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Come See Us at PLMA 2018 in Chicago!
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Come See Us at PLMA 2018 in Chicago!

PLMA 2018 is well on its way! Visit us in Chicago to learn all about our private labeling, food labeling, and even labeling automation options.

plma 2018 - private label manufacturers association logo

Booth F4103

November 11th – 13th

PLMA at Rosemont Convention Center

Chicago, IL

 

What to Expect at PLMA 2018

We’ll be offering produce and horticultural labeling information and even various samples. Not only will this cover innovative techniques and technologies, but also label application solutions. So stop by to ask us questions, or grab some samples of our work!

With anti-packaging becoming a more prominent trend, our sustainable label stock options offer an ideal alternative. As a result, this stock meets customers needs and values. It also helps that these stocks include high-quality wine stocks!

 

Learn all about how innovative labeling techniques can bring your design to life! So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Unique Ways to Add Spook to Your Label Design
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Unique Ways to Add Spook to Your Label Design

Add spook to your promotional Halloween label for next year. Or, use these principles to add festive spirit to other holiday label designs. A little effort to enhance a promotional design goes a long way.

Spooky Graphics to Add Spook to Label DesignCreepy Imagery

Of course, when designing a new promotional label to excite customers, use imagery that associates with the event. In this case, a whole Halloween scene creates a truly immersive experience. Or, subtle inclusions of a graphic like an eyeball over the dots of eyes keeps the design process much more simple. This way also makes the branding much more recognizable which is key for smaller brands.

 

Halloween Juice Label Design

Add Spook With Tactile Labeling Techniques

Have you ever been to a Halloween house of horrors where part of the fun is sticking your hands blindly into bowls of sticky, goopy, and wet substances? Well, consider your label a space to create a similar experience. The above labels are simple samples to show you various techniques in action. The orange juice is a minimalistic standard label, while the green juice uses a zombie pattern that’s lifted with embossing and given a glossy, shiny texture with a tactile coating. This concept engages the senses in a haptic way that makes customers want to reach out and touch it.

 

Halloween Easter Eggs (So To Speak)

Alternatively, add a subtle element to your standard design that makes customers take a second look. Our example of this is the red juice which features a little splatter of blood. Since it blends in with the juice itself, it will make shoppers take a second look. Plus, if foiling or a tactile coating is used overtop of the graphic, it would create an even more realistic look.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Come Visit Us at PMA 2018!
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Come Visit Us at PMA 2018!

Visit us at PMA 2018 in sunny Orlando, Florida! Ask us any labeling questions you have, check out our samples, and even see what labeling automation options we offer.
PMA 2018 logo

Booth 943

October 19th – 20th, 2018

Orlando, FL

What to Expect at PMA 2018

We’ll be offering produce and horticultural labeling information and even various samples. Not only will this cover innovative techniques and technologies, but also label application solutions. Stop by to ask us questions, or grab some samples of our work!

With anti-packaging becoming a more prominent trend, our sustainable label stock options offer an ideal alternative. As a result, this stock meets customers needs and values. It also helps that these stocks include high-quality wine stocks!

 

Learn even more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. So, download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

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Pantone: The Game Gets Creativity Flowing
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Pantone: The Game Gets Creativity Flowing

Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing for people of all skill levels. So, consider opening your next team meeting with this icebreaker.

Pantone: The Game
Pantone: The Game via http://www.thedieline.com/blog/2018/8/27/color-nerds-rejoice-theres-now-a-pantone-the-game

More About The Game

The premise is that players are given a character to design using the colors provided in the box. Then, on the card, hints are available to help the players guess at who the character is. It’s minimalism at its finest. As a result, people begin to think of their feet and experience a truly creative moment.

How This Impacts Label Design

Of course, this activity gets people thinking about color and minimalism in a new way. However, it also gets people to focus on solving a problem, working together, and designing with the tools given to them.

Or, consider the practical application. Do you need to describe a new label in a pinch? Grab some cards and lay it all out for people to better visualize.

A Bit About Color Management

With Pantone colors, every label prints with consistent color each and every time. Then, on the label press, a digital tool called a spectrophotometer checks the color to make sure it lines up with what was specified in the original design. When customers see a color inconsistency in the grocery aisle, they lose faith in the brand and choose a more professional looking brand. Don’t get left behind. Pay attention to color.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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New Labeling Automation E-Book & Label Gator Video
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New Labeling Automation E-Book & Label Gator Video

Label Gator is our horticultural oriented labeling system sub-brand. Over at Label Gator’s website, we released some helpful content to get growers’ businesses blooming. First, we released our labeling automation e-book discussing lean manufacturing. Then, we released an introductory video describing all the useful labeling solutions offered.

