Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.
The Labeling Test
Print this checklist and try it out!
☐ Innovative techniques used enhance label’s design
☐ Links customers to content which provides even more, relevant value
☐ All regulatory copy and graphics are included
☐ Any applicable association, certification, or program logos are included
☐ The copy is straightforward and also honest about product’s capabilities and attributes
☐ Instant Redeemable Coupon (IRC) provides clear information on customer redemption (if applicable)
☐ The brand’s message and core values are clear
☐ Full title exposed when looking straight on at the product
☐ The stock is created with sustainable or recycled materials
☐ Water resistant (if applicable)
☐ Heat resistant (if applicable)
☐ Water dissolvable (if applicable)
Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.
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