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Archive for category: Digital Printing

What Are Pressure Sensitive Labels?
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What Are Pressure Sensitive Labels?

Pressure sensitive labels are self-adhesive labels which are pressed onto containers of various shapes, sizes, and materials.

Heath Label by Great Lakes LabelIdeal Containers For Pressure Sensitive Labels

  • Pouches
  • Squeeze bottles
  • Glass jars & bottles
  • Cans
  • Plastic bottles & tubs

 

Printing Presses Used

Great Lakes Label production floor

Digital Presses

CX1200 DIGITAL LABEL PRESS

The CX 1200 Digital Color Label Press offers short-run, full-color, high-resolution labels.

• 2400 dpi print resolution, color laser

• Print width up to 8.00” (203mm)

FX1200 DIGITAL FINISHING SYSTEM

Our FX 1200 Digital Finishing System allows us to cut

any size or shape without dies.

 

Great Lakes Label production floor

Flexographic Printing Presses

MARK ANDY P7

• 9 colors both UV and water-based

• Cold foil, hot stamp, auto-registration

• Up to 17” web width

(2) MARK ANDY P5

• Cold foil, hot stamp, auto registration

• Wide substrate and application range

• Up to 13“ web width

• 14 colors UV and water-based

• Dual unwind- multiple web ability

MARK ANDY 4120

• 8 Color

• Rotary die cutting and sheeting

• Up to 10“ web width

(2) WEBTRON 750 5 Color Presses

5 color

• Print and web widths up to 7.5”

• Rotary die cutting and sheeting

Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuParkInnovative Labeling Techniques

 

  • Cold Foil – a vibrant foiling technique where an image is printed onto the label substrate with the use of a special UV-curable cold foil adhesive
  • Hot Stamp – a bold foiling technique where the metallic pigment coat is transferred from a ribbon or plastic material known as the “carrier” to the surface of the material
  • MiraFoil – a precise ink which creates foil in any design and color
  • Motion Coat – a mixture of texture and color which creates a holographic look which catches the light
  • Embossing – an impression on the label which uplifts desired features
  • Tactile Screen – a coating applied to labeling features to create a raised look
  • Cast & Cure – a multi-color, holographic aesthetic which changes colors as it catches the light
  • Tri-Panel Labeling – a booklet style label which can be opened to provide the customer with more information on the product
  • Soft Touch – a matte and cashmere-soft coating
  • Metallic Stock – a label stock with vibrant shine
  • The WetStick Label – a water and ice resistant label with such strong adhesive chemistry that it can be applied underwater

 

 

Learning more about what Great Lakes Label offers and how to incorporate these techniques into your label design. Get label samples to see these techniques in person!

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Create a Personalized Experience With Label Design
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Create a Personalized Experience With Label Design

This Packaging World article discusses 5 ways packaging inserts can create a personalized experience for customers. With the growth of digital label printing, customization has grown. It’s time to think outside the box and offer a personal experience like no other. It’s easier than you think, but it also requires innovation and creativity.

 

Digital Label Printing Offers Packaging Customization

Coke changed the packaging game the first time it released names on their bottles. The rise of digital printing offers short runs of various designs to create a personalized feel when customers shop. More recently, this has been seen for LIFEWTR where the art used on the bottle is as unique as the person buying it.

Great Lakes Label production floor

For your products, digital labeling is an excellent way to create a unique experience for your customers. Create many, many different designs for your product. Also, consider the shipping location. Incorporate local culture into the design, or even, simply include the city name. Although this technique is not personal to your customers, it’s personal to their situation and will elicit warm and fuzzy feelings.

 

Create A Personalized Experience With Labeling Technology

Labeling technology refers to RFID (Radio Frequency Identification) or NFC (Near Field Communication) that connects to customers’ phones. While RFID is long range, NFC is short range. With NFC, the customer also needs to hold their phone up to the label for a pop-up window to appear. This also only goes into effect if they have the NFC capabilities turned on. This creates an easy way for brands to share custom content through their labels.

While QR codes link customers to digital content, they don’t involve labeling technology RFID and NFC do. QR codes are a simple, cheap way to share content. In this case, a secondary label with tech would not need to be added to your standard label, but it makes the design change from label to label.

