Customer Spotlight: Deering’s Jerky
Deering's Jerky is a Traverse City, Michigan brand that highlights the local aspect of its brand. It personalizes the brand design for Michiganders, creating a personal touch. So, naturally, it offers a more engaging label design for their shoppers. This is most apparent in the image of Traverse City from the
Get Your Labels Ready For Summer Conditions
Consider the summer conditions your customers will expose your products to. Sun, water, and winds. Winds won't impact your label unless you need an adhesive upgrade, but consider how customer needs change as the seasons also change. First, consider why customers will expose your products to summer conditions. For food products, customers will
Does Good Label Design Build Trust?
Trust is everything for shoppers. We've all seen knock-off brands replications, and we've never anticipated them to be as good as the original. No, you get what you pay for. So, how do you build a label design to look trustworthy? Keep it professional. Trust Builds When There's Authenticity A major
Capture Short Attention Spans With Strong Label Design
Short attention spans and expansive competition means a grocery aisle is a stimulating place for shoppers. While people's eyes wander, your product has a matter of seconds to capture their attention and make a good first impression. Design a label that communicates it's message effectively, even in one glance. First, Don't
Revive Your Brand With Low-Cost Label Design Changes
Why revive your brand if it's not yet dead? Well, according to this Food Processing article, you may actually be killing it without realizing it. Don't worry, while the article offers ways to reverse the damage, we also have some solutions of our own. Better still, these options are simple, low-cost
Get Inspired: Spatially Satisfying
Spatially satisfying labels take advantage of the available space to do something pleasant to look at. These label designs don't get lost in minimalism and they also don't pack graphics and text in together. They even use unique shapes to enhance the shapes within the shape. Ybá's By Chá Gelado
More Blogs & Articles From Great Lakes Label
Pack Expo – Las Vegas, Nevada 2021
The World’s Most Comprehensive Packaging and Processing Event in
Horticulture Label News & Updates 2021
Do you wonder where the horticulture industry is currently, in
Community & Industry Update – Healthy, Accessible Food in GR
The Fresh Market offers healthy, accessible food on GR’s
