Labeling Easter eggs are semi-hidden features that allow customers to connect dots, reveal a design element, or further engage with a brand. So, it’s there purely to create a story, or to delight shoppers. However simple it may seem, it still has the potential to be a powerful labeling design tool for building a loyal following.
Labeling Easter Eggs Improve Shopper Engagement
People like feeling like an insider, and solving a puzzle, or spotting something others don’t catch. When you incorporate Easter eggs, shoppers will be more inclined to spend time with your item in-store and physically engage with it. Then, this increases their chances of purchasing the product.
1. Use Inks & Coatings to Reveal Details
Transparent coatings add texture to a product and reveal their design in the light. So, when shoppers walk by the item, it glistens, revealing itself. Another way to add a shimmering reveal is by using neon inks, glow in the dark inks or ice white inks.
2. Incorporate Hidden Designs
Of course, hidden designs are easiest to incorporate by shrinking the motif down for a patterned background. However, if one of your labels features a pirate ship, incorporate it into your next design by having a massive sea creature crush it in its grip. Not only does this make for a unique Easter egg, but it incorporates storytelling and a touch of humor into your label design.
3. Use Labeling Technology to Link Customers to Fun, Lighthearted Content
Or take the customer off the label and use hidden NFC technology, a QR code, or even a simple QR code to link them to bonus content. This content could include behind the scenes video, a humorous blog tutorial for using your product, or a game app specifically designed for your products.
Learn more about the labeling solutions Great Lakes Label offers. We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.
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