When products scale down, so do the labels. The problem is that all content offered on the bigger product should be on the mini product also. However, with less room, there’s less opportunity to do so, right? Well, not if you get creative.
Scale Down All Design Elements
First, consider scaling down all copy and graphics. So, the whitespace is eliminated, but all other important content is simply reduced in size. That said, depending on the scale, this may not be an option. Afterall, all copy must be legible, and graphics are only helpful if you can see them.
Expand Your Content With Booklet-Style Labels
One way around the issue of scaling is to add more pages. Booklet-style labels expand your content allowing you to provide more information, just not all within view in the grocery aisle. Even when text is minimized, it should fit much better on several panels than it would on one.
Link to More Content With Labeling Technology
Another option is to link content through your label. So, any required copy and graphics stay, but fun info about the company or further information about the product are elsewhere online. Then, use simple URLs, QR codes, and even hashtags to connect customers to this content. This is also beneficial as it directs customers to your website where they can learn even more about your products and shop.
Secondary Labels Work too
Do you have space remaining on the back of your packaging? Add a label. This still provides more space to include information, even if it’s on a side, back, or bottom surface of the product. Already have a secondary label? Add a third.
Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.
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