Link To Location-Oriented Content

Location-oriented content is a one way to use the technology. Make personalized videos, blogs, or apps for each major city. Use the culture of the location to share relevant content. Here are some examples:

  • Food
    • Recipes, or video tutorials, relevant to local cuisine
  • Beauty & Personal Care
    • A quiz for finding the perfect night-out spot in the city, paired with a beauty routine suggestion featuring the product they purchased
  • Wine, Beer & Spirits
    • Romantic day trips with food and beverage pairings
  • Pharmaceutical
    • Show the customer various locations in the city where their medication is available for pick-up
  • Household & Cleaning Products
    • Inspirational interior design boards featuring local sports teams, images of the city’s skyline, and local cultural references
  • Horticulture
    • Information on how the plant needs to be cared for, based on local climate

When designing labels, consider how to link customers to your content. What format are your customers most responsive to? A/B testing is a fantastic way to see if they will use the technology offered, and their engagement levels (through studying test subjects or observing web page analytics).

Connect With a Bot

Many social media users find bots impersonal and annoying. That said, if used understanding the customers’ needs, it is a very useful tool for personalization. Instead of linking customers to videos or blog posts, the link connects them to a page where they can carry on a conversation with your bot. This is a much more interactive and engaging experience with your content. Now, they can access all the helpful information they’re looking for from your blog in easy to digest messaging. As the conversation flows, their understanding of the product and how to use it grows. So does their sense of connection and relationship with your brand.

A Quiz For Custom Recommendations

Connect customers to various quizzes you have specifically created for the product they bought. A simple QR code with a call to action by it is enough to catch their attention and their interest with this personalized experience. Through these quizzes, show them ways to use the product, and upsell other products in your line. For example, if you are a distributor of produce, create a quiz that leads the customer to their ideal meal match based on their time commitment, cravings and skill level. If accessing the quiz in store, the customer picks up the products they need to make the recipe. If accessed at home, the customer saves the link for next time. Either way, they are entertained with a personalized experience. This develops the relationship between them and your brand.

 

White Space For Gift Customization

Monrovia Label by Great Lakes Label

Another tactic is to leave the customization up to your customers. With Valentine’s Day coming up, promotional gift packaging is the key to this technique. Provide customers with space to write notes, draw, and generally connect to the recipient. Make an ad-libs style poem, provide space for the “to” and “from” notations, or simply give them space.

Above is an empty Monrovia R&D design and pot. The label uses metallic stock to catch the customer’s attention and the white space provides them with room to customize. It’s simple, classic, and romantic. It also compliments the product.

 

A personalized experience should be a creative experience. To delight your customers, consider the problems you help them solve. Show them new and exciting ways to use your product. Most importantly, don’t be boring.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Breaking Down AI File Requirements For Label Design
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Breaking Down AI File Requirements For Label Design

Learn how to optimize your Adobe Illustrator, or Ai file for flexographic and digital printing. There are some differences between the two, covered in this blog, as well what’s required for both processes.

Flexographic Printing VS. Digital Printing

Flexographic labels are printed using a flexographic press where a flexible relief plate is used to imprint the image onto the label stock, color by color. Digital printers use inkjet or laser printer technology instead. Learn the differences between the two processes in more detail here.

 

Requirements For Your AI File – Flexographic Printing

Great Lakes Label Flexographic printed label in adobe illustrator

This is what a “flexo ready” illustrator file looks like.

Calling Out Labeling Techniques

If the above label was going to use foiling over the “Oktoberfest” title, you would not create them with gradient color as seen above. While the proof shines a light on what the final product will look like, leave the color as one and call out the effect in text beside the image. Same goes for using metallic stock. Do not include a gradient color when you plan to use gradient stock.

Or, if using MiraFoil, a precise foiling ink, you can likely get away with a gradient should that specific look be what you are going for. Speak to your Great Lakes Label rep for more information if this is the case. Communicating how these techniques is a crucial part of the process before printing.