Now that the hustle and bustle of the growing season has ended, it’s time to evaluate the needs of your business. How can you set yourself up for success for the next year? We think the answer lies in eliminating waste of all kinds, and we even want to help you understand some ways that it is achieved.

Label Gator labeling automation e-bookGet Our New Labeling Automation E-Book

Download our guide here. When filling out the form, consider also signing up for our monthly newsletter. It contains the latest industry news, developments, and even inspiration straight from our blog.

This e-book discusses lean manufacturing as a whole, as well as labeling automation’s role in creating ease and flexibility with your business. It even answers some important questions our customers have about the practicality of label change-overs, ease of use (hint: it’s very easy), and the versatility of the machines. See how options not only work as stand-alone systems but also in-line with the rest of your production flow.

Meet Label Gator Video

Meet Label Gator is a new introductory video describing our horticultural automation, labeling options, and even our brand values. We want to save you money and help your business grow with practical solutions. As a result, this video touches on the various options we have to improve your production line.

Meet Label Gator Second Cut

Connect with us! http://www.labelgatorbrand.com/ Facebook https://www.facebook.com/LabelGator/ Twitter https://twitter.com/LabelGator Instagram https://www.instagram.com/labelgator/ Google+ …

Learn even more about the labeling solutions Great Lakes Label offers. We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

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Visit Us at Cultivate 2018!
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Visit Us at Cultivate 2018!

Cultivate 2018 is upon us! Stop by booth 1861 to learn more about Label Gator’s custom horticulture labeling systems and Great Lakes Label’s horticultural label design options.

Cultivate 2018 logo

More on Booth 1861 at Cultivate 2018

On top of providing one on one meetings with our team, stop by to see the following systems on display:

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

Connect with us on social media!

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Visit Us at PLMA!
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Visit Us at PLMA!

Visit us at PLMA and also learn more about how our labeling solutions can work for you. From digitally printed labels to flexographic labels, it’ll all be there. Come see our innovative labeling techniques in person. Once you visit our booth, you’ll see the value techniques offer. Because of the luxury market increase, you’ll also see how to revamp high-end product lines

Meijer Sandwiches Labels by Great Lakes LabelMeijer R&D Trail Mix & Nuts Bag LabelsCVS Label by Great Lakes LabelBissell Cast & Cure - Great Lakes LabelPLMA – Booth #F4225

Rosemont Convention Center – Chicago

November 12th – 14th, 2017

 

Learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Madama Rosmerta at ArtPrize
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Madama Rosmerta at ArtPrize

Our Facebook event page for Madama Rosmerta provides information on ArtPrize and our entry. Learn about the lore of the Celtic goddess, Rosmerta and also learn more about the artist, April Lytle. In this blog, we’ll be looking at the progression of the piece itself and how our labels are incorporated.

The Beginning: Labels And A Concept

The Celtic goddess, Rosmerta symbolized birth and rebirth. So, it’s fitting that samples of Great Lakes Label’s work partially creates this ArtPrize entry. Lytle’s piece turns the practical into the beautiful. It’s also because of the practical nature of labels that this piece is beautiful.

Madama Rosmerta concept drawing by April Lylte - Rosmerta wears a gown and flower crown. She looks over her shoulder with a hand up to her mouth. She's holding a bouquet.

Above is the original concept sketch for Madama Rosmerta. And, below are some of the samples sent from Great Lakes Label. The overall color scheme is pink, purple, yellow, red, and orange. A warm scheme. This itself says a lot about Rosmerta.

sample labels provided by Great Lakes Label - including beer, food, pet, industrial and beverage labelssample labels provided by Great Lakes Label including beer, industrial, animal food, and food labels

Next Came Flowers…Lots of Flowers

The bouquet needs flowers, flower crown, and the frame. Check out these examples of the label samples transformed into pretty flowers for the goddess, herself.

flowers for ArtPrize entry by April Lytle using Costa Farms' Tropic Escape, Wine Traders' Moya and Wine Traders' Plot 88 labelsFlowers for Madama Rosmerta by April Lytle made with Monrovia R&D label and Wine Traders' Moya label

Madama Rosmerta Starts to Take Shape

Painting begins, and the canvas springs to life. Here is the sneak peek of the work in progress.

