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Top 10 Packaging Design Sites to Follow
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Top 10 Packaging Design Sites to Follow

These packaging design sites offer news, inspiration, and information on all things label and packaging design. Not only is it informational about the industry, but it also helps with coming up with your own designs. Essentially, use this list to keep an eye on the pulse of the ever-changing packaging and label industries.

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Why These Packaging Design Sites?

So, what were the criteria used to choose these ten sites (not in any particular order)? These websites have a focus on design, labels, and/or packaging. They offer unique perspectives, industry insider interviews, and/or frequently updated imagery of design concepts. As a result, you can’t visit these sites without feeling more informed about the industry and inspired by incredible works.

 

Brand Experience Magazine10. Brand Experience Magazine

Brand Experience Magazine is a fantastic resource for news and information on the latest packaging trends as well as interviews with packaging insiders. It’s also ideal for anyone working on luxury packaging. It also offers a hard copy magazine in case you prefer getting your information off-screen. Brand Experience Magazine is updated often, and with thorough, high-quality articles.

 

Behance

9. Behance

This is an Adobe hosted website for all things design. Although it doesn’t focus solely on packaging, there is an easily searchable way to find a plethora of user-generated packaging design content. Plus, as seen in the screenshot, Adobe frequently posts live streams featuring professional designers. These live streams focus on showcasing on-the-spot design improv and a simultaneous Q&A session (plus prizes). So, this site is perfect for getting new inspiration and getting a sense of the latest trends through viewing a variety of designs.

 

Designspiration

8. Designspiration

The title speaks for itself. This website offers design inspiration of all kinds, including label and packaging design. This site is a fantastic resource for researching art styles and getting inspiration for label design motifs. It is also easy to use the search qualifications and narrow in on the kind of content you’re looking for. So, since this website frequently updates on a regular basis, you’ll find a plethora of content.

 

Lovely Package7. Lovely Package

Lovely Package focusses on highlighting one packaging design at a time. So, it not only features high-quality images of products, but it also features a write-up about the designer and the packaging. Although the website isn’t updated often when it is the content is on-trend and innovative. Again, this is a fantastic place to better understand current trends and to learn more about how other brands are designing their products.

 

Packaging UQAM

6. Packaging UQAM

UQAM stands for Université du Québec à Montréal, which translates in English to University of Quebec in Montreal. So, obviously this website focusses on students at University of Quebec in Montreal who are studying packaging. These designs are all concept works, and each post has high-quality images of the design as well as a write-up discussing the students’ visions for their work. Again, this is a fantastic resource for inspiration, however, it is not updated on a frequent basis. That said, when it is, it’s worth the time it takes to read about the latest projects.

 

Packaging of The World

5. Packaging of The World

Packaging of The World is a great mix of highly curated content, and frequent postings. This site solely focusses on packaging and label designs and it also in that sense focusses on innovation. It features images of the products and a brief write-up of the designer’s intentions for their work. As a result, it’s a great way to see how their vision came to life, whether that be blatant or subtle. Get a behind the scenes look as well as inspiration for your next design.

 

Labels & Labeling

4. Labels & Labeling

Labels & Labeling is a news source for, you guessed it, all things labeling. While this source doesn’t often offer inspiration, it does offer news and information on the latest technology. This is a fantastic way to get to know how your labels are created and what it takes to create high-quality labels. They also have a print version of their magazine in case you prefer doing your reading offline. It even offers the latest information on industry developments.

 

Label & Narrow Web

3. Label & Narrow Web

This is another print magazine and web-oriented news source which provides technical information on label printing systems. It also doesn’t offer as much content on the design inspiration front, however, does offer valuable insight into the latest industry trends and developments. So, since Label & Narrow Web is updated frequently and the monthly magazine it’s hard to miss industry insider news. This is a fantastic resource.

 

Label Gator label automation site2. Label Gator

Label Gator is our horticulture labeling system brand which focusses on providing plant label design and automation information. The blog focusses on trends, technology, and even information on our automation systems. We also share news about the latest tradeshows we attend so you can come to meet with us in person. If you want more information specfically about plant labels, this one is for you!

 

Packaging World screenshot - packaging design sites

1. Packaging World

Lastly, Packaging World is a news source that offers information on the latest packaging trends, brands’ design experiences, and industry news. It’s updated often and creates an ideal resource for all things packaging. The website also features an intuitive website layout that makes it easy to find exactly what you’re looking for.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Pantone: The Game Gets Creativity Flowing
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Pantone: The Game Gets Creativity Flowing

Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing for people of all skill levels. So, consider opening your next team meeting with this icebreaker.

