as well as using innovative techniques to elevate the design. This way, you give the label the best chance possible to catch customers’ eyes and establish authenticity.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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5 Ways To Design Timeless Labels
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5 Ways To Design Timeless Labels

Design timeless labels with these 5 key steps. Not only will your packaging emphasize your brand, but it will also allow your product to stand out in the grocery aisle. Best still, create a design that stands the test of time and avoid constant additions or changes to the labels.

This is especially crucial for new businesses needing to create a compelling design they can rely on before it can even be tested. In the early stages, when setting up a business is chaotic, relieve some stress. Simple design doesn’t have to be lackluster. Done right, it is possible to outshine your competition and establish a recognizable brand.

 

5. Avoid Showcasing Trends

For most industries, it’s simple. Avoid showcasing models or locations that give away the current fashion, beauty, interior design, or automotive trends. In fact, avoid any ever-shifting trends. Stick to what’s tried and true. If your label uses models, make sure their look transcends eras.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Fashion and beauty products are more difficult. In order to showcase the product, it’s important to highlight why it’s currently relevant. When creating a design that lasts, again, use looks that will stand the test of time. Alternatively, get close. Like, really close. If you’re selling a nourishing hair creme, how much of the model do you really need to see? Keep the hair classicly straight, the makeup simple and the clothes out of frame.

Things become even more difficult if the product itself is trend bound to shift. Say, the label is showcasing the size of the latest and greatest style of jeans. This is where simplicity is key. Instead of using imagery of the jeans, use a close up of the jean material in your label. Or, avoid graphics altogether and create a minimalistic, copy-only label. Let the trendy pair of pants be the focus.

 

Lake Day Chardonnay wine label with QR code labeling technology and social media link

4. Link To Evergreen Content On Your Label For A Consistent Sense of Connection

It’s easier than ever to build a relationship with customers. With labeling technology and social media sharing, incorporating a small graphic or handle on your label goes a long way.

First, build content that will remain relevant to your product for a long time. Create a video tutorial for installing computer software, write a recipe that incorporates your handcrafted sauce, or build an app that reminds you to take your daily dose of medicine. The possibilities are endless. Then, when you design your label, insert a QR code into the design, or add NFC technology to the label. Make it easy for your customers to connect to the personalized content intended to enhance the shopping experience after they take the item home. The consideration and continued interaction builds a bond and brand loyalty.

Encourage customers to share their experiences on social media. Then, engage. When images are posts, reshare the user-generated content onto the company profile. This, in turn, encourages other customers to take pictures with your products. Actively ask for engagement as well. Whether that’s through generating and engaging with reviews of all kinds, or hosting an online contest. The contact after purchase again builds a bond between the brand and the customer, improving the overall experience.

 

McClary black and white drinking vinegar Label by Great Lakes Label

3. Black and White Packaging Is Simple, Yet Luxurious

Black and white labels sound simple, and they are in all the best ways. If you’re looking for a quick-run, digitally printed label that still looks luxurious and classic, work in greyscale. It also is a brilliant design technique for emphasizing classic and vintage products. Even the most subtle product or container colors will pop against the label.

 

Gaby Cuvee Wine Label with Gold Metallic Foiling and Embossing

2. Use Classic Metallics

Metallic colors like gold and silver never go out of style. For luxury brands, they also emphasize the sophisticated nature of the product. That said, with the luxury market growing, all industries benefit from the use of foiling. There are a few ways to incorporate it into your label design.

Hot Stamp & Cold Foil

Hot Stamp and Cold Foil both provide crisp, vibrant metallics. These techniques are great for larger graphics like the image above. Full disclosure, the Gaby Cuvee label also uses embossing to make the foiling pop even more. So, use foiling alone or in combination with other innovative labeling techniques for an even greater impact.

MiraFoil

MiraFoil is an ink-based foil ideal for precise designs. Are you looking to add foiling to your text? Create sharp, thin lines if need be. Since MiraFoil is ink-based, this means it also can be matched to any Pantone color. So, this makes it possible to foil brand logos in branded color schemes to blend seamlessly with other product lines, yet stand out.

Metallic Stock

Metallic labeling stocks give you the coverage you need. This is a metallic baseline where details (matte or metallic) are printed over top. Metallic stock really shines for minimalistic labels.

subway sandwich classic label design with pull tab

1. Timeless Labels Rely on Brand Colors

Nothing is more consistent and timeless than your branded logo and color scheme. Especially when starting out, using the logo and colors all over your packaging makes it easy for customers to recognize and remember your products. Why overthink it? Simple label designs can still be innovative. For resealable or inclusive packaging, add a pull tab. Unique label shapes are another simple, yet impactful way to add interest and engagement to your packaging. Consider the needs of the consumer and product overall.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Do Industrial Labels Need Creative Design?
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Do Industrial Labels Need Creative Design?

Industrial labels (in our books anyway) are simple text-based labels that go on goods with the intention to inform the customer, as well as commercial labels adhered to items that don’t often come in boxes, bottles or containers. So, do these labels need creative designs? Afterall, the market is different than most.

Rainx industrial labels - Great Lakes Label

Industrial Labels For Commercial Use

Rain-X is a fantastic example of a label that uses creativity on a product for industrial use. The vibrant colors, clear and impactful copy, as well as the simplicity, make it majorly eye-catching. The principles apply even if you don’t sell automotive products or require labels for containers.

Do you require a label for a washer and dryer set? Many products list the energy efficiency, rating, and/or environmental impact on the front or top of the machine. That’s all very important information, but how can you infuse more creativity into the label? Most brands do this with color like calming blue and green schemes.

Consider how you can go above and beyond your competition. Is that using models in your photography highlighting how the product has benefited their lives? Is it using powerful graphics illustrating how much water is saved? Or, maybe labeling technology links your customers to videos, blogs, and apps that continue enhancing their experience well past the point of purchase.

 

Industrial Labels For Non-Commercial Use

Is there room and purpose for creativity on labels meant to inform and keep customers safe? These are mostly text-only and safety symbol labels adhered to the product inside the packaging. Don’t compromise on regulations. Instead of updating those labels, consider other areas you can also adhere labels, providing useful information or link them to content. However, if the label isn’t in a prominent spot, it won’t prove useful. In this instance, simple is better.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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STYLE SWITCHER

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Fixed Header Animation

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Mobile Menu Style