What is color management and why does it matter?

Q: I’ve been hearing the term, “color management”. What is it and why is it so important?

A: Color management means a brand reproduces color accurately on each and every label. In short, a print facility that has a secure process ensures all your finished labels look the same regardless of when it was printed. It even creates brand consistency and appeal. Meaning, shoppers view your brand as more trustworthy.

Quality color management requires specific scientific tools to measure, control and accurately reproduce color. Tools like a spectrophotometer measure color while taking different textures of stock into consideration. For instance, color printed on a glossy texture appears differently than the color printed on a matte stock. Color management and color consistency are especially crucial for brands who rely on specific colors for brand recall and identification. For smaller brands or companies, color consistency gives your brand or product a professional and appealing look.

Q: How Do Innovative Techniques Like Foiling Come Into Play?

It’s easy to also match foiling to your brand’s color scheme. The precision of MiraFoil, an ink-based foil, allows for Pantone matched color on intricate designs. No matter what innovative techniques are used, do it in a way that serves the whole product design. Also easily enhance brand logos without losing recognition.

Embossing and tactile coatings don’t change the color of the printed label. Even rarer techniques such as Cast & Cure and Motion Coat don’t detract the established brand. If anything, the textures, and holographic techniques even enhance the established design. The possibilities are endless.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.