Creating Variations of The Same Label Design
Variations of a label design are important for several different situations, especially when starting a new brand or product line. Achieve these variations on the same style or concept in various ways, and learn what not to do. Most importantly, ensure you communicate the brand values through your visuals and have
Why You MUST Consider Hygge Label Design
Hygge (pronounced hue-guh) is the Danish principle of creating coziness in everyday life to increase happiness. This concept started trending in 2016 and drastically grew in 2017. Now, it's time to examine how hygge benefits label design. Because, yes, really it does. Hygge Basics There are some items and activities that Danes find
When is it Time To Update Your Labels?
As the luxury packaging market grows, the need to stay competitive is essential. This may mean that new designs and redesigns need to be rolled out. That said, there are many ways to stay competitive while also maintaining brand aesthetic. So, when, and what, do you update? Keep The Design, Update
Get Inspired: A Focus on Font
Fonts are important. Although this is stating the obvious, there are ways to elevate your brand with the font used on your labels. Whether your design is minimalistic, or vibrant and bold, pay attention to what your font says. Not just the words used, but how the style fits with the
Customer Spotlight: Prairie City Bakery
Prairie City Bakery's mission is to "wow" customers with simplified baking. It's clear that everything they do is with the customer in mind, and providing them with a high quality, handcrafted-style product. They began with only muffin tops and now Prairie City Bakery offers more than 70 products. A fast-growing company. Prairie
When Your Labels Don’t Match Your Brand…
Your brand is important to consider when designing a label. What are you trying to say about your company and your product? You may be surprised to see how easy it is to fix packaging issues in communicating your brand. What does this label express to you about your brand? Classic?
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