 

Art Proof Approval Bar

Art Proof Approval bar Great Lakes Label adobe illustrator label design

The below bar is added by your rep at Great Lakes Label. It looks overwhelming, but once you break it down piece by piece, it’s all practical information to help us print your design. First, the left-hand box is to be signed and dated once the proof is complete and ready to be printed. This lets us know everything has been approved and the design is suitable to move forward in the printing process. The middle box under “Finishing” shows our team how you would like the roll to be wound. This is crucial if you are using a labeling automation system since some systems need labels to be wound and loaded in a specific way.

Lastly, the right-hand box details what colors are used in your design. We ensure quality by using PMS colors and check for accuracy while printing. This is the area where the specific PMS colors would be communicated.

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In our video, Meet Great Lakes Label, our owner Tony Cook discusses the color matching process. He says, “We start off with color matching the ink prior to sending it to press. Then at the end of the press, we also use a digital tool called a spectrophotometer that we measure the hue and balance of the ink and we make sure that is within industry standard specified by the customer.”

Meet Great Lakes Label

Since 1994, Great Lakes Label LLC has been dedicated to producing and delivering quality products. We print cutting edge labels and distribute custom labeling applicators to a wide range of industries. Our experts work closely with each and every customer to solve your toughest packaging design requirements.

Requirements For You AI File – Digital Printing

Great Lakes Label digital printed label in adobe illustrator - ai fileThis is what an illustrator file looks like when the label is ready for digital printing.

Digital Printing Makes For A Simple AI File

What you see above is what you get for digital printing. No “Art Proof Approval” bar is needed since no ink is used to create color accuracy. At Great Lakes Label, all innovative labeling techniques are printed using the flexographic press, so on digital, nothing needs to be called out. While size would be good to communicate like the above example, here it is not used.

Standard Requirements & Practices

Bleeds

Great Lakes Label bleed line of adobe illustrator label design file

All files should have the background flow past the trim edge. This is called a bleed and they are a crucial element to designing a label. If there is any slight shifting when printing, the bleed ensures a seamless look. As a general rule, you should always give yourself at least 0.125 inches past the trim. You should also be sure to keep your images and text away from the edge in order to prevent them being cut off. Unless that is, of course, you want the image to spill over past the trim. The general rule is that all information should remain contained within 0.125 inches from the trim line. Although the trim line is not shown above, you can see it in the next example.

Edges

Great Lakes Label bleed lines in adobe illustrator for label design

It is generally considered that rounded edges are much more appealing and a standard when it comes to label design. Sometimes, however, there are exceptions to the rule like the Lake Day Chardonnay label example used in this blog. If a label is supposed to wrap around and touch with a flat edge, naturally you might want to discuss using a sharp corner with your Great Lakes Label rep.

Accuracy in Sizing in Your Ai File

When designing your label in Adobe Illustrator, always size your document to be true to life and call out your measurements as seen in the Oktoberfest design. If your label is going to be printed at 1 inch by 1 inch, do not scale it down to 1/2 inch by 1/2 inch. If you are working in the metric system, do not scale the label down to 1cm by 1cm. It also makes it easier to communicate and design in inches instead of converting your measurements. Otherwise, communication tends to get muddied and makes for unnecessary stresses along the way.

 

Beyond that, get creative and never hesitate to ask us questions along the way. Best of luck with your labeling project!

 

Learn more about the labeling solutions Great Lakes Label offers. Now that you’ve learned the design basics, take your vision to the next level. Download our e-book, Complete Labeling Solutions.

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Did We Mention Our In-House Design Team?
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Did We Mention Our In-House Design Team?

Great Lakes Label offers an in-house design team. We’re here to help you with your toughest labeling problems. Our team is able to make suggestions on using innovative labeling techniques to improve your product’s marketability. Take a look at some of our teams’ work to get a sense of our capabilities.

Peony hand soap label with mirafoil - Great Lakes LabelTHYK hair label with motion coat - Great Lakes Label

Health & Beauty Products

From hair care to body wash, Great Lakes Label understands what your demographic is looking for. Innovative techniques like MiraFoil (Peony label) and MotionCoat (THYK label), used in the above designs, to stand out on the grocery store shelf and provide a luxury look. Outside of using techniques, Great Lakes Label can deliver professional and eye-catching design.