Pantone: The Game
Pantone: The Game via http://www.thedieline.com/blog/2018/8/27/color-nerds-rejoice-theres-now-a-pantone-the-game

More About The Game

The premise is that players are given a character to design using the colors provided in the box. Then, on the card, hints are available to help the players guess at who the character is. It’s minimalism at its finest. As a result, people begin to think of their feet and experience a truly creative moment.

How This Impacts Label Design

Of course, this activity gets people thinking about color and minimalism in a new way. However, it also gets people to focus on solving a problem, working together, and designing with the tools given to them.

Or, consider the practical application. Do you need to describe a new label in a pinch? Grab some cards and lay it all out for people to better visualize.

A Bit About Color Management

With Pantone colors, every label prints with consistent color each and every time. Then, on the label press, a digital tool called a spectrophotometer checks the color to make sure it lines up with what was specified in the original design. When customers see a color inconsistency in the grocery aisle, they lose faith in the brand and choose a more professional looking brand. Don’t get left behind. Pay attention to color.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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How Likely Are Luxury Industrial Labels?
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How Likely Are Luxury Industrial Labels?

Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business?

neon ink actega sheet Label by Great Lakes Label 3

Luxury Industrial Labels Benefit From The Practical Uses of Innovative Labeling Techniques

If your label adheres to the back side of a fridge, how easy is it for customers to read that content? When looking for the make and model, shining a flashlight around the back is far easier than pulling out the whole appliance. Neon inks and foiling techniques both catch the light and make it easier for customers to access that information once the product is installed.

 

Tactile coatings also make braille possible and create an inclusive shopping experience. Again, this extends past the point of purchase. So, while it doesn’t offer luxury, a tactile coating provides inclusivity. Something many brands don’t offer.

Rainx industrial labels - Great Lakes Label

The Creative Side of Luxury Design

Most customer-facing industrial labels don’t use techniques. Often, simplicity and minimalism is king. So, why not stand out from the crowd? If your product goes above and beyond the competition, go above and beyond with design. This is even particularly important for small businesses. By making a bold statement with the quality of the label, it communicates the quality of the product itself.

 

A booklet-style label opens up to provide customers with more information. So, while it engages the senses with a tactile experience, it also provides more information on the product. This offers a chance to provide tutorials, or related content right there on the packaging.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Attract Millennials With Holographic Labels
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Attract Millennials With Holographic Labels

This BrandPackaging article, Getting A Leg Up: Top Beverage Packaging Design Trends For 2018, discusses various ways to attract the large millennial demographic. One of their observations was the increasing popularity of the use of eye-catching holographic labels. So, explore why this trend is growing and which techniques will help you achieve that signature look. It’s easier than you think.

Step out in our 1461 Iced Metallic shoe in lazer silver this winter. Perfect for party season. Link in bio.

31k Likes, 100 Comments – Dr. Martens (@drmartensofficial) on Instagram: “Step out in our 1461 Iced Metallic shoe in lazer silver this winter. Perfect for party season. Link…”

Why are holographic labels increasing in popularity with millennials?

90’s kids saw the rise in popularity of holographic shoes and sandals. Now that these kids are adults, the trend is resurfacing. Yet, holographic materials aren’t just appearing in footwear. It’s surfacing in all clothing products, and even leaking into other industries. Yes, this includes label design.

Nostalgia is a powerful thing. So is sensory marketing techniques. When customers make positive associations with your packaging, it greatly increases the chances of a purchase. Plus, if a purchase is made, it also increases the chance of brand loyalty.

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Okay, so why does this matter?

The luxury market is increasing, and with it, so are innovative labeling techniques. In fact, packaging without techniques just don’t hold up to those that take their design to the next level. To keep up with competitors, labels need to shine in the light of the grocery aisle or offer interesting textures that customers will want to touch.

Whether or not your product is a luxury product, these techniques are seeping into all label design. Keeping up with other non-luxury products is requiring more and more creativity. Now, even handcrafted items use various techniques to emphasize the small production aesthetic.

