Special effect UV or ultraviolet coatings are growing in popularity, due to their ability to give an otherwise ordinary label a distinct look and feel. So, what exactly are special effect UV coatings? These unique raised or embossed coatings are high-viscosity (high resistance to flow) and when applied to a thickness over 5mils, the coating not only provides amazing protection, it also brings your label to life, with a dramatically raised texture.
The Benefits of UV Coatings
There is a multitude of benefits and advantages of UV coatings. They include;
> Environmentally Friendly: UV coatings are free of solvents and do not emit VOC’s (Volatile Organic Compounds) when cured.
> Very High Shine Finish: When UV is used for deep, rich colors (blues, blacks) it creates the appearance of a wet surface. This effect gives image-rich labels an eye-catching stunning shine.
> Very High Shine Finish: When UV is used for deep, rich colors (blues, blacks) it creates the appearance of a wet surface. This effect gives image-rich labels an eye-catching stunning shine.
The Wow Factor
Ready to incorporate the element of “wow” into your label design, but not sure how? Check out the images below for some great ideas.
“Just Add Water”
Design elements such as water droplets instantly jump off the label with UV coatings. Create the effect with tactile coatings which also offers your packaging design a realistic, haptic experience. Engage with customers on a deeper level.
“Mix It With Foil”
Incorporate additional textures with cold foil, or Mirafoil, for an added edge to your label. This not only enhances key features of your label but works well within color managed schemes.
Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.
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