 

Brewhouse beer - Great Lakes LabelShipwreck wine label - Great Lakes Labeldigitally printed wine labels by Great Lakes Label in house design

Beer, Wine & Beverage

Great Lakes Label works with digital presses, ideal for short, simple runs, and flexographic presses, ideal for longer runs and innovative techniques. The Brewhouse and Shipwreck labels (top two images), printed on the flexographic press, for high quality and definition. MotionCoat, Rotary Screen, and foiling enhance the design. The bottom labels printed using the digital printing press, for quick and short runs. No art? Not a problem. We have a wide range of images to choose from.

 

Meijer Coctail Peanuts label - Great Lakes Label

Food, In-House Design & Misc

Whether you need a simple adjustment made to your plant’s barcode label, or you need a redesign for your peanut pouch label, Great Lakes Label has you covered. In the above design, Tactile Screen was used to make realistic peanuts and Mirafoil was used on the details. Great Lakes Label prints labels for every industry and the same goes for design.  No matter what your needs are, Great Lakes Label has experience in your industry to make a label that meets industry standards and provides a competitive look.

Are you interested in learning more about how we can bring your wildest label design concepts to life? Download our Label Project Guide e-book.

 

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Should You Be Labeling Product Reviews?
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Should You Be Labeling Product Reviews?

Label & Narrow Web posted the article, “Use labels to showcase customer reviews” in their July/August issue. It proposes that brands provide customers with product reviews right there on the packaging. Use QR codes that link to Google or Facebook reviews. But is it worth the valuable space?

isle of products - should product reviews be incorporated?

A Case For Labeling Product Reviews

The above grocery aisle view can be overwhelming for customers. That’s exactly why we wrote the blog “10 Things Your Competitors Can Teach You About Labeling” in the first place. It’s difficult to stand out and leave a good first impression. Reviews allow customers to see how satisfied others are with the product. It confirms that you offer them a quality item by using unbiased views.

You have options for how these reviews could be incorporated. While incorporating basic text, or even a QR code that links to reviews, NFC labeling keeps reviews off of your label design. This technology allows customers to link to your reviews by holding up their phones to the label. It does not need any graphic or text to be printed on the label, letting your design shine.

 

A Case Against Labeling Product Reviews

As mentioned, you limited labeling space is valuable. Not only that but regulatory and mandatory information crowding your label, things can get crowded fast. With minimalism still being a hot trend in packaging, why add another element?

NFC is a great option, but you also need to guarantee your reviews are always going to be good, or that your customer service team will professionally handle negative reviews. As mentioned in the Label & Narrow Web article, negative reviews can turn into positive experiences when handled correctly. But say your company has the misfortune of a recall. Suddenly new and negative reviews will be pouring in while the linked labels on other products are connecting people to unfortunate feedback.

 

What do you think?

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Download The Complete Guide to Innovative Labeling Techniques.

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Use Sustainable, Recycled Label Stock
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Use Sustainable, Recycled Label Stock

Recycled label stock is a sustainable option for businesses focussing on developing environmentally friendly packaging. This particular stock is a thick, white, paper wine stock that works well with bold colors schemes. While choosing the green paper label stock, you also pick a high quality and durable label that looks good.

 

moya wine label - wine traders - great lakes label

 

As you can see, the paper works well for details such as small text and images. Take a look at the below image for a closer look at how these vibrant colors appear on the paper stock. This stock offers everything you would expect from other labeling stocks you use.

So, why wait?  Try our recycled label stock today!

 

moya wine label - wine traders - great lakes label

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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The Difference Between Labels & Stickers
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The Difference Between Labels & Stickers

Chances are that when you think of stickers you think of stuff like this…

wall of stickers

Or even the stickers applied to a student’s A+ homework. Something fun or cheap with the purpose of sticking it to random objects. Stickers don’t need any special considerations.

So, what do you see on top of these nail polish bottles? Stickers or Labels?

Nail polish labels

If you answered sticker, think again. While these labels are small and display minimal information, they are a part of the products’ packaging. They convey a brand message and communicate the products’ names, plus, they need to be durable. So, this is a label.

