Packaging is Nothing Without Labeling Techniques
Labeling techniques range from embossing to foiling to lesser-known techniques such as Cast & Cure, as seen below. These innovations not only enhance the product but provide the customer with an exciting sensory experience. As the packaging industry grows, so does the demand for creating captivating label design. R&D label
Get Inspired: Festive Autumn Labels
Autumn labels are everywhere. Considering the recent Halloween promotional packaging, it's time to find inspiration in the grocery store aisle. Here are some examples of designs that incorporate fall themes which you can also use to inspire your own label designs! Bonafide ByAmy Nortman Bonafide Preserve Labels Designed ByAmy
Customer Spotlight: Subway
We recently talked about pull tabs on resealable labels. Although these labels aren't resealable, the tab still makes the product more accessible for customers. This past year Subway, the famous sandwich company, completed a major redesign. This even included adding labels to secure sandwich wrappings closed. The labels also feature pull tabs
3 Unique Needs For Chemical Labeling
Chemical labeling covers a wide range of products such as household cleaning products, industrial containers or live saving tools like a fire extinguisher. Each product has its own needs specific to its industry and labeling the packaging will require various solutions. Here are three things to keep in mind to create a
Rotary Screen Adds Gloss and Texture to Your Label
Rotary Screen is a labeling technique created inline on a flexographic printing press. It produces a glossy and textured effect. Below is an example that uses Rotary Screen, the Shipwreck R&D wine label created by Great Lakes Label. From a distance, it looks like an ordinary label, so let's take a
Connect on an Emotional, Haptic Level With Labels
(Haptic labeling engages customers' senses with tactile labeling techniques and other labeling techniques). On page 41 of this issue of Brand Packaging, it explores the emotional connection customers have with haptic packaging. Studies show that your environment and the objects within your environment impact your emotional responses. That's why, with successful packaging design,
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