 

Types of Techniques To Use

While various foiling techniques, such as MiraFoil and even metallic label stock, are impactful, there are more convincing techniques your competition isn’t using. That said, both techniques we’ll mention are great options to use with other techniques such as foiling or embossing.

Bissell Cast & Cure R&D holographic labels - Great Lakes LabelCast & Cure

Cast & Cure is patterned film printed on any portion of a label’s design. As you can see, the film comes in many different patterns and shines, holographically, with every color of the rainbow. It’s a stunning effect in the grocery aisle, and better yet, a technique not many labels feature. If you’re looking to stand out with cutting-edge design, Cast & Cure is the best option.

The various patterns also make it easy to use the holographic look across an entire line of products. Differentiate each item by the pattern used on its label. The blue undertone comes from the Bissell blue background, so it’s easy to use this technique over any color in your scheme.

 

Brewhouse beer - Great Lakes LabelMotion Coat

Motion Coat combines shine and texture to create movement on your label as it moves through the light. In the grocery aisle, it’s bound to draw attention. Again, this is a rarely seen technique and will immediately make any label stand apart from its competition.

As you will see by the pictures above and below, Motion Coat is easily applied to any color. This makes it easy to enhance white space on your label using a predetermined color scheme with branded colors. It also can be used with a variety of patterns. On top is a basic concept and below features lightning bolts that pop off the label. It’s an extremely flexible option.

When silver, the shine mimics the holographic shoes that were so popular a few decades ago. Emphasize this look by using blue and lilac foiling on other design features such as titles. As you can see, both labels use foiling elsewhere in the design.

See it in action!

Pictures don’t do the technique justice. Check out the below video to see Cast & Cure and Motion Coat move in the light to get a better sense of what it would look like in the grocery aisle. Put yourself in your customer’s shoes.

With this video, get a sense of how these techniques pair with other innovative labeling techniques we offer. The luxury and nostalgic look doesn’t end at holographic styles. Use other techniques to your advantage.

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

Are holographic techniques purely for the background and white space of a label?

Definitely not! Motion Coat and Cast & Cure are best used for large spaces, but foiling still offers a similar holographic aesthetic. Consider ways your titles, and graphics can enhance the overall artistic look of the label. Or, think about the potential of using a secondary label to emphasize the style.

If nostalgia is such a powerful motivator for Millennials, what’s the appeal for other demographics?

Again, the luxury market is growing. As it grows many brands are adopting innovative labeling techniques. Any packaging keeping design simple will lose focus and get skimmed over in the grocery aisle.

Techniques also emphasize features and overall branding. If your product is targeting Millennials, does it matter if other demographics find holographic design appealing? Alternatively, if a holographic look emphasizes the brand of your product line, does it matter if it doesn’t directly appeal to certain people? As long as the product is effectively promoting itself and catching customers’ attention, why does it matter?

It also depends on how the technique is used. Sometimes it looks harsh and vibrant, and other times it looks soft and light. It all depends on how much is featured and the other colors, shapes and textures on the product. Essentially, this is a flexible style any industry can take advantage of.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Health Canada’s New Food Labels
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Health Canada’s New Food Labels

Health Canada proposed new logos to be added to packaging in an effort to fight obesity. There are four options to consider right now, and Health Canada is welcoming input. In the meantime, here’s what you need to know to be ready for upcoming changes to products hitting Canadian shelves.

Health Canada proposed logos
Health Canada logos from https://ipolitics.ca/2018/02/09/healthy-eating-strategy-unveiled/

 

The Proposed Regulations by Health Canada

Health Minister Ginette Petitipas said the front-of-package nutrition symbol options were all designed to help people make healthier choices. As obesity grows, this is one way to make healthy eating habits easier. The sizing, however, would vary depending on the size of the packaging. Proposed threshold amounts also vary. Learn more about the variations in threshold amounts before it’s time to alter your label design.

 

Products This Packaging Change Won’t Impact

Any product where this information is redundant does not require the logos. So, for example, honey is redundant. There’s also what they’re dubbing “the farmer’s market exception.” Any foods you might find at a farmers market that offers health benefits, like milk, do not require the logo. Other products include olive oil and canola oil as well as fruits and vegetables without added sugars or sodium. Essentially, Health Canada is looking to reduce the negative impact on small handcrafted brands and their products.