Labels come in all shapes and sizes. Some are minimalistic, displaying a small amount of imagery or information if any. If it has been created for a brand to be used on packaging, it is a label.

Other ways to determine whether it is a sticker or a label:

Sticker
  • Only consists of an image
  • Does not come attached to a product
  • Does not adhere to packaging information requirement standards
  • Promotional giveaways intended for personal use
Label
  • Displays industry information such as
    • GMO information
    • Cruelty-free logos
    • Nutritional information
    • Safety symbols
    • “Made in” or “grown in” country location information
  • Displays a brand name
  • Displays a title, or name of the product
  • Convey the location in which the product was made
  • Come in a variety of label stocks such as thick wine stock and clear film stock
  • Uses innovative labeling techniques
  • Uses of smart labeling technologies

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Digital Vs. Flexographic Printing

If labels are printed on a flexographic press, does that mean stickers are printed on a digital printing press? Not necessarily. So, let’s clarify why there is a difference between the two processes.

Let me first give you a quick overview of the flexographic and digital printing processes.

The flexographic press uses plates to imprint the design onto the label stock with ink. A digital printer uses inkjet or lasers to print the image onto the label stock. The processes are different, but they both result in the same product. Labels are created using both the flexo and digital press. Stickers and labels aren’t different because of how they’re made, they’re different because of what they’re used for.

How can using the correct terminology impact my business?

Searching for information on labeling options is a lot easier to find when you aren’t looking for stickers on Google. Even if you aren’t ready for advanced design options such as labeling innovations or smart labeling technology, it’s important that you understand what the industry has to offer and how you can develop your packaging. Stickers don’t often use foiling, embossing or other innovative techniques. Labels do. When developing your product line, put your best foot forward.

Labels are constructed to be durable, long-lasting, and high quality. Represent your brand with the best packaging options designed to last while your customers use your product. While stickers are not created to withstand heat, water, ice or UV light, labels are. The perfect example of this is our WetStick label which uses advanced adhesive chemistry. It’s so effective at water resistance that it can be applied underwater. A sticker doesn’t need to even be moisture wicking.

 

Does Great Lakes Label offer bumper stickers?

All that being said, Great Lakes Label has the capability of creating bumper stickers. This is the only exception to our rule. Bumper stickers do require the durability that we offer for labels, including water resistance. You’ll also see that with the below sticker, it is peeled off from the center, unlike standard stickers for kids. This example is a little more complex of an order than with standard stickers, making it ideal to be printed with a company who can offer a durable, unique product.

Dupont Bumper Stickers by Great Lakes Label
Dupont Bumper Stickers by Great Lakes Label

If you are interested in receiving samples in order to see the difference, fill out this form.

 

Okay, fine. I understand the differences better now, but why is this a pain point?

We work hard to bring you a quality product. From offering the latest innovative labeling techniques and smart labeling technologies to GS1 traceability and sustainable stocks. On top of this, our certifications, LEAN practices, and industry recognition guarantee our expertise. We focus in on providing the best product out there so you can feel confident we have top-notch labels you can count on. Not stickers.

It’s not that we don’t understand that word slips happen. We do. In fact, we do it ourselves from time to time. It happens.

Instead, this post is to clarify the difference between the two products so you can create impactful packaging your customers will love. If you’re looking to order stickers, we are not a good fit for your needs. Instead, we will be here when you are ready to order the best labels out there for your product.

So, I now know I want to order labels. What are my next steps?

When you are starting a new project like this, it is important to first understand the industry requirements for your product. Your designer will know what requirements these are. If you are designing the label yourself, use our in-house design team to look over your work and get it up to industry standard. We also have some helpful blogs you can review before getting started to help you on your way.

 

Learn more about labeling basics and discover the right solution for your brand when you download our e-book, The Label Project Guide.

 

Label Project Guide E-Book Download

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Great Lakes Label’s Video Portfolio
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Great Lakes Label’s Video Portfolio

This video portfolio highlights some of Great Lakes Label’s clientele and label samples. You can also check out our work by clicking here. As you can see in the below image, this video even highlights our research and design work. As a result, it covers the various uses of innovative labeling techniques. This even includes embossing, foiling, and motion coat.