Collage of details on Madama Rosmerta progress - painted by April Lytle for ArtPrize 2017

Starting today, you can check out this entry for yourself!

Madama Rosmerta At ArtPrize 2017

Madama Rosmerta is a collaborative art piece created by artist April Lytle. Madama Rosmerta, the Celtic goddess of fertility and rebirth will be constructed out of various labels. This piece is a rebirth of the functional into the extraordinary. It is created in collaboration with Great Lakes Label (https://greatlakeslabel.com/).

ArtPrize 2017 – Madama Rosmerta by April Lytle

September 20th – October 8th

Manic Muse

5 Lyon St NW

Grand Rapids, Michigan

49503

 

Innovative Labeling Techniques Found on Piece

From foiling to embossing, this piece features a lot of labeling techniques. The golden flowers found in the first creation images all use metallic stock. This stock glistens in the light, adding dimension to the art. The white, blue, and green Moya wine label is printed on a recycled paper stock.

 

Request label samples to see some of the labels and labeling techniques featured in this blog.

Get label Samples CTA

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Visit Us at Cultivate Booth 1861!
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Visit Us at Cultivate Booth 1861!

Great Lakes Label and also our labeling system brand,  Label Gator, will be at American Hort’s Cultivate at booth 1861! We’ll be there to highlight a few labeling systems and innovative labeling techniques. Plus, we will be focussing on RFID technology.

We’ll also be there to show growers the Tag Labeling System offered by Label Gator. It is capable of labeling the new locking tag design. Plus, it will save money, reduce labor and save time. Stop by to discuss all things labeling, or stop by to see (or pet) our other gator. Just don’t let it bite you. We can make no promises about the biting.

cultivate17_header Great Lakes Label and Label Gator booth 1861

Cultivate ’17: An American Hort Experience
Greater Columbus Convention Center    
Booth #1861
July 15-18, 2017

 

Learn more about how our labeling solutions increase sales and how to engage your customers’ senses. Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Meet Great Lakes Label (Video)
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Meet Great Lakes Label (Video)

You may have seen our behind the scenes pictures on Instagram showcasing the creation of a mysterious video. It wasn’t mentioned, but we were working on a video called, Meet Great Lakes Label, a biographical and company history based piece. We even had the pleasure of working with Cinerrific, also a video production company off-shooting from Fantastic Turnaround here in Grand Rapids, Michigan.

Meet Great Lakes Label at sunriseLights, Cameras, ACTION

The first step was to film interviews of our team of experts for the Meet Great Lakes Label video. They spoke on a wide range of topics from quality assurance to innovative labeling techniques, to LEAN Six Sigma practices and even the company history. So, what better way to learn about the advancements in the industry from our very own team of labeling experts? This process was particularly fantastic because we also got to highlight a few of the people who make your labels a thing of beauty.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

We’ve got something exciting in the works! Thanks to @cinerrific and @terrific_turnaround!

17 Likes, 1 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “We’ve got something exciting in the works! Thanks to @cinerrific and @terrific_turnaround!”

Time For The Close Up

Next, we shot products. From customer products to even R&D samples, we show exactly what we’re capable of. This particular day was exciting because nothing highlights our innovative techniques like moving them through the light. A picture can only show so much. With this video, you can get a better understanding of what customers will see when they pick up your product and examine the packaging.

Another behind the scenes look at an exciting project we’re working on!

10 Likes, 3 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Another behind the scenes look at an exciting project we’re working on!”

Aaaaaaaaannd Cut

Then came the editing. A lot of editing. As a result of the full day, we turned over ten hours of footage to only five minutes! So, we chose the best of the best for you to have a well rounded and concise viewing experience. From interviews, to behind the scenes looks at our production line, even to the final product. It’s all there.

Editing together some footage from the past two shoots we had here at Great Lakes Label. Can’t wait for you to see what we’ve been working on!

15 Likes, 1 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Editing together some footage from the past two shoots we had here at Great Lakes Label. Can’t wait…”

Well, enough talk and explanations of our process! So, if we haven’t already been formally introduced, it’s time to meet Great Lakes Label.

