Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.
The Labeling Test
Print this checklist and try it out!
Appeal
☐ Innovative techniques used enhance label’s design
◊ MiraFoil – a precise liquid foil
◊ Hot Stamp – a brilliant foiling technique
◊ Embossing – a stamped, raised effect
◊ Tactile Screen –raised effect created on top of the label
◊ Soft Touch –cashmere soft texture
◊ Motion Coat –holographic look using light and texture
◊ Cast & Cure – holographic, colorful look
◊ Booklet-Style Labels – peels open for expanded content panels
☐ Links customers to content which provides even more, relevant value
◊ Hashtag
◊QR Code
Practicality
☐ All regulatory copy and graphics are included
☐ Any applicable association, certification, or program logos are included
☐ The copy is straightforward and also honest about product’s capabilities and attributes
☐ Instant Redeemable Coupon (IRC) provides clear information on customer redemption (if applicable)
☐ The brand’s message and core values are clear
☐ Voice of copy matches copy used on the website and even social media posts
☐ Full title exposed when looking straight on at the product
Quality
☐ The stock is created with sustainable or recycled materials
☐ Water resistant (if applicable)
☐ Heat resistant (if applicable)
☐ Water dissolvable (if applicable)
Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.
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