THYK hair label with motion coat - Great Lakes Label Collage for Website for video portfolio
THYK R&D Label by Great Lakes Label featuring Motion Coat

 

Innovative Labeling Techniques in Great Lakes Label’s Video Portfolio

There are a variety of innovative labeling techniques found in the video portfolio. This is because every technique offers something different in creating a captivating label. So, it creates a different aesthetic and a different experience for the in-store customer.

One of these examples is the above THYK R&D label which uses the holographic technique, Motion Coat. We guarantee your competition isn’t using MotionCoat, so consider it instead of others. This is because they either don’t know about it, or they ignore the potential of the technique. Brands incorporate foiling, especially when conveying luxury. However, Motion Coat is an undiscovered gem. Not only does it catch the light, but it creates a unique, and bumpy texture customers will want to get their hands on.

Here are other techniques that are shown in the below video portfolio:

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Both pictures and videos are included in this video portfolio. Here’s why.

This video portfolio has a mixture of picture and video content because it better showcases how the product will look when customers are holding it in their hands. While pictures are worth a thousand words, sometimes they don’t do labeling techniques justice. With this video, you can look at the shine, depth, and even the texture of the products shown just like you’re there in-store holding it. Are you interested in what you see? Contact us to receive a package of samples personalized for your labeling needs.

 

Great Lakes Label’s Video Portfolio

This is a video portfolio of labels created by Great Lakes Label.

Brands Shown in Video

Horticulture Labels

  • Bloem – Plant Containers
  • Bonnie Plants – Plants
  • Costa Farms – Plants

Food Labels

  • Heinz – Mayo
  • Johnsonville – Condiments and Spreads
  • Andrulis – Artisan Cheese and Dairy Products
  • Koeze Cream-Nut – Peanut Butter and Nut Products
  • Michigan Bee – Honey
  • Meijer – Trail Mixes, Nut Mixes
  • Silver Spring – Sauces and Condiments
  • Country Dairy – Milk and Dairy Products
  • Moo-ville Creamery – Milk and Dairy Products
  • Heath – Bird Food and Outdoor Products
  • National Geographic – Pet Food

Health & Beauty Labels

  • Meijer – Pharmacy

Industrial Labels

  • Bissell – Cleaning and Household Products
  • Rain-X – Automotive Cleaning Wipes

Wine, Beer & Beverage Labels

  • Perrin Brewery – Beer
  • McClary’s – Drinking Vinegar/Shrubs
  • Destiladora de Agave Azul – Tequila
  • Wine Trader’s – Wine (Gaby Cuvee Bordeaux, Plot 88 Bordeaux, Chateau Moya Bordeaux)

Original Great Lakes Label Designs

  • Great Lakes Label R&D Designs
    • Beer
    • Wine
    • Health & Beauty

 

Why Our Portfolio Matters

At Great Lakes Label, we’re always updating our portfolio web page with new clients and samples of what we do. This video highlights how our products look on the grocery store shelf, but also the wide range of industries we serve. We have experience in all industries and a wide range of products. We understand how your specific labeling needs change from year to year. On top of that, we can deliver a quality product to withstand any condition. Industrial labels on appliances need heat resistance, beer labels need moisture resistance.

wetstick label - great lakes label
Great Lakes Label’s WetStick Label with Superior Adhesive Chemistry

A Few of Our Capabilities For Creating A Durable Label

  • Heat Resistance
  • Moisture Resistance That Passes All Ice Bucket Tests – Our WetStick Label Can Even Be Applied Underwater
  • UV Coatings That Eliminate Fade
  • Permanent, as well as Removable, Adhesive Solutions
  • Booklet-Style Labeling For Expanded Content
Bissell Cast & Cure - Great Lakes Label
Great Lakes Label’s R&D Bissell Labels Using Cast & Cure Holographic Techniques

And, Why Our R&D Work Matters

We are always testing new innovative labeling techniques. We always ensure they look good on our research and design labels. This is first, for sheer curiosity, but also because we care about perfecting all our labeling solutions. By the time you decide to use Motion Coat on your label, it’s ready. We’ve worked out all the kinks and know the ins and outs of what is possible for your aesthetic. Great Lakes Label is a beta testing site for some of our suppliers. This allows us to also get a first look at up and coming trends. We are on the cutting edge of the flexographic label printing industry.