 

Upcoming Dates To Know

Canadians have until April 26th to provide comments on the designs. A planned transition will then take place until December 2022. That said, once Canada Gazette II is published later this year, then so does the proposed logo. Prepare your labels now to save time re-arranging any copy and graphic design components later.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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Raw Feeding Trend Advances Pet Food Labeling
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Raw Feeding Trend Advances Pet Food Labeling

Pet food labeling is stepping into the ever-expanding luxury packaging market with the raw feeding trend. Raw feeding is the act of providing cats and dogs uncooked meat, edible bones, and organs. Because of this, pet food companies are developing raw food products to satisfy their customers’ needs. So, in turn, alter the approach to your label design. Learn more about these developments in the January issue of Labels & Labeling.

OmegaSea One Fish Food Label by Great Lakes Label
OmegaSea One Natural Fish Food highlights the handcrafted, luxury aspect.

How Raw Feeding Impacts Pet Food Labeling

Since, according to the Labels & Labeling article, raw feeding is exploding just like microbreweries. So, consider the ways in which microbreweries set their brand apart from mainstream beer. Design aesthetic, stock quality, and luxury techniques all need to be considered carefully. What do you want every element of your label to communicate about the quality of your product?

Meijer Freezer Sheet Label Great Lakes Label - ideal for raw feeding pet food labeling

Also, due to the production process, companies need freeze resistant labels. This is non-negotiable. When freezing the product, the labels have to stay intact. Create professional looking product design.

National Geographic Fish Food Label by Great Lakes LabelClarity in Copy is Important

Mention the natural aspect of your raw product. The above National Geographic packaging buffers this information with a bunch of white space drawing the eye to the information. The “Certified Sustainable Seafood MSC” logo also pops from the label design. Also, emphasize your simple, natural product with earthy tones. The National Geographic labels pictured above are, therefore, perfect examples. They use green (like seaweed), blue (like water), and yellow (like the sun) to contrast and compliment each other.Heath Label by Great Lakes Label

Innovative Labeling Techniques Emphasize Luxury

The Heath bird food packaging above features unique shapes which compliment unique features of the product design. Beyond that, foiling, embossing, and many other techniques emphasize the luxury aspect of your pet food product. Check out the below video to learn more about various labeling techniques to enhance your product. Also, learn about haptic labeling and how it builds positive associations with your brand.

Great Lakes Label’s Innovative Labeling Techniques

Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Mental Wellness Trending in Luxury Label Design
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Mental Wellness Trending in Luxury Label Design

Mental Wellness is a trend we explored over on our Label Gator blog for horticulture labeling. What we’re seeing in that market is a shift toward creating plant-filled spaces for breaths of fresh air. Whether it encourages meditation, yoga, or simply a quiet mind, it’s something that will continue to grow in 2018.

The meditation app, Headspace is valued at roughly $250 million with 11 million downloads. What does that tell you? Well, for starters, that this isn’t a passing trend. Much like yoga has prevailed and grown in popularity in the western world over the years, so does meditation.

meditation by the lake - mental wellness

Why Mental Wellness Makes Sense For Luxury Label Design

Self-care is a part of our global lexicon. Instead of pushing on, people are learning to step back and pause for a moment. With the cell phone addictions and the technology-obsessed world, stepping back allows for mindfully moving forward.

Luxury products feed the self-care routine in many cases. A luxurious, handcrafted glass of wine to sip and savor. A beauty routine built to slow down and care for one’s own skin. Or, even an extra special snack while watching movies. They all incorporate products into the mindfulness routine. While the luxury market increases and mental wellness turns from a trend to a way of life, combine the concepts.

 

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How Luxury Labels Can Incorporate Mindfulness Themes

How do your customers use your product? Is there a scenario where they use it to unwind? If so, work with that. If not, do market research to make sure your assumption is, in fact, correct. Think big picture. Think out of the box. Or, think about all possibilities before dismissing the idea that your product won’t help your customers in that way.

You sell tires. That doesn’t scream self-care, but where can tires take you? To the beach? To go hiking? Or, to a quiet cottage up north? Use a label to remind your customers what your product offers them. Show them how your product will reconnect them to their sense of calm.

 

Labeling Technology’s Impact

Connect with your customers in a variety of ways. Use RFID (Radio Frequency Identification), NFC (Near Field Communication), or simple and free QR codes. Link customers to self-care routines involving your product right there in the grocery store aisle. Also offer video content, blogs, apps, and anything else designed to improve their quality of life.