 

Meet Great Lakes Label

Since 1994, Great Lakes Label LLC has been dedicated to producing and delivering quality products. We print cutting edge labels and distribute custom labeling applicators to a wide range of industries. Our experts work closely with each and every customer to solve your toughest packaging design requirements.

Meet Great Lakes Label Video Transcript

 

 

 

 

 

 

 

Tony Cook, CEO 

“We’re kind of a cradle to grave label supplier. We do design and make labels, but we also have an applicator division as well. So, after those labels are made, we can help you apply those labels automatically in your line. We do standard equipment, and we do complete custom labeling equipment.

Great Lakes Label has grown leaps and bounds over the years, not only as a company, but in capabilities. We started out with a very simple tape press, one of the very first presses made by Mark Andy, and behind me is a brand new press. One of Mark Andy’s latest P Series performance presses.”

 

Todd Staskiewicz, Vice President of Sales & Marketing

“Our entire company is dedicated to taking care of our customers.”

 

Macarena Gonnella, International Business Customer Service

“We actually have a sales office, and technicians, in Mexico City and we take care of our customers or prospects that want to become customers for us in Latin America and Mexico, we are bilingual. We speak Spanish in the technical support and customer service, sales, and myself.”

 

Tony Cook, CEO 

“We offer about everything available today in the labeling market. [Great Lakes Label] can do Cold Foil, Hot Stamp foil, MiraFoil, Tactile Coating and Rotary Screen inline on the label press. We can laminate multiple webs together to do couponing labeling. [Great Lakes Label] can do up to 14 colors in one pass on one press. There’s a constant brainstorming of ways to use new techniques today with the equipment that we have. Our supply chain agrees with us in that and so they bring a lot of their new innovations to our facility to be a beta site and help design for the flexographic industry.”

 

Todd Staskiewicz, Vice President of Sales & Marketing

“Many of our customers have complicated label constructions and we understand the options needed to deliver the solutions that work.”

 

Ed Jaroszewicz, Vice President & Managing Director

“LEAN is incredibly important for us as we try to grow our business to the next level. It’s really about trying to create the most value for our customers while minimizing as much as we can in resources. Whether it’s raw materials coming into the building, how much area we’re storing that raw material in, to how much time we’re taking for the presses to get ready to run this product, storing finished goods, minimizing waste everywhere throughout the process and delivering product to our customers that they expect. Both from a quality standpoint and a delivery expectations standpoint.”

 

Tony Cook, CEO 

“The high definition plate technology has given us higher resolution. On the plate change side, with LEAN manufacturing practices, along with the design of the performance series presses, we’ve been able to reduce our changeover times equivelant to that of digital. As an end result, our quality has been able to equal or pass digital press labels. We even have some customers that have switched from digital to our high definition plate technology, just because of quality, not because of the speed of the press.”

 

Kandi Devos, Quality Control

“An important part of my job is running audits to ensure that we follow our processes and that we can improve on our processes. And, we want to ensure the customer a quality product. AIB, SQF, and NSF are all for non-packaging food labels. The GMI is for color management. ISO 9001 is for saying that we are all in the same quality as everybody else. We all follow the same set of standards, so if a customer orders something they know that we check our suppliers because we’re ISO 9001.”

 

Tony Cook, CEO 

“We start off with color matching the ink prior to sending to press. Then, at the end of the press, we also use a digital tool called a spectrophotometer that we measure the hue and balance of that ink. And, we make sure that is within industry standard specified by the customer.”

 

Manuel Cavasos, Receiving

“I like the people at Great Lakes Label. I’ve had a great experience, a lot of help, a lot of training.”

 

Lorri McDaniel, Scheduling

“I’ve been here 7 years and with every situation and problem, we always get together as a team and try to problem solve to meet the customers’ needs and do the best that we can do.”

 

Todd Staskiewicz, Vice President of Sales & Marketing

“I’m very proud of our customer service team who handles day-to-day customer communication. They are passionate about delivering a great customer experience.”

 

Sally O’Donnel, Human Resources/Accounting

“It’s exciting to see all the growth that’s going on in the company.”

 

Tony Cook, CEO 

“The people here are very hard working people, very innovative people, not only in techniques that can be done, but in LEAN concepts, Kaizen events, and better ways to do those techniques.”

 

 

Learn even more about how our labeling solutions. Or, instead, see how you can create a sensory connection with customers and increase sales. So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Connect with us on social media!

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