Meijer R&D Trail Mix & Nuts Bag Labels
Great Lakes Label’s Research & Design Labels For Meijer Trail Mix & Nuts Bag Labels

Our Work Says A Lot About Us

If you haven’t already noticed, we take your labeling needs seriously. We guarantee a professional grade product every time. A label that meets all requirements for your industry. We also guarantee a durable label that can withstand any condition. To us, it’s important that your label captures the attention and imagination of your customers. The grocery aisle is a competitive arena with many, many options for them to choose from. We offer solutions to make your product stand out. On top of this, we offer an in-house design team to make your wildest dreams a reality.

 

Learn even more about how to incorporate these techniques into your label design. So, download our e-book, The Complete Guide to Innovative Labeling Techniques. It even covers all the innovative techniques mentioned. It also teaches you what “sensory marketing” is and how it is impacting your sales.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Cold Foil Creates Shining Design
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Cold Foil Creates Shining Design

Cold foil is a technique that creates a shiny effect to any label surface and is different from Hot Stamp and MiraFoil. Use this technique in a variety of ways and with a wide range of other techniques.

We’ve previously looked at how the following techniques can create dynamic labels:

 

The ogden Goose Island beer label - Great Lakes Label

Cold Foil on Text

This technique is a sophisticated way to enhance any label. With luxury packaging on the rise, this technique is an effective way to create a luxurious look. Foils are often used on wine, beer and spirits labels. It can also be effective look for beauty products in implying sophistication and luxury.

 

Great Lakes Label foiled butterflies

Enhance Motifs

Use cold foiling on various elements of your label. As you can see by the above butterfly example, it can add a touch of whimsy to your design. If you are looking to draw attention to your packaging, it doesn’t have to come from the title. Enhancing other elements draws attention to the label as a whole.

 

Shipwreck wine label - Great Lakes Label

 

Use In Combination With Other Techniques

Use cold foil in combination with other techniques. In the Shipwreck design, seen above, it is paired with tactile coating over the tentacles.

 

Brewhouse beer - Great Lakes Label

 

Here, on The Brewhouse beer label, it pairs nicely with MotionCoat, on the background, and grit coat, over the stem of the pumpkin.

 

swarm beer label - Great Lakes Label

And here, on the Swarm beer label, the foiling over the bees’ wings, and the background creates a bold look. Paired with tactile coating over the title, the design as a whole creates the impression of a hive.

 

Learn even more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.

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A Case For Inclusive Packaging Design
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A Case For Inclusive Packaging Design

You’ve put a lot of thought into the design of your product. The labeling and packaging are key elements to being seen on the grocery store shelf after all. Have you thought much about inclusive packaging along the way?

First, what is inclusive packaging?

Not everyone has an easy time opening up various packages, or reading small fonts. It’s not just about creating packaging and labels that the elderly can open and understand with ease, but children, those with disabilities and the abled bodied as well. What is your product worth if a large corner of the market finds it inaccessible?

 

inclusive packaging shelf

 

Of course if the product is meant to be safely out of the hands of children, accommodations should be made. If the product is meant for all to use, however, accessibility should be a priority. The trendy minimalistic style you desire for your label can still be achieved with larger font. The drink can still be tightly shut with an easy to open lid. The colors used in your design can still have enough contrast so that everyone can clearly understand the content.

 

While excessive packaging is an issue for those considering environmental consequences, it could also be an issue here. The less packaging there is, the easier it is for the customer to start using your product. What can be eliminated, or reimagined, in order to create a more efficient experience? As time goes on and more developments are made in the packaging material industry, the more options you have. That being said, starting with smart design can be just as effective while we wait for those innovations.

 

One simple example how you can make your products more accessible is by including braille. Any embossing or tactile screen can create the desired effect on your label. It enhances the label design as well as the ease of access for everyone.

 

Are you interested in learning more about what Great Lakes Label’s products? Download our comprehensive label production and design guide.

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