Anything you can do to add extra value for your customers will position your brand as a thought leader. It will also position you as thoughtful a brand that cares. Show customers how your product lets them get back to enjoying life.

Connect With Hashtags

Looking to create a global community? Create a hashtag where your customers can go to share stories, recipes, meditation koans, or pictures of beautiful vistas where they’ve enjoyed your product. Then follow through. Use the responses to engage directly with customers and share inspirational thoughts, positive vibes, and personalized recommendations. Mindfulness is about human to human and earth to human connection. It’s not about material possession, so as hard as that may be for a brand, it’s your responsibility to move past it. Create a personal touch with your brand at every level.

 

Naked Princess resealable labels altogetherCreate Uplifting Associations With Mental Wellness Using Innovative Labeling Techniques

Haptic labeling is labeling that engages customers’ senses. So, when a customer picks up your packaging and feels the Soft Touch coating, it reminds them of positive memories and subconsciously makes them more comfortable. The opening and closing of the resealable facial wipes above snaps them into the present moment while they smell the incredible and relaxing scent.

 

Create Your Design From A Genuine Place

The mental wellness way of life is not about material possessions, so creating an impactful label design seems inherently counterintuitive. Work with that thought for a second. Evaluate how your product makes a positive impact on someone. Again, do market research if need be. Just consider how your label works with your product to make life easier. Envision aspirational places your product may take them. Or, if all else fails, use innovative labeling techniques to take your customers to another place right there in the aisle of the grocery store.

The old advertising tactics of making a person feel incomplete without your product are not welcome here. Don’t connect customers to the Headspace meditation app just because. No, just consider how your product intersects with making a positive influence.

moya wine label - wine traders - great lakes label

Recycled Stock & Environmentally Conscious Labeling

While not directly related, using sustainable stock is important. It communicates you hold the same values as your customers and their vision to reconnect with the world around us. Luckily, recycled label stock like the above example is an ideal wine stock. Your luxury item is good for the environment and it conveys luxury. It also is arguably providing a haptic texture for customers to enjoy. It’s win-win-win.

So, with that said, don’t stop at the words on your label when designing for mental wellness. How does every single element factor in? It’s more than standing out from your competition. Instead, it’s about creating a lasting relationship with your customers. It’s also about creating labels that make a positive impact on people. It’s about helping people to feel more human, more inspired, and living more presently.

 

Learn about how innovative labeling techniques can bring your design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Femininity Emerges As Trend In Packaging Design
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Femininity Emerges As Trend In Packaging Design

Femininity is projected to be a growing packaging trend in 2018. This tone underlines the growth of pastels, the smoothing of harsh design lines, and fading out of gendered product lines. Femininity is also complex. One person’s image won’t match the next. Complexity is a key attribute to consider when designing your next label. Clichés aren’t cute.

 

Diamond Wipes Label by Great Lakes Label - femininity of millennial pink resealable label

Millennial Pink

Millennial Pink is a light rosy color which rose in popularity in 2012 and was dubbed Millennial Pink for its prominence with younger demographics by 2016.  While pink is the current color representative of women, it wasn’t always that way, and younger generations are taking note. This allows all genders to embrace the feminine within us all. It also translates to packaging and purchasing choices. Rosy pinks are more commonly being seen as a generational color instead of a gendered color.

 

Pastels Are On-Trend for Label Design

When Rose Quartz and Serenity were dubbed Pantone’s Colors of the year for 2016, it cemented pastels as on trend. Now, they remain a popular color scheme for brands of all industries. Naturally, the beauty industry uses pastels most and often to evoke a sense of calm. It’s not a packaging design choice that is going away anytime soon.

Peony hand soap label with mirafoil - Great Lakes LabelSoft Lines Conquer Harsh Shapes

We’re seeing harsh lines and shapes taken over by soft lines and shapes. Take a look at the above Peony label which uses MiraFoil to define intricate curving lines of the Peony. Even with the growing prominence of doodles on labels, the soft unpolished nature of the motif shines through.

 

Fading Out of Gendered Product Lines

Younger generations are blurring the lines when it comes to products allocated by gender, thanks to the pink tax. Instead, younger generations focus on saving money over adhering to gender roles. You may have seen laughable images for “men’s cotton buds,” or “women’s facial tissue.” You may have also noticed that over the past few years, gendered products like these are seen much less frequently. This not a coincidence. It’s also not likely to return unless to counter social norms.

Consider The Complexity of Femininity

Again,clichés aren’t cute. Brands that embrace the diversity of their client base are creating viral videos, powerful imagery, and positive associations. By focussing on enhancing and highlighting the product’s capabilities, you create a more compelling design. Look again at the Peony label. Yes, the pink and soft lines are traditionally feminine. Also, consider how the pink compliments the orange color of the product. Consider the beauty and complexity of the flower motif, and how it reflects the beauty and complexity of the product’s scent. While the feminine is there, it also reflects the appeal of the hand soap.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Pantone Color of The Year 2018: Ultra Violet
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Pantone Color of The Year 2018: Ultra Violet

Pantone named Ultra Violet their color of the year for 2018. This decision will impact label design in the upcoming year, so let’s dive in and discover the significance of this color. Keep in mind, when working on promotional labels, Ultra Violet is an excellent, trendy baseline for your color scheme.

Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. #UltraViolet Link in bio to discover more about the Pantone Color Institute and Color of the Year.

No Description

 

What Pantone Says About Their Color of The Year, Ultra Violet

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

There has always been a mystical or spiritual association with the color. It makes sense that as we move from 2017’s Greenery, we transition into a color associated with mindfulness. The theme of calm and mental clarity rings true for 2018 as well as 2017 in design.

A Natural Transition From Greenery

Greenery, Pantone’s color of the year for 2017, focussed on tranquility. In a chaotic, tech-driven world, the prediction was that 2017 would be a year of toning back and toning down. Pantone predicted that people seek sanctuary in nature and connect to the earth.

 

Great Lakes Label Ultra Violet Pantone Colour of The Year 2018

Incorporate The Color Into Your Label Design

Although not all of the labels seen above are using the red-blue shade of violet that Pantone suggests, they all get close. You’ll notice a lot of different colors are paired together with it as well. Green and yellow are predominantly used above all else though. From food and drink to household cleaners, any industry can benefit from the calming influence of the color. The brilliant thing about Pantone colors is that they offer precise color management once the design moves into production.

 

Learn more about the labeling solutions Great Lakes Label offers. Now that you’ve learned the design basics, take your vision to the next level. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Review: How Accurate Were Our 2017 Label Trend Predictions
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Review: How Accurate Were Our 2017 Label Trend Predictions

We made our 2017 label trend predictions this time last year, so it seems only fitting to look back and see how we did.

A Review of Our 2017 Label Trend Predictions

Our 2017 Label Trend Predictions

Packaging Inspired By Nature

Earthy greens and sustainability were top of mind in January 2017. With greenery having been announced as Pantone’s 2017 Color of The Year, the natural textures, colors, and stocks were ideal.

High-End Appeal Design Trends

The luxury market was growing and so was the popularity of innovative labeling techniques. From foiling, to embossing, to holographic shine, the more you could add to a label the better. This trend also meant more use of sustainable and metallic stocks.

Back to Basics

Minimalism has been trendy in design for a while, so naturally, this continued in 2017, right? The less clutter the better. Why overcomplicate things?

 

So, how did we do?

Packaging Inspired By Nature

Although Greenery was around, and green is a very popular color, there wasn’t an overwhelming increase in its use. Environmental motifs weren’t particularly trendy either. In fact, the opposite end of the color spectrum surged with an increase in popularity for coppers and “millennial pink.”

moya wine label - wine traders - great lakes label

So, what about sustainability in label production and design? That has increased! More label stocks made from recycled content are available, and so FSC (Forest Stewardship Council) approved stocks.

 

While our prediction on greenery trending was incorrect, green label stocks did increase in popularity. Current score: 1/1

 

High-End Appeal Design Trends

Innovative techniques did, in fact, get more popular in 2017. At tradeshows, this was a constant conversation for us. More and more brands are looking for unique ways to highlight their products and stand out from the competition. What was strange, however, is that both luxury and handcrafted products were key drivers.

 

Our prediction was correct and exceeded our expectations. Current score 2/2

 

Back to Basics

Minimalism did not grow in 2017. In fact, motifs in design are coming back in a big way.  Labels are still remaining quite uncluttered, but bold colors, intricate details, and large prints are all on the up.

 

Our prediction was wrong. Final score: 2/3

 

This year we conducted more research and dived deeper into the trends. Take a look at our predictions for 2018.

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get label samples to see these techniques in person!

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