Rotary Screen is a labeling technique created inline on a flexographic printing press. It produces a glossy and textured effect. Below is an example that uses Rotary Screen, the Shipwreck R&D wine label created by Great Lakes Label. From a distance, it looks like an ordinary label, so let’s take a closer look.

Shipwreck R&D label by Great Lakes Label which uses Rotary Screen and foiling on design details

A Closer Look at Rotary Screen

As you can see below, the tentacle details are more realistic due to the glistening look that this technique provides. It looks like the monster sprung straight out of the water. This makes an immersive and sensory experience for customers. Once a customer picks up the product to feel the texture, they are more likely to make a purchase. The tentacles are the perfect motif for this particular technique due to the wet and glossy nature of both the screen and the real-life tentacle.

Shipwreck close up - rotary screen over tentacles

Watch Rotary Screen in action in the below video, Great Lakes Label’s Innovative Labeling Techniques. While pictures show you the technique, video shows you what it looks like in person.


Learn more about how innovative labeling techniques, like Rotary